Bold Care
Bold Care is a Mumbai-based D2C men's sexual health and wellness platform selling delay products, supplements, condoms, lubricants, and prescription pharmaceuticals through boldcare.in, marketplaces, and quick commerce, bundled with free tele-consultation and discreet delivery.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bold Care does
Bold Care is a Mumbai-based direct-to-consumer sexual health and wellness platform, operated under Oddity Healthcare Private Limited, that sells men's sexual wellness products — including condoms (404 sub-brand), lubricants (Vibe), delay sprays and gels (Extend Range), supplements (Forever stamina, Alpha Ashwagandha blend, Shilajit resin and gummies), prescription pharmaceuticals (Tadalafil, Dapoxetine), and personal devices — through its own e-commerce site (boldcare.in), Amazon, Flipkart, and quick commerce platforms (Blinkit, Zepto, Instamart). The platform is co-founded by Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav, with Bollywood actor Ranveer Singh holding an approximate 50% equity stake as celebrity co-founder, and the brand self-positions as India's No. 1 men's sexual health brand trusted by 25 lakh+ Indian men.
The technology stack combines a Shopify-based D2C storefront with five distributed warehouses (Mumbai, Delhi, Bangalore, Hyderabad, Kolkata) that enable 2-4 day delivery across India, a tele-consultation module that connects users to registered medical practitioners for prescription issuance, and a routing algorithm that assigns customers to the most available and geographically accessible doctor. Consultation, prescription verification, and e-prescription delivery are integrated into the purchase flow for prescription products (Tadalafil, Dapoxetine), creating a bundled care-plus-commerce experience, while non-prescription SKUs are sold as direct unit purchases with multi-pack discounts.
The business model is a hybrid of D2C e-commerce and professional tele-consultation services, with the overwhelming majority of revenue coming from one-time product sales (₹79.5 Crore operating revenue in FY25, up 2.4x year-on-year, with domestic sales contributing ₹79.4 Crore). Pricing is unit-based with frequent 12-66% discounts and tiered multi-pack offers, free shipping for prepaid orders and ₹75 for COD. Marketing is heavily weighted toward celebrity and influencer brand campaigns (Ranveer Singh, Samay Raina, Anurag Kashyap) rather than performance acquisition. The company closed a $5M Series A in February 2025 led by Rainmatter, expanded into women's wellness with the Bloom sister brand, and is pushing into non-metro Indian cities. FY25 net loss widened to ₹58.3 Crore as advertising and marketing spend grew 174% to ₹38.4 Crore, indicating an aggressive reinvestment posture.
Bold Care firmographics
Firmographics- Name
- Bold Care
- Legal name
- Oddity Healthcare Private Limited
- Website
- https://boldcare.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bold Care is a Mumbai-based D2C men's sexual health and wellness platform selling delay products, supplements, condoms, lubricants, and prescription pharmaceuticals through boldcare.in, marketplaces, and quick commerce, bundled with free tele-consultation and discreet delivery.
- Ownership category
- akta.pro rank
Bold Care industry classification
Industry- Product category
- Men's Sexual Wellness Products
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (4561), Other Health and Personal Care Retailers (45619)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Sexual Wellness & Intimacy Products DTC (CRAFACAM)
- akta.pro secondary industries
- Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH), Men’s Health (OTC Urologic & Sexual Health) (HLAIADAK), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Bold Care is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Bold Care business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales (D2C e-commerce + marketplaces): Bold Care generates the majority of its revenue through direct-to-consumer online sales of men's sexual wellness products including condoms, lubricants, delay sprays, supplements, Shilajit, and gummies. Products are sold via boldcare.in, Amazon, Flipkart, and quick commerce platforms. Revenue reached ₹79.5 Crore in FY25, up 2.4x from ₹33 Crore in FY24, driven primarily by domestic sales contributing ₹79.4 Crore.
- Tele-consultation Services: Bold Care facilitates online doctor consultations through its platform, connecting users with registered medical practitioners (Practitioners) for opinions, diagnosis, advice, and e-prescriptions related to health and wellness issues. Users pay a consultation fee to book a single consultation session. For prescription-based products, a personal assistant coordinates between the customer and panel doctors for a free phone consultation before the prescription is issued.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-product purchases across all categories with tiered discounts on multi-unit packs |
| Other | Pay-as-you-go | Free doctor consultation for prescription product orders; paid consultation sessions for general advisory |
| Other | Pay-as-you-go | Shipping: Free for online payments, ₹75 for Cash on Delivery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bold Care product offering
Product offeringCore offering
Bold Care sells a branded portfolio of men's sexual wellness products — condoms, lubricants, delay sprays and gels, Ayurvedic and nutraceutical supplements (Shilajit, Ashwagandha, fertility support), and prescription pharmaceuticals (Tadalafil, Dapoxetine) — directly to consumers through its own e-commerce platform, Amazon, Flipkart, and quick commerce channels. It bundles free tele-consultations with registered medical practitioners for prescription-based orders, enabling e-prescription issuance and discreet home delivery of clinically validated products.
Product overview
Bold Care is a men's sexual health and wellness D2C platform that offers a comprehensive portfolio of products organized across multiple sub-brands and product categories. The core offering centers on sexual wellness products including the 404 by Bold Care condom line (various styles and flavors), Vibe lubricants (multiple flavors), and the Extend Range of delay sprays and gels. The supplement portfolio includes Forever (stamina support), Alpha (Ashwagandha-based wellness), Himalayan Shilajit products (resin and gummies), and Progeny (fertility support). Pharmaceutical products include prescription-based Tadalafil and Dapoxetine tablets requiring doctor consultation. The company also offers devices (non-electric massagers) and has expanded into women's wellness through its Bloom sister brand. Products are sold via the company's D2C website, Amazon, Flipkart, and quick commerce platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Bloom: Women's health and wellness brand launched as a sister brand to Bold Care
Products and services
- Extend Last Long Delay Spray for Men 50g A topical benzocaine-based delay spray for men that reduces sensitivity to help prolong sexual activity, sold as a single 50g unit or in 2-pack/3-pack bundles with progressive discounts.
- Extend Gel - Advanced Long Last Delay Gel for Men (20 g) A long-lasting delay gel (20g) for men, part of the Extend Range, designed to extend sexual performance via topical application; available in single or multi-pack units.
- Forever - Natural Stamina Support Supplement (60 capsules) A 60-capsule natural stamina support supplement designed to enhance endurance and sexual performance, sold as a single pack or in multi-pack units.
- Tadalafil Tablets - 5mg (30 tablets) Prescription-based Tadalafil 5mg tablets (30 tablets) for treatment of erectile dysfunction; requires a valid prescription and offers free tele-consultation through the platform for issuance.
- Dapoxetine 30mg Tablets Prescription-based Dapoxetine 30mg tablets (4 tablets) for treatment of premature ejaculation, requiring valid prescription upload and offering free tele-consultation for new prescriptions.
- 404 by Bold Care Condoms (Sub-brand) A condom sub-brand offering multiple styles (Nano Thin, Extra Dotted, Ecstasy, Variety Packs, Ultra Thin Delay) and flavored variants (Chocolate, Vanilla, Strawberry, Bubblegum) in 50–60 micron thickness, sold in single or multi-pack units.
- Vibe Lubricants (Sub-brand) Personal lubricants and massage gels under the Vibe sub-brand, available in multiple flavors (Strawberry, Chocolate, Natural, Tingling) in 50ml and 100ml sizes.
- Himalayan Shilajit Resin - Premium Quality (20 g) Premium Himalayan Shilajit resin (20g) positioned as an Ayurvedic stamina and vitality supplement for men, sold in single or multi-pack units.
- Alpha - Ashwagandha Ginseng Fenugreek Tablet A daily men's health supplement tablet combining Ashwagandha, Ginseng, and Fenugreek, marketed for overall wellness and vitality support.
- Progeny Fertility Support Tablets (60 tablets) Fertility support tablets for men (60 capsules) designed to boost sperm health and male reproductive wellness.
- Bold Care Stroker (Non-Electric Waterproof Massager) A non-electric, waterproof personal massager designed for solo male use, sold under the Bold Care personal devices category.
- Tele-consultation with Registered Medical Practitioners An online doctor consultation service that connects users with registered medical practitioners for advice, diagnosis, and e-prescriptions related to men's health issues. Free when bundled with prescription product orders; paid fee for general advisory sessions, with refund if no practitioner responds within 10 minutes.
Quantifiable outcome
- Revenue grew 2.4x to ₹79.5 Crore in FY25 from ₹33 Crore in FY24
- +3 more outcomes
Companies that use Bold Care
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bold Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bold Care partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Bold Care competitors and assessment
Company assessmentDirect peers
- Oziva: Plant-based nutrition and wellness D2C brand with male-focused supplements and sexual wellness products in India — overlaps Bold Care's supplement categories and online distribution.
- Allo Health: India-based men's sexual health clinic-and-telehealth platform offering doctor consultations, diagnostics and treatment plans — overlaps Bold Care's tele-consultation and prescription drug dispensing model.
- Wellbeing Nutrition: Indian D2C nutrition and sexual wellness supplement brand (melts, gummies, capsules including Shilajit-style SKUs) competing with Bold Care's nutraceutical line on marketplaces and D2C.
- The Man Company: Indian D2C men's grooming and wellness brand selling personal care, hygiene and wellness products online — comparable channel strategy and target customer segment to Bold Care.
- Man Matters (Mosaic Wellness): D2C men's health and wellness platform (part of Mosaic Wellness) offering hair, sexual wellness, skincare and consultation services to Indian men — directly competing with Bold Care's core offering and GTM.
- Numan: UK-based D2C men's health platform offering erectile dysfunction, hair loss and blood testing via telehealth and online pharmacy — comparable integrated consult + prescription + delivery model.
- Misters: India-based D2C sexual wellness and men's grooming startup selling condoms, lubricants and personal care online — directly overlapping Bold Care's core product lines and customer segment.
Broad incumbents
- Hims & Hers Health: US-listed D2C telehealth and wellness platform spanning men's sexual health, hair, skin and primary care — broader incumbent whose playbook (celebrity-led brand, integrated consult + pharmacy) Bold Care is replicating in India.
Regional players
- Gynoveda: India-based D2C Ayurvedic women's wellness and intimate care brand — relevant peer for Bold Care's new Bloom sub-brand entering the women's sexual and intimate wellness category.
Others
- Bold Care (internal benchmark — excluded):
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bold Care social profiles
Digital presenceBold Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bold Care leadership team
Management profileNumber of profiles
Profiles5 records
Bold Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bold Care funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bold Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bold Care
What does Bold Care do?
Bold Care sells a branded portfolio of men's sexual wellness products — condoms, lubricants, delay sprays and gels, Ayurvedic and nutraceutical supplements (Shilajit, Ashwagandha, fertility support), and prescription pharmaceuticals (Tadalafil, Dapoxetine) — directly to consumers through its own e-commerce platform, Amazon, Flipkart, and quick commerce channels. It bundles free tele-consultations with registered medical practitioners for prescription-based orders, enabling e-prescription issuance and discreet home delivery of clinically validated products.
Is Bold Care a public or private company?
Bold Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bold Care founded?
Bold Care was founded in 2020. It employs 11 to 50 people.
Where is Bold Care based?
Bold Care is headquartered in Mumbai, India, in the Asia region.
How does Bold Care make money?
Two revenue lines are on record. Product Sales (D2C e-commerce + marketplaces) is the primary driver. The others are tele-consultation Services.
Who are Bold Care's main competitors?
Direct peers on record are Oziva, Allo Health, Wellbeing Nutrition, The Man Company, Man Matters (Mosaic Wellness), Numan and Misters. Hims & Hers Health is listed as a broad incumbent. Gynoveda is listed as a regional player. Bold Care (internal benchmark — excluded) is listed as an others.
Does Bold Care have an API?
No public API is recorded for Bold Care.
What industry is Bold Care in?
Bold Care's product category is Men's Sexual Wellness Products. Its primary akta.pro industry code is CRAFACAM, Sexual Wellness & Intimacy Products DTC, with a secondary code of CRADAMAH, Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests). Its NAICS code is 456110 and its SIC code is 5912.