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Fashion To Figure

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uuid0009yec

Namestring
Fashion To Figure
Websiteurl
fashiontofigure.com
Company typeenum
Private
Founded yearint
2002
Descriptiontext

Fashion To Figure operates as a direct-to-consumer e-commerce fashion retailer, selling apparel through its own online storefront at fashiontofigure.com. The company targets individual consumers within a single domestic (single-country) market, with the channel's target buyer labeled as "SMB/Individual/Consumer." Based on the brand name and domain, the offering is positioned toward a specialty apparel segment — most plausibly women's fashion — though no product catalog, category mix, size range, or price points are disclosed in the available source material.

Its visible go-to-market motion is narrow: the only observable customer acquisition and engagement mechanism is an email newsletter signup form placed on the homepage, used to build an owned marketing list. There are no disclosed wholesale partnerships, marketplace listings, physical retail locations, social commerce integrations, or paid acquisition channels in the source data. Technology infrastructure is undisclosed — no core technology, proprietary features, APIs, SDKs, or integrations are documented — consistent with a small-footprint storefront operation rather than a platform business.

The revenue model is unstated: no pricing models, transaction mechanics, subscription structure, or unit economics are disclosed. No funding rounds, ownership details, management team, headcount, or financial history are available in the source content. As a result, this characterization is constrained to what the channel-level data directly supports, and most operational and financial dimensions cannot be assessed from the provided material.

Short descriptiontext

Fashion To Figure is a direct-to-consumer e-commerce fashion retailer operating a single online storefront (fashiontofigure.com) for individual consumers, with email newsletter signup as its primary visible customer acquisition channel.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
women's apparel, plus size fashion, online clothing retail, direct to consumer fashion, figure friendly clothing
Industry3 codes
1Women’s Apparel Retail
CodeCRAAABABPrimaryYes
2Fast Fashion Plus Size & Extended Sizing
CodeCRAAAGAIPrimaryNo
3Fashion & Accessories Marketplaces
CodeCRAFABAAPrimaryNo
NAICS code2 codes
  • Clothing and Clothing Accessories Retailers45811
  • Clothing and Clothing Accessories Retailers458110
SIC code2 codes
  • Retail-Women's Clothing Stores5621
  • Retail-Apparel & Accessory Stores5600
Product category
Women's Apparel Retail
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Fashion To Figure operates an online retail presence at fashiontofigure.com. The company's homepage contains an email newsletter signup, suggesting it engages in direct-to-consumer digital marketing to build a customer base. The company name indicates a focus on women's fashion apparel marketed toward a figure-inclusive customer base.

Differentiator
Functional benefit
Problem solved
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Shein
TypeBroad incumbent
Description

Ultra-fast-fashion e-commerce giant with extensive women's apparel assortments at aggressive price points. Competes with Fashion To Figure on women's apparel DTC, putting significant pressure on price and trend cycle.

2Torrid
TypeDirect peer
Description

Plus-size women's apparel retailer operating both e-commerce and physical stores. Directly comparable to Fashion To Figure on customer segment (plus-size women), category (women's apparel), and omnichannel/DTC mix.

3Universal Standard
TypeDirect peer
Description

Premium plus-size apparel brand with a strong direct e-commerce presence. Comparable to Fashion To Figure on inclusive sizing focus and DTC-first distribution.

4ASOS
TypeBroad incumbent
Description

Global fast-fashion e-commerce retailer with dedicated plus-size (ASOS Curve) and tall/maternity lines. Overlaps on women's apparel e-commerce and on the plus-size sub-segment.

5Lane Bryant
TypeDirect peer
Description

Long-standing plus-size women's apparel retailer with strong DTC e-commerce presence. Closely matches Fashion To Figure's target customer, product category, and channel mix.

6Fashion Nova
TypeBroad incumbent
Description

Fast-fashion women's apparel brand with a massive DTC e-commerce operation. Overlaps with Fashion To Figure on women's apparel DTC channel but serves a much broader (non-plus-size-specific) customer base.

7H&M
TypeBroad incumbent
Description

Global fast-fashion retailer with dedicated plus-size and adaptive ranges sold through its own e-commerce site. Competes with Fashion To Figure for women's apparel customers online but as part of a much broader assortment.

8Catherines
TypeDirect peer
Description

Specialty plus-size women's apparel retailer focused on classic and contemporary styles. Comparable to Fashion To Figure on customer demographic and DTC e-commerce positioning.

9Eloquii
TypeDirect peer
Description

Digital-first plus-size women's fashion brand. Closely matches Fashion To Figure on customer segment, fashion-forward assortment, and DTC e-commerce-first model.

10Simply Be
TypeRegional player
Description

UK-based plus-size women's apparel retailer operating primarily in the UK/Ireland market. Comparable on plus-size customer focus and DTC e-commerce model, though it does not directly compete in Fashion To Figure's domestic market.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fashion To Figure

Women's Apparel Retailfashiontofigure.com

Fashion To Figure is a direct-to-consumer e-commerce fashion retailer operating a single online storefront (fashiontofigure.com) for individual consumers, with email newsletter signup as its primary visible customer acquisition channel.

What Fashion To Figure does

Fashion To Figure operates as a direct-to-consumer e-commerce fashion retailer, selling apparel through its own online storefront at fashiontofigure.com. The company targets individual consumers within a single domestic (single-country) market, with the channel's target buyer labeled as "SMB/Individual/Consumer." Based on the brand name and domain, the offering is positioned toward a specialty apparel segment — most plausibly women's fashion — though no product catalog, category mix, size range, or price points are disclosed in the available source material.

Its visible go-to-market motion is narrow: the only observable customer acquisition and engagement mechanism is an email newsletter signup form placed on the homepage, used to build an owned marketing list. There are no disclosed wholesale partnerships, marketplace listings, physical retail locations, social commerce integrations, or paid acquisition channels in the source data. Technology infrastructure is undisclosed — no core technology, proprietary features, APIs, SDKs, or integrations are documented — consistent with a small-footprint storefront operation rather than a platform business.

The revenue model is unstated: no pricing models, transaction mechanics, subscription structure, or unit economics are disclosed. No funding rounds, ownership details, management team, headcount, or financial history are available in the source content. As a result, this characterization is constrained to what the channel-level data directly supports, and most operational and financial dimensions cannot be assessed from the provided material.

Fashion To Figure firmographics

Firmographics
Name
Fashion To Figure
Website
https://fashiontofigure.com
Company type
Private
Founded year
2002
Headcount range
101–250 employees
Short description
Fashion To Figure is a direct-to-consumer e-commerce fashion retailer operating a single online storefront (fashiontofigure.com) for individual consumers, with email newsletter signup as its primary visible customer acquisition channel.
Ownership category
akta.pro rank

Fashion To Figure industry classification

Industry
Product category
Women's Apparel Retail
NAICS
Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
SIC
Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry
Women’s Apparel Retail (CRAAABAB)
akta.pro secondary industries
Fast Fashion Plus Size & Extended Sizing (CRAAAGAI), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

  • Women's apparel
  • Plus size fashion
  • Online clothing retail
  • Direct to consumer fashion
  • Figure friendly clothing

Where Fashion To Figure is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Fashion To Figure business model

Business model
GTM type
B2C
Offering type
Services

Distribution channels1 record

Marketing channels1 record

Fashion To Figure product offering

Product offering

Core offering

Fashion To Figure operates an online retail presence at fashiontofigure.com. The company's homepage contains an email newsletter signup, suggesting it engages in direct-to-consumer digital marketing to build a customer base. The company name indicates a focus on women's fashion apparel marketed toward a figure-inclusive customer base.

Differentiator

Problem solved

Functional benefit

Companies that use Fashion To Figure

Customer profile

Ideal customer profiles1 record

Fashion To Figure technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Fashion To Figure partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

Fashion To Figure competitors and assessment

Company assessment

Broad incumbents

  • Shein: Ultra-fast-fashion e-commerce giant with extensive women's apparel assortments at aggressive price points. Competes with Fashion To Figure on women's apparel DTC, putting significant pressure on price and trend cycle.
  • ASOS: Global fast-fashion e-commerce retailer with dedicated plus-size (ASOS Curve) and tall/maternity lines. Overlaps on women's apparel e-commerce and on the plus-size sub-segment.
  • Fashion Nova: Fast-fashion women's apparel brand with a massive DTC e-commerce operation. Overlaps with Fashion To Figure on women's apparel DTC channel but serves a much broader (non-plus-size-specific) customer base.
  • H&M: Global fast-fashion retailer with dedicated plus-size and adaptive ranges sold through its own e-commerce site. Competes with Fashion To Figure for women's apparel customers online but as part of a much broader assortment.

Direct peers

  • Torrid: Plus-size women's apparel retailer operating both e-commerce and physical stores. Directly comparable to Fashion To Figure on customer segment (plus-size women), category (women's apparel), and omnichannel/DTC mix.
  • Universal Standard: Premium plus-size apparel brand with a strong direct e-commerce presence. Comparable to Fashion To Figure on inclusive sizing focus and DTC-first distribution.
  • Lane Bryant: Long-standing plus-size women's apparel retailer with strong DTC e-commerce presence. Closely matches Fashion To Figure's target customer, product category, and channel mix.
  • Catherines: Specialty plus-size women's apparel retailer focused on classic and contemporary styles. Comparable to Fashion To Figure on customer demographic and DTC e-commerce positioning.
  • Eloquii: Digital-first plus-size women's fashion brand. Closely matches Fashion To Figure on customer segment, fashion-forward assortment, and DTC e-commerce-first model.

Regional players

  • Simply Be: UK-based plus-size women's apparel retailer operating primarily in the UK/Ireland market. Comparable on plus-size customer focus and DTC e-commerce model, though it does not directly compete in Fashion To Figure's domestic market.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Fashion To Figure social profiles

Digital presence

Fashion To Figure financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fashion To Figure leadership team

Management profile

Number of profiles

Fashion To Figure funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fashion To Figure M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion To Figure

What does Fashion To Figure do?

Fashion To Figure operates an online retail presence at fashiontofigure.com. The company's homepage contains an email newsletter signup, suggesting it engages in direct-to-consumer digital marketing to build a customer base. The company name indicates a focus on women's fashion apparel marketed toward a figure-inclusive customer base.

When was Fashion To Figure founded?

Fashion To Figure was founded in 2002. It employs 101 to 250 people.

Where is Fashion To Figure based?

Fashion To Figure is headquartered in New York, United States, in the North America region.

Who are Fashion To Figure's main competitors?

Broad incumbents on record are Shein, ASOS, Fashion Nova and H&M. Direct peers are Torrid, Universal Standard, Lane Bryant, Catherines and Eloquii. Simply Be is listed as a regional player.

Does Fashion To Figure have an API?

No public API is recorded for Fashion To Figure.

What industry is Fashion To Figure in?

Fashion To Figure's product category is Women's Apparel Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAAGAI, Fast Fashion Plus Size & Extended Sizing. Its NAICS code is 45811 and its SIC code is 5621.

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Live signals
FashionnetworkNew York & Co acquires plus-size retailer Fashion to FigureNew York & Company acquired the bankrupt plus-size retailer Fashion to Figure at auction for $1.4 million, including its intellectual property and a consumer database of 500,000 customers. The acquiring company plans to relaunch the brand in February 2018 as a new channel for its plus-size business, leveraging its operational expertise and celebrity partnerships to drive growth in the expanding market.PR NewswireBeauty Mogul Patrick Starrr Expands Into Ready To Wear With Fashion to Figure CollaborationFashion to Figure, a plus-size fashion brand owned by The Saadia Group, announced its first collaboration with beauty mogul and digital creator Patrick Starrr, marking Starrr's fashion industry debut and the first capsule he designed from start to finish. The 'Life's a Party' collection features 10 pieces including dresses, jumpsuits, and separates with sequin, rhinestone, and metallic detailing, priced from $99.95 to $299.95 and available exclusively at fashiontofigure.com. The collaboration aims to promote inclusivity in fashion for all body types, sizes, and identities, with Starrr describing it as a passion project to encourage greater representation in the industry.Business InsiderGabrielle Union says it's not enough to just offer extended sizes when creating an inclusive fashion line: 'If it doesn't fit right, it ain't right'Gabrielle Union launched an inclusive fashion collection with Fashion To Figure, targeting women in sizes 12-24. She argued that extended sizing alone is insufficient, citing that 67% of American women are plus-sized. She also discussed authenticity and her firing from 'America's Got Talent'.PR NewswireGabrielle Union Partners With Fashion To Figure To Offer Plus-Sizes 12-24Fashion To Figure (FTF), a plus-size fashion retailer, announced a partnership with actress Gabrielle Union to offer her clothing collection in plus-sizes 12-24, launching December 4, 2019 exclusively on FTF.com. The holiday 2019 collection features 13 pieces including sequins and bold holiday separates, priced between $69.95 and $199.95. The partnership aims to expand Gabrielle Union's existing collection, originally launched with New York & Company in 2017, into the growing plus-size market segment.PR NewswireFashion to Figure Launches Fall 2019 Plus-Size Apparel Collection With YouTube Icon Sarah Rae VargasFashion to Figure, a plus-size fashion retailer, announced on October 16, 2019 the launch of a 17-piece capsule collection in collaboration with YouTube personality Sarah Rae Vargas. The collection, priced from $39.95 to $79.95, features fall dresses and separates combining the retailer's fit expertise with Vargas's aesthetic. The partnership leverages Vargas's 1.7 million social media followers to promote the brand's mission of celebrating plus-size bodies.PR Newswirefullbeauty.com, The Premier Fashion Destination for Sizes 12+, Adds New Partner Fashion to FigureFullbeauty.com, an online fashion marketplace for plus-size women, announced the addition of Fashion to Figure as a new partner brand to its growing roster of retailers. Fashion to Figure, founded by the Kaplan brothers in 2004, currently operates more than 25 brick-and-mortar locations nationwide and is expanding its online presence through this partnership. The collaboration is positioned as part of fullbeauty's strategy to solidify its position as the premier destination for plus-sized fashion, with items ranging from $9 seamless camis to $72 belted coats in sizes 12-26.