The Partnership
The Partnership was an Atlanta-based, woman-owned integrated marketing agency founded in 1979 that served mid-market and enterprise clients across healthcare, financial services, agriculture, and government via strategy, creative, media, and PR services, augmented by its AI-powered P360 analytics platform. In December 2025 it merged with Alloy, operating under the Alloy brand.
- Company typePrivate
- Founded1979
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Partnership does
The Partnership is an integrated marketing and brand communications agency founded in 1979 and headquartered in Atlanta, Georgia, with an additional office in Naples, Florida. It offered strategy, creative, media, public relations, digital development, and analytics services under one roof, organized around service modules (Marketing Strategy & Planning; Brand Advertising & Media; PR & Communications; Digital & Development) and a dedicated healthcare marketing division branded Partnership Health. The firm's core technology is Partnership360 (P360), an AI-powered data-curation and analytics platform that consolidates reporting across 86+ marketing channels (Google, social, email, CRM, paid advertising, ecommerce) and surfaces AI-driven insights paired with human review; P360 is offered both as an embedded agency capability and as a tiered SaaS subscription ($499/month Demand Gen, $599/month Demand Gen+PR, custom enterprise contracts). Revenue is generated principally from professional-services engagements (project-based and retainers) with mid-market and enterprise clients in healthcare, financial services, agriculture/dairy, and government/community development across the Southeast US, supplemented by a smaller recurring SaaS stream from P360. In December 2025 The Partnership merged with Alloy under the Alloy brand, expanding talent by 50%, adding Ohio and Pennsylvania presence, and forming one of the top five largest independent agencies in the Southeast; standalone operations as "The Partnership" have since ceased.
The Partnership firmographics
Firmographics- Name
- The Partnership
- Legal name
- The Partnership
- Website
- https://thepartnership.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- The Partnership was an Atlanta-based, woman-owned integrated marketing agency founded in 1979 that served mid-market and enterprise clients across healthcare, financial services, agriculture, and government via strategy, creative, media, and PR services, augmented by its AI-powered P360 analytics platform. In December 2025 it merged with Alloy, operating under the Alloy brand.
- Ownership category
- akta.pro rank
Where The Partnership is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Partnership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Integrated Marketing Services: Full-service integrated marketing agency revenue from providing marketing strategy, creative campaigns, advertising, PR, research, data analytics, and digital product development services to enterprise clients. Revenue is generated through professional service engagements, likely project-based and retainer arrangements.
- Partnership360 SaaS Subscriptions: Subscription-based analytics platform with tiered pricing (Demand Gen at $499/month, Demand Gen+PR at $599/month) plus one-time setup fees. Recurring revenue model from software-as-a-service platform providing AI-powered marketing analytics and insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Demand Gen - Perfect for multi-channel demand generation programs |
| Subscription | Monthly | Demand Gen+PR - Keep an eye on brand reputation and demand |
| Other | Multi-year contract | Custom Design and Build - For businesses with unique goals and specialized needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
The Partnership product offering
Product offeringCore offering
The Partnership is a fully integrated marketing and brand communications agency offering marketing strategy, brand advertising, PR, and digital development services under one roof. It serves healthcare, agriculture, economic development, and consumer brand clients across the Southeast US through project-based and retainer engagements. Its proprietary Partnership360 (P360) platform provides AI-powered marketing analytics, and its Partnership Health sub-brand focuses on healthcare marketing for hospitals and medical practices.
Product overview
The Partnership is a fully integrated marketing and brand communications agency offering services across healthcare, agriculture, economic development, and general consumer sectors. The core product is Partnership360 (P360), an AI-powered analytics and data-curation platform that consolidates reporting across 86+ marketing channels. The company also operates Partnership Health as a dedicated healthcare marketing division. Service modules include Marketing Strategy & Planning, Brand Advertising & Media, PR & Communications, and Digital & Development. In December 2025, The Partnership merged with Alloy under the Alloy brand, becoming one of the top five largest independent agencies in the Southeast.
Differentiator
Problem solved
Functional benefit
Brands
- Partnership Health: A dedicated healthcare marketing division of The Partnership, serving medical centers, hospitals, and medical practices in Atlanta, Tampa and Southwest Florida.
- Partnership360 (P360)
Products and services
- Partnership360 (P360) Analytics Platform An AI-powered customizable data-curation platform that provides a consolidated, intuitive view of digital reporting across 86+ marketing channels in real-time. Features human-reviewed AI insights, automated reporting, sentiment analysis, and competitive analysis modules. Offered as SaaS subscriptions (Demand Gen at $499/month, Demand Gen+PR at $599/month).
- Partnership Health A dedicated healthcare marketing division of The Partnership serving medical centers, hospitals, and medical practices in Atlanta, Tampa, and Southwest Florida. Offers strategy, creative, media, and PR services tailored for healthcare organizations, including patient acquisition campaigns, rebrand initiatives, and healthcare-specific marketing programs.
- Marketing Strategy & Planning Professional services including go-to-market strategy, competitor and market analysis, brand positioning and messaging strategy, integrated campaign planning, and consumer insights and journey mapping for enterprise clients.
- Brand Advertising & Media Professional services including identity design and development, creative marketing campaigns, content strategy and media planning, paid media and social advertising, and influencer marketing including NIL (Name, Image, Likeness) partnerships for enterprise clients.
- PR & Communications Professional services including crisis management, public relations strategy, media and communications training, media relations and press outreach, reputation management, and media monitoring and social listening for enterprise clients.
- Digital & Development Professional services including marketing data analytics and insights, website development and SEO optimization, website hosting and maintenance, email marketing and automation solutions, and custom digital product development for enterprise clients.
Quantifiable outcome
- 43% increase in organic search visitors for Capital Wealth Advisors
- +4 more outcomes
Companies that use The Partnership
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
The Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature1 record
The Partnership partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlloyflagshipAlloy and The Partnership merged in December 2025 under the Alloy brand, creating one of the top five largest independent agencies in the Southeast. The combined entity increases Alloy's talent base by 50%. The Partnership brings 46 years of integrated marketing and PR expertise, particularly in healthcare, financial services, and economic development.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
The Partnership competitors and assessment
Company assessmentDirect peers
- Mower: Mower is a fully integrated, independent marketing, advertising, and PR agency headquartered in Atlanta and Buffalo, with deep healthcare, energy, and B2B expertise. It is a direct peer in the Southeast independent-agency category, competing for the same enterprise healthcare and consumer-brand retainers.
- 22squared: 22squared is an Atlanta-based independent advertising and media agency of similar size to the combined Alloy/Partnership entity, with strong consumer-brand, travel, and QSR accounts. Direct Southeast independent peer competing for the same regional enterprise clients.
- McKinney: McKinney is an Atlanta-based creative advertising agency (now part of Havas Creative) with a long history of integrated brand work. Comparable in heritage, integrated-services offering, and Southeast positioning to The Partnership pre-merger.
- The Tombras Group: Tombras is a Knoxville-based fully integrated independent agency of similar scale, offering advertising, media, PR, and data/analytics — directly comparable to The Partnership's integrated-services stack and Southeast regional footprint.
- Erwin Penland: Erwin Penland is a Greenville, SC-based independent creative and media agency with a long Southeast heritage, serving major consumer and B2B brands. Direct regional independent peer with comparable integrated-services capabilities.
- Lewis Communications: Lewis Communications is a Birmingham, AL-based integrated marketing agency with strong healthcare, tourism, and consumer-brand verticals. Comparable Southeast independent with a similar integrated-services and regional-enterprise go-to-market.
- Fitzgerald & Co: Fitzgerald & Co (Fitzco) is an Atlanta-based independent creative agency, historically strong in consumer packaged goods. Direct Southeast independent peer in the integrated agency category competing for similar regional enterprise clients.
Regional players
- Hub Strategy and Communication: Hub Strategy is a San Francisco-based integrated agency with comparable integrated creative/media/PR services, but primarily serves West Coast clients. Comparable service model, different primary geography.
Broad incumbents
- WPP (Ogilvy, VMLY&R, GroupM): WPP's network of creative, media, PR, and healthcare-specialist agencies (Ogilvy Health, VMLY&R Health, GroupM) competes with The Partnership for the same enterprise healthcare and consumer-brand accounts at a global scale — a broad incumbent with overlapping capabilities.
- Publicis Health: Publicis Health is the global healthcare-marketing arm of Publicis Groupe, operating specialist agencies (Digitas Health, Saatchi & Saatchi Wellness, Razorfish Health) that directly compete with Partnership Health for hospital-system and health-brand retainers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Partnership social profiles
Digital presenceThe Partnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Partnership leadership team
Management profileNumber of profiles
Profiles12 records
The Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Partnership M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Partnership
What does The Partnership do?
The Partnership is a fully integrated marketing and brand communications agency offering marketing strategy, brand advertising, PR, and digital development services under one roof. It serves healthcare, agriculture, economic development, and consumer brand clients across the Southeast US through project-based and retainer engagements. Its proprietary Partnership360 (P360) platform provides AI-powered marketing analytics, and its Partnership Health sub-brand focuses on healthcare marketing for hospitals and medical practices.
Is The Partnership a public or private company?
The Partnership is a private company. It is classified as corporate owned and is currently acquired.
When was The Partnership founded?
The Partnership was founded in 1979. It employs 11 to 50 people.
Where is The Partnership based?
The Partnership is headquartered in Atlanta, United States, in the North America region.
How does The Partnership make money?
Two revenue lines are on record. Integrated Marketing Services are the primary driver. The others are partnership360 SaaS Subscriptions.
Who are The Partnership's main competitors?
Direct peers on record are Mower, 22squared, McKinney, The Tombras Group, Erwin Penland, Lewis Communications and Fitzgerald & Co. Hub Strategy and Communication is listed as a regional player. Broad incumbents are WPP (Ogilvy, VMLY&R, GroupM) and Publicis Health.
Does The Partnership have an API?
No public API is recorded for The Partnership.