What XENTO does

XENTO (legal name: Entrata India Private Limited, CIN U74140PN2007PTC130204) is the Indian engineering and IT subsidiary of US-based Entrata, Inc., a property management software company founded in 2007 and headquartered in Pune, Maharashtra. The subsidiary operates as the principal product development and IT hub for the Entrata group, employing 900+ professionals who build and maintain 65+ integrated products that together form a unified property management operating system targeted at multifamily housing operators worldwide.

The platform is organized across three product pillars: the Operations Experience Platform (OXP) covering leasing, accounting, budgeting, payments, utilities, facilities, and business intelligence; the Resident Experience Platform (RXP) offering a resident portal plus services such as payment processing, insurance verification, rent reporting, deposit alternatives, and the Homebody brand (guaranty, rewards); and Entrata Layered Intelligence (ELI), an AI suite with modules for leasing, maintenance, payments, renewals, and call analysis. The technology stack centers on PHP and ReactJS with investments in AI and cloud computing. Beyond multifamily, the platform serves military, student, commercial, affordable housing, and manufactured housing segments with vertical-specific modules.

Revenue is generated upstream by Entrata, Inc. through a SaaS subscription model providing recurring access to the unified platform and its add-on modules. The India subsidiary captures revenue primarily via inter-company service arrangements. Go-to-market is enterprise-led through direct field sales (Book a demo, phone, email) complemented by a self-serve demo option for mid-market prospects. Distribution is global, supported by an annual Summit user conference, a public API, a Theme Gallery, and a Marketplace of third-party integrations. The company's competitive positioning is reinforced by multiple G2 Leader recognitions across Small-Business, Mid-Market, and Enterprise segments and a GetApp Category Leader 2025 award.

Name

XENTO

Legal name

Entrata India Private Limited

Website

https://xento.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

XENTO (Entrata India Private Limited) is the Pune-based engineering and IT subsidiary of US property management SaaS company Entrata, Inc. Its 900+ professionals develop and maintain 65+ integrated products powering a unified multifamily property management platform with AI capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Platform: Entrata operates as a property management SaaS platform providing subscription-based access to its unified property management OS with 65+ integrated products

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

XENTO operates as Entrata India Private Limited, the engineering and IT hub for Entrata, Inc. The company develops 65+ software products for multifamily property management using PHP, ReactJS, AI, and cloud computing. Its unified platform covers the full property lifecycle including leasing, accounting, payments, facilities, business intelligence, and resident-facing services.

Product overview

Entrata is a unified property management operating system for multifamily communities, offering 65+ products organized across three main platforms: the Operations Experience Platform (OXP), the Resident Experience Platform (RXP), and Entrata Layered Intelligence (AI suite). The OXP provides core property management capabilities including leasing, accounting, payments, utilities, and business intelligence. The RXP centers on resident-facing services like the ResidentPortal, Homebody brand services (guaranty, rewards, insurance products), and rent reporting. The AI suite includes specialized modules for leasing, maintenance, payments, and renewals automation. The platform supports multiple property types including multifamily, student housing, military, commercial, affordable housing, and manufactured housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Operations Experience Platform (OXP)

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Third-Party Partners and IntegrationscoreTechnology or IntegrationEntrata maintains an ecosystem of trusted partners and integrations through their Marketplace that expand the platform's capabilities by connecting Entrata with third-party systems. The Marketplace provides docs and guides for integration.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Entrata, Inc. The US parent that this India entity exclusively serves. Operates the same product portfolio globally and owns customer relationships, pricing, and capital — the parent defines every revenue and product decision the India team executes on.

Direct peers

• MRI Software: Broader real estate software provider covering multifamily, commercial, and affordable housing. Competes with Entrata in affordable housing and commercial sub-verticals where Entrata also packages dedicated solutions.
• Yardi Systems: Largest incumbent multifamily and commercial property management SaaS suite. Direct competitor across the same prospect-to-resident lifecycle (leasing, accounting, payments, BI) and a benchmark for breadth and enterprise penetration that Entrata is measured against.
• RealPage: Public-company peer in multifamily property management software with overlapping AI-enabled modules (leasing, maintenance, payments). Comparable in vertical depth, sub-vertical coverage, and enterprise customer base.
• AppFolio: Cloud-native property management platform for multifamily, single-family, and community associations. Overlaps with Entrata on AI-powered leasing/maintenance automation and competes in the same G2 mid-market and small-business segments.
• Buildium: Property management SaaS focused on residential property managers and associations. Competes most directly in the small-business and mid-market tiers where Entrata also wins G2 'Best Usability' and 'Leader' awards.

Regional players

• Infosys: Indian IT services and digital engineering peer. Comparable as a large India-based engineering services model, with extensive experience running global R&D centers and offshore product engineering work for US tech firms.
• Wipro: Indian IT services peer with global delivery centers. Comparable as an alternative offshore engineering option for US SaaS firms building and scaling product platforms in India.
• Cognizant: Large IT services peer with deep India delivery footprint. Comparable as a competitor for India-based engineering talent, particularly for AI/ML and enterprise SaaS platform development work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInin.linkedin.com/company/entrata
• Xx.com/XentoSystems
• Facebookfacebook.com/xentosystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XENTO