Name

Chrome Industries

Legal name

Chrome Industries

Website

https://chromeindustries.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bags, Backpacks, and Cycling Carry Gear

NAICS

Leather and Allied Product Manufacturing (316), Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159), Shoe Retailers (4582)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130), Footwear, (No Rubber) (3140)

akta.pro primary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Messenger bags
• Cycling backpacks
• Urban cycling gear
• Waterproof footwear
• Lifestyle apparel

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Bags and Backpacks: Primary revenue stream from messenger bags, backpacks, slings, and totes ranging from $50 to $300. Products feature lifetime warranties against material and workmanship defects.
2. Footwear: Shoes, boots, and sneakers including the Storm 415 waterproof boot, Boyer Boot, Sylvan Sneaker, and others priced from $45 to $130, with one-year warranty on shoes.
3. Apparel and Accessories: Hoodies, sweatshirts, t-shirts, caps, cycling gloves, socks, water bottles, and bag accessories. Includes collaborations with artists like J. Prince and brands like TILIT.
4. Limited Edition Collaborations: Special edition products through collaborations including Chrome x TILIT Chef Pack ($220), Chrome x J. Prince Pride Collection, with portions of proceeds donated to causes like Casa 1.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Chrome Industries manufactures and sells durable messenger bags, backpacks, slings, totes, footwear, and apparel designed for urban commuters, bike messengers, and lifestyle consumers. Products are built with proprietary swappable seatbelt buckles, weather-resistant and PFAS-free recycled materials, XRF reflective fabrics, and carry a lifetime warranty against material and workmanship defects on bags. The company sells direct-to-consumer via chromeindustries.com and through a flagship Portland retail store plus wholesale partners such as REI.

Differentiator

Problem solved

Functional benefit

Products and services

• Kadet Sling
• Citizen Messenger Bag
• Barrage Backpack
• Cohesive 2.0 38L Pack
• Storm 415 Waterproof Boot
• Sylvan Sneaker
• Boyer Boot
• Naito Sneaker
• Chrome x TILIT 29L Chef Pack
• Chrome x J. Prince Pride Collection
• Kadet WP Waterproof Sling
• Travel Tech Pouch
• Merino Cobra Hoodie

Quantifiable outcome

• 9,000+ customer reviews demonstrating product satisfaction and reliability
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• TILITflagshipStrategic or Co-development PartnerChrome x TILIT collaboration produced the 29L Chef Pack, a limited edition backpack designed for chefs on the move. Features rugged, weather-resistant roll-top construction with removable knife roll, removable 25L tote, and UHMWPE cut-resistant fabric. The partnership combines Chrome's bag expertise with TILIT's culinary industry knowledge.
• Jenifer Prince (J. Prince)coreStrategic or Co-development PartnerChrome partnered with Brazilian artist Jenifer Prince for the annual Pride Collection. Prince is known for her mid-century comic book aesthetic and commitment to lesbian and sapphic storytelling. The collection includes special edition Kadet bags, pouches, patches, hats, and t-shirts featuring her distinctive artwork.
• Casa 1coreOthersCasa 1 is a non-profit organization in São Paulo dedicated to supporting LGBTQIA+ youth aged 18-25 who have been expelled from their homes due to sexual orientation or gender identity. Chrome donates a portion of Pride Collection proceeds (up to $10,000) to support Casa 1's mission of dignity, social well-being, and access to rights.
• REIcoreChannel Partner/ Reseller/ DistributorREI serves as a retail distribution partner for Chrome Industries products, with store pickup availability at locations like REI Durham and REI Cary. The partnership provides customers with physical retail access to Chrome products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Timbuk2: San Francisco-based maker of messenger bags, backpacks, and cycling-oriented carry gear. Timbuk2 is the closest direct competitor to Chrome in the urban cycling/messenger bag category, with overlapping product lines and customer base.
• Herschel Supply Co. Vancouver-based backpack and travel bag brand with strong DTC e-commerce and global retail footprint. Comparable to Chrome in target demographic (urban commuters, travelers) and price band, though broader in style range.
• Osprey: Specialist backpack and travel bag brand known for technical carry systems. Comparable to Chrome in lifetime-warranty messaging and dealer-channel distribution, though oriented more toward hiking and travel than urban cycling.
• Mission Workshop: San Francisco maker of weatherproof messenger bags, backpacks, and cycling apparel. Direct peer sharing Chrome's urban cycling heritage, premium materials focus, and San Francisco design roots.
• Ortlieb: German manufacturer of waterproof bicycle panniers, messenger bags, and bike packing gear. Direct competitor in the waterproof/cycling carry category with overlapping technical specifications.

Broad incumbents

• REI Co-op: Outdoor retail cooperative and Chrome's most important wholesale partner. While primarily a retailer, REI's private-label bags and broader assortment compete with Chrome on shared store shelves.
• YETI: Premium outdoor lifestyle brand with expanding bag and apparel category. Comparable to Chrome in DTC-first distribution, premium pricing strategy, and aspirational positioning among urban/outdoor consumers.
• Patagonia: Major outdoor apparel and bag brand with broad product portfolio including backpacks and messenger-style bags. Competes for the same environmentally conscious urban consumer but at much larger scale and broader category mix.
• The North Face: Global outdoor brand with extensive backpack and lifestyle bag lines distributed through REI and other retailers that also stock Chrome. A larger incumbent competing in overlapping channels and consumer segments.

Regional players

• Brooks England: British cycling heritage brand with leather saddles, bags, and footwear. Comparable to Chrome in cycling-culture brand positioning and lifetime-quality messaging, but primarily serves European cycling consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Chrome_ind
• Facebookfacebook.com/chromebags.sf
• LinkedInlinkedin.com/company/425754

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrome Industries