EstateSales.org
EstateSales.org is a privately held US online marketplace, founded in 2009 and operated by EstateSales.org LLC, that connects more than 4,000 estate sale companies and auctioneers with over one million registered buyers through listings, timed online auctions, mobile apps, and daily local email digests.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What EstateSales.org does
EstateSales.org is an online two-sided marketplace that connects professional estate sale companies and auctioneers with buyers seeking antiques, collectibles, and estate liquidations across the United States. The platform, operated by EstateSales.org LLC (founded 2009, headquartered in Pflugerville, Texas), supports in-person estate sale listings as well as timed online auctions with features such as a max-bidding system, identity verification via Stripe, consignor management, regional and national featured upgrades, and iOS/Android buyer applications. Technology is built around self-serve registration, Stripe- and PayPal-integrated payments, Mailgun-powered daily local email digests, and city/state SEO landing pages that together handle discovery, bidding, invoicing, and settlement.
The company monetizes through tiered monthly subscriptions for estate sale companies (Elite, Platinum, Gold, Basic at $49.99-$99.99/month) tied to commission rates of 2-5% per successful auction sale (capped at $100 per item), a $50 base fee per estate sale listing with three days of email digest inclusion, a 10% fee on Facebook Ad Boost spend ($5-$100), and ancillary Google AdSense display advertising. Its supply side comprises 4,000+ listed estate sale companies and auctioneers, and its demand side is over 1,000,000 registered members, with an average of 1,000+ unique visitors per sale.
The business is privately held, bootstrapped, and operates with 11-50 employees. Distribution is fully self-service (PLG) with no public API. Recent strategic emphasis has been on trust-and-safety automation (AI-driven phishing screening, Stripe Identity verification, Facebook ad compliance) and multi-channel distribution (mobile apps, email digests, paid social), positioning the platform as a trusted national infrastructure layer for the US estate sale industry rather than a point solution.
EstateSales.org firmographics
Firmographics- Name
- EstateSales.org
- Legal name
- EstateSales.org LLC
- Website
- https://estatesales.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EstateSales.org is a privately held US online marketplace, founded in 2009 and operated by EstateSales.org LLC, that connects more than 4,000 estate sale companies and auctioneers with over one million registered buyers through listings, timed online auctions, mobile apps, and daily local email digests.
- Ownership category
- akta.pro rank
EstateSales.org industry classification
Industry- Product category
- Online Estate Sales and Auction Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)
Keywords
Where EstateSales.org is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EstateSales.org business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others
Revenue model
- Subscription Plans for Estate Sale Companies: Monthly subscription plans for estate sale companies and auctioneers with tiered levels (Elite, Platinum, Gold, Basic) offering different commission rates and features. Plans start at $49.99/month and include ability to advertise multiple sales.
- Commission on Item Sales: Commission fees charged on successful item sales through timed online auctions. Rates vary by plan: Elite 2%, Platinum 3%, Gold 4%, Basic 5%. Maximum commission per item is $100. Fees accrued and charged at end of billing period.
- Estate Sale Advertising: Base advertising fee of $50.00 for listing an estate sale on the platform, including 3 days in the daily email digest sent to local subscribers. Additional mailer days and regional/national features available as upgrades.
- Facebook Ad Boost Upgrade: Sellers can boost sales on EstateSales.org's Facebook page with preset amounts between $5-$100. Platform charges 10% fee on chosen boost amount to cover payment processing costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Estate Sale Listing |
| Subscription | Monthly | Elite Plan - Lowest Commission |
| Subscription | Monthly | Platinum Plan |
| Subscription | Monthly | Gold Plan |
| Subscription | Monthly | Basic Plan - Highest Commission |
| Other | Pay-as-you-go | Facebook Ad Boost Upgrade |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
EstateSales.org product offering
Product offeringCore offering
EstateSales.org operates an online marketplace that connects estate sale companies and auctioneers with buyers of antiques, collectibles, and estate items across the United States. The platform enables sellers to advertise in-person estate sales, run timed online auctions, and reach local buyers via email digests and mobile apps, while charging subscriptions, listing fees, and sales-based commissions.
Product overview
EstateSales.org is a marketplace platform operating as a unified system with multiple integrated product offerings. The core platform consists of the EstateSales.org Marketplace which connects estate sale companies and auctioneers with buyers through both in-person estate sale listings and timed online auctions. The platform includes a companion Buyer Mobile App for iOS and Android, the Estate Sale Companies Directory for finding local liquidators, and the Daily Email Digest for notification of nearby sales. Additional features include Identity Verification powered by Stripe, Consignor Management for auction sellers, Regional/National Featured Listings upgrades for increased visibility, and Facebook Ad Boost for social media promotion. The platform supports payment processing through Stripe, PayPal, Authorize.net, and Square integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- EstateSales.org Marketplace Platform Core marketplace platform where estate sale companies list in-person sales, run timed online auctions, and reach qualified local buyers. Includes nationwide directory, user registration, bidding, email digest notifications, and mobile apps for buyers.
- Online Auctions Timed online auction platform allowing sellers to list items with starting prices, reserve prices, and Buy It Now options. Supports consignor management, automatic bid closing schedules, and invoicing with optional online payment integration.
- Estate Sales Listings In-person estate sale advertising where companies list sales with photos, descriptions, addresses, and dates. Base advertising price of $50 includes 3 days in the daily email digest sent to local subscribers.
- Estate Sale Companies Directory Nationwide directory of estate sale companies and auctioneers organized by state, helping shoppers and sellers find local estate liquidators across all 50 US states.
- Buyer Mobile App iOS and Android mobile applications allowing buyers to find nearby estate sales, shop online auctions, place bids, and receive notifications.
- Facebook Ad Boost
Quantifiable outcome
- Over 1,000 unique visitors per sale on average
- +1 more outcomes
Companies that use EstateSales.org
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
EstateSales.org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature4 records
EstateSales.org partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecoreStripe provides identity verification API for seller identity verification (Stripe Identity) and payment processing. Sellers must verify identity via government-issued ID and biometric matching. Payment processing includes credit/debit card integration for buyer invoicing.
- PayPalcorePayPal integration allows sellers to accept online payments from winning bidders. Sellers can enable PayPal payment option in their auction settings for buyer invoicing.
- MailguncoreMailgun provides transactional email services for the platform, including account confirmation emails, bid notifications, invoice communications, and marketing digests.
- Meta (Facebook)coreFacebook boost feature allows sellers to promote estate sales on the EstateSales.org Facebook page. Ads target users within 30 miles of sale location interested in estate sales. EstateSales.org manages compliance with Facebook advertising policies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EstateSales.org competitors and assessment
Company assessmentDirect peers
- LiveAuctioneers: LiveAuctioneers is an online auction marketplace aggregating estate sales, antiques, and fine art auctions. It targets the same buyer-seller audience for online timed and live auctions as EstateSales.org.
- Bidsquare: Bidsquare is an online auction aggregator connecting bidders with estate sales and antique auctions across multiple auction houses. It competes for both bidders and estate-sale listings in the same niche as EstateSales.org.
- Invaluable: Invaluable is an online auction marketplace specializing in fine art, antiques, and estate auctions from auction houses. It overlaps with EstateSales.org on estate and consignment auctions and competes for the same collector buyer base.
- Proxibid: Proxibid is an online auction platform for heavy equipment, real estate, and estate liquidations. It overlaps with EstateSales.org in the estate and personal-property auction segments and competes for both sellers and bidders.
- HiBid: HiBid is one of the largest online auction marketplaces in the US for estate, storage, and business liquidations. It directly competes with EstateSales.org for online estate-auction listings and bidders, and several featured sales on EstateSales.org redirect to HiBid-powered auctions.
- PropertyRoom: PropertyRoom operates an online auction marketplace for estate, seized, and surplus goods, partnering with law enforcement and government agencies. It competes for the online estate-liquidation buyer segment that EstateSales.org also serves.
- AuctionZip: AuctionZip is a nationwide directory and online auction platform for estate sales, antique auctions, and liquidations. It serves the same dual audience of estate-sale companies and shoppers that EstateSales.org targets.
- Everything But The House (EBTH): EBTH is an online estate-sale marketplace that professionally manages estate liquidations end-to-end and sells items via timed online auctions. It is a direct competitor in online estate-sale listings and bidding.
Broad incumbents
- eBay: eBay is a broad incumbent online marketplace where estate-sale companies and individuals list items via auction and fixed-price formats. While not estate-sale-specific, it absorbs demand for estate liquidations and competes for the same secondhand-buyer audience.
Emerging players
- Caring Transitions: Caring Transitions is a national franchise network that organizes estate sales, downsizing, and online auctions for seniors and families. It is both a customer of EstateSales.org (multiple franchisees list on the platform) and an emerging competitor building proprietary online-auction channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EstateSales.org social profiles
Digital presenceEstateSales.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
EstateSales.org leadership team
Management profileNumber of profiles
EstateSales.org funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EstateSales.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EstateSales.org
What does EstateSales.org do?
EstateSales.org operates an online marketplace that connects estate sale companies and auctioneers with buyers of antiques, collectibles, and estate items across the United States. The platform enables sellers to advertise in-person estate sales, run timed online auctions, and reach local buyers via email digests and mobile apps, while charging subscriptions, listing fees, and sales-based commissions.
Is EstateSales.org a public or private company?
EstateSales.org is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EstateSales.org founded?
EstateSales.org was founded in 2009. It employs 11 to 50 people.
Where is EstateSales.org based?
EstateSales.org is headquartered in Austin, United States, in the North America region.
How does EstateSales.org make money?
Four revenue lines are on record. Subscription Plans for Estate Sale Companies are the primary driver. The others are commission on Item Sales, estate Sale Advertising and facebook Ad Boost Upgrade.
Who are EstateSales.org's main competitors?
Direct peers on record are LiveAuctioneers, Bidsquare, Invaluable, Proxibid, HiBid, PropertyRoom, AuctionZip and Everything But The House (EBTH). eBay is listed as a broad incumbent. Caring Transitions is listed as an emerging player.
Does EstateSales.org have an API?
No public API is recorded for EstateSales.org.
What industry is EstateSales.org in?
EstateSales.org's product category is Online Estate Sales and Auction Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAEAG, Bankruptcy, Probate & Estate Property Auctions. Its NAICS code is 53121 and its SIC code is 6531.