NeoAssist
NeoAssist is a São Paulo-based SaaS company providing an omnichannel customer service platform with proprietary AI (Nub.IA) to 220+ Brazilian enterprise and mid-market brands, integrating eight communication channels and workflow, analytics, commerce, and survey modules into a single platform.
- Company typePrivate
- Founded2007
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NeoAssist does
NeoAssist is a Brazilian-headquartered SaaS company that provides an omnichannel customer service platform to enterprise and mid-market brands. Founded in 2007 in São Paulo and rebranded under the 'Neo' identity while retaining the NeoAssist product name, the company serves more than 220 brands across retail, fashion, food, manufacturing, and financial services, processing over 2 million customer conversations per month. Its customer base includes Brazilian retail anchors such as Carrefour, Polishop, Angeloni, Bluefit, Malwee, Osklen, and Usaflex, with reported outcomes including a 4.5 average CSAT score and an NPS of 71. The platform is sold through a consultative, sales-led motion with custom enterprise pricing, free diagnostic assessments, and dedicated customer success managers, targeting companies with fragmented customer communication across multiple channels.
The platform is architected around a core product called Assist, augmented by seven modules: Canais (native integrations with eight channels including WhatsApp, phone, email, chat, Facebook, Instagram, ReclameAqui, and MercadoLivre), Workflow (cross-departmental and partner orchestration), Data & Insights (analytics powered by Microsoft Power BI), Autosserviços (AI bots, IVR, and FAQ), Commerce (conversational sales and cart recovery), Voz do Cliente (CSAT/NPS surveys with AI-generated reports), and Nub.IA (the proprietary generative and predictive AI engine). Nub.IA comprises four production modules—Resume for conversation summarization, Sugere for intelligent response recommendations, CSAT for automated satisfaction surveys, and Sentimento for real-time sentiment analysis—and is trained on the platform's proprietary Brazilian-Portuguese conversation corpus. The stack runs on AWS infrastructure and includes WhatsApp Business API access bundled without additional charges.
NeoAssist generates revenue through subscription-based SaaS contracts with quote-based pricing tailored to channel count, team size, and module selection, with monthly billing. The company is privately held by Oca Capital following a February 2021 acquisition, with a 2023 growth round bringing in Pacific Lake, Cerralvo Capital, Kinderhook Partners, Ashford Venture Partners, and Relay Investments as additional financial sponsors. Headcount is reported at 51–100 employees, all based in the São Paulo headquarters, with leadership comprising CEO Albert Deweik, founder and CTO Roy Nasser, and Head of Corporate Sales Filipe Mota. Geographic reach remains concentrated in Brazil, with no disclosed international operations despite the CIO Review 2026 award positioning the company as a Latin American category leader.
NeoAssist firmographics
Firmographics- Name
- NeoAssist
- Legal name
- NeoAssist
- Website
- https://neoassist.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NeoAssist is a São Paulo-based SaaS company providing an omnichannel customer service platform with proprietary AI (Nub.IA) to 220+ Brazilian enterprise and mid-market brands, integrating eight communication channels and workflow, analytics, commerce, and survey modules into a single platform.
- Ownership category
- akta.pro rank
NeoAssist industry classification
Industry- Product category
- Customer Service Software
- NAICS
- Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Service Desk & Help Desk Services (BPAEAJAA)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF), IT Knowledge Management & Service Desk Platforms (HDAEALAH)
Keywords
Where NeoAssist is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
NeoAssist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: NeoAssist operates as a subscription-based SaaS platform providing access to its omnichannel customer service platform. Pricing is quote-based, suggesting tiered or customized pricing depending on team size, channel count, and feature requirements. The company offers demonstrations and free diagnostics as onboarding mechanisms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
NeoAssist product offering
Product offeringCore offering
NeoAssist sells a SaaS omnichannel customer service platform that unifies 8 communication channels (WhatsApp, phone, email, chat, Facebook, Instagram, ReclameAqui, MercadoLivre) into a single interface for enterprise and mid-market customer service teams. The core Assist platform is augmented by modular products for workflow automation, Power BI-powered analytics, AI-driven self-service bots, conversational commerce, automated customer surveys, and the proprietary Nub.IA generative and predictive AI engine. The platform is sold on a subscription basis with quote-based custom pricing.
Product overview
NeoAssist is an omnichannel customer service platform providing a unified platform-plus-modules architecture. The core Assist platform manages all customer interactions from a single interface, complemented by specialized modules: Canais for multi-channel integration (WhatsApp, phone, email, chat, social media, ReclameAqui, Mercado Livre), Workflow for cross-departmental automation, Data & Insights for analytics powered by Power BI, Autosserviços for AI-powered self-service bots and IVR, Commerce for conversational sales, Voz do Cliente for survey automation, and Nub.IA for generative and predictive AI capabilities including conversation summarization, response suggestions, and sentiment analysis. The platform serves 220+ Brazilian brands across retail, finance, education, healthcare, and other sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Nub.IA: AI platform providing predictive and generative AI features including conversation summarization, intelligent response suggestions, CSAT scoring, and real-time sentiment analysis.
- Assist
- Canais
- Workflow
- Data & Insights
- Autosserviços
- Commerce
- Voz do Cliente
Products and services
- Assist Core omnichannel customer service platform enabling teams to manage 100% of customer interactions from a single interface. Integrates multiple channels (online, offline, hybrid), provides AI-powered assistance, and offers tools for SLA management, agent productivity, and customer satisfaction tracking. Targeted at enterprise and mid-market customer service teams.
- Canais Channel management module providing native integration with 8 primary communication channels: WhatsApp, phone, email, chat, Facebook, Instagram, ReclameAqui, and MercadoLivre. Centralizes all customer conversations in one screen for unified service delivery.
- Workflow Workflow automation module connecting internal teams and external partners (suppliers, logistics, payment providers). Enables cross-departmental collaboration with real-time monitoring, automated process handling, and reduced SLA response times.
- Data & Insights Analytics and business intelligence module powered by Microsoft Power BI. Provides real-time dashboards monitoring KPIs including SLA, TMA, TMO, FCR, CSAT, and NPS across all channels. Enables custom reports, pattern identification, and data-driven decision making.
- Autosserviços Self-service automation module featuring AI-powered bots, intelligent IVR (URA), smart FAQ, and 24/7 automated customer support. Bots developed via API integrate with CRMs, logistics providers, and payment platforms to handle tickets, payment reminders, and scheduling without human intervention.
- Commerce Conversational commerce module transforming customer service into a sales engine. Integrates CRM, bots, and human agents with AI to orchestrate purchase journeys. Enables cross-selling, upselling, abandoned cart recovery, and 24/7 sales team capabilities.
- Voz do Cliente Customer voice and feedback module with AI-powered survey automation. Generates CSAT, NPS, CES surveys and detailed reports even when customers do not respond. Integrates with Nub.IA for 100% survey response capture and real-time sentiment analysis.
- Nub.IA Proprietary generative and predictive AI suite for customer experience. Features include Nub.IA Resume (AI summarization with 69% reading time reduction), Nub.IA Sugere (intelligent response recommendations reducing TMR by 47%), Nub.IA CSAT (automated satisfaction surveys), and Nub.IA Sentimento (real-time sentiment analysis).
Quantifiable outcome
- 47% reduction in TMR (Time to Resolution)
- +8 more outcomes
Companies that use NeoAssist
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
NeoAssist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature7 records
NeoAssist partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- EndeavorminorNeoAssist was supported by Endeavor, a global nonprofit that supports high-impact entrepreneurs. This association provides network access and mentorship opportunities.
- Microsoft Power BIcoreData & Insights product is powered by Microsoft Power BI, providing advanced visualization, exploratory analysis, and dynamic reporting capabilities to NeoAssist customers.
- AWS (Amazon Web Services)coreNeoAssist uses AWS cloud infrastructure to ensure data security, utilizing AWS's cloud computing infrastructure for reliable and secure data storage and processing.
- WhatsApp (Meta)coreNeoAssist offers native WhatsApp integration using the official WhatsApp Business API without additional charges, enabling automated and human-assisted customer service through WhatsApp.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
NeoAssist competitors and assessment
Company assessmentDirect peers
- Zendesk: Global customer service and engagement platform with omnichannel, AI agent assist, and analytics capabilities. Directly comparable to NeoAssist's core Assist and Nub.IA offerings, though Zendesk is a much larger incumbent with a global enterprise footprint.
- Freshworks (Freshdesk): Customer service and IT service management SaaS provider with omnichannel ticketing, AI assistant (Freddy AI), and workflow automation. Closely matches NeoAssist's mid-market enterprise positioning and product architecture.
- Zenvia: Brazilian-headquartered omnichannel customer experience platform with native WhatsApp Business API, SMS, and voice, plus AI bots. Directly competes with NeoAssist in the Brazilian mid-market and enterprise segments.
- Movidesk: Brazilian customer service and ITSM SaaS platform with omnichannel support, chat, and integrations. Closely comparable regional competitor serving similar Brazilian enterprise and mid-market customers.
- Take Blip: Brazilian conversational AI and chatbot platform specializing in WhatsApp Business API and customer journey automation. Comparable as a regional competitor focused on WhatsApp-first customer service, intersecting with NeoAssist's channel strategy.
- Intercom: AI-first customer service platform with agent assist (Fin AI), shared inbox, and omnichannel messaging. Comparable to NeoAssist's AI-driven service desk and Nub.IA agent-assist functionality, especially for digital-native and mid-market customers.
Broad incumbents
- Salesforce Service Cloud: Enterprise customer service cloud within the Salesforce ecosystem, offering omnichannel routing, Einstein AI, and deep CRM integration. A broader incumbent that competes for the same enterprise CX budget as NeoAssist, with greater scale and platform breadth.
- Genesys: Enterprise contact center as a service (CCaaS) provider offering omnichannel routing, IVR, workforce engagement, and AI. Comparable to NeoAssist's IVR/URA and omnichannel orchestration, particularly for large enterprise customers.
- HubSpot Service Hub: Customer service toolset within HubSpot's CRM platform, including help desk, knowledge base, and customer feedback. Comparable to NeoAssist's helpdesk and Voz do Cliente modules, especially for SMB-to-mid-market customers already on HubSpot's CRM.
Others
- Twilio Flex: Programmable cloud communications and contact center platform that NeoAssist could integrate with or against which it competes at the infrastructure layer. Comparable as an enabling technology provider for omnichannel customer engagement, though positioned differently than NeoAssist's end-user-facing SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NeoAssist social profiles
Digital presenceNeoAssist financial estimates
Financial estimateRevenue estimate
Valuation estimate
NeoAssist leadership team
Management profileNumber of profiles
Profiles3 records
NeoAssist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NeoAssist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NeoAssist
What does NeoAssist do?
NeoAssist sells a SaaS omnichannel customer service platform that unifies 8 communication channels (WhatsApp, phone, email, chat, Facebook, Instagram, ReclameAqui, MercadoLivre) into a single interface for enterprise and mid-market customer service teams. The core Assist platform is augmented by modular products for workflow automation, Power BI-powered analytics, AI-driven self-service bots, conversational commerce, automated customer surveys, and the proprietary Nub.IA generative and predictive AI engine. The platform is sold on a subscription basis with quote-based custom pricing.
Is NeoAssist a public or private company?
NeoAssist is a private company. It is classified as private equity controlled and is currently operating.
When was NeoAssist founded?
NeoAssist was founded in 2007. It employs 51 to 100 people.
Where is NeoAssist based?
NeoAssist is headquartered in São Paulo, Brazil, in the Latin America region.
How does NeoAssist make money?
One revenue line is on record: saaS Platform Subscription.
Who are NeoAssist's main competitors?
Direct peers on record are Zendesk, Freshworks (Freshdesk), Zenvia, Movidesk, Take Blip and Intercom. Broad incumbents are Salesforce Service Cloud, Genesys and HubSpot Service Hub. Twilio Flex is listed as an others.
Does NeoAssist have an API?
No public API is recorded for NeoAssist.
What industry is NeoAssist in?
NeoAssist's product category is Customer Service Software. Its primary akta.pro industry code is BPAEAJAA, Service Desk & Help Desk Services, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 54151 and its SIC code is 7372.