What Maccabi Tel Aviv FC does

Maccabi Tel Aviv FC is a privately-held Israeli professional football club founded in 1906 and headquartered in Tel Aviv, Israel. The club operates a men's first team that competes in the Israeli Premier League and UEFA Europa League, a women's team, a youth academy, and a charitable Foundation. Operating infrastructure centres on Bloomfield Stadium in Tel Aviv for league fixtures and Teddy Stadium in Jerusalem for cup competitions, with a digital ecosystem spanning an official bilingual website, mobile application, Maccabi TV streaming platform, an e-commerce merchandise store, and an official Leaan-powered ticketing and ticket-resale system.

The business model is multi-stream: matchday ticket sales (individual and 18-match season tickets), three-tier recurring membership fees via the Maccabi FIRST programme (Forever Lite ₪119, Forever ₪180, Forever+ ₪240), merchandise and commemorative kit sales (including a 2026 PUMA 120th-anniversary collection distributed via Factory 54), sponsorship and commercial partnerships with seven+ named partners (PUMA, BYD Auto, Pelephone, Euro Drive, Kopel Group, Cargo, Leaan), domestic broadcasting rights via Sport 5, and UEFA competition distributions. Customer segments split across Israeli football fans (primary), youth academy participants, and corporate sponsors.

Maccabi Tel Aviv FC is owned by Mitchell Goldhar and led operationally by a recently reorganised executive bench: head coach Kenny Miller (appointed June 2026 on a one-year contract), assistant coach Stuart Taylor, and Sporting Director Vahanian. The club has won 25 State Cup titles (most recent 26 May 2026 vs Hapoel Be'er Sheva) and finished 2nd in the 2025/26 Israeli Premier League, while the U19 side won the national championship on 23 May 2026. Operational constraints include closed-doors matches and fan bans during European away fixtures (notably at Aston Villa in November 2025) linked to regional security conditions.

Name

Maccabi Tel Aviv FC

Legal name

Maccabi Tel Aviv Football Club, Inc.

Website

https://maccabi-tlv.co.il

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Maccabi Tel Aviv FC is a privately-held Israeli professional football club founded in 1906, operating a men's first team in the Israeli Premier League and UEFA Europa League, plus a women's team and youth academy, and monetising through ticketing, multi-tier membership, merchandise, sponsorships, and broadcasting.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional football club
• Matchday ticketing
• Fan membership program
• Football merchandise retail
• Sports sponsorship activation

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Ticket Sales: Revenue from individual match tickets and season ticket packages for home league matches, cup matches, and European competition matches at Bloomfield Stadium and Teddy Stadium.
2. Maccabi FIRST Membership Fees: Annual membership fees from three tiers: Forever Lite (119₪), Forever (180₪), and Forever+ (240₪) per season, providing priority ticket access and exclusive benefits.
3. Ticket Resale Platform: Commission-based revenue from the official ticket resale service where season ticket holders sell unused tickets, with the club taking a portion of each transaction.
4. Merchandise Sales: Online store sales of official club merchandise including kits, apparel, and accessories. The club recently launched the 120th anniversary kit in partnership with PUMA.
5. Sponsorship and Commercial Partnerships: Revenue from business partners including BYD Auto, Pelephone, PUMA, Euro Drive, Kopel Group, Cargo, and others visible on official platforms and stadium branding.
6. Broadcasting Rights: Revenue from domestic league broadcasting rights (Sport 5 television) and potential UEFA competition broadcasting income from European matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Maccabi Tel Aviv FC operates a professional men's football team, women's team, and youth academy competing in the Israeli Premier League, State Cup, and UEFA competitions. The club sells season tickets and individual match tickets for home games at Bloomfield Stadium, offers the Maccabi FIRST (Forever) fan membership program in three tiers, distributes official PUMA merchandise including a 120th anniversary kit collection, and operates the Maccabi TV streaming service alongside an official ticket resale marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets (18-match league package) Annual subscription package granting admission to 18 home league matches at Bloomfield Stadium, with priority renewal for committed attendees. Sold to Israeli football fans and Maccabi supporters.
• Individual Match Tickets Single-match admission tickets for home league fixtures, cup matches, and UEFA competition matches at Bloomfield Stadium and Teddy Stadium. Sold to the general public via the Leaan platform.
• Maccabi FIRST / Forever Fan Membership Annual fan membership club with three tiers (Forever Lite, Forever, Forever+) providing priority ticket purchasing, season ticket renewal priority, exclusive events, merchandise discounts, and for Forever+ one match ticket for the first-team game plus double points accumulation for away matches.
• Official Merchandise and PUMA Kit Collection Official club merchandise including kits, apparel, and accessories distributed through the online store and PUMA retail partner Factory 54, with a flagship 120th anniversary kit collection developed in partnership with PUMA.
• Maccabi TV Streaming Service Official club streaming platform offering match highlights, exclusive interviews, behind-the-scenes content, and club news to fans and members.
• Official Ticket Resale Service Official marketplace where season ticket holders can resell unused individual match tickets via the Leaan-integrated platform, with the club taking a transaction-based commission on each resale.
• Youth Academy Training Program Youth football development and training program operated through Maccabi Tel Aviv Youth Academy, providing coaching and competitive pathways from grassroots through U19 level; the U19 team won the Israeli national championship in May 2026.
• Women's Team Participation Women's first-team football squad competing in Israeli women's football competitions, open to female players and supporters.

Quantifiable outcome

• 25 State Cup titles as of May 2026
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PUMAcoreGTM or Marketing Partner · 29 June 2026Official kit supplier and technical partner. Launched special 120th anniversary kit collection (June 2026) commemorating the club's founding in 1906. Visible on official website, social media, and stadium signage.
• BYD AutocoreGTM or Marketing Partner · 1 June 2026Official automotive sponsor of Maccabi Tel Aviv FC. Brand visible on stadium signage and digital platforms. June 2026 advertising campaign activation visible on club website homepage.
• Van der Haar (ואנהרן)minorStrategic or Co-development Partner · 1 June 2026Appointed as Sporting Director of Maccabi Tel Aviv FC in June 2026, bringing executive football management expertise to the club.
• CargoGTM or Marketing Partner · 1 March 2026Sponsor of the Passover food package charitable initiative. Contributed to the 'Ambassadors' project raising over 1 million NIS for food packages.
• May Eden (מי עדן)minorGTM or Marketing Partner · 1 March 2026Sponsor of the Passover food package charitable initiative through the 'Ambassadors' project.
• ProfitminorGTM or Marketing Partner · 1 March 2026Sponsor of the Passover food package charitable initiative through the 'Ambassadors' project.
• Hinoma Motors (הינומה מוטורס)minorGTM or Marketing Partner · 1 March 2026Sponsor of the Passover food package charitable initiative through the 'Ambassadors' project.
• Expo Tel Aviv (אקספו ת''א)minorStrategic or Co-development Partner · 1 March 2026Venue partner hosting the Passover food package packing event in accordance with Home Front Command guidelines.
• Shualei Kfar Aza (שועלי כפר עזה)minorOthers · 1 March 2026Football team from Kfar Aza community (one of the communities attacked on October 7, 2023). Maccabi veterans played exhibition match against this team as a community healing initiative, with released hostages participating.
• Aston Villa FCminorStrategic or Co-development Partner · 1 November 2025UEFA Europa League group stage opponent (October-November 2025). Maccabi fans banned from attending due to safety concerns - a notable operational challenge in European competition.
• PelephoneminorGTM or Marketing Partner · 1 January 2025Official telecommunications partner. Visible on official website sponsorship section and stadium branding.
• Leaan (משרד כרטיסים)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Official ticketing partner managing ticket sales, season ticket renewals, and the Resale service. Address: 7 ProG St, Tel Aviv. Contact: [email protected]. Manages the official ticket resale system and customer service for ticketing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Ferencvárosi TC: Hungarian top-flight club now coached by former Maccabi Tel Aviv manager Robbie Keane; serves as a useful European comparator for a regional-league club with regular Europa League participation.
• PAOK FC: Greek Super League club with consistent Europa League participation and a similarly sized urban market; useful peer for benchmarking European prize-money and sponsorship economics in the Eastern Mediterranean region.
• Red Star Belgrade: Serbian Super League club with strong heritage, fan membership culture, and regular European competition; comparable to Maccabi Tel Aviv as a regional champion leveraging domestic dominance plus European participation.

Direct peers

• Beitar Jerusalem FC: Major Israeli Premier League club that directly competes with Maccabi Tel Aviv for league points, cup trophies, and a similar domestic sponsorship/ticketing market.
• Hapoel Be'er Sheva FC: Direct Israeli Premier League competitor that finished ahead of Maccabi Tel Aviv in 2025/26; operates a similar club model with European competition experience and is the league's most consistent recent champion.
• Maccabi Haifa FC: Israeli Premier League rival and fellow 'Big Three' Israeli club; directly competes with Maccabi Tel Aviv in the same domestic league and for national cups, with comparable revenue mix from ticketing, sponsorship, and merchandising.
• Hapoel Tel Aviv FC: Historic Tel Aviv-based Premier League rival; directly competes in the same city, league, and cup competitions with overlapping fanbase, sponsorship pool, and youth development structure.

Others

• Aston Villa FC: UEFA Europa League group-stage opponent in 2025/26; not a commercial peer but relevant as a benchmark for the kind of upper-tier European club whose matches Maccabi competes in for sponsorship and broadcasting value.
• PUMA (sponsorship/kit relationship): Global kit supplier and core commercial partner; not a peer but the most material commercial counterparty whose brand values are tied to Maccabi's on-pitch and merchandising performance.
• Maccabi Tel Aviv Basketball Club: Sister sports club under the broader Maccabi Tel Aviv umbrella and Maccabi World Union; shares the Maccabi brand, fanbase, and 120-year institutional heritage but operates in basketball rather than football.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maccabitlvfc
• YouTubeyoutube.com/user/MaccabiTLVFC
• Facebookfacebook.com/MaccabiTLVFC
• Instagraminstagram.com/maccabitlvfc
• LinkedInlinkedin.com/company/maccabi-tel-aviv-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maccabi Tel Aviv FC