Rollins
Rollins, Inc. is the largest North American pest and wildlife control services company, providing recurring residential and commercial pest management, termite protection, and wildlife services through 15+ brands including Orkin to over 2.8 million customers across 71 countries.
- Company typePublic
- Founded1948
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Rollins does
Rollins, Inc. (NYSE: ROL) is the largest North American pest and wildlife control services company, founded in 1948 and headquartered in Atlanta, Georgia. The company provides recurring residential and commercial pest management, termite control and protection, and wildlife management services through a multi-brand portfolio that includes Orkin (flagship), HomeTeam Pest Defense, Clark Pest Control, Fox Pest Control, Saela Pest Control, Northwest Exterminating, Romex Pest Control (acquired April 2026), and 10+ additional acquired brands retained as standalone operations. Rollins serves over 2.8 million customers across 71 countries through 850+ company-owned and franchised service locations, with revenue of $3.8 billion in FY2025 (11% year-over-year growth) and Q1 2026 revenue of $906 million (10.2% year-over-year growth).
The company operates a recurring service-contract business model with monthly billing, quote-based pricing tied to property type and service scope, and over 90% of revenue generated in North America. Rollins' technology stack centers on proprietary platforms BOSS, VRM, and Orkin 2.0 for service operations, supplemented by Workday for financial systems modernization and an Orkin Digital Inspection Platform launched in March 2024. The company employs a sales-led go-to-market via direct field service teams targeting residential and commercial customers, with a disciplined M&A strategy targeting approximately 100 deals over three years at returns above cost of capital, executing 26 acquisitions in 2025 and 44 in 2024.
Rollins' financial profile reflects scale advantages in a fragmented market: 52.6% gross margin, 16.1% Q1 2026 operating margin, free cash flow conversion above 100%, 11% five-year revenue CAGR, and 56 consecutive years of dividend payments. The Rollins family remains associated with the company through Executive Chairman Emeritus Gary W. Rollins, and the company maintains a diversified institutional shareholder base. Recent management changes include the June 2026 CFO transition from Kenneth D. Krause (who grew market cap by more than 50% during tenure) to William W. Harkins.
Rollins firmographics
Firmographics- Name
- Rollins
- Legal name
- Rollins, Inc.
- Website
- https://rollins.com
- Company type
- Public
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Rollins, Inc. is the largest North American pest and wildlife control services company, providing recurring residential and commercial pest management, termite protection, and wildlife services through 15+ brands including Orkin to over 2.8 million customers across 71 countries.
- Ownership category
- akta.pro rank
Rollins industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- akta.pro primary industry
- Commercial General Pest Control (Non-Specialty) (HSAMAAAL)
- akta.pro secondary industry
- Mouse & Rat Control (Trapping/Baiting) (HSAMACAA)
Keywords
Where Rollins is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rollins business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Pest Control Services: Rollins generates the majority of its revenue from recurring pest control service contracts with residential and commercial customers. Services include general pest control, termite protection, and wildlife management. The company operates on a recurring revenue model with over 90% of revenue from North America.
- Termite Control and Protection: Termite control services and protection contracts, representing a significant portion of revenue alongside general pest control services.
- Wildlife Management: Wildlife control and management services offered as part of Rollins' comprehensive pest and wildlife control portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Recurring service contracts with pricing based on property type and service scope |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Rollins product offering
Product offeringCore offering
Rollins, Inc. provides essential pest control, termite protection, and wildlife management services to residential and commercial customers through a multi-brand portfolio including Orkin, HomeTeam Pest Defense, Clark Pest Control, Saela, Fox Pest Control, Northwest Exterminating, and Romex Pest Control. Services are delivered via 850+ company-owned and franchised locations across 71 countries, generating the majority of revenue from recurring service contracts with over 2.8 million customers worldwide.
Product overview
Rollins operates as a premier global consumer and commercial services company providing essential pest and wildlife control services. The company offers a portfolio of brands including Orkin (flagship brand), HomeTeam Pest Defense, Clark Pest Control, Saela Pest Control, Fox Pest Control, Northwest Exterminating, and Romex Pest Control (most recently acquired). These brands collectively serve over 2.8 million customers across 71 countries through more than 850 company-owned and franchised locations. The portfolio includes both residential and commercial pest management, termite control, and wildlife management services. The company maintains acquired brands as standalone operations while leveraging shared technology platforms and operational best practices across the organization.
Differentiator
Problem solved
Functional benefit
Brands
- Orkin: Flagship pest control brand providing residential and commercial pest management services
- HomeTeam Pest Defense
- Clark Pest Control
- Fox Pest Control
- Saela Pest Control
Products and services
- Orkin Pest Control Services Flagship pest control brand offering residential and commercial pest management services, including insect and rodent control, termite protection, and wildlife management for over 2.8 million customers globally.
- HomeTeam Pest Defense Residential pest management company performing services for approximately 400,000 customers coast to coast, known for its new home marketing expertise and proprietary technology. Operates 50 offices in 13 states.
- Clark Pest Control Services Regional pest control brand providing residential and commercial pest management services across the western United States.
- Saela Pest Control Services Acquired pest control brand operating across the Pacific Northwest, Mountain West, and Midwest regions with 18 offices across the U.S.
- Fox Pest Control Services Pest control brand providing residential and commercial pest management services.
- Northwest Exterminating Services Regional pest control brand serving customers in the Pacific Northwest region.
- Romex Pest Control Services Utah-based pest management company offering eco-friendly pest control services across four states, acquired by Rollins in April 2026.
- Critter Control Wildlife Services Wildlife control services brand providing animal and wildlife management solutions.
- Waltham Pest Control Services Pest control brand serving customers in the northeastern United States.
- Western Pest Services Pest control services brand providing residential and commercial pest management.
- Trutech Wildlife and Pest Services Wildlife and pest control services brand.
- Crane Pest Control Services Pest control brand serving the western United States.
- McCall Pest Control Services Pest control services brand.
- MissQuito Mosquito Control Services Mosquito control services brand.
- OPC Pest Services Pest control services brand serving various regions.
- Industrial Fumigant Company Services Commercial and industrial fumigation services.
- PermaTreat Pest Control Services Pest control and treatment services brand.
- Safeguard Pest Control Services Pest control services brand.
- Aardwolf Pestkare Services Pest control brand under the Rollins portfolio serving various regions.
- Orkin Digital Inspection Platform Digital inspection platform launched in March 2024 for termite and pest inspection services delivered through the Orkin brand.
Quantifiable outcome
- 25 consecutive years of revenue growth and approaching 100th consecutive quarter of growth
- +5 more outcomes
Companies that use Rollins
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Rollins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rollins partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Romex Pest ControlcoreRollins acquired Romex Pest Control, a Utah-based pest management company with eco-friendly services operating across four states. Romex employs over 200 people and generated $29.7 million in revenue in 2024. The acquisition aims to expand Rollins' presence into new regions while maintaining Romex's brand identity.
- Saela Holdings, LLCcoreRollins completed the acquisition of Saela Holdings, LLC, a Utah-based pest management company with 18 offices across the U.S., for over $65 million in revenue value. The deal accelerates Rollins' growth and expands presence in Pacific Northwest, Mountain West, and Midwest regions. Saela operates as a standalone brand.
- HomeTeam Pest DefensecoreRollins acquired HomeTeam Pest Defense from Centex Corporation for approximately $137 million cash. HomeTeam recorded $134 million in pest control revenues for the twelve months ended March 31, 2008, operates 50 offices in 13 states, serves approximately 400,000 customers, and is the nation's third largest residential pest management company.
- Centex CorporationminorParent company of HomeTeam Pest Defense, sold to Rollins in April 2008 for approximately $137 million. This was a strategic divestiture for Centex as part of their business portfolio optimization.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Rollins competitors and assessment
Company assessmentDirect peers
- Rentokil Initial: Largest global pest control and hygiene services company; acquired Terminix in 2022 to become the largest pest control operator in North America. Directly competes with Rollins in commercial and residential pest control worldwide and is the most direct comparable on scale, geography, and recurring revenue model.
- Anticimex: Privately held global pest control company headquartered in Sweden with significant European footprint. Comparable to Rollins as a multi-region pest and hygiene operator pursuing a digital and route-density strategy across commercial and residential segments.
- Arrow Exterminators: Family-owned U.S. pest control operator with strong presence in the Southeast and Midwest. Directly competes with Rollins in residential pest and termite services with a similar route-based recurring revenue model and is a frequent acquisition candidate in the same M&A landscape.
- Truly Nolen: Family-owned pest control company with operations across the U.S. and internationally, known for its iconic yellow pest control vehicles. Directly competes with Rollins across residential and commercial pest services with a comparable multi-branch delivery model.
Broad incumbents
- Ecolab: Global leader in water, hygiene, and infection prevention services for commercial and industrial customers. Overlaps with Rollins' commercial pest management and facility sanitation offerings as part of a much broader hygiene and specialty chemicals portfolio, comparable in end-market but not core focus.
- Sodexo: Global facility services and food services company with integrated pest management offerings in its facilities management portfolio. Overlaps with Rollins' commercial pest and integrated pest management programs but pest control is a small part of a much broader services bundle.
Regional players
- Massey Services: Privately held pest control and termite protection company concentrated in Florida and the southeastern U.S. Directly comparable service offering to Rollins' residential pest and termite business but operating in a more limited regional footprint.
- Dodson Pest Control: Long-established pest control operator with concentration in the Mid-Atlantic and Southeastern U.S. Directly comparable service offering to Rollins' residential pest and termite business but with a more limited regional footprint.
Emerging players
- Aptive Environmental: Fast-growing U.S. residential pest control company backed by private equity. Directly competes with Rollins in subscription-based residential pest control with a tech-enabled, younger brand targeting similar customer demographics in overlapping geographies.
Others
- MGK (McLaughlin Gormley King): U.S. manufacturer of insecticides and pest control products supplying Rollins and its peers. Adjacent rather than competitive; comparable as a pest-control ecosystem participant whose chemistry availability affects Rollins' service delivery costs and product substitution options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Rollins social profiles
Digital presenceRollins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollins leadership team
Management profileNumber of profiles
Profiles5 records
Rollins subsidiaries and ownership
Company hierarchySubsidiaries15 records
Rollins funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollins M&A and investment
M&A and investmentM&A17 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollins
What does Rollins do?
Rollins, Inc. provides essential pest control, termite protection, and wildlife management services to residential and commercial customers through a multi-brand portfolio including Orkin, HomeTeam Pest Defense, Clark Pest Control, Saela, Fox Pest Control, Northwest Exterminating, and Romex Pest Control. Services are delivered via 850+ company-owned and franchised locations across 71 countries, generating the majority of revenue from recurring service contracts with over 2.8 million customers worldwide.
Is Rollins a public or private company?
Rollins is a public company. It is classified as public and is currently operating.
When was Rollins founded?
Rollins was founded in 1948. It employs 5,001 to 10,000 people.
Where is Rollins based?
Rollins is headquartered in Atlanta, United States, in the North America region.
How does Rollins make money?
Three revenue lines are on record. Pest Control Services are the primary driver. The others are termite Control and Protection and wildlife Management.
Who are Rollins's main competitors?
Direct peers on record are Rentokil Initial, Anticimex, Arrow Exterminators and Truly Nolen. Broad incumbents are Ecolab and Sodexo. Regional players are Massey Services and Dodson Pest Control. Aptive Environmental is listed as an emerging player. MGK (McLaughlin Gormley King) is listed as an others.
Does Rollins have an API?
No public API is recorded for Rollins.
What industry is Rollins in?
Rollins's product category is Pest Control Services. Its primary akta.pro industry code is HSAMAAAL, Commercial General Pest Control (Non-Specialty), with a secondary code of HSAMACAA, Mouse & Rat Control (Trapping/Baiting). Its NAICS code is 561710.