Motion
Motion is a Canadian mobility and home accessibility solutions provider selling, renting, and repairing wheelchairs, stairlifts, scooters, and home accessibility equipment through 45+ local teams across five provinces. It serves individuals with mobility needs, caregivers, healthcare professionals, and senior living facilities.
- Company typePrivate
- Founded1985
- HeadquartersToronto, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Motion does
Motion LP is a Canadian-owned mobility and home accessibility solutions provider headquartered in Toronto, in operation since 1985. The company distributes wheelchairs (manual, power, transport, pediatric, bariatric, complex rehab), stairlifts (straight, curved, outdoor), mobility scooters, power lift recliners, walking aids, and home accessibility equipment including ramps, ceiling lifts, vertical platform lifts, and pool lifts from multiple branded manufacturers such as Pride Mobility, Sunrise Medical, Permobil, Bruno, Access BDD, Ki Mobility, PDG Mobility, Amylior, Travel Buggy, and EVAC+CHAIR. Motion generates revenue through a mix of one-time equipment sales, recurring rentals, repairs and maintenance services (including a 30-day labor guarantee), and financing facilitated through a partnership with humm Canada (up to $30,000 over up to 5 years). Pricing is unit-based, with straight stairlifts starting at $3,500-$4,000 CDN and higher-ticket complex rehab equipment priced on configuration.
Motion serves individuals with temporary or permanent mobility limitations, their caregivers and family members, healthcare professionals (occupational and physical therapists) who prescribe equipment, and institutional buyers including long-term care and senior living facilities. Go-to-market is sales-led and consultative, with 45+ local teams providing in-person and virtual consultations, on-the-ground service and repairs, funding assistance for government and charitable programs, and an online product catalog. The company maintains physical locations across five Canadian provinces: Alberta, British Columbia, Manitoba, Ontario, and Saskatchewan.
Motion has pursued a programmatic regional roll-up, acquiring North Coast Home Medical Equipment (January 2021), Golden Mobility & Rehab Ltd. (September 2021), and Sage Seniors' Resources (February 2022). In July 2025 Motion announced it would combine with Numotion, completing the ownership transaction on September 2, 2025, to form what was described as the North American leader in mobility and accessibility solutions. In April 2026 the company added a Canadian distribution partnership with Matia Mobility covering standing mobility technology. As of the latest disclosures, Motion employs 501-1,000 people and continues to operate as a private entity under Numotion's ownership.
Motion firmographics
Firmographics- Name
- Motion
- Legal name
- Motion LP
- Website
- https://motioncares.ca
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Motion is a Canadian mobility and home accessibility solutions provider selling, renting, and repairing wheelchairs, stairlifts, scooters, and home accessibility equipment through 45+ local teams across five provinces. It serves individuals with mobility needs, caregivers, healthcare professionals, and senior living facilities.
- Ownership category
- akta.pro rank
Motion industry classification
Industry- Product category
- Mobility and Accessibility Equipment
- NAICS
- Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Stair Lifts & Residential Platform Lifts (HSAPANAC)
Keywords
Where Motion is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices30 records
Markets served
Motion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Product Sales: Sale of mobility and home accessibility equipment including wheelchairs, mobility scooters, stairlifts, power lift recliners, walking aids, and home accessibility products. Products are sold directly to consumers through consultations.
- Equipment Rentals: Short-term and long-term rental options for wheelchairs, mobility scooters, stairlifts, beds, bathroom safety items, and other mobility equipment for changing needs.
- Repairs & Maintenance: Technical support and repair services for mobility equipment, including products purchased from other providers, with a 30-day labor guarantee on repairs.
- Financing Services: Partnership with humm to provide flexible payment solutions up to $30,000, enabling customers to spread costs over installments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Straight stairlifts starting price point |
| Transaction based/ take rate | Monthly | Financing through humm partner |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Motion product offering
Product offeringCore offering
Motion sells, rents, and services mobility and home accessibility equipment — including wheelchairs (manual, power, transport, and custom seating), stairlifts, mobility scooters, power lift recliners, walking aids, ramps, lifts, and patient lifts — across Canada through more than 45 local consultative teams. Customers can book in-person or virtual appointments, and Motion supports purchases with funding-source guidance, repair/maintenance service, equipment rentals, and financing partnerships such as humm.
Product overview
Motion is Canada’s leading provider of comprehensive mobility and home accessibility solutions, offering a diverse portfolio of products and services designed to help individuals maintain independence at home. The core product offering spans wheelchairs (manual, power, transport, and specialized), stairlifts (straight, curved, and outdoor from Bruno and Access BDD), mobility scooters (travel, standard, and heavy-duty from Pride Mobility, Travel Buggy, and others), power lift recliners, walking aids, and home accessibility equipment including ramps, ceiling lifts, vertical platform lifts, and pool lifts. The company also provides essential services including equipment rentals, funding assistance, repairs and maintenance, customized wheelchair seating, and flexible financing through humm. Motion serves clients across Canada through 45+ local teams, offering personalized consultations and professional installation services.
Differentiator
Problem solved
Functional benefit
Companies that use Motion
Customer profileSegments4 records
Ideal customer profiles2 records
Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motion partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- Matia MobilitycoreMotion announced a Canadian partnership with Matia Mobility to advance access to standing mobility solutions. This partnership expands Motion's product offerings to include standing mobility technology for their Canadian customers.
- NumotionflagshipMotion completed an ownership transaction with Numotion in September 2025. Previously in July 2025, the companies announced plans to join forces to create the North American leader in mobility and accessibility solutions.
- Bruno Independent Living AidscoreBruno manufactures best-in-class stairlifts with industry-leading warranties. Motion is recognized as a Diamond Dealer for Bruno stairlifts in Canada, the highest level of dealer recognition.
- Access BDDcoreAccess BDD supplies stairlifts, platform lifts, and home lifts globally. Motion partners with Access BDD as a distributor of their curved stairlifts including the Flow X model.
- Pride MobilitycorePride Mobility is a major supplier of mobility scooters and power wheelchairs. Motion distributes Pride Mobility products including Go-Go series scooters, Jazzy power wheelchairs, and Baja Wrangler outdoor scooters.
- Sunrise MedicalcoreSunrise Medical provides manual wheelchairs and positioning products. Motion distributes their products including Quickie wheelchairs, Salsa and Helio series, and Empulse power assist devices.
- PermobilcorePermobil is a manufacturer of advanced power wheelchairs and seating solutions. Motion distributes Permobil products as part of their comprehensive wheelchair offerings.
- Ki MobilitycoreKi Mobility manufactures manual wheelchairs including the Focus CR tilt wheelchair and Liberty Tilt series. Motion distributes Ki Mobility products.
- Motion CompositescoreMotion Composites (unrelated to Motion the company) specializes in lightweight manual wheelchairs. Motion distributes their products including Helio A6 and HELIO C2 models.
- Travel BuggycoreTravel Buggy manufactures portable and folding mobility scooters. Motion distributes their products including the Helix scooter and AeroLux 2C carbon fiber wheelchair.
- PDG MobilitycorePDG Mobility produces manual wheelchairs including the Stellar tilt wheelchair. Motion distributes PDG products in Canada.
- AmyliorcoreAmylior manufactures specialty wheelchairs. Motion distributes Amylior products as part of their wheelchair offerings.
- EVAC+CHAIRcoreEVAC+CHAIR manufactures emergency evacuation chairs for safely transporting people who cannot use stairs. Motion distributes EVAC+CHAIR products including the Power Stair Chair Climber.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Motion competitors and assessment
Company assessmentOthers
- Bayshore HealthCare: Bayshore is one of Canada's largest home and community health service providers, including home medical equipment and personal care. Adjacent peer serving overlapping senior and disability populations, often a complementary or competing touchpoint for funding-assisted mobility equipment in Canada.
Direct peers
- National Seating & Mobility (NSM): NSM is a US-based provider of custom mobility, complex rehab, and home accessibility solutions with a multi-branch direct-to-consumer model. Closest direct functional peer to Motion in terms of complex-rehab wheelchairs, service-led distribution, and therapist-network referrals.
- Adapt Home Health Care: Adapt is a Canadian retailer of home accessibility, mobility, and daily-living aids with showrooms across Ontario. Direct competitor in the consultative, multi-product Canadian mobility retail segment that defines Motion's core go-to-market.
- Wellwise by Shoppers (Shoppers Home Health Care): Wellwise is Loblaw-owned Canadian retail banner offering mobility, home accessibility, and daily-living products across multiple locations. Competes directly with Motion in the Canadian consumer mobility retail channel and offers overlapping product categories and rental services.
Broad incumbents
- Pride Mobility: Pride Mobility is a leading US manufacturer of mobility scooters, power lift recliners, and power wheelchairs (Jazzy, Go-Go, Baja). One of Motion's flagship suppliers, with overlapping end customers and growing DTC investments that intersect with Motion's reseller model.
- Invacare Corporation: Invacare is a US manufacturer of wheelchairs, scooters, and home accessibility equipment with both direct and distributor sales. Comparable as a broad-line OEM competing with the suppliers Motion distributes and occasionally selling through similar dealer channels.
- Numotion: Numotion is the US leader in mobility and accessibility solutions and acquired Motion in September 2025 to create the North American leader. Same product categories (wheelchairs, complex rehab, home accessibility), same consultative distribution model; comparable as the broader incumbent that now encompasses Motion.
- Permobil: Permobil is a Swedish-headquartered manufacturer of advanced power wheelchairs and seating systems (M, Corpus, M3). Long-standing Motion supplier; comparable as a complex-rehab manufacturer whose premium tier anchors Motion's clinical positioning.
- Sunrise Medical: Sunrise Medical is a global manufacturer of manual and power wheelchairs (Quickie, Zippie, Empulse) and a core product supplier to Motion. Comparable as the upstream OEM partner whose brand breadth and dealer-program structure shape Motion's portfolio.
Emerging players
- Drive DeVilbiss Healthcare: Drive DeVilbiss is a manufacturer and distributor of mobility, respiratory, and home medical equipment with broad SKU coverage. Partial overlap through transport chairs, walkers, and other aids Motion stocks; comparable as a competing brand-supplier in the Canadian channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Motion social profiles
Digital presenceMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion leadership team
Management profileNumber of profiles
Profiles2 records
Motion subsidiaries and ownership
Company hierarchySubsidiaries3 records
Motion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion
What does Motion do?
Motion sells, rents, and services mobility and home accessibility equipment — including wheelchairs (manual, power, transport, and custom seating), stairlifts, mobility scooters, power lift recliners, walking aids, ramps, lifts, and patient lifts — across Canada through more than 45 local consultative teams. Customers can book in-person or virtual appointments, and Motion supports purchases with funding-source guidance, repair/maintenance service, equipment rentals, and financing partnerships such as humm.
Is Motion a public or private company?
Motion is a private company. It is classified as corporate owned and is currently operating.
When was Motion founded?
Motion was founded in 1985. It employs 501 to 1,000 people.
Where is Motion based?
Motion is headquartered in Toronto, Canada, in the North America region.
How does Motion make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are equipment Rentals, repairs & Maintenance and financing Services.
Who are Motion's main competitors?
Bayshore HealthCare is listed as an others. Direct peers are National Seating & Mobility (NSM), Adapt Home Health Care and Wellwise by Shoppers (Shoppers Home Health Care). Broad incumbents are Pride Mobility, Invacare Corporation, Numotion, Permobil and Sunrise Medical. Drive DeVilbiss Healthcare is listed as an emerging player.
Does Motion have an API?
No public API is recorded for Motion.
What industry is Motion in?
Motion's product category is Mobility and Accessibility Equipment. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HSABAKAB, Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids). Its NAICS code is 532283 and its SIC code is 7350.