Coelirnd
Coelrind designs and develops the XAMS e-assessment platform and related consultancy and training services for UK and international exam boards, awarding organisations, and regulated education, healthcare and government customers.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Coelirnd does
Coelrind Limited is a UK private limited company founded in 2013 and headquartered in London, with a regional office in Carlow, Ireland co-located with South East Technological University (SETU). The company designs and develops learning and assessment software for the education, healthcare and government sectors, with its core product being XAMS — described on its own homepage as one of the UK's largest e-assessment platforms, used by exam boards and awarding organisations to deliver more than 1 million secure assessment experiences each year, with over 5 million assessments delivered historically since founding. XAMS supports authoring and delivery of assessments online, offline and on paper, and integrates remote invigilation through a partnership with ProctorExam, alongside interoperability with Moodle, Parnassus, Quartz and Creatio platforms.
The company monetises XAMS primarily through enterprise SaaS subscriptions (quote-based, annual billing) to awarding organisations and exam boards, supplemented by professional services revenue from consultancy and training engagements covering learning strategy, blended learning design, deployment and implementation support. Go-to-market combines direct enterprise field sales to UK and Irish awarding bodies with channel partnerships — notably Hi-EDU for South China vocational training and Silkroad EdTech for Belt and Road markets across 160+ countries — plus thought-leadership content marketing via blog, LinkedIn and Instagram. Coelrind is founder/management-led under CEO John O'Sullivan and CTO John Duminy, operates without disclosed external institutional investment, and reports ISO 27001 certification and GDPR-compliant operations across its UK and Ireland footprint.
Coelirnd firmographics
Firmographics- Name
- Coelirnd
- Legal name
- Coelrind Limited
- Website
- https://coelrind.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coelrind designs and develops the XAMS e-assessment platform and related consultancy and training services for UK and international exam boards, awarding organisations, and regulated education, healthcare and government customers.
- Ownership category
- akta.pro rank
Coelirnd industry classification
Industry- Product category
- E-Assessment Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)
- akta.pro secondary industries
- Remote & Live Online Proctoring Platforms (EDAFADAB), Secure Browser, Device Lockdown & Exam Security Tools (EDAFADAI)
Keywords
Where Coelirnd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Coelirnd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- XAMS Software Platform: SaaS e-assessment platform licensing and subscription model for awarding organisations and exam boards to author, deliver, and manage assessments. Core revenue driver serving regulated assessment markets.
- Consultancy Services: Strategic consultancy covering learning and assessment strategy, blended learning design, deployment consultancy, and technology assessment and implementation.
- Training Services: Training packages and implementation support for assessment platforms, including instructional design training for e-learning authors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Assessment Platform - Custom Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Coelirnd product offering
Product offeringCore offering
Coelirnd develops and sells the XAMS e-assessment platform, one of the UK's largest e-assessment systems used by exam boards and awarding organisations to author, deliver, and manage secure online, offline, and paper-based assessments. The company also provides consultancy and training services covering learning and assessment strategy, blended learning design, deployment consultancy, and technology implementation for awarding organisations and regulated assessment markets.
Product overview
Coelrind offers a unified portfolio consisting of its core e-assessment platform XAMS, complemented by professional Consultancy and Training Services. XAMS serves as the primary product—a scalable e-assessment platform trusted by UK exam boards and awarding organisations—while the consultancy services provide strategic guidance, blended learning design, deployment support, and technology implementation advice. Together, these offerings position Coelrind as a full-service provider of technology-driven learning and assessment solutions for education, healthcare, and government sectors.
Differentiator
Problem solved
Functional benefit
Brands
- XAMS: One of the UK's largest e-assessment platforms, trusted by exam boards and awarding organisations throughout the UK and overseas to deliver secure assessment experiences. Used by many of the UK's leading awarding organisations.
Quantifiable outcome
- 95% customer retention rate - customers return for additional services
- +2 more outcomes
Companies that use Coelirnd
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Coelirnd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature3 records
Coelirnd partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ProctorExamcoreProctorExam is the largest online proctoring company in Europe, providing SaaS proctoring technology integrated with XAMS platform. The partnership enables remote invigilation services for online exams with live and automated proctoring modes, including 360-degree monitoring capabilities via webcam and smartphone camera. All modes of online proctoring are supported and the solution is fully GDPR compliant.
- Laser Learning AwardscoreLaser Learning Awards uses XAMS for authoring and delivery of assessments, combined with ProctorExam for remote invigilation. LASER is regulated by Ofqual, QAA and SIA, and required a secure, reliable platform for their widening participation and social inclusion qualifications.
- Hi-EDUcoreDistribution agreement with Hi-EDU, a leading provider of vocational training across South China. Coelrind provides vocational training programmes in Business and Hospitality developed to UK Standards, with expansion planned for new industries including Internet of Things and AI.
- Loughborough CollegeminorInternational education partnership involving visits to Hong Kong to boost partnerships with Chinese education investors and Dongguan College. Collaboration focuses on delivering degree pathways and UK education programmes internationally.
- Silkroad EdTech (SRET)coreStrategic partnership with Silkroad EdTech, developed specifically to ensure success of the Belt and Road Initiative across the new Silk Road. SRET and its partners have developed and delivered programmes in over 160 countries, reshaping curriculum and developing occupational standards.
- Open AwardscorePartnership to support reforms in Functional Skills. Open Awards is a national Awarding Body based in Liverpool, regulated by QCF and an Access Validating Agency.
- Lantra AwardscoreLantra Awards improved operating efficiency by implementing XAMS for their training and qualifications in forestry, horticulture, agriculture, and landscape sectors.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Coelirnd competitors and assessment
Company assessmentDirect peers
- Questionmark: Questionmark is an established enterprise assessment platform used by awarding bodies, corporations and educators to author, deliver and report on high-stakes tests. It is the closest direct competitor to XAMS in the UK regulated assessment market.
- Respondus: Respondus offers lockdown browser and remote proctoring products (Respondus Monitor, LockDown Browser) that bundle with LMS platforms to secure online exams. It overlaps directly with XAMS + ProctorExam on the secure online assessment use case for education and certification bodies.
- ProctorExam: ProctorExam is Europe's largest online proctoring provider and Coelrind's current technology partner for remote invigilation. Both companies sell into the same regulated assessment buyer base and could converge competitively if the partnership unwound.
- Surpass Assessment: Surpass provides an end-to-end assessment platform for awarding organisations, including item banking, test delivery and remote proctoring. It serves UK and international awarding bodies with a very similar buyer profile and feature set to XAMS.
- ExamSoft: ExamSoft provides secure digital assessment and exam analytics primarily to higher education, healthcare certification and legal accreditation markets. Overlapping customer profile (awardable credentials, regulated exams, remote delivery) makes it a key direct peer to Coelrind's XAMS platform.
- Inspera: Inspera is a digital assessment and remote proctoring platform widely used by European universities, awarding organisations and governments. It competes head-on with XAMS for regulated online assessment contracts across the same verticals Coelrind serves.
Broad incumbents
- Prometric: Prometric is a global test delivery and assessment services company serving credentialing bodies, certification programmes and government testing. It competes for large regulated assessment engagements that Coelrind indirectly pursues via its awarding-organisation customers.
- Kryterion / Webassessor: Kryterion (Webassessor platform) provides online proctoring and credential management for certification bodies across multiple industries. Overlaps with Coelrind on the secure online assessment + remote invigilation combination sold into regulated professional certification markets.
- Pearson VUE: Pearson VUE operates one of the world's largest computer-based testing networks for professional certification, government and academic programmes. It is a much larger incumbent competing for the same awarding-organisation and high-stakes assessment contracts Coelrind pursues.
Emerging players
- TestReach: TestReach is an Ireland-based remote proctoring and online assessment platform focused on awarding organisations and professional bodies. Operates in the same UK/Ireland regulated assessment category as XAMS but with a more specialised remote-invigilation emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coelirnd social profiles
Digital presenceCoelirnd compliance and trust
Trust signalCompliance3 records
Coelirnd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coelirnd leadership team
Management profileNumber of profiles
Profiles3 records
Coelirnd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coelirnd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coelirnd
What does Coelirnd do?
Coelirnd develops and sells the XAMS e-assessment platform, one of the UK's largest e-assessment systems used by exam boards and awarding organisations to author, deliver, and manage secure online, offline, and paper-based assessments. The company also provides consultancy and training services covering learning and assessment strategy, blended learning design, deployment consultancy, and technology implementation for awarding organisations and regulated assessment markets.
Is Coelirnd a public or private company?
Coelirnd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coelirnd founded?
Coelirnd was founded in 2013. It employs 1 to 10 people.
Where is Coelirnd based?
Coelirnd is headquartered in London, United Kingdom, in the Europe region.
How does Coelirnd make money?
Three revenue lines are on record. XAMS Software Platform is the primary driver. The others are consultancy Services and training Services.
Who are Coelirnd's main competitors?
Direct peers on record are Questionmark, Respondus, ProctorExam, Surpass Assessment, ExamSoft and Inspera. Broad incumbents are Prometric, Kryterion / Webassessor and Pearson VUE. TestReach is listed as an emerging player.
Does Coelirnd have an API?
No public API is recorded for Coelirnd.
What industry is Coelirnd in?
Coelirnd's product category is E-Assessment Software. Its primary akta.pro industry code is EDAFADAC, Test Item Banks, Question Authoring & Assessment Design Tools, with a secondary code of EDAFADAB, Remote & Live Online Proctoring Platforms. Its NAICS code is 611710 and its SIC code is 7372.