FullPAC
FullPAC operates a unified, AI-augmented GOTV technology platform that consolidates voter texting, voice, data, AI content creation, and candidate research for over 5,000 U.S. political campaigns, PACs, nonprofits, and government offices. Its RoboCent core platform and acquired brands (Advocacy Lab, Govt.com) target federal, state, and local races.
- Company typePrivate
- Founded2012
- HeadquartersVirginia Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FullPAC does
FullPAC operates a unified GOTV (Get Out The Vote) political campaign technology platform built around its core RoboCent subsidiary. The platform combines peer-to-peer (P2P) texting, voice broadcasting, voter data management, digital advertising, direct mail, connected TV (CTV), graphic design, and website creation into a single workflow with built-in TCPA, FCC, 10DLC, and AI-disclosure compliance. FullPAC has extended the platform with AI capabilities through the October 2025 acquisition of Advocacy Lab (AI-generated social, text, direct mail, and video content) and an exclusive June 2026 distribution partnership with Sixtyfour AI for candidate research and due-diligence reports (Background, OSINT, Digital Footprint, and Campaign Finance). The company serves over 5,000 U.S. political organizations across all levels — 150+ U.S. Senate and statewide races, 180+ U.S. House campaigns, 4,000+ downballot races, and 100+ PACs, party committees, and advocacy organizations — on a nonpartisan basis.
The business model combines usage-based platform credits (purchased upfront, non-refundable, expiring after 12 months) for self-serve access to texting, voice, data, and AI services, with separately billed professional consulting and an in-house agency offering campaign strategy, paid media optimization, creative production, and CRM integrations. Distribution runs through three channels: a self-serve platform at app.robocent.com for DIY users, direct enterprise field sales targeting large campaigns and committees, and a certified partner program that pays political consultants and agencies 10% recurring commissions on client spend plus 2% sub-partner overrides. Revenue is generated from platform credits, voter data products (sold or licensed, with FullPAC acting as agent for third-party vendors), and consulting/agency fees.
FullPAC, Inc. was incorporated in Nevada in 2025 as a holding company, with operating roots in RoboCent, which co-founders Travis Trawick and Isaac Dietrich launched in May 2012. The company is preparing for a Nasdaq listing under the reserved ticker GOTV, qualified a Regulation A+ offering in December 2025, and completed an institutional private placement in May 2026 alongside disclosed funding rounds totaling approximately $7.2 million across late 2025 and early 2026. Three recent acquisitions — Advocacy Lab, the Get Out The Vote assets, and Govtext/Govt.com — together with the Sixtyfour AI partnership, position FullPAC as a consolidator in a highly fragmented political technology market, though FY2025 unaudited revenue of $233,875 indicates the business is still building scale.
FullPAC firmographics
Firmographics- Name
- FullPAC
- Legal name
- FullPAC, Inc.
- Website
- https://gotv.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FullPAC operates a unified, AI-augmented GOTV technology platform that consolidates voter texting, voice, data, AI content creation, and candidate research for over 5,000 U.S. political campaigns, PACs, nonprofits, and government offices. Its RoboCent core platform and acquired brands (Advocacy Lab, Govt.com) target federal, state, and local races.
- Ownership category
- akta.pro rank
FullPAC industry classification
Industry- Product category
- Political Campaign Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Media Buying Agencies (54183)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
Keywords
Where FullPAC is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FullPAC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform SaaS / Subscription (Platform Credits): Customers deposit funds into platform credit accounts (non-refundable, non-transferable) used to access FullPAC services at published rates. Credits expire 12 months from deposit, with bonus credits expiring in 90 days. This is the primary revenue mechanism for the platform's core services including texting, voice, and data.
- Consulting and Professional Services: In-house political consulting services covering campaign strategy, messaging framework, channel planning, budget planning, and GOTV roadmaps. Also includes in-house agency services for paid media optimization, creative/video production, landing pages/funnels, and CRM/integrations.
- AI Content Creation Tools: AI-driven content creation tools acquired through Advocacy Lab enable campaigns to create social media posts, text messages, direct mail, and video content. Revenue generated through platform credit usage or as part of integrated GOTV packages.
- Voter Data Products: Voter file records, contributor records, and similar data products are sold as separate products or licenses. FullPAC acts as an agent to facilitate acquisition of voter data from third-party vendors on behalf of campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Platform Credits Model |
| Other | Monthly | Consulting Services |
| Usage-based | Pay-as-you-go | AI Content Creation (via Advocacy Lab) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
FullPAC product offering
Product offeringCore offering
FullPAC operates a unified GOTV (Get Out The Vote) platform that combines voter contact (peer-to-peer texting, voice/robocalls), voter data management, AI-powered content creation, AI-driven candidate research, digital advertising, direct mail, CTV, and websites into a single workflow. It sells platform access via prepaid credits consumed against usage-based rates, and supplements the software with in-house political consulting and a full-service digital agency for campaigns that want turnkey execution. The platform is sold to U.S. political campaigns, PACs, party committees, nonprofits, advocacy groups, and government entities through self-serve, direct enterprise sales, and a certified partner channel.
Product overview
FullPAC is a unified GOTV (Get Out The Vote) platform that consolidates voter outreach, data management, and campaign execution into a single integrated system. The core platform is RoboCent, which provides peer-to-peer texting and voice/robocall capabilities, supplemented by Voter Data management, Graphic Design services, Digital Ads, Websites, Direct Mail, and CTV advertising modules. AI-powered additions include Advocacy Lab for content creation (social posts, texts, videos) and Intel (via Sixtyfour partnership) for candidate research reports (Background, OSINT, Digital Footprint, Campaign Finance). The platform also includes in-house Consulting and Digital Agency services for strategy and execution support. A Partner Program enables political consultants and agencies to resell the platform with recurring commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- RoboCent Platform Core unified GOTV platform providing peer-to-peer (P2P) texting and voice outreach with targeting, scheduling, governance controls, real-time analytics, reply management, and integrated voter data. Sold via prepaid platform credits to U.S. political campaigns and organizations across federal, state, and local races.
- Voter Texting High-volume peer-to-peer messaging product for voter outreach, supporting targeted list building, compliant SMS delivery, two-way replies, opt-out tracking, and real-time performance monitoring. Sold to political campaigns and advocacy organizations via platform credits.
- Voice & RoboCalls Live call and compliant robo-calling product for high-volume political outreach, including list segmentation, scheduling, built-in governance, and tracking of connects, voicemails, and opt-outs. Targeted at federal, state, and local campaign teams running coordinated multi-channel programs.
- Voter Data Voter data management and segmentation product enabling list building by attributes and geography, data hygiene, and cross-channel activation. FullPAC acts as agent to facilitate acquisition of voter file records and contributor records from third-party vendors on behalf of campaigns.
- Advocacy Lab (AI Content Creation) AI-driven platform that generates political campaign content including social media posts, text messages, direct mail, and video for TikTok, YouTube, TV, and X using AI-optimized templates. Sells through platform credits and integrated GOTV packages, with claimed cost as low as 1¢ per voter for AI-powered voter outreach.
- Intel (AI Candidate Research & Due-Diligence) AI-generated candidate research and due-diligence reports including Background, OSINT, Digital Footprint, and Campaign Finance analyses compiled from publicly available information and delivered within hours. Available to FullPAC clients on demand via GOTV.com/Intel and included during onboarding at no additional cost.
- Govt.com (Government Outreach) Constituent outreach platform acquired from Govtext, LLC and launched in January 2026, extending FullPAC's addressable market into government communications beyond political campaigns.
- Political Consulting In-house political consulting service covering campaign strategy, messaging framework, channel planning, budget planning, and GOTV roadmap development, delivered by senior campaign strategists. Billed separately from platform usage, typically as project-based or retainer engagements.
- Digital In-House Agency Full-service in-house agency offering paid media optimization (Meta Ads, Google Ads), creative and video production, landing pages and funnel optimization, and CRM integrations for campaigns wanting turnkey execution. Delivered by FullPAC's in-house team and billed separately from platform credits.
Quantifiable outcome
- 77.14% win rate for campaign clients who implemented GOTV's voter turnout plans in 2025
- +3 more outcomes
Companies that use FullPAC
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
FullPAC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
FullPAC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Sixtyfour AI Inc.coreFullPAC and Sixtyfour AI announced an exclusive distribution partnership under which FullPAC serves as the sole distributor of Sixtyfour's AI-generated candidate research reports — Background, OSINT, Digital Footprint, and Campaign Finance analyses — to U.S. political campaigns and organizations through the GOTV platform. Reports are typically available within hours of request. Sixtyfour operates on a nonpartisan basis and all reports are compiled from publicly available information. Reports are included during FullPAC onboarding at no additional cost and are available on demand through GOTV.com/Intel.
- Advocacy Lab LLCcoreFullPAC acquired Advocacy Lab LLC, a rapidly growing AI-optimized platform for political campaign content creation. Advocacy Lab enables campaigns to create social media posts, text messages, direct mail, and video content using AI. Founded by Gen Z co-founders, Advocacy Lab had already onboarded over 600 consultants and campaigns, with approximately 200 converting to paid users, without any outside investment. The acquisition integrates Advocacy Lab's AI-driven content creation with FullPAC's RoboCent voter outreach platform.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
FullPAC competitors and assessment
Company assessmentRegional players
- iConstituent: iConstituent provides government constituent engagement and outreach software to state and local government offices. It is the closest direct peer to FullPAC's Govt.com offering in the government vertical.
Direct peers
- Impactive: Impactive provides P2P texting, relational organizing, and voter outreach tools for Democratic campaigns and progressive organizations. It is a direct competitor in the same texting-plus-organizing niche that FullPAC's RoboCent serves.
- Hustle: Hustle is a peer-to-peer texting platform used by political campaigns, nonprofits, and advocacy organizations for personalized voter and supporter outreach. It competes directly with FullPAC's voter texting product line, particularly for Democratic and progressive campaigns.
- Aristotle (Aristotle International): Aristotle is a long-established provider of voter data, campaign technology, and political outreach tools used by both parties. It is most comparable to FullPAC on the voter data and list management side of the platform.
- Quorum: Quorum is a public affairs and government relations software platform that serves both corporations and political organizations. It overlaps with FullPAC's Govt.com government outreach offering and is a relevant peer for the constituent engagement expansion.
- NGP VAN: NGP VAN is the dominant campaign technology and voter data platform for Democratic campaigns, offering integrated fundraising, compliance, and organizing tools. It is a direct competitor on the data/CRM side of FullPAC's unified platform, though more partisan-aligned.
- CallHub: CallHub is a direct competitor in P2P texting, voice broadcasting, and robocalling for political campaigns and nonprofits. It offers comparable TCPA-compliant voter outreach capabilities and is most analogous to FullPAC's core RoboCent platform.
- ActionKit (Upland): ActionKit is a multi-channel advocacy and fundraising CRM used by progressive campaigns and nonprofits. It competes with FullPAC's platform on unified donor/supporter outreach, though with a progressive-only go-to-market.
Broad incumbents
- Granicus: Granicus is a broader government technology platform that includes communication, meeting management, and constituent engagement tools. It is a relevant incumbent adjacent to FullPAC's Govt.com government outreach product.
Emerging players
- Mobilize (Movement Interactive): Mobilize is a leading volunteer event and organizing platform used heavily by progressive campaigns and nonprofits. It is an emerging peer in the broader political tech stack where FullPAC competes, particularly for advocacy organizations and downballot campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FullPAC social profiles
Digital presenceFullPAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
FullPAC leadership team
Management profileNumber of profiles
Profiles10 records
FullPAC subsidiaries and ownership
Company hierarchySubsidiaries3 records
FullPAC funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FullPAC M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FullPAC
What does FullPAC do?
FullPAC operates a unified GOTV (Get Out The Vote) platform that combines voter contact (peer-to-peer texting, voice/robocalls), voter data management, AI-powered content creation, AI-driven candidate research, digital advertising, direct mail, CTV, and websites into a single workflow. It sells platform access via prepaid credits consumed against usage-based rates, and supplements the software with in-house political consulting and a full-service digital agency for campaigns that want turnkey execution. The platform is sold to U.S. political campaigns, PACs, party committees, nonprofits, advocacy groups, and government entities through self-serve, direct enterprise sales, and a certified partner channel.
Is FullPAC a public or private company?
FullPAC is a private company. It is classified as venture growth investor backed and is currently operating.
When was FullPAC founded?
FullPAC was founded in 2012. It employs 11 to 50 people.
Where is FullPAC based?
FullPAC is headquartered in Virginia Beach, United States, in the North America region.
How does FullPAC make money?
Four revenue lines are on record. Platform SaaS / Subscription (Platform Credits) is the primary driver. The others are consulting and Professional Services, AI Content Creation Tools and voter Data Products.
Who are FullPAC's main competitors?
iConstituent is listed as a regional player. Direct peers are Impactive, Hustle, Aristotle (Aristotle International), Quorum, NGP VAN, CallHub and ActionKit (Upland). Granicus is listed as a broad incumbent. Mobilize (Movement Interactive) is listed as an emerging player.
Does FullPAC have an API?
No public API is recorded for FullPAC.
What industry is FullPAC in?
FullPAC's product category is Political Campaign Technology. Its primary akta.pro industry code is BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 518 and its SIC code is 7370.