Hicare
HiCare Services Pvt. Ltd., a Rentokil PCI subsidiary headquartered in Mumbai, is India's second-largest organized pest control services provider, offering science-led residential and commercial pest management across 200+ cities to 50L+ lifetime customers and 300+ corporate clients.
- Company typePrivate
- Founded1994
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Hicare does
HiCare Services Pvt. Ltd. is an India-based pest control services company headquartered in Mumbai, operating as a subsidiary of Rentokil PCI following its April 2024 acquisition. The company provides comprehensive residential and commercial pest management solutions covering cockroaches, termites, mosquitoes, bed bugs, rodents, wood borers, and birds, with proprietary differentiated offerings including the 4D Cockroach Control methodology (Deny Shelter, Deny Food, Destroy & Control, Digital Monitoring), India's first 3X Mosquito Control Treatment, and a patented enzyme-based drain cleaner. Its technology combines chemical treatments (European-approved gel baiting, encapsulated wall sprays, anti-larval solutions) with non-chemical methods (humane bird netting, drain enzymes, compostable repellent garbage bags), supported by ISO certification and Central Insecticides Board-approved formulations.
HiCare operates a dual go-to-market model: a digital-first direct-to-consumer channel for residential customers via hicare.in (Shopify-based booking, OTP verification, one-nation-one-price standardization) offering both one-time treatments (e.g., Rs 1,996 for residential cockroach control) and recurring Annual Maintenance Contracts (1-2 year AMCs with 3-6 scheduled services), and an enterprise field sales motion serving 300+ corporate clients across hospitality (Taj Hotels, ITC Hotels), healthcare (Apollo Hospitals), financial services (Citibank), e-commerce (Amazon), aviation (major airports), and government (Parliament House). Revenue is generated through professional services fees for one-time treatments and subscription/recurring AMC contracts, with geographic distribution across 200+ Indian cities and 250+ local branches. The company traces its lineage to Transelektra (1987), was renamed Godrej Hi-Care (1994), acquired by ISS Global (2009), partnered with True North PE and A. Mahendran (2014), and was acquired by Rentokil PCI in April 2024, with cumulative lifetime service to 50L+ residential customers.
Hicare firmographics
Firmographics- Name
- Hicare
- Legal name
- HiCare Services Pvt. Ltd.
- Website
- https://hicare.in
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HiCare Services Pvt. Ltd., a Rentokil PCI subsidiary headquartered in Mumbai, is India's second-largest organized pest control services provider, offering science-led residential and commercial pest management across 200+ cities to 50L+ lifetime customers and 300+ corporate clients.
- Ownership category
- akta.pro rank
Hicare industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- akta.pro primary industry
- Residential Pest Control (IMAIAHAC)
Keywords
Where Hicare is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Hicare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- One-time Pest Control Services: One-time treatment services for residential and commercial properties, covering specific pest issues like cockroach, termite, mosquito, rodent, bed bug, and bird control. Pricing based on property size and pest type.
- Annual Maintenance Contracts (AMC): Recurring revenue model with scheduled services (e.g., 3 services every 4 months for 4D Cockroach Control). Includes warranty-backed service and follow-up treatments.
- Commercial/B2B Pest Control Services: B2B segment added in 2009, serving corporate clients with comprehensive pest management solutions. Includes services for airports, banks, warehouses, pharmaceutical, hospitality, healthcare, restaurants, and food manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cockroach Residential - One Time |
| Subscription | Annual | 4D Cockroach Control - 1 Year AMC |
| Subscription | Multi-year contract | 4D Cockroach Control - 2 Year AMC |
| Unit Pricing | Pay-as-you-go | Wood Borer - Lite |
| Unit Pricing | Pay-as-you-go | Wood Borer - Pro |
| Unit Pricing | Pay-as-you-go | Bed Bug Residential |
| Unit Pricing | Pay-as-you-go | Mosquito Residential |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Hicare product offering
Product offeringCore offering
HiCare provides professional pest control services for residential and commercial customers across India, covering cockroaches, termites, mosquitoes, rodents, bed bugs, birds, wood borers, and flies. The company delivers science-led, integrated treatment approaches combining chemical and non-chemical methods, available as one-time services or Annual Maintenance Contracts (AMC). HiCare also operates specialized proprietary treatments including 4D Cockroach Control, 3X Mosquito Control, and India's first anti-dengue and anti-malaria pest control service.
Product overview
HiCare is a comprehensive pest control and hygiene services company operating in India, offering a unified portfolio of residential and commercial pest management solutions. The product lineup centers on core pest control services covering cockroaches, termites, mosquitoes, bed bugs, rodents, birds (Bird Pro), and wood borers, each available for both residential and commercial segments. Differentiated offerings include the branded 4D Cockroach Control (India's first comprehensive 4D treatment combining Deny Shelter, Deny Food, Destroy & Control, and Digital Monitoring) and the 3X Mosquito Control Treatment (India's first three-layer mosquito treatment using Smart Air, Smart Walls, and Smart Water approaches). The Gold Seal Service family (Gold Seal Service, Gold Seal Service 4D, Gold Seal Service + Blitz) provides tiered cockroach control options. Supporting add-on products include enzyme-based drain cleaners, sustainable compostable garbage bags with repellent effect, and anti-larval treatments. The company became part of Rentokil PCI in 2024, integrating global pest control expertise with local market presence across 30+ Indian cities.
Differentiator
Problem solved
Functional benefit
Brands
- 3X Mosquito Control Treatment: India's first 3X Mosquito Control Treatment developed after years of research on mosquito breeding and behavior.
- 4D Cockroach Control
- Bird Pro
Products and services
- Pest Control Services Comprehensive pest control services for residential and commercial properties addressing cockroaches, termites, mosquitoes, rodents, bed bugs, birds, and wood borers through professional treatment protocols.
- 4D Cockroach Control Treatment India's first comprehensive 4D treatment for cockroach control using a four-pronged approach: Deny Shelter (natural dust and drain enzymes), Deny Food (compostable garbage bags), Destroy & Control (traps, gel baiting, spray), and Digital Monitoring (end-to-end tracking). Available as 1-year or 2-year AMC for residential customers.
- 3X Mosquito Control Treatment India's first three-layer mosquito control treatment combining Smart Air (wall dispenser), Smart Walls (encapsulated spray), and Smart Water (anti-larval treatment). Provides 90 mosquito-free days with a single service and 30-day money-back guarantee.
- Bed Bug Control Professional bed bug control combining chemical and non-chemical treatments to eliminate all life stages of bed bugs, including detailed inspection, targeted spray application, foaming, de-dusting treatment, and follow-up visits for residential customers.
- Rodent Control Comprehensive rodent control including site inspection, bait stations, traps, exclusion techniques, entry point sealing, and ongoing monitoring with follow-up visits under Annual Service Contract for residential properties.
- Termite Control Expert termite control services providing professional inspection, strategic treatment application using chemical barriers or eco-friendly solutions, long-term protection with scheduled monitoring, and free re-treatment under warranty for residential customers.
- Wood Borer Control Professional wood borer control with two tiers: Wood Borer Lite (identification, syringing, petroleum-based chemical spraying with 6-12 month coverage) and Wood Borer Pro (comprehensive treatment with extended warranty options) for residential properties.
- Bird Pro (Bird Control) Humane bird control solutions using bird netting, spikes, track systems, invisible grills, magnetic strip curtains, and retractable mosquito netting to prevent contamination, damage, and health hazards from pigeons and sparrows in residential and commercial properties.
- India's First Anti-Dengue and Anti-Malaria Pest Control Service Targeted pest control service specifically designed to address mosquito-borne epidemic conditions like dengue, malaria, and chikungunya. First such specialized service in India.
- Commercial Pest Control Services Comprehensive pest management for commercial and enterprise customers including airports, banks, warehouses, pharmaceutical, hospitality, healthcare, restaurants, food manufacturing, and government bodies, with corporate contracts and multi-location coverage.
Quantifiable outcome
- 50L+ Happy Customers served over three decades
- +4 more outcomes
Companies that use Hicare
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Hicare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Hicare partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rentokil PCIcoreRentokil PCI, a global leader in pest control operating in 90+ countries, acquired HiCare Services Pvt. Ltd. in April 2024. This partnership combined HiCare's India market expertise and 30-year legacy with Rentokil's global technology and resources, strengthening its market position in India's pest control sector.
- A. MahendrancoreFormer Managing Director of Godrej Consumer Products who partnered with True North to acquire HiCare in 2014. Led the company's expansion and portfolio development before the Rentokil PCI acquisition. Previously established HiCare as Managing Director during Godrej ownership period from 1994.
Scale indicators10 records
Recent moves11 records
Expansion highlights5 records
Hicare competitors and assessment
Company assessmentDirect peers
- Orkin: One of the largest pest control service operators globally, serving residential and commercial customers with recurring service contracts. Directly comparable to HiCare in service mix (cockroach, termite, rodent, bed bug) and recurring AMC revenue model.
- Terminix: Global pest control brand now part of the Rentokil Initial group alongside Rentokil PCI (HiCare's new owner). Competes head-to-head with HiCare in residential pest services, termite warranties, and commercial accounts, with an analogous direct-to-consumer + enterprise GTM.
- Anticimex: European-headquartered pest control operator with strong digital/IPM focus operating across multiple continents. Comparable to HiCare in science-led positioning, recurring contracts, and branch-based service delivery.
- Massey Services: US-based integrated pest management provider with termite, lawn, and mosquito services for residential and commercial customers. Comparable to HiCare on recurring service contracts, integrated treatment methodologies, and warranty-backed guarantees.
- Dodson Pest Control: US regional pest control operator offering residential and commercial termite, bed bug, and general pest services with recurring contracts. Comparable to HiCare's mid-sized branch-network model and end-customer service mix.
- Western Pest Services: US pest control operator serving residential and commercial customers (food service, hospitality, healthcare) with integrated pest management programs. Comparable to HiCare on commercial compliance focus and multi-vertical customer mix.
Broad incumbents
- Rollins: US-listed parent of Orkin and several regional pest brands, the world's largest pest control conglomerate. Relevant comparable for HiCare on scale economics, M&A roll-up strategy, and recurring contract valuation.
- Ecolab: Global leader in water, hygiene, and infection prevention with a pest elimination division serving food service, hospitality, and healthcare. Comparable to HiCare's commercial segment around F&B, hospitality (Taj/ITC), and healthcare (Apollo) accounts requiring compliance-grade service.
- Rentokil Initial: UK-listed global pest control and hygiene conglomerate and parent of Rentokil PCI, which acquired HiCare in April 2024. Relevant benchmark for group-level economics, technology stack, and cross-geography capability transfer into the HiCare operation.
Regional players
- Godrej Pest Control: Indian legacy brand from which HiCare originated (formerly Godrej Hi-Care) and a direct competitor in India's residential pest control market. Closest like-for-like Indian peer on heritage brand, distribution breadth, and consumer trust.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hicare social profiles
Digital presenceHicare compliance and trust
Trust signalCompliance1 record
Hicare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hicare leadership team
Management profileNumber of profiles
Profiles1 record
Hicare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hicare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hicare
What does Hicare do?
HiCare provides professional pest control services for residential and commercial customers across India, covering cockroaches, termites, mosquitoes, rodents, bed bugs, birds, wood borers, and flies. The company delivers science-led, integrated treatment approaches combining chemical and non-chemical methods, available as one-time services or Annual Maintenance Contracts (AMC). HiCare also operates specialized proprietary treatments including 4D Cockroach Control, 3X Mosquito Control, and India's first anti-dengue and anti-malaria pest control service.
Is Hicare a public or private company?
Hicare is a private company. It is classified as corporate owned and is currently operating.
When was Hicare founded?
Hicare was founded in 1994. It employs 101 to 250 people.
Where is Hicare based?
Hicare is headquartered in Mumbai, India, in the Asia region.
How does Hicare make money?
Three revenue lines are on record. One-time Pest Control Services are the primary driver. The others are annual Maintenance Contracts (AMC) and commercial/B2B Pest Control Services.
Who are Hicare's main competitors?
Direct peers on record are Orkin, Terminix, Anticimex, Massey Services, Dodson Pest Control and Western Pest Services. Broad incumbents are Rollins, Ecolab and Rentokil Initial. Godrej Pest Control is listed as a regional player.
Does Hicare have an API?
No public API is recorded for Hicare.
What industry is Hicare in?
Hicare's product category is Pest Control Services. Its primary akta.pro industry code is IMAIAHAC, Residential Pest Control. Its NAICS code is 561710.