MaxSold Incorporated
MaxSold is a North American online auction marketplace that connects individual sellers — particularly downsizers, executors, and small businesses — with local buyers for estate sales, downsizing transitions, and inventory liquidation through scheduled local-pickup auctions across Canada and the United States.
- Company typePrivate
- Founded2010
- HeadquartersKingston, Canada
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MaxSold Incorporated does
MaxSold Incorporated operates a North American online auction marketplace focused on local pickup auctions for estate sales, downsizing transitions, clear-outs, and small-business inventory liquidation. Founded in 2010 and headquartered in Toronto, Canada, the platform connects individual sellers — including downsizers, executors, families, and small businesses facing liquidation events — with geographically local buyers through scheduled pickup windows rather than shipping. Service delivery is structured across three tiers: Maxsold Managed (full-service lotting, cataloging, photography, and pickup supervision), Seller Managed (self-service preparation with MaxSold operating the auction, marketing, payments, and customer service), and Partner Managed (third-party estate and transition professionals running client auctions on MaxSold's platform). A Community Auctions format extends the model to group-selling contexts.
The platform pairs a web-based marketplace with iOS and Android buyer applications and is anchored by a multi-vertical channel partner network — estate professionals, move managers, professional organizers, estate sale companies, appraisers, realtors, fiduciaries, and cleanout providers — who can run Partner Managed Auctions or refer clients, with MaxSold routing thousands of monthly seller inquiries into the channel. Operationally, MaxSold reports a 2M+ active buyer base, approximately 2M monthly platform visitors, 300+ live auctions running concurrently, and a 95% platform sell-through rate (98% within the partner network), covering Canada and US markets including Ontario, British Columbia, Alberta, Virginia, North Carolina, Arizona, and California.
MaxSold generates revenue through transaction commissions on items sold via the platform and managed-service fees on higher-touch auctions. Customer acquisition is hybrid: paid digital marketing (Facebook, Instagram, Google Ads, Google Display), owned channels (blog and email newsletters), earned media in outlets including the Washington Post, Forbes, Globe and Mail, and Denver Post, and partner referrals. The company is privately held, has raised approximately $24 million in disclosed funding across rounds in 2020, 2021, and March 2022 (the most recent a $21.1M round led by Framework Venture Partners with Canadian Business Growth Fund and Silicon Valley Bank), and operates with a headcount in the 251–500 band.
MaxSold Incorporated firmographics
Firmographics- Name
- MaxSold Incorporated
- Legal name
- MaxSold Inc.
- Website
- https://maxsold.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MaxSold is a North American online auction marketplace that connects individual sellers — particularly downsizers, executors, and small businesses — with local buyers for estate sales, downsizing transitions, and inventory liquidation through scheduled local-pickup auctions across Canada and the United States.
- Ownership category
- akta.pro rank
MaxSold Incorporated industry classification
Industry- Product category
- Online Auction Marketplace
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
Keywords
Where MaxSold Incorporated is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MaxSold Incorporated business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auction Commission / Transaction Fees: Maxsold generates revenue by taking a commission on items sold through its online auction platform. The platform facilitates the entire auction process including bidding, payment collection, and pickup coordination.
- Managed Auction Services: Maxsold Managed service where Maxsold assists with lotting, cataloging, photography, and pickup supervision for sellers who need hands-on auction support
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
MaxSold Incorporated product offering
Product offeringCore offering
MaxSold operates a North American online auction marketplace that enables local online auctions for estate sales, downsizing, clear-outs, and business liquidations, connecting individual sellers with local buyers through competitive timed bidding and scheduled local pickup. The platform is offered under three service tiers: MaxSold Managed (full-service lotting, cataloging, photography, and pickup supervision), Seller Managed (seller handles cataloging while MaxSold powers auction, marketing, payment collection, and pickup), and Partner Managed (third-party professionals running client auctions on the marketplace). Revenue is generated primarily through commission/transaction fees on items sold, with additional managed-service fees.
Product overview
MaxSold operates as a unified online auction marketplace for North America, comprising a core web platform and mobile buyer application. The portfolio includes three service tiers: Maxsold Managed (full-service lotting, cataloging, photography, and pickup), Seller Managed (self-service preparation with MaxSold handling auction operations), and Partner Managed (third-party professionals running auctions via the platform). The platform also offers Community Auctions as an innovative group-selling format. All services are coordinated through a single marketplace infrastructure supporting estate sales, downsizing, and business liquidations.
Differentiator
Problem solved
Functional benefit
Products and services
- MaxSold Online Auction Platform North America-wide online auction platform enabling local online auctions for estate sales, downsizing, clear-outs, and business liquidations. Connects individual sellers with engaged buyers through a web-based marketplace with competitive timed bidding and scheduled local pickup.
- MaxSold Managed Service Full-service auction management tier where MaxSold assists the seller with lotting, cataloging, photography, and pickup supervision. The seller delegates most operational tasks to MaxSold while MaxSold runs the auction, marketing, payment collection, and pickup logistics.
- Seller Managed Service Self-service auction option where the seller handles cataloging and photography while MaxSold powers the online auction, marketing, customer service, payment collection, and scheduled local pickup coordination.
- Partner Managed Auctions Auction offering where third-party estate professionals and partner firms run their clients' auctions using MaxSold's platform, bidder demand, payment flow, and pickup process while maintaining client relationships.
- MaxSold Buyer Mobile App Mobile application available on iOS and Android that enables buyers to browse local auctions, place bids, receive notifications, and access auction details across North America.
Quantifiable outcome
- Sell-through rate of 95%
- +2 more outcomes
Companies that use MaxSold Incorporated
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
MaxSold Incorporated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MaxSold Incorporated partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Smooth TransitionsminorLocal partner managing auction pickup and logistics for specific auctions. Indicated as 'Partner Managed' auction designation on listings.
- Estate Professionals NetworkcoreNetwork of estate, downsizing, organizing, appraisal, cleanout, and transition professionals who help clients sell household contents using Maxsold's auction platform. Partners receive monthly seller inquiries from Maxsold and can run Partner Managed Auctions or receive referrals.
- Move ManagerscorePartners who help seniors and families make practical decisions about furniture, household goods, tools, collections, and everyday contents during moves or downsizing projects. Use Maxsold's auction marketplace for selling.
- Professional OrganizerscorePartners who support clients ready to move beyond sorting and decluttering and need a real selling or clearing path for items that still have value.
- Estate Sale CompaniescoreCompanies using Maxsold's online auction marketplace, bidder demand, payment flow, and pickup process to support more sales and reach more buyers.
- Appraisers, Realtors, Fiduciaries, and Estate ProfessionalscoreProfessionals who give clients a trusted path when household contents need to be handled before listing, closing, settlement, distribution, valuation, or cleanout.
- Cleanout, Transition, and Local Service ProvidersminorPartners who help clients complete the physical work around an auction or contents transition, especially when speed, care, and reliability matter.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
MaxSold Incorporated competitors and assessment
Company assessmentDirect peers
- Everything But The House (EBTH): EBTH operates online estate sale auctions for household contents across the US, closely mirroring MaxSold's core estate sale use case. Both platforms run scheduled online auctions with local pickup and serve downsizers and estate representatives.
- EstateSales.net: EstateSales.net is a leading online directory and platform for estate sales in the US and Canada, offering listings to both traditional and online auction companies. It competes with MaxSold for both seller demand and buyer traffic in the estate sale category.
- HiBid: HiBid is a web-based auction platform that powers online and timed auctions for auctioneers across North America. It overlaps with MaxSold's auction infrastructure and is used by estate sale companies and liquidators to run online auctions.
- LiveAuctioneers: LiveAuctioneers is an online auction marketplace aggregating timed and live auctions from auctioneers worldwide. It overlaps with MaxSold in enabling buyers to bid on estate and consignment auctions online, though with a more global catalog.
- Bidsquare: Bidsquare is an online auction aggregator that brings together curated estate, jewelry, and fine art auctions. It overlaps with MaxSold's online auction marketplace model and competes for bidder attention in the estate and collectibles category.
- Proxibid: Proxibid is an online auction marketplace for heavy equipment, real estate, and estate assets, connecting sellers with bidders nationwide. It is comparable to MaxSold as a managed online auction platform supporting diverse asset categories.
Broad incumbents
- eBay: eBay is the dominant generalist online marketplace with an auction format that competes for sellers of secondhand and collectible goods. While not focused on estate sales specifically, it serves as a broad incumbent substitute for MaxSold's seller and buyer audiences.
- Facebook Marketplace: Facebook Marketplace is a free local classifieds and listing platform used widely for selling secondhand household goods. It functions as a free substitute for MaxSold's seller listings in the same local pickup model.
- ShopGoodwill.com: ShopGoodwill.com is the online auction platform operated by Goodwill Industries that sells donated and estate-donated goods via online auctions. It is comparable to MaxSold as a large online auction marketplace for secondhand household items in the US.
Regional players
- Auction.com: Auction.com is a major online real estate auction platform operating primarily in the US. While it focuses on property rather than household contents, its online auction model for estate-adjacent assets makes it a thematically adjacent peer in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MaxSold Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxSold Incorporated leadership team
Management profileNumber of profiles
Profiles3 records
MaxSold Incorporated funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxSold Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxSold Incorporated
What does MaxSold Incorporated do?
MaxSold operates a North American online auction marketplace that enables local online auctions for estate sales, downsizing, clear-outs, and business liquidations, connecting individual sellers with local buyers through competitive timed bidding and scheduled local pickup. The platform is offered under three service tiers: MaxSold Managed (full-service lotting, cataloging, photography, and pickup supervision), Seller Managed (seller handles cataloging while MaxSold powers auction, marketing, payment collection, and pickup), and Partner Managed (third-party professionals running client auctions on the marketplace). Revenue is generated primarily through commission/transaction fees on items sold, with additional managed-service fees.
Is MaxSold Incorporated a public or private company?
MaxSold Incorporated is a private company. It is classified as venture growth investor backed and is currently operating.
When was MaxSold Incorporated founded?
MaxSold Incorporated was founded in 2010. It employs 251 to 500 people.
Where is MaxSold Incorporated based?
MaxSold Incorporated is headquartered in Kingston, Canada, in the North America region.
How does MaxSold Incorporated make money?
Two revenue lines are on record. Auction Commission / Transaction Fees are the primary driver. The others are managed Auction Services.
Who are MaxSold Incorporated's main competitors?
Direct peers on record are Everything But The House (EBTH), EstateSales.net, HiBid, LiveAuctioneers, Bidsquare and Proxibid. Broad incumbents are eBay, Facebook Marketplace and ShopGoodwill.com. Auction.com is listed as a regional player.
Does MaxSold Incorporated have an API?
No public API is recorded for MaxSold Incorporated.
What industry is MaxSold Incorporated in?
MaxSold Incorporated's product category is Online Auction Marketplace. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail.