Partnership Realty
Partnership Realty is a Florida-based independent real estate brokerage operating on a 100% commission model with 1,500+ affiliated agents across 10 in-state office locations, serving property buyers and sellers through proprietary agent and media production services.
- Company typePrivate
- Founded1998
- HeadquartersWest Palm Beach, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Partnership Realty does
Partnership Realty Inc. is a privately held, Florida-based independent real estate brokerage founded in 1998 by Ismael Alvarez (Founder and Broker) and headquartered in West Palm Beach. The company operates 10 physical office locations across Florida and has built a network of more than 1,500 affiliated real estate agents who operate as independent contractors on a "True 100% Commission" model with no hidden charges or desk fees. End customers are residential and commercial property buyers and sellers in Florida, served through individual agent relationships.
The company's core offering is a high-take-rate brokerage platform differentiated by two operational features: (1) the 100% commission split, which positions the company against traditional brokerages that typically retain 6–8% of agent commissions plus desk fees, and (2) a proprietary in-house media production team that produces professional property tour videos for agents at no charge — claimed to be the only brokerage in Florida offering this as an in-house service. Supporting infrastructure includes a website-based agent recruitment and onboarding application, an external training portal at pri-classes.com, multi-MLS affiliations covering every major Florida metro (Stellar MLS, Miami Realtors, Orlando Regional Realtor Association, Florida Gulf Coast MLS, Space Coast, Broward/Palm Beach/St. Lucie, Suncoast Tampa, Ocala/Marion, Heartland, Osceola), and digital marketing presence across Facebook, Instagram, YouTube, LinkedIn, and X.
Revenue is generated through transaction-based fees paid by agents per closing; the company does not take a commission split. There are no public funding events, no M&A activity, no subsidiaries, and no disclosed institutional investors — Partnership Realty is independently owned under a broker-owner model. The technology stack is minimal (Azure Blob Storage for media assets), there are no patents, trademarks, or AI/ML capabilities disclosed, and the company competes largely on geographic coverage, agent economics, and adjunct media services rather than proprietary technology.
Partnership Realty firmographics
Firmographics- Name
- Partnership Realty
- Legal name
- Partnership Realty Inc.
- Website
- https://partnershiprealtyinc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Partnership Realty is a Florida-based independent real estate brokerage operating on a 100% commission model with 1,500+ affiliated agents across 10 in-state office locations, serving property buyers and sellers through proprietary agent and media production services.
- Ownership category
- akta.pro rank
Partnership Realty industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Partnership Realty is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Partnership Realty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agent Commission Share: The company operates on a True 100% Commission model where agents keep all their commission. Revenue likely comes from transaction fees or desk fees per transaction rather than a percentage split, though specific fee amounts are not disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | True 100% Commission - Agents keep 100% of their earned commission with no hidden charges or fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Partnership Realty product offering
Product offeringCore offering
Partnership Realty operates an independently-owned real estate brokerage founded in 1998, headquartered in West Palm Beach, FL, providing licensed real estate agents with a 100% commission model across 10 Florida office locations. The company offers a transaction-fee based alternative to traditional commission splits, serving both residential and commercial real estate markets through a network of 1,500+ agents while also providing ancillary services such as free in-house media/video production for agent listings.
Product overview
Partnership Realty operates as a single unified real estate brokerage platform offering brokerage services for agents in Florida. The core product is their True 100% Commission model, which allows agents to keep their full commission without any desk fees or hidden charges. Supporting modules include Free Media Professional Services (providing in-house video production for property tours) and an Agent Recruitment Platform (online application system for new agents). The company positions itself as an overhead-free model where agents can reinvest their full commissions into marketing and advertising their services.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Commission Brokerage Services Core brokerage offering that enables licensed Florida real estate agents to operate under the firm's real estate license across 10 statewide office locations while retaining 100% of their earned commissions in exchange for per-transaction fees. Includes residential and commercial real estate transaction support, MLS access, and use of brokerage branding.
- Free In-House Media Production Services
Companies that use Partnership Realty
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Partnership Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Partnership Realty partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- National Association of RealtorscorePartnership Realty agents are members of the National Association of Realtors, providing access to national real estate resources, professional development, and industry standards.
- Miami RealtorscorePartnership Realty is affiliated with Miami Realtors, providing agents in the Miami area with local MLS access and professional networking.
- Stellar MLScoreAccess to Stellar MLS listing service for comprehensive Florida property listings across multiple markets.
- Orlando Regional Realtor AssociationcoreMLS access for the Orlando regional market area.
- Florida Gulf Coast MLScoreMLS access for the Florida Gulf Coast region including Tampa Bay area.
- Space Coast Association of RealtorscoreMLS access for Florida's Space Coast region including Brevard County.
- Realtors Broward | Palm beaches | St. LuciecoreMLS access for the Broward, Palm Beach, and St. Lucie counties in Florida.
- Suncoast Tampa Association of RealtorscoreMLS access for the Suncoast Tampa area.
- Ocala/Marion County Association of RealtorsminorMLS access for the Ocala and Marion County region.
- The Heartland AssociationminorMLS access for Florida's Heartland region.
- Osceola RealtorsminorMLS access for the Osceola County area including Kissimmee.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Partnership Realty competitors and assessment
Company assessmentDirect peers
- RE/MAX: RE/MAX is a global franchise brokerage with strong Florida presence and a high-commission agent model. It competes directly with Partnership Realty for both agents and consumer mindshare in Florida residential real estate.
- Redfin: Redfin is a technology-driven residential brokerage that operates its own agent teams. It competes with Partnership Realty for Florida consumers and increasingly for agents, while pursuing a different (consumer-direct, tech-led) strategy that pressures traditional and independent brokerages.
- eXp Realty: eXp Realty operates a cloud-based brokerage with a high-commission/agent-centric revenue model and a large distributed agent workforce. It is a direct competitor to Partnership Realty for cost-sensitive Florida real estate agents and operates a similar 100%-commission-adjacent structure at much larger national scale.
- HomeSmart: HomeSmart is one of the largest U.S. brokerages by agent count and uses an aggressive agent commission/rebate model. It is a direct competitor for agent recruitment in Florida and offers comparable technology, marketing, and referral infrastructure to independent brokerages like Partnership Realty.
- Keller Williams Realty: Keller Williams is the largest U.S. brokerage by agent count with a strong profit-sharing and agent-centric model. It competes with Partnership Realty for Florida agents and provides a benchmark for scaling an agent-first brokerage model nationally.
- Realty ONE Group: Realty ONE Group is a franchise brokerage known for its 100% commission model and agent-first value proposition. It directly competes with Partnership Realty's commission positioning while operating a national franchise footprint that Partnership Realty could eventually pursue.
- Compass: Compass is a tech-enabled national brokerage that has rapidly expanded in Florida. It competes with Partnership Realty for agents and consumers through proprietary technology, marketing tools, and an aggressive Florida growth strategy.
- United Real Estate: United Real Estate is a national franchise brokerage offering a 100% commission program to agents. It is a direct competitor to Partnership Realty's commission model and competes for the same agent-recruitment opportunity in the Southeast U.S.
Broad incumbents
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise brokerage with significant Florida footprint. It is a broad incumbent in the same residential brokerage category as Partnership Realty, though with a more traditional brand-led and commission-split model.
- Coldwell Banker: Coldwell Banker is a long-established national brokerage franchise with strong Florida presence. It is a broad incumbent competitor that overlaps with Partnership Realty in residential brokerage but operates through a more traditional franchise/commission-split model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Partnership Realty social profiles
Digital presencePartnership Realty compliance and trust
Trust signalCompliance3 records
Partnership Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partnership Realty leadership team
Management profileNumber of profiles
Profiles1 record
Partnership Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partnership Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partnership Realty
What does Partnership Realty do?
Partnership Realty operates an independently-owned real estate brokerage founded in 1998, headquartered in West Palm Beach, FL, providing licensed real estate agents with a 100% commission model across 10 Florida office locations. The company offers a transaction-fee based alternative to traditional commission splits, serving both residential and commercial real estate markets through a network of 1,500+ agents while also providing ancillary services such as free in-house media/video production for agent listings.
Is Partnership Realty a public or private company?
Partnership Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Partnership Realty founded?
Partnership Realty was founded in 1998. It employs 101 to 250 people.
Where is Partnership Realty based?
Partnership Realty is headquartered in West Palm Beach, United States, in the North America region.
How does Partnership Realty make money?
One revenue line is on record: agent Commission Share.
Who are Partnership Realty's main competitors?
Direct peers on record are RE/MAX, Redfin, eXp Realty, HomeSmart, Keller Williams Realty, Realty ONE Group, Compass and United Real Estate. Broad incumbents are Berkshire Hathaway HomeServices and Coldwell Banker.
Does Partnership Realty have an API?
No public API is recorded for Partnership Realty.
What industry is Partnership Realty in?
Partnership Realty's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 531210 and its SIC code is 6531.