Catherines Stores Corporation
Catherines is a US-based plus-size women's fashion e-commerce retailer (sizes 16-34, 0X-6X) operating as a flagship brand of FullBeauty Brands Operations, LLC, a portfolio of 17 plus-size and big-and-tall apparel brands selling through catherines.com, phone, and catalog with unified cross-brand checkout via OneStopPlus.
- Company typePrivate
- Founded1958
- HeadquartersMahwah, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Catherines Stores Corporation does
Catherines Stores Corporation is a plus-size women's fashion retailer operating as a flagship brand within FullBeauty Brands Operations, LLC, a diversified portfolio of 17 plus-size and big-and-tall apparel brands headquartered in the United States. The company sells fashionable apparel, footwear, intimates, sleepwear, swimwear, and accessories in sizes 16-34, 0X-6X and 14W-40W, distributed exclusively through direct-to-consumer channels including its e-commerce website (catherines.com), phone orders, and a print catalog. The technology stack is built on Salesforce Commerce Cloud (SFCC/Demandware), with proprietary fit technology including the Right Fit™ collection, Suprema® fabric technology, the Liz&Me® sub-brand, and the Bend Over® pull-on pant collection — all engineered from the pattern up for plus-size bodies rather than graded up from straight sizes.
The business operates multiple revenue streams: one-time product sales through e-commerce and catalog channels, recurring subscription-based offerings (Dia & Co Style Boxes personal styling service at a $20 styling fee credited toward purchase, and the Catherines Platinum Credit Card rewards program earning 15 points per $1 spent), and gift card sales usable across the broader FullBeauty ecosystem. Catherines is integrated into the FullBeauty unified checkout, allowing customers to shop across all 17 sister brands (Woman Within, Roaman's, Jessica London, ELOQUII, CUUP, Swimsuits For All, KingSize, Avenue, Ellos, June & Vie, Joe Browns, Active For All, Intimates For All, Shoes For All, BrylaneHome, and FullBeauty Outlet) in a single transaction with combined shipping and a shared rewards program aggregated through the OneStopPlus marketplace (100+ brands, sizes 12-44). The company serves US customers exclusively and has no physical retail stores of its own, relying instead on a multi-channel marketing mix of email, SMS, social media, paid search, SEO, print catalogs, and an LTK ambassador program.
Founded in 1958 with over 65 years of fit expertise and built on a FullBeauty lineage dating to 1901, Catherines operates as a private subsidiary under FullBeauty Brands Operations, LLC. The brand is positioned as "polished, thoughtfully curated plus-size fashion" with press features across Vogue, Harper's Bazaar, InStyle, Glamour, Sports Illustrated, TIME, and WWD. No specific revenue, headcount, funding, M&A, or leadership change data is disclosed in the source material.
Catherines Stores Corporation firmographics
Firmographics- Name
- Catherines Stores Corporation
- Legal name
- FullBeauty Brands Operations, LLC
- Website
- https://catherines.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Short description
- Catherines is a US-based plus-size women's fashion e-commerce retailer (sizes 16-34, 0X-6X) operating as a flagship brand of FullBeauty Brands Operations, LLC, a portfolio of 17 plus-size and big-and-tall apparel brands selling through catherines.com, phone, and catalog with unified cross-brand checkout via OneStopPlus.
- Ownership category
- akta.pro rank
Catherines Stores Corporation industry classification
Industry- Product category
- Plus-Size Women's Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
Where Catherines Stores Corporation is headquartered
LocationHeadquarters
- HQ city
- Mahwah
- HQ country
- United States
- HQ region
- North America
Markets served
Catherines Stores Corporation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct online sales of plus-size women's clothing through catherines.com, with products ranging from tops, bottoms, dresses, intimates, sleepwear, swimwear, shoes and accessories. Prices range from approximately $15 clearance items to $200+ for premium pieces.
- Catalog/Mail Order: Print catalog sales channel allowing customers to order via phone or mail. Fresh new styles delivered through seasonal print catalogs.
- Catherines Platinum Credit Card: Co-branded credit card program offering rewards points (15 points per $1 spent for Silver Tier), free shipping benefits, and birthday surprises to drive customer loyalty and repeat purchases.
- Rewards Program: Diamond Rewards Mastercard and membership rewards program earning points on purchases, redeemable for discounts and benefits.
- Gift Cards: Physical and e-gift cards sold for use across all FullBeauty brands including Catherines, Woman Within, Roaman's, Jessica London, and other sister brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Subscription | Monthly | Catherines Platinum Credit Card holders |
| Subscription | Pay-as-you-go | Style Boxes personal styling service |
| Freemium | Annual | Rewards Program membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Catherines Stores Corporation product offering
Product offeringCore offering
Catherines is a direct-to-consumer plus-size women's fashion retailer selling tops, bottoms, dresses, intimates, sleepwear, swimwear, shoes, and accessories in sizes 16-34, 0X-6X and 14W-40W. The company sells exclusively through its catherines.com e-commerce site, phone/mail catalog ordering, and the OneStopPlus shared checkout that spans the FullBeauty family of 17 brands. It also offers the Catherines Platinum Credit Card, a tiered Diamond Rewards loyalty program, and the Dia-powered Style Boxes personal styling subscription.
Product overview
Catherines is a plus-size women's fashion retailer operating as part of the FullBeauty Brands family of 17 brands. The core Catherines brand offers polished, thoughtfully curated fashion in sizes 0X-6X and 14W-40W, built on 65+ years of fit expertise. The product portfolio spans the entire FullBeauty family including: Woman Within and Roaman's (heritage plus-size brands), Jessica London (workwear and suiting), ELOQUII (contemporary trend-driven fashion), ellos (Swedish minimalist style), June & Vie (curve-contemporary), Avenue (denim and casual), and specialized brands like CUUP (intimates A-H cups), Swimsuits For All (swimwear 4-44 with DD+ support), KingSize (big & tall menswear), Active For All (performance athleisure), Intimates For All, Shoes For All, BryLaneHome (home goods), Joe Browns (British prints), Dia & Co (personal styling subscriptions), and FullBeauty Outlet (clearance). The ecosystem enables unified shopping via OneStopPlus with single-cart checkout across all brands, plus proprietary credit card and rewards programs. Product categories include tops, bottoms, dresses, activewear, coats & jackets, sleepwear, intimates, footwear, swimwear, and home goods with various sub-collections like Suprema Studio, Right Fit, Cloud, Cashmiracle, and Dream Drape.
Differentiator
Problem solved
Functional benefit
Brands
- Liz&Me: A sub-brand of Catherines featuring classic lines and easy fit with comfortable fabric and wear-it-everywhere vibe.
- Suprema Studio
- Right Fit Collection
- Cloud Collection
- Cashmiracle Collection
- Dream Drape Collection
- Black Label
- AnyWear
Products and services
- Catherines Plus-Size Women's Apparel Polished, thoughtfully curated plus-size women's fashion sold directly to U.S. consumers in sizes 16-34, 0X-6X and 14W-40W, spanning dresses, bottoms, tops, coats and jackets, sleepwear, intimates, shoes, swimwear, and accessories via catherines.com and catalog ordering.
- Liz&Me Collection Sub-brand of Catherines offering classic, easy-fit lines with ponte knit dresses and relaxed silhouettes in plus sizes 0X-6X.
- Suprema Studio Collection Premium Catherines collection built on Suprema double-knit fabric technology for a polished look and elevated styling.
- Right Fit Collection Fit-focused Catherines collection engineered for specific curvy body shapes, with multiple fit solutions including curvy-specific sizing.
- Catherines Platinum Credit Card Co-branded credit card program that lets customers earn 15 reward points per $1 spent at Silver Tier, plus up to 4 free-ship promo codes per year on orders $75+ and an exclusive birthday offer.
- Catherines Rewards Program (Diamond Rewards) Free-to-join loyalty program enabling shoppers to earn points on purchases redeemable for discounts and tiered benefits across the Catherines brand.
- Style Boxes Personal Styling Service Personal styling subscription service where customers take a style survey and receive curated five-piece Style Boxes with a $20 styling fee credited toward kept items.
Quantifiable outcome
- Featured in Vogue, Harper's Bazaar, InStyle, Glamour, Sports Illustrated, TIME, and other major publications
Companies that use Catherines Stores Corporation
Customer profileSegments3 records
Ideal customer profiles1 record
Catherines Stores Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Catherines Stores Corporation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- FullBeauty Brands Operations, LLCflagshipCatherines is a flagship brand of FullBeauty Brands Operations, LLC, a portfolio company operating 17 plus-size and big & tall fashion brands since 1901. The unified ecosystem allows shared technology, cross-brand rewards, and combined shipping across all brands.
- Woman WithincoreSister brand within FullBeauty family - sizes 10W-44W, comfort-first heritage brand. Cross-promoted through unified checkout and shared customer rewards program.
- Roaman'scoreSister brand within FullBeauty family - sizes 12W-44W, head-turning plus-size styling. Cross-promoted through unified checkout and shared customer rewards program.
- Jessica LondoncoreSister brand within FullBeauty family - sizes 12W-44W, workwear and suiting specialist. Cross-promoted through unified checkout and shared customer rewards program.
- ELOQUIIcoreSister brand within FullBeauty family - sizes 14-32, contemporary plus-size fashion. Flagship of modern plus-size fashion trend-driven clothing. Cross-promoted through unified checkout.
- Dia & CocoreStyle Boxes personal styling service powered by Dia - delivers customized clothing selections to Catherines customers. Customers take style survey and receive curated five-piece boxes for $20 styling fee credited toward purchase.
- OneStopPluscoreThe Ultimate Plus Size Destination aggregating all 17 FullBeauty brands - 100+ brands, sizes 12-44. Unified shopping platform with single checkout, shipping, and payment across all brands.
- LTK (formerly RewardStyle)minorLTK x Catherines Ambassador Program - influencers earn commission through affiliate links for qualified purchases referred through the LTK platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Catherines Stores Corporation competitors and assessment
Company assessmentDirect peers
- Torrid: Publicly traded plus-size women's apparel retailer (sizes 10–30) targeting younger, trend-driven plus-size shoppers. Competes directly with Catherines for the same plus-size consumer with a more contemporary brand voice.
- Avenue: Plus-size women's apparel brand (sizes 14–36) and FullBeauty sister brand specializing in denim and casual everyday clothing. Comparable size range, customer profile, and DTC online channel to Catherines.
- Lane Bryant: Leading US plus-size women's apparel retailer (sizes 14–32) offering workwear, casual, intimates, and special occasion. Historically Catherines' closest direct competitor in the mall-based plus-size specialty channel.
- ELOQUII: Sister brand inside the FullBeauty/OneStopPlus family offering contemporary, trend-driven plus-size fashion in sizes 14–32. Direct competitor within the same parent ecosystem and the same target demographic as Catherines.
- Dia & Co: Plus-size personal styling subscription service (sizes 10–40 / 0X–7X) that is a FullBeauty partner and powers Catherines' Style Boxes. Competes for plus-size share via a curated styling model rather than traditional e-commerce.
- Ashley Stewart: Plus-size women's apparel retailer (sizes 12–24) with a heritage in urban and contemporary plus-size fashion. Competes for a similar plus-size customer with a stronger brand-cultural positioning.
- Roaman's: Plus-size women's apparel brand (sizes 12W–44W) and FullBeauty sister brand focused on expressive, head-to-toe styling. Closely comparable in product mix, channel strategy, and customer demographic to Catherines.
- Woman Within: Heritage plus-size women's apparel brand (sizes 10W–44W) and direct FullBeauty sister brand. Closely comparable positioning, catalog heritage, and customer base to Catherines inside the same parent umbrella.
- Jessica London: Plus-size women's apparel brand (sizes 12W–44W) and FullBeauty sister brand specializing in workwear and suiting. Comparable catalog-driven DTC model and adjacent customer base to Catherines.
Broad incumbents
- Old Navy Plus: Mass-market plus-size assortment inside Gap Inc.'s Old Navy banner. Provides a broader, lower-priced alternative to Catherines' specialty plus-size positioning and competes for the same wallet with a much larger marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Catherines Stores Corporation social profiles
Digital presenceCatherines Stores Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catherines Stores Corporation leadership team
Management profileNumber of profiles
Catherines Stores Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catherines Stores Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catherines Stores Corporation
What does Catherines Stores Corporation do?
Catherines is a direct-to-consumer plus-size women's fashion retailer selling tops, bottoms, dresses, intimates, sleepwear, swimwear, shoes, and accessories in sizes 16-34, 0X-6X and 14W-40W. The company sells exclusively through its catherines.com e-commerce site, phone/mail catalog ordering, and the OneStopPlus shared checkout that spans the FullBeauty family of 17 brands. It also offers the Catherines Platinum Credit Card, a tiered Diamond Rewards loyalty program, and the Dia-powered Style Boxes personal styling subscription.
Is Catherines Stores Corporation a public or private company?
Catherines Stores Corporation is a private company. It is classified as corporate owned and is currently operating.
When was Catherines Stores Corporation founded?
Catherines Stores Corporation was founded in 1958.
Where is Catherines Stores Corporation based?
Catherines Stores Corporation is headquartered in Mahwah, United States, in the North America region.
How does Catherines Stores Corporation make money?
Five revenue lines are on record. E-commerce Product Sales are the primary driver. The others are catalog/Mail Order, catherines Platinum Credit Card, rewards Program and gift Cards.
Who are Catherines Stores Corporation's main competitors?
Direct peers on record are Torrid, Avenue, Lane Bryant, ELOQUII, Dia & Co, Ashley Stewart, Roaman's, Woman Within and Jessica London. Old Navy Plus is listed as a broad incumbent.
Does Catherines Stores Corporation have an API?
No public API is recorded for Catherines Stores Corporation.
What industry is Catherines Stores Corporation in?
Catherines Stores Corporation's product category is Plus-Size Women's Apparel Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.