Asuria Australia

What Asuria Australia does

Asuria Australia is a private, for-profit employment services provider headquartered at Level 17, Tower A, 821 Pacific Highway, Chatswood, NSW, with a multi-decade operating history (founded 1984; firmographic data references 1993 but the company's own materials and website text support the 1984 founding). The company delivers a portfolio of government-funded employment programs on behalf of the Australian federal government — including Workforce Australia Services, Youth Transition to Work, Career Transition Assistance, Inclusive Employment Australia, Self-Employment Assistance, and Employability Skills Training — alongside wellbeing support and traineeship programs for employers. Asuria also operates as a Registered Training Organisation (RTO Code 21912), delivering accredited qualifications and short courses, and produces branded content through the "U Talks" podcast and "Start Me Up" television program.

The company's customer base is structurally two-sided but revenue-one-sided. The paying buyer is the Australian Government via competitively tendered employment services contracts; end beneficiaries (job seekers — youth, mature workers, people with disabilities, and those facing employment barriers) access services at no direct cost; employers (e.g., Programmed, micro-businesses such as WandiliDOGS) participate as hiring partners. The GTM motion is sales-led, combining direct service delivery through a physical office network and a 1800 contact line, with a self-serve online registration pathway and multi-channel digital marketing (LinkedIn, Facebook, Instagram, TikTok, YouTube).

The core technology stack is not disclosed and there is no proprietary platform referenced; the business is operationally a labor-intensive services organization. Revenue is generated through managed-services contracts (government employment services) with pricing structures not publicly disclosed. Asuria is privately held with no disclosed parent company, no disclosed institutional investors, and no funding rounds on record. Notable commercial signals include Supply Nation membership (Indigenous business engagement) and recent content/brand ecosystem investments (podcast, TV show, TikTok presence), which suggest incremental ecosystem buildout rather than transformative strategic repositioning.

Name

Asuria Australia

Legal name

Asuria

Website

https://asuria.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Asuria Australia is a private, government-funded employment services provider delivering Workforce Australia, Inclusive Employment, youth transition, career transition, self-employment, and training programs to job seekers and employers across Australia since 1984.

Ownership category

akta.pro rank

Product category

Employment Services

NAICS

Employment Placement Agencies (561311), Employment Services (5613), Vocational Rehabilitation Services (6243), Educational Support Services (611710)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Employment services
• Job placement
• Vocational training
• Workforce development
• Inclusive employment

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Government Employment Services Contracts: Asuria receives government funding to deliver employment services including Workforce Australia Services, Youth Transition to Work, Career Transition Assistance, and Inclusive Employment programs. Revenue is derived from government contracts to place job seekers into sustainable employment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Asuria Australia is a government-funded employment services provider that helps job seekers find and retain long-term work through programs such as Workforce Australia Services, Youth Transition to Work, Inclusive Employment Australia, Self-Employment Assistance, Career Transition Assistance, and Employability Skills Training. It also recruits and trains candidates for employers, delivers accredited qualifications and short courses as a registered training organisation (RTO Code 21912), and offers traineeships and diversity-and-inclusion consulting to businesses.

Product overview

Asuria Australia operates as an employment services company offering a portfolio of programs and services for job seekers and employers. For individuals, they provide job placement assistance, youth transition programs, inclusive employment support, self-employment assistance, employability skills training, career transition assistance, and wellbeing services. For employers, they offer recruitment services, traineeship programs, and diversity and inclusion consulting. The company also delivers training and skills development through qualifications and short courses as a registered training organisation (RTO Code 21912). Additionally, they produce content through the U Talks podcast and Start Me Up TV show to support entrepreneurship and career development.

Differentiator

Problem solved

Functional benefit

Brands

• Inclusive Employment Australia: Employment services focused on inclusive employment for people with disabilities and diverse needs.
• Workforce Australia Services
• U Talks - The Asuria Podcast
• Start Me Up - TV Show

Products and services

• Youth - Transition to Work Employment support program designed to help young people transition into the workforce, including job-readiness preparation, mentoring, and placement assistance. Targeted at youth job seekers in Australia.
• Inclusive Employment Australia Employment services program focused on creating inclusive workplaces and supporting people with disabilities and other barriers into sustainable employment. Includes employer-side resources and matching services.
• Workforce Australia Services Government-funded employment services program helping job seekers find work and supporting employers to recruit staff. Delivered via Asuria's office network under contract with the Australian Government.
• Self-Employment Assistance Support program for individuals looking to start and run their own businesses, including coaching, mentoring, and access to grants. Targeted at aspiring entrepreneurs and self-employed individuals in Australia.
• Employability Skills Training Training courses designed to develop the foundational skills needed for employment, such as communication, problem solving, and workplace readiness. Targeted at job seekers preparing to enter or re-enter the workforce.
• Career Transition Assistance Services helping individuals transition between careers or into new employment, including career planning, skills assessment, and targeted training. Targeted at mature workers and other job seekers needing career-change support.
• Wellbeing Services Services supporting the mental health and wellbeing of job seekers to help them prepare for, sustain, and progress in employment.
• Traineeships Workplace-based training programs combining on-the-job experience with formal qualifications, delivered to employers who hire and develop trainees.
• Qualifications Formal accredited qualifications and courses offered through Asuria's registered training organisation (RTO Code 21912), available to individuals and, in some cases, employers' staff.
• Short Courses Condensed training courses for rapid skill development, delivered via Asuria's RTO.
• Employer Recruitment Services Recruitment services helping Australian employers find pre-screened, job-ready candidates from Asuria's employment programs, including for diversity and inclusion hiring and traineeship pathways.
• Diversity and Inclusion Services Employer-focused diversity and inclusion services supporting inclusive hiring practices and inclusive workplaces, delivered alongside Inclusive Employment Australia recruitment.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Supply NationminorOthersAsuria is a member of Supply Nation, indicating engagement with Indigenous businesses in their supply chain or service delivery network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• APM Employment Services: APM is one of Australia's largest Workforce Australia employment services providers, delivering the same suite of government-funded job placement, career transition, and disability employment programmes as Asuria. APM is owned by CVC Capital Partners and operates at significantly larger scale, making it the most direct head-to-head competitor in Asuria's core market.
• MAX Solutions: MAX Solutions is a major Workforce Australia and Disability Employment Services provider offering job placement, training, and post-placement support across Australia. It directly competes with Asuria for the same government contracts and serves overlapping participant cohorts including people with disabilities and job seekers facing employment barriers.
• atWork Australia: atWork Australia is a Workforce Australia employment services provider focused on placing job seekers with disabilities and those facing employment barriers into sustainable employment. It directly competes with Asuria's Inclusive Employment Australia and general Workforce Australia Services offerings under the same funding framework.
• Sureway Employment: Sureway is a Workforce Australia provider delivering employment services, training, and apprenticeship programs across multiple Australian regions. It is a direct competitor for the same government-funded employment services contracts that drive Asuria's revenue.
• Jobfind (Training for Life): Jobfind is an Australian employment services provider delivering Workforce Australia Services and related programmes, with a particular focus on training-linked pathways. It directly competes with Asuria for both job placement contracts and traineeship business.
• Salvation Army Employment Plus: Employment Plus is the employment services arm of The Salvation Army in Australia, delivering Workforce Australia and related job placement programmes nationally. It competes with Asuria for the same government contracts and shares a similar employment-services-plus-training value proposition.
• Sarina Russo Job Access: Sarina Russo is a long-established Australian employment, training, and education provider delivering Workforce Australia Services and accredited training. It is a direct competitor to Asuria across both its employment placement and RTO lines of business.
• Mission Australia Employment Services: Mission Australia is a large community services organization that delivers Workforce Australia Services alongside broader social support programmes. It is a direct competitor in the same government-funded employment services space and also targets disadvantaged job seeker cohorts similar to Asuria's inclusive employment focus.

Broad incumbents

• Randstad Australia: Randstad is one of the world's largest staffing and workforce solutions firms and operates a substantial Australian employment services business. While it focuses more on commercial staffing than government-funded job seeker programmes, it competes with Asuria in the employer-side recruitment market and shares a broadly overlapping candidate pool.
• Hays Australia: Hays is a global specialist recruiter with a significant Australian presence, focused on professional and skilled trades placement. While it does not target government-funded employment programmes, it competes with Asuria for employer recruitment spend and overlaps in traineeship and skilled workforce development offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AsuriaAustralia
• YouTubeyoutube.com/@asuriaaustralia
• Facebookfacebook.com/AsuriaAustralia
• LinkedInlinkedin.com/company/asuria-au
• Instagraminstagram.com/asuriaaustralia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asuria Australia