Tagda Raho

What Tagda Raho does

Tagda Raho is a Bengaluru-based fitness startup that sells traditional Indian strength training equipment—including Gada (mace), Mudgar (wooden clubs), Samtola, Vajra, and Shena Board—and offers structured training programs built around these implements. Founded by Rishabh Malhotra and operating under the brand positioning "The OG Indian Workout," the company positions itself as a revival of pre-yoga Indian physical culture adapted for contemporary users. The target audience spans Gen Z fitness enthusiasts and elderly users, fitness professionals, and professional sports organizations.

The company's product and technology stack is product-centric rather than software-centric. A direct-to-consumer e-commerce storefront (shop.tagdaraho.in) and a separate online course platform (courses.tagdaraho.in) handle digital sales, while physical training centers in Bengaluru and Maharashtra deliver offline instruction. The equipment line is sold both à la carte—Rs. 4,199 for a Classic 4kg Hanuman Gada and Rs. 4,799 for an Adjustable 5kg Mudgar—and in tiered kits ranging from a Rs. 6,999 Daily Strength Kit to a Rs. 12,999 Beginners Kit, with concentrated weight distributions claimed to require greater stability and control than conventional weights. A certification curriculum branded ICMI offers L1 (3-day course with 30+ movements and 6 segments) through L4 progression, conducted in Bengaluru and Pune for coaches, trainers, yoga teachers, and physiotherapists.

Tagda Raho operates a four-stream revenue model: one-time equipment sales (D2C e-commerce), recurring offline workout center memberships, pay-as-you-go online workout programs (Rs. 999–Rs. 1,999), and one-time trainer certification fees. Distribution is hybrid: nationwide e-commerce plus physical training centers in two cities, plus in-person certification delivery. Marketing is anchored on the November 2023 strategic investment and endorsement of cricket legend Mahendra Singh Dhoni, supplemented by Indian Army Para Special Forces adoption, IPL team (Lucknow Super Giants) and National Cricket Academy (NCA) endorsements, and public praise from Prime Minister Narendra Modi.

Name

Tagda Raho

Legal name

Tagda Raho

Website

https://tagdaraho.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tagda Raho is a Bengaluru-based fitness startup selling traditional Indian strength training equipment including Gada, Mudgar, and Samtola, while offering offline workout memberships, online courses, and ICMI-affiliated trainer certifications for fitness professionals across India.

Ownership category

akta.pro rank

Product category

Traditional Fitness Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness equipment
• Strength training
• Trainer certification
• Fitness membership
• Online workout programs

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of traditional Indian fitness equipment including Gada, Mudgar, Samtola, Vajra, and training kits through e-commerce platform
2. Offline Workout Center Memberships: Machine-free training spaces offering new circuits daily with physio support, available through membership plans
3. Online Training Programs: Pre-recorded guided workout programs available for purchase at various price points for home workouts
4. Trainer Certification: L1 and L2 certification courses for coaches, trainers, yoga teachers, and physiotherapists conducted in Bengaluru and Pune

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tagda Raho designs, sources, and sells traditional Indian physical culture equipment (Gada, Mudgar, Samtola, Vajra, Shena Board) through its e-commerce storefront and as bundled training kits for beginners through advanced practitioners. The company complements equipment sales with three service layers: (1) recurring offline workout center memberships offering machine-free training with physio support, (2) pre-recorded online guided workout programs, and (3) L1–L4 ICMI trainer certification courses for fitness professionals.

Product overview

Tagda Raho is a fitness startup offering an integrated platform combining traditional Indian physical culture with modern training methods. The core product portfolio centers on traditional Indian fitness equipment (Gada, Mudgar, Samtola, Vajra, Shena Board) sold as individual products or bundled into Beginner/Intermediate/Advanced Kits. The platform complements physical products with three service layers: (1) Pre-Recorded Online Workout Programs accessible via courses.tagdaraho.in, (2) Offline Workout Center Memberships in Bengaluru and Maharashtra, and (3) ICMI-affiliated L1/L2/L4 Trainer Certification courses. The company positions itself as 'The OG Indian Workout' brand, emphasizing equipment rooted in traditional Indian strength training that predates yoga, enhanced with contemporary application and digital guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Gada (Hanuman Gada) Traditional Indian mace used for strength training. Concentrated weight distribution requires greater stability and control compared to conventional weights. Sold to individual consumers, fitness professionals, professional sports teams, and military clients.
• Mudgar Traditional Indian wooden club for developing grip strength, shoulder stability, and full-body coordination. Available in multiple grip options. Sold to individual consumers and fitness professionals.
• Samtola Traditional Indian strength training equipment used for developing power and conditioning through swinging and rotational movements. Sold to individual consumers and professional sports teams.
• Vajra Traditional Indian fitness equipment used in conjunction with other traditional tools for full-body training routines. Sold to individual consumers and fitness professionals.
• Shena Board Classic Sheesham wooden push-up board for home workouts, sold to individual consumers for upper-body training.
• Beginners Kit Starter equipment bundle for beginners including essential traditional Indian fitness equipment plus a free online home workout series, sold as a single kit at Rs. 12,999.
• Intermediate Kits Mid-level equipment bundles for users who have progressed beyond beginner stage, featuring heavier weights and more advanced traditional training tools.
• Advanced Kits Professional-grade equipment bundles for advanced practitioners seeking maximum resistance and challenging traditional workouts.
• Daily Strength Kit Comprehensive daily training kit including 4kg Gada and Sheesham push-up board with free home workout series, sold as a single bundle at Rs. 6,999.
• Limited Edition Classic 6 Kg Hanuman Gada - XL Grip Special edition Gada release featuring XL Sheesham grip option, sold to individual consumers and collectors of traditional Indian fitness equipment.
• Home Workouts (Pre-Recorded Online Programs) Pre-recorded guided online workout programs for home users, covering Full Body Training, Basics of Mudgar/Gada, and Introduction to Samtola, accessible via courses.tagdaraho.in.
• Offline Workout Centers (Memberships) Physical training centers in Bengaluru and Maharashtra offering machine-free workouts with daily new circuits, personal-training-quality sessions, and free physio support, sold as recurring monthly memberships.
• L1 Certification (ICMI) Level 1 ICMI trainer certification course featuring 3-day in-person training covering 30+ traditional movements across 6 segments, with progression pathway up to L4. Designed for coaches, trainers, yoga teachers, and physiotherapists.
• L2 Certification (ICMI) Level 2 advanced ICMI trainer certification building on the L1 curriculum with additional techniques and teaching methodologies, for fitness professionals seeking advanced credentials in traditional Indian strength training.

Quantifiable outcome

• Trusted by Indian Army Para Special Forces for specialized soldier training
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• Indian Army Para Special ForcesflagshipStrategic or Co-development PartnerThe Indian Army's Para Special Forces commissioned Tagda Raho to design a specialized training capsule for soldiers. This partnership validates the efficacy of the company's training methods and equipment for elite military fitness requirements.
• Lucknow Super GiantscoreOthersIndian Premier League cricket team Lucknow Super Giants works with Tagda Raho for strength training programs using traditional Indian equipment and methodologies.
• National Cricket AcademycoreOthersThe National Cricket Academy utilizes Tagda Raho's equipment and training programs for cricket player strength and conditioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onnit: Onnit is a fitness brand anchored by unconventional strength implements such as steel maces and clubs, mirroring Tagda Raho's positioning around specialized rotational Indian clubs (Gada, Mudgar) for functional strength. Both sell DTC equipment bundles plus subscription training content targeting performance-focused consumers.
• TRX: TRX is a global functional training equipment brand selling suspension trainers and related accessories direct-to-consumer with structured education and certification programs for trainers. Tagda Raho's product-and-certification model (equipment + ICMI L1–L4 certifications) closely parallels TRX's playbook.
• Kettlebell Kings: Kettlebell Kings is a specialty retailer focused on premium strength implements (kettlebells, maces, clubs) with strong DTC content and education. The analogous positioning around specialty Indian clubs and online training programs makes it a comparable direct peer.

Broad incumbents

• Cult.fit: Cult.fit is a large Indian fitness brand operating offline gym centers, online workouts, and equipment sales across multiple fitness formats. While not focused on traditional Indian strength implements, it operates in the same consumer fitness wallet and competes for the same Bengaluru-based members.
• F45 Training: F45 runs a global franchise-based functional training studio model with certified coaches and standardized workouts. Comparable to Tagda Raho's certification-plus-centers model but operates at much larger scale and broader functional fitness positioning.
• Decathlon India: Decathlon India is the dominant sporting goods retailer in India with deep private-label strength and conditioning equipment. It competes head-to-head for entry-level home strength equipment purchases, though it does not specialize in traditional Indian implements.
• Rogue Fitness: Rogue Fitness is a large-scale manufacturer and DTC retailer of strength equipment (bars, plates, specialty implements). Comparable to Tagda Raho on equipment-led DTC distribution and serving serious strength consumers globally.

Regional players

• Nivia Sports: Nivia is a legacy Indian sports goods brand offering training equipment, apparel, and accessories across retail and wholesale in India. Comparable as a regional player building an Indian fitness equipment brand; less specialized than Tagda Raho but operates in the same domestic market.

Others

• Bold Care: Bold Care is an Indian DTC wellness brand combining products, content, and celebrity endorsements with a strong digital-first marketing playbook. Comparable as a thematically adjacent Indian startup leveraging influencer and content to scale consumer health categories.

Emerging players

• Hevy (Stronger Science): Hevy offers workout tracking, programming, and coaching content focused on strength training communities. Comparable as an emerging player addressing the same digital workout-program online training layer that Tagda Raho's courses.tagdaraho.in serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tagda Raho