Impactive
Impactive (now ActBlue Field Tools) is a SaaS digital organizing platform providing peer-to-peer texting, phone banking, canvassing, voter registration, and SMS fundraising tools for progressive campaigns, advocacy organizations, unions, and nonprofits across the United States.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Impactive does
Impactive, founded in 2017 in San Francisco and rebranded as ActBlue Field Tools following its September 2025 acquisition by ActBlue, is a cloud-based SaaS platform that provides digital organizing and volunteer-management tools for progressive political campaigns, advocacy organizations, unions, and nonprofits. The platform unifies peer-to-peer texting, broadcast messaging with branched response flows, predictive-dialer phone banking, relational organizing (friends-and-family messaging), custom-branded voter registration with gamification, multi-channel canvassing, SMS fundraising linked to ActBlue, social-media amplification, and a CRM-like data layer with integrations to NGP VAN, PDI, Salsa Labs, and Every Action. The technology stack is a web dashboard plus volunteer-facing mobile app with built-in 10DLC compliance safeguards and 99% platform uptime, supporting thousands of P2P conversations per hour and a cumulative 1B+ messages since inception across 2,000+ campaigns, 350K+ registered volunteers, and all 50 U.S. states.
The company monetizes via tiered monthly subscriptions starting at $50/month for small nonprofits and unions, with enterprise plans for large customers such as the DCCC, SEIU, and major party committees. Go-to-market combines sales-led enterprise outreach with a self-serve signup flow, augmented post-acquisition by distribution through ActBlue's 40,000+ campaign ecosystem. Following the acquisition, Impactive's tools are positioned as the organizing layer of ActBlue's broader campaign-services stack, with native donor-import and fundraising-measurement integration enabling unified field-and-fundraising workflows. Marquee customers include the DCCC, Biden for President 2020, SEIU, Planned Parenthood, League of Conservation Voters, When We All Vote, HeadCount, Community Change, and Iowa Senate Majority Fund, with documented outcomes such as a 3x fundraising return on text campaigns, 40,948 voter registrations in a single campaign, and 8.3% voter-turnout lift from relational organizing tactics.
Impactive firmographics
Firmographics- Name
- Impactive
- Legal name
- Impactive
- Website
- https://impactive.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Impactive (now ActBlue Field Tools) is a SaaS digital organizing platform providing peer-to-peer texting, phone banking, canvassing, voter registration, and SMS fundraising tools for progressive campaigns, advocacy organizations, unions, and nonprofits across the United States.
- Ownership category
- akta.pro rank
Impactive industry classification
Industry- Product category
- Political Campaign Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)
Keywords
Where Impactive is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Impactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Platform Fees: Organizations pay recurring subscription fees to access the platform's organizing tools including texting, calling, canvassing, and volunteer management features. Pricing starts at $50/month for nonprofits and unions with tiered plans for different organization sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting tier for nonprofit organizations |
| Subscription | Monthly | Starting tier for union organizations |
| Subscription | Monthly | Enterprise plans for large campaigns and organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Impactive product offering
Product offeringCore offering
Impactive (now branded ActBlue Field Tools) provides a digital organizing SaaS platform that enables progressive political campaigns, advocacy organizations, unions, and nonprofits to conduct peer-to-peer texting, broadcast SMS messaging, phone banking, canvassing, voter registration, SMS fundraising, custom form collection, and social media amplification. The platform is offered on a subscription basis with tiered plans starting at $50/month for nonprofits and unions, and is delivered via mobile apps for iOS/Android plus a web application.
Product overview
Impactive (now ActBlue Field Tools) is an all-in-one digital organizing platform providing outreach, engagement, and supporter management tools for electoral campaigns, advocacy organizations, unions, and nonprofits. The platform operates as a unified system with core communication modules (Peer-to-Peer Texting, Broadcast Texting, Phone Banking, Friends and Family Messaging, Social Media Amplification) combined with program management tools (Teams and Leaderboards, Volunteer Management, Segmentation and Targeting, Data and Reporting) and specialized features (Custom Voter Registration, Canvassing, SMS Fundraising, Custom Forms). The platform was acquired by ActBlue in September 2025 and rebranded as ActBlue Field Tools to expand ActBlue's services beyond fundraising into broader campaign operations. Impactive serves over 2,000 campaigns and organizations, has facilitated over 1 billion messages sent, and maintains 99% platform uptime.
Differentiator
Problem solved
Functional benefit
Products and services
- ActBlue Field Tools (formerly Impactive) Cloud-based digital organizing SaaS platform that helps progressive campaigns, advocacy organizations, unions, and nonprofits run multi-channel outreach (P2P texting, broadcast SMS, phone banking, canvassing, voter registration, forms, and social amplification) along with program management features. The platform is offered on a subscription basis with tiered plans starting at $50/month and is delivered via mobile apps (iOS/Android) and a web dashboard.
- Peer-to-Peer Texting Solution that enables volunteers and staff to send 1-on-1 conversational SMS messages at scale to voter and supporter lists, with custom fields, branching logic, and mobile accessibility for distributed volunteer networks. Targeted at campaigns, advocacy orgs, unions, and nonprofits.
- Broadcast Texting Mass SMS broadcasting solution that sends a single message to large lists of supporters, integrating branched response flows and platform-wide compliance features. Targeted at campaigns, advocacy orgs, unions, and nonprofits running mass announcement or call-to-action campaigns.
- Phone Banking Predictive dialer-based outbound calling solution that allows campaigns and organizations to call large lists of voters or supporters with volunteer-driven conversations, scripts, and dispositions. Targeted at progressive campaigns, unions, and advocacy organizations running large-scale voter contact programs.
- Custom Voter Registration Custom digital voter registration tool that lets campaigns and nonprofits capture, validate, and submit voter registration data via mobile-friendly web forms, with field-team workflows and offline support. Targeted at progressive campaigns and civic engagement nonprofits running voter registration drives.
- Canvassing Mobile canvassing solution that provides volunteers with maps, walk-lists, and conversation scripts on iOS and Android devices, including offline functionality for areas with poor signal. Targeted at progressive campaigns, unions, and advocacy organizations running door-to-door voter contact programs.
- SMS Fundraising SMS-based fundraising solution that allows supporters to donate via a text reply, processed natively through the integrated ActBlue fundraising platform so donations are captured directly inside an outreach conversation. Targeted at progressive campaigns, advocacy organizations, and nonprofits that use ActBlue for donation processing.
- Custom Forms No-code custom form builder that captures supporter information via mobile-friendly web forms and routes the data into the platform's contact database for follow-up outreach. Targeted at campaigns, advocacy orgs, unions, and nonprofits collecting RSVPs, volunteer signups, petition signatures, and event signups.
- Friends and Family Messaging Supporter-to-supporter texting solution that empowers existing supporters to send templated text messages to their own contacts on behalf of a campaign or cause, expanding reach via trusted personal networks. Targeted at progressive campaigns, advocacy organizations, and nonprofits seeking viral supporter-driven outreach.
- Social Media Amplification Social media amplification solution that allows supporters to share campaign content directly to their Facebook and Instagram networks via authenticated login, extending the campaign's organic reach. Targeted at progressive campaigns, advocacy organizations, and nonprofits running share-based awareness campaigns.
Quantifiable outcome
- Up to 8.3% increase in voter turnout through relational organizing tactics
- +4 more outcomes
Companies that use Impactive
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Impactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
Impactive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ActBluecoreActBlue, a digital fundraising platform supporting over 40,000 campaigns, acquired Impactive in September 2025 to expand from fundraising into broader campaign operations. The acquisition integrates Impactive's organizing tools into ActBlue's ecosystem, with Impactive rebranded as ActBlue Field Tools. The integration enables campaigns to measure fundraising performance and automatically import ActBlue donors as Impactive contacts.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Impactive competitors and assessment
Company assessmentEmerging players
- Switchboard: Volunteer recruitment and matching platform connecting campaigns and causes with skilled volunteers. Adjacent to Impactive's volunteer mobilization and friends-and-family messaging capabilities, with a narrower focus on skilled-volunteer matching.
Direct peers
- Hustle: Peer-to-peer texting platform purpose-built for campaigns and nonprofits; now owned by Bonterra. Competes most directly with Impactive's flagship P2P texting and broadcast messaging products on price, scale, and reliability.
- Action Network: Progressive advocacy and campaigning platform providing email blasting, petitions, events, and fundraising tools. Overlaps with Impactive's broadcast messaging, advocacy organizing, and signup/petition use cases for nonprofits and activist organizations.
- Mobilize: Volunteer mobilization and event management platform used by Democratic campaigns, nonprofits, and advocacy groups. Overlaps directly with Impactive's volunteer management and event organizing use cases, and is now part of the Bonterra stack.
- Bonterra (formerly NGP VAN): Dominant Democratic campaign technology platform offering VAN (voter file/CRM), Hustle (P2P texting), Mobilize (volunteer management), ActionKit, and EveryAction. Most direct head-to-head competitor, especially after bundling multiple Impactive-style capabilities into one suite.
- Ecanvasser: Door-to-door canvassing and outreach software used by campaigns and advocacy organizations. Competes directly with Impactive's canvassing module, particularly for in-person field operations.
- Spoke: SMS-based texting and organizing platform for advocacy and campaigns. Now part of Action Network, but originally a direct P2P texting competitor to Impactive with overlapping customer base among progressive and labor organizations.
Broad incumbents
- ActBlue: Dominant online fundraising platform for Democratic campaigns and progressive causes, and now Impactive's parent company (since September 2025). Serves the same 40,000+ campaigns with a broader fundraising-centric stack, of which organizing is a newly integrated module.
Others
- Donorbox: Online donation and fundraising platform serving nonprofits and political causes. Not a direct organizing competitor, but adjacent in the nonprofit/campaign tech stack where Impactive operates, and increasingly bundled with organizing workflows.
- Catalist: Progressive data and analytics provider for Democratic campaigns and progressive organizations. Not a direct product competitor, but a critical infrastructure layer whose voter file and targeting data feed directly into platforms like Impactive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Impactive social profiles
Digital presenceImpactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impactive leadership team
Management profileNumber of profiles
Profiles3 records
Impactive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impactive
What does Impactive do?
Impactive (now branded ActBlue Field Tools) provides a digital organizing SaaS platform that enables progressive political campaigns, advocacy organizations, unions, and nonprofits to conduct peer-to-peer texting, broadcast SMS messaging, phone banking, canvassing, voter registration, SMS fundraising, custom form collection, and social media amplification. The platform is offered on a subscription basis with tiered plans starting at $50/month for nonprofits and unions, and is delivered via mobile apps for iOS/Android plus a web application.
Is Impactive a public or private company?
Impactive is a private company. It is classified as corporate owned and is currently acquired.
When was Impactive founded?
Impactive was founded in 2017. It employs 11 to 50 people.
Where is Impactive based?
Impactive is headquartered in San Francisco, United States, in the North America region.
How does Impactive make money?
One revenue line is on record: subscription Platform Fees.
Who are Impactive's main competitors?
Switchboard is listed as an emerging player. Direct peers are Hustle, Action Network, Mobilize, Bonterra (formerly NGP VAN), Ecanvasser and Spoke. ActBlue is listed as a broad incumbent. Others are Donorbox and Catalist.
Does Impactive have an API?
No public API is recorded for Impactive.
What industry is Impactive in?
Impactive's product category is Political Campaign Software. Its primary akta.pro industry code is MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its SIC code is 7372.