EarthHero

What EarthHero does

EarthHero is an online marketplace headquartered in Boulder, Colorado, that sells sustainably produced household and personal-care products to environmentally conscious consumers. The company curates a catalog of 2,697 SKUs across 500+ vetted brands, applying a proprietary 5-Pillar Sourcing Process to screen merchandise against environmental and ethical criteria. It has built a customer base of more than 40,000 shoppers and accumulated 40,579 reviews with an average rating of 4.7 out of 5, and claims $1.2M+ in donations to environmental causes and 8,400 tons of carbon offsetting as social-impact metrics.

The platform is built on Shopify, integrating third-party tools including Judge.me for reviews and Awin for affiliate distribution, with operational partnerships that include 1% For The Planet, Climate Neutral certification, and TerraCycle for hard-to-recycle product take-back. Commerce is conducted through standard DTC e-commerce flows, supplemented by a Subscribe & Save subscription program for repeat consumables, an Eco-Rewards loyalty program for retention, and a curated Hero Essentials Kit priced at $99.99 as a higher-AOV entry bundle. The company operates without disclosed outside funding and employs 11-50 people.

EarthHero's revenue model is primarily resale of curated third-party brands (with margin on each transaction) rather than a pure third-party marketplace take-rate, supported by subscriptions and loyalty-driven repeat purchases. Its commercial edge rests on trust signals from third-party certifications and a vetting narrative that distinguishes the catalog from general-merchandise e-commerce competition, while its go-to-market relies on organic search, partnerships, and an emerging affiliate channel rather than paid customer acquisition at scale.

Name

EarthHero

Legal name

EarthHero

Website

https://earthhero.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EarthHero is an online marketplace that sells curated, third-party-certified sustainable household and personal-care products to environmentally conscious consumers through its Shopify-based platform, supporting 500+ vetted brands and 40,000+ customers.

Ownership category

akta.pro rank

Product category

Sustainable Consumer Goods Marketplace

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Health and Personal Care Retailers (4561)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Sustainable e-commerce marketplace
• Eco-friendly consumer products
• Zero-waste household goods
• Curated sustainable brands
• Plastic-free shopping

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Marketplace): EarthHero operates as a curated e-commerce marketplace selling sustainable products from 500+ vetted brands. Revenue is generated through product markups on individual transactions with prices ranging from approximately $5 to $100+ per item. The platform offers Subscribe & Save subscription options for recurring orders with up to 20% savings.
2. Subscription Services: The Subscribe & Save program offers recurring delivery of household essentials with discounts up to 20%, double reward points, and free carbon-neutral shipping on subscription orders. Customers can customize delivery frequency and modify or cancel subscriptions anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EarthHero operates an online marketplace that aggregates and sells over 2,600 eco-friendly, low-waste, and non-toxic products from 500+ independently vetted sustainable brands, evaluated through a proprietary 5-Pillar Sourcing Process. The core offering includes the marketplace itself, a curated Hero Essentials Kit, a Subscribe & Save subscription program, and the Eco-Rewards loyalty program, all delivered with carbon-neutral shipping and plastic-free packaging.

Product overview

EarthHero operates as a unified e-commerce marketplace for sustainable products, featuring over 2,600 eco-friendly items from 500+ vetted brands. The core offering is the EarthHero Marketplace platform, enhanced by the Hero Essentials Kit (a curated $99.99 starter collection of 12 sustainable products), the Subscribe & Save subscription program (offering up to 20% off recurring orders), and the Eco-Rewards loyalty program. Featured sub-brands include TerraCycle (Zero Waste Boxes for hard-to-recycle materials), ZWS Essentials (zero-waste household essentials like bamboo toothbrushes and reusable paper towels), UNPASTE (compostable toothpaste tablets), Plaine Products (refillable aluminum personal care containers), Fat and the Moon (herbalist-formulated body and beauty products), and Terra Thread (Fair Trade Certified organic cotton bags and accessories). All orders ship plastic-free with carbon-neutral shipping over $75.

Differentiator

Problem solved

Functional benefit

Products and services

• EarthHero Marketplace An e-commerce marketplace aggregating thousands of vetted low-waste, non-toxic, and eco-friendly products from 500+ sustainable brands, reviewed through a 5-Pillar sourcing process. The platform offers free carbon-neutral shipping over $75 and all orders ship plastic-free.
• Hero Essentials Kit A curated starter kit containing 12 top-rated sustainable products from small ethical businesses for bathroom, laundry, kitchen, and on-the-go use, priced at $99.99 (original MSRP $142.81). Includes bamboo toothbrush, loofah sponge, bamboo pot scrubber, sponge cloth, reusable paper towels, compostable kitchen bags, dishwasher detergent pods, laundry detergent sheets, wool dryer balls, reusable straw kit, and organic cotton produce bags.
• Subscribe & Save Program A subscription service offering up to 20% off recurring orders of sustainable essentials with free carbon-neutral shipping, plastic-free deliveries, and double reward points. Customers can select products and order frequency with the ability to modify or cancel anytime.
• Eco-Rewards Loyalty Program A loyalty program offering 2 points per $1 spent, 500 points per photo/video review, refer-a-friend bonuses, free returns at every tier, and double points on subscriptions. Every 100 points equals $1 off future orders.
• TerraCycle Zero Waste Boxes Recycling solutions for hard-to-recycle waste including plastic packaging, coffee capsules, candy wrappers, styrofoam, shoes, toys, e-waste, and more. TerraCycle collects and repurposes waste through various programs across 20 countries.

Quantifiable outcome

• $1.2M+ donated to environmental causes
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• 1% For The PlanetcoreGTM or Marketing PartnerEarthHero is a Certified Partner of 1% For The Planet, committing to donate 1% of annual sales to environmental organizations. This partnership demonstrates the company's commitment to environmental giving beyond product sales and operations.
• Climate NeutralcoreGTM or Marketing PartnerEarthHero is a Climate Neutral Certified Partner, offsetting carbon emissions from all shipments and operations. The partnership verifies the company's carbon-neutral shipping claims and operational sustainability.
• TerraCyclecoreTechnology or IntegrationEarthHero partners with TerraCycle to offer Zero Waste Boxes allowing customers to recycle hard-to-recycle materials including plastic packaging, coffee capsules, kitchen waste, cosmetics packaging, and more. TerraCycle collects and processes materials that typically cannot be recycled through standard municipal programs.
• Awin Affiliate NetworkminorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership enabling publishers and content creators to promote EarthHero products and earn commission on resulting sales through the Awin network.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shopearthhero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthHero