Noah's Ark Storage

What Noah's Ark Storage does

Noah's Ark Storage operates a portfolio of self-storage facilities under the "Hometown Storage" brand, with 11 locations spread across Indiana markets including Angola, Jeffersonville, Martinsville, New Albany, North Webster, Salem, Scottsburg, Wabash, and three Rush County sites. The company's core offering is month-to-month rental of traditional self-storage units, augmented by Business Storage for commercial customers, vehicle/boat/RV storage for asset owners, and Climate Controlled Storage as a premium add-on for temperature-sensitive items. Revenue is generated primarily through recurring monthly rental subscriptions paid by individuals and small businesses, with online account management and payment supported through the company website.

Beyond direct facility operations, the company offers third-party management services for other self-storage operators, indicating a partial shift toward a capital-light services revenue model. The technology stack is unremarkable — a standard website with a location finder, size calculator, and online payment integration, alongside Facebook and Instagram for marketing — and the company discloses no proprietary technology, no AI capabilities, and no enterprise integrations.

The company is privately held, founded in 2020, headquartered in Bronston, KY, and operates exclusively in the U.S. market. There is no disclosed information on ownership structure, funding history, leadership team, or financial performance. No awards, patents, partnerships, or M&A activity are evidenced in the available data, and the company competes in the highly fragmented, hyperlocal U.S. self-storage industry where proximity and price are the primary competitive dimensions.

Name

Noah's Ark Storage

Website

https://storeitwithnoah.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Noah's Ark Storage (DBA Hometown Storage) operates 11 self-storage facilities across Indiana, offering recurring monthly rentals of self, business, vehicle, boat, RV, and climate-controlled storage units to individual consumers and small businesses, and also provides third-party management services.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Property Management (BPAJAGAM)

Keywords

• Self-storage units
• Vehicle storage
• Boat storage
• RV storage
• Climate controlled storage

Headquarters

HQ city

Bronston

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Storage Unit Rental: Monthly rental of self-storage units to individuals and businesses. Customers pay recurring monthly fees for access to storage spaces ranging from small units to large parking spots for vehicles, RVs, and boats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Noah's Ark Storage, operating as Hometown Storage, is a self-storage rental business with 11 physical facility locations across Indiana. The company rents traditional self-storage units, business storage units, and specialized vehicle/boat/RV storage spaces on a recurring monthly basis, with climate-controlled units offered as a premium option.

Product overview

Hometown Storage is a self-storage operator offering a unified portfolio of storage products across multiple Indiana locations. The core offering consists of traditional Self Storage units as the primary product, supplemented by specialized vehicle storage solutions (Boat Storage, RV Storage, Vehicle Storage) and Business Storage for commercial customers. Climate Controlled Storage is offered as a premium add-on across applicable locations. The company operates 11 distinct facility locations in Indiana and also provides third-party management services for other storage operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Public Storage: Largest publicly traded self-storage REIT in the U.S. with thousands of facilities nationwide. Comparable as the dominant incumbent in the self-storage category, though vastly larger and more geographically diversified than Noah's Ark/Hometown.
• Extra Space Storage: Major self-storage REIT with a national footprint and acquisition-driven growth strategy. Directly comparable as a self-storage operator; competes in any overlapping Indiana markets.
• CubeSmart: National self-storage REIT operating under the CubeSmart brand plus third-party management. Comparable business model combining owned facilities and third-party management — directly mirroring Noah's Ark's hybrid approach.
• National Storage Affiliates: Self-storage REIT that operates through regional brand affiliates, combining consolidation of independent operators with national scale. Relevant as a strategic acquirer or comparable aggregation model.
• U-Haul: Diversified moving and storage operator with self-storage offerings across the U.S., including Indiana. Comparable as an incumbent offering self-storage as part of a broader moving/storage platform.
• LifeStorage (now part of Extra Space Storage): Self-storage brand that merged with Extra Space Storage, previously a sizable U.S. operator. Comparable as a now-acquired regional/national self-storage platform — illustrates the roll-up exit path.

Direct peers

• StorageMart: Private self-storage operator with a multi-state U.S. footprint offering self, business, vehicle, boat, and RV storage. Closest comparable to Noah's Ark/Hometown as a private operator with a diversified storage product mix.
• Metro Self Storage: Private regional self-storage operator in the U.S. Midwest with self, vehicle, and business storage. Direct comparable given overlapping Indiana/Midwest geography.
• Simply Self Storage: Private self-storage operator with multiple U.S. locations, including Indiana presence. Comparable mid-size private operator with similar product and customer mix.
• SecurCare Self Storage: Network of self-storage facilities across multiple U.S. states including the Midwest. Comparable as a regional private self-storage operator with multi-state ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/noahsarkstorage
• Instagraminstagram.com/hometownstorage
• LinkedInlinkedin.com/company/noahs-ark-storage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noah's Ark Storage