Integrity Advocate
- Company typePrivate
- Founded2013
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Integrity Advocate firmographics
Firmographics- Name
- Integrity Advocate
- Legal name
- Integrity Advocate
- Website
- https://integrityadvocate.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Integrity Advocate industry classification
Industry- Product category
- Online Proctoring Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Remote & Live Online Proctoring Platforms (EDAFADAB)
- akta.pro secondary industries
- Cheating Prevention & Test Integrity Monitoring (EDAFALAD), Compliance, Policy Management, Audits & Incident Response (Education) (EDAFALAL)
Keywords
Where Integrity Advocate is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Integrity Advocate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription-Based Proctoring Plans: Integrity Advocate sells subscription-based access to its proctored exam software across three tiered plans — ProctorLite (low-stakes), ProctorPlus (mid-stakes), and ProctorPro (high-stakes) — billed on an annual or multi-year contract basis. Pricing is not publicly disclosed and is quoted based on program requirements, scale, and LMS integration needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ProctorLite — lightweight integrity for low-stakes assessments |
| Subscription | Annual | ProctorPlus — comprehensive monitoring for mid-stakes assessments |
| Subscription | Annual | ProctorPro — multi-layered security for high-stakes assessments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Integrity Advocate product offering
Product offeringCore offering
Integrity Advocate provides online proctoring, identity verification, and participation monitoring software for organizations running remote assessments, certifications, and compliance training. The platform combines AI-powered monitoring with mandatory human review of every flagged session, delivered as a fully browser-based solution requiring no downloads, extensions, or lockdown browsers. Native integrations with major learning management systems (D2L, Canvas, Moodle, Totara, and others) enable one-click activation within existing assessment workflows.
Product overview
Integrity Advocate offers a tiered proctoring platform with three product plans—ProctorLite (low-stakes), ProctorPlus (mid-stakes), and ProctorPro (high-stakes)—alongside core services including Online Proctoring, Identity Verification, Participation Monitoring, Mobile Training and Assessment, and No-Install Record and Review Proctoring. The platform combines AI-powered monitoring with human review by trained experts. All tiers include human review of flagged sessions as standard, not a premium add-on. Key security features include the proprietary Expose AI tool for detecting AI-assisted cheating, facial recognition for identity verification, room scans, and optional second-camera monitoring for high-stakes assessments.
Differentiator
Problem solved
Functional benefit
Brands
- ProctorLite: Cost-effective integrity solution for low-stakes assessments with basic identity verification, flagging, and monitoring capabilities.
- ProctorPlus
- ProctorPro
Products and services
- Online Proctoring
Quantifiable outcome
- Zero data breaches in 12+ years of operation
- +5 more outcomes
Companies that use Integrity Advocate
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Integrity Advocate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature9 records
Integrity Advocate partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AccrediblecoreIntegrity Advocate and Accredible formed a strategic partnership to connect verified online proctored exams with digital credential issuance. The integration ensures credentials are only issued to verified test takers, creating an auditable link between assessment participation and credential issuance. This directly addresses credential fraud by tying digital credential delivery to Integrity Advocate's human-reviewed proctoring outcomes.
- D2LcoreD2L is a cloud-based learning platform delivering flexible, accessible digital education for higher education, K–12, and corporate training. Integrity Advocate integrates natively with D2L's Brightspace LMS, enabling one-click proctoring activation within the platform without downloads or extensions.
- Canvas (Instructure)coreCanvas by Instructure is a widely adopted LMS supporting digital learning for schools, universities, and organizations. Integrity Advocate integrates natively with Canvas, allowing proctoring to be activated within existing Canvas course workflows with no additional software.
- MoodlecoreMoodle is the world's open-source learning platform. Integrity Advocate provides native integration with Moodle, enabling seamless proctoring activation for the large global community of Moodle-based institutions and training organizations.
- TotaracoreTotara is an enterprise learning management system built for performance and learning development. Integrity Advocate's integration with Totara enables proctored assessments within Totara's platform for corporate and government training environments.
- TopClass LMScoreTopClass LMS is built for associations delivering certification, continuing education, and member training programs worldwide. Integrity Advocate's native integration enables certifying bodies and associations on TopClass to activate proctoring directly within their credentialing workflows.
- uxpertisecoreuxpertise is an online learning platform providing structured training, skills development, and assessments for organizations across varied industries. Integrity Advocate's partnership with uxpertise powers their proctoring service, with the joint solution enabling organizations like CMRAO to reduce support requests by 80%.
- CoelrindcoreCoelrind is a training and examination platform specializing in compliance-focused courses, certifications, and secure digital online assessment delivery. Integrity Advocate's integration with Coelrind enables proctored assessments for compliance-heavy training programs in regulated industries.
- Thought IndustriescoreThought Industries is a customer education and training platform helping organizations deliver branded learning experiences to external audiences globally. Integrity Advocate integrates with Thought Industries to provide proctoring for external certification and credentialing programs.
- TalentLMScoreTalentLMS is a cloud LMS designed for simple, scalable employee, partner, and customer training. Integrity Advocate integrates with TalentLMS to provide no-install proctoring within the TalentLMS training environment.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Integrity Advocate competitors and assessment
Company assessmentDirect peers
- Mercer Mettl: Mercer Mettl is an online assessment and proctoring platform widely adopted across Asia-Pacific for corporate hiring, certification, and educational testing. Direct competitor in proctoring with a comparable tiered subscription model and enterprise GTM motion.
- ExamSoft: ExamSoft (and its Examplify platform) provides secure assessment solutions with offline and online proctoring capabilities primarily for high-stakes professional licensing exams (medical, legal, accounting). Comparable to Integrity Advocate's ProctorPro tier in targeting high-stakes certifying body customers.
- Kryterion: Kryterion (Webassessor) provides online proctoring and certification delivery solutions for technology vendors, certification programs, and licensing bodies. Direct competitor in the certifying body and certification program segment that Integrity Advocate serves.
- Honorlock: Honorlock is a leading online proctoring platform serving higher education and certification programs. It is a direct competitor to Integrity Advocate in the same product category with overlapping LMS integrations and AI-driven monitoring, though it relies more heavily on lockdown browser and extension-based delivery rather than browser-only.
- ProctorU (Meazure Learning): ProctorU, now part of Meazure Learning, is one of the largest online proctoring providers offering both live human proctoring and AI-enabled automated proctoring. Direct competitor across higher education and certification markets with a broader service portfolio including test center operations.
- Examity: Examity provides online proctoring and identity verification for higher education and certification programs. Direct competitor with similar AI + human review hybrid model and LMS integration capabilities, targeting similar enterprise and certifying body customer segments.
- Proctorio: Proctorio is an AI-driven online proctoring platform with browser-based recording, identity verification, and lock-down browser features. Direct competitor particularly in higher education, with comparable browser-only architecture though stronger reliance on browser extensions.
- Respondus: Respondus provides assessment security tools including LockDown Browser and Monitor for online proctoring. Direct competitor in the higher education and LMS-integrated proctoring space, particularly for institutions using Canvas, Blackboard, and other major LMS platforms.
Broad incumbents
- ETS (Educational Testing Service): ETS is a broad educational measurement and assessment organization offering products including GRE, TOEFL, and Praxis. While not a direct online proctoring vendor, ETS competes indirectly in assessment integrity through its own proctoring network and serves overlapping certifying bodies and educational customers.
- Pearson VUE: Pearson VUE is the largest test delivery and online proctoring provider globally, owned by Pearson plc. Broad incumbent offering both physical test centers and online proctoring (OnVUE) for high-stakes licensing and certification exams; competes with Integrity Advocate in the high-stakes certifying body segment but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Integrity Advocate social profiles
Digital presenceIntegrity Advocate compliance and trust
Trust signalCompliance4 records
Integrity Advocate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrity Advocate leadership team
Management profileNumber of profiles
Profiles6 records
Integrity Advocate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrity Advocate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrity Advocate
What does Integrity Advocate do?
Integrity Advocate provides online proctoring, identity verification, and participation monitoring software for organizations running remote assessments, certifications, and compliance training. The platform combines AI-powered monitoring with mandatory human review of every flagged session, delivered as a fully browser-based solution requiring no downloads, extensions, or lockdown browsers. Native integrations with major learning management systems (D2L, Canvas, Moodle, Totara, and others) enable one-click activation within existing assessment workflows.
Is Integrity Advocate a public or private company?
Integrity Advocate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Integrity Advocate founded?
Integrity Advocate was founded in 2013. It employs 11 to 50 people.
Where is Integrity Advocate based?
Integrity Advocate is headquartered in Calgary, Canada, in the North America region.
How does Integrity Advocate make money?
One revenue line is on record: subscription-Based Proctoring Plans.
Who are Integrity Advocate's main competitors?
Direct peers on record are Mercer Mettl, ExamSoft, Kryterion, Honorlock, ProctorU (Meazure Learning), Examity, Proctorio and Respondus. Broad incumbents are ETS (Educational Testing Service) and Pearson VUE.
Does Integrity Advocate have an API?
No public API is recorded for Integrity Advocate.
What industry is Integrity Advocate in?
Integrity Advocate's product category is Online Proctoring Software. Its primary akta.pro industry code is EDAFADAB, Remote & Live Online Proctoring Platforms, with a secondary code of EDAFALAD, Cheating Prevention & Test Integrity Monitoring. Its NAICS code is 611710 and its SIC code is 7372.