AC PAOK

Multi-Sport Athletic Clubacpaok.gr

AC PAOK is a Greek non-profit multi-sport club founded in 1923 in Thessaloniki, operating 30+ sports departments, youth academies, AC PAOK TV streaming, and a Fan Card program for members, fans, and sponsors across Greece.

Company typePrivate
Founded1923
HeadquartersThessaloníki, Greece
Headcount11–50
GTM typeB2C
OfferingServices

What AC PAOK does

AC PAOK (Αθλητικός Σύλλογος ΠΑΟΚ) is a private, non-profit multi-sport athletic club headquartered at Toumba Stadium in Thessaloniki, Greece, founded in 1923 by Constantinople refugees as part of the Union of Constantinopolitans. The club operates more than 30 sports departments spanning football (professional team operated through the separate Π.Α.Ε. ΠΑΟΚ entity), basketball (Κ.Α.Ε. ΠΑΟΚ), volleyball, handball, water polo, swimming, basketball, futsal, judo, wrestling, boxing, athletics, cycling, chess, taekwondo, sambo, and kick boxing, among others, plus youth academies and a Summer Camp program. AC PAOK TV is the club's in-house streaming platform for live match coverage and exclusive content across non-football team sports, built and operated in partnership with digital agency Datura.

The club's commercial operations rely on a diversified sponsorship portfolio (with Stoiximan as primary betting sponsor and Morris, F&U, and Domus Ergo — all under the Amiridis-Savvidis Group — sponsoring women's football, women's volleyball, and water polo respectively), supplemented by Fan Card memberships, academy registration fees, summer camp tuition, and ticketing at Toumba Stadium and PAOK Sports Arena. Go-to-market is essentially domestic (Greece), with fan engagement distributed across an official website, AC PAOK TV, Facebook, Instagram, YouTube, and X. The professional football and basketball teams operate as separate legal entities (Π.Α.Ε. ΠΑΟΚ and Κ.Α.Ε. ΠΑΟΚ) under the broader PAOK family, with Ivan Savvidis referenced as major shareholder of PAOK FC. AC PAOK's competitive position rests on a century-old brand, deep cultural ties to the Asia Minor Greek refugee community, and the largest refugee sports club identity in the world — a heritage reinforced by the 2026 centennial celebration.

AC PAOK firmographics

Firmographics

Name: AC PAOK
Legal name: Α.Σ. ΠΑΟΚ (Αθλητικός Σύλλογος ΠΑΟΚ)
Website: https://acpaok.gr
Company type: Private
Founded year: 1923
Operating status: Operating
Headcount range: 11–50 employees
Short description: AC PAOK is a Greek non-profit multi-sport club founded in 1923 in Thessaloniki, operating 30+ sports departments, youth academies, AC PAOK TV streaming, and a Fan Card program for members, fans, and sponsors across Greece.
Ownership category
akta.pro rank

AC PAOK industry classification

Industry

Product category: Multi-Sport Athletic Club
NAICS: Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
akta.pro secondary industries: Arenas & Indoor Sports Centers (MPAKAEAB), Volleyball Leagues (MPAKAAAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Team Training Facilities & Bootcamps (Pro/Am Team Houses, Practice Centers) (MPAFALAG), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

Multi-sport athletic club
Youth sports academy
Fan membership program
Sports media streaming
Amateur sports association

Where AC PAOK is headquartered

Location

Headquarters

HQ city: Thessaloníki
HQ country: Greece
HQ region: Europe

Offices1 record

Markets served

AC PAOK business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels4 records

Marketing channels6 records

AC PAOK product offering

Product offering

Core offering

AC PAOK is a multi-sport athletic club operating more than 30 sports departments — including volleyball, handball, water polo, swimming, basketball, futsal, wrestling, judo, and athletics — providing competitive sports participation, youth academy training, summer camps, and fan engagement programs such as the Fan Card and AC PAOK TV streaming. The club functions as a Greek non-profit athletic association delivering organized amateur sports from youth level through professional competition.

Product overview

AC PAOK (Αθλητικός Σύλλογος ΠΑΟΚ) is a multi-sport Greek athletic club based in Thessaloniki, founded in 1926. The club operates numerous sports departments including volleyball (ΠΑΟΚ F&U), women's football (ΠΑΟΚ Morris), water polo (ΠΑΟΚ Domus Ergo), handball, swimming, basketball, and various other disciplines. The club provides streaming content through AC PAOK TV, runs youth development programs via its Academies (Ακαδημίες), and offers fan engagement through the Fan Card (Κάρτα Φιλάθλου) program. The 100th anniversary of PAOK is celebrated in 2026, marking a century since the club's founding in 1926.

Differentiator

Problem solved

Functional benefit

Brands

AC PAOK TV: The club's official streaming platform providing live coverage of matches and exclusive sports content for members.

Products and services

AC PAOK TV
A.S. PAOK Fan Card (Κάρτα Φιλάθλου Α.Σ. ΠΑΟΚ)
PAOK Summer Camp
PAOK Academies (Ακαδημίες ΠΑΟΚ)
PAOK F&U Women's Volleyball (ΠΑΟΚ F&U Βόλεϊ Γυναικών)
PAOK Morris Women's Football (ΠΑΟΚ Morris Ποδόσφαιρο Γυναικών)
PAOK Domus Ergo Water Polo (ΠΑΟΚ Domus Ergo Πόλο)

Companies that use AC PAOK

Customer profile

Segments2 records

Ideal customer profiles2 records

AC PAOK technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AC PAOK partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

StoiximanminorOthersMain betting sponsor of AC PAOK. Logo displayed prominently on website as major sponsor.
DaturacoreTechnology or IntegrationDigital agency responsible for website design and development. Also developed AC PAOK TV streaming platform. Logo displayed as design/development partner.
Morris (Amiridis-Savvidis Group)majorOthersSponsor of PAOK Morris women's football team. Named after the Morris brand under Amiridis-Savvidis Group.
F&U (Amiridis-Savvidis Group)majorOthersSponsor of PAOK F&U women's volleyball team. Named after F&U brand under Amiridis-Savvidis Group.
Domus ErgomajorOthersSponsor of PAOK Domus Ergo men's water polo team.
SourotiminorOthersSouroti brewery brand sponsor.
Open TVminorOthersTV open network sponsor.
CosmoteminorOthersTelecommunications sponsor from OTE Group.
DEI (Public Power Corporation)minorOthersGreek public electricity corporation sponsor.
AutecominorOthersAutomotive parts sponsor.
PAOK Sports ArenaminorOthersVenue for General Assembly meetings and indoor sports events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

AC PAOK competitors and assessment

Company assessment

Broad incumbents

FC Porto: Portuguese multi-sport club with professional football and basketball plus extensive amateur sections and youth academies. Comparable in scale, multi-sport breadth, and academy-driven talent model.
Sport Lisboa e Benfica: Largest Portuguese multi-sport club with football, basketball, volleyball, futsal, and many amateur departments plus owned stadium and media assets. Closest international benchmark for PAOK's integrated multi-sport + streaming + academy model.
Galatasaray SK: Turkish multi-sport club with football, basketball, volleyball, water polo and other sections plus strong corporate sponsor relationships. Comparable in operating model, multi-sport breadth, and stadium-based fan economics.
Sporting CP: Portuguese multi-sport club with football, futsal, and several amateur sections plus a renowned youth academy (Sporting Academy). Comparable benchmark for PAOK's academy-heavy development pipeline.
Fenerbahçe SK: Turkish multi-sport club operating football, basketball, volleyball, water polo and other sections with a large supporter base and corporate sponsorship portfolio. Closest Turkish analog to PAOK's multi-sport + community-driven identity.

Emerging players

Partizan Belgrade: Serbian multi-sport club with strong basketball tradition and growing multi-sport footprint across football, handball, and other sports. Comparable as a multi-sport club in a mid-sized European market with passionate fanbase and cultural identity.

Direct peers

AEK Athens: Greek multi-sport club with refugee heritage (Asia Minor) similar to PAOK's founding story, operating professional football plus basketball, volleyball, and other departments. Most direct cultural/competitive analog to PAOK among Greek peers.
Panathinaikos A.O. Historic Athens-based Greek multi-sport club with professional football (Panathinaikos FC), basketball, volleyball, water polo, and many amateur sections. Competes head-to-head with PAOK in football and multiple other sports for sponsors, fans, and broadcast attention.
Olympiacos CFP: Greece's other dominant multi-sport club based in Piraeus, also operating professional football (Olympiacos FC) and basketball plus amateur departments. Direct domestic competitor in the Greek Super League and in attracting national corporate sponsors and fan engagement.

Regional players

Aris Thessaloniki: Direct Thessaloniki-based competitor sharing the same regional market and several sports with PAOK, including basketball and football. Useful peer for understanding local sponsorship splits and city-level fan economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

AC PAOK financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AC PAOK leadership team

Management profile

Number of profiles

Profiles2 records

AC PAOK subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

AC PAOK funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AC PAOK M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AC PAOK

What does AC PAOK do?

Is AC PAOK a public or private company?

AC PAOK is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was AC PAOK founded?

AC PAOK was founded in 1923. It employs 11 to 50 people.

Where is AC PAOK based?

AC PAOK is headquartered in Thessaloníki, Greece, in the Europe region.

Who are AC PAOK's main competitors?

Broad incumbents on record are FC Porto, Sport Lisboa e Benfica, Galatasaray SK, Sporting CP and Fenerbahçe SK. Partizan Belgrade is listed as an emerging player. Direct peers are AEK Athens, Panathinaikos A.O. and Olympiacos CFP. Aris Thessaloniki is listed as a regional player.

Does AC PAOK have an API?

No public API is recorded for AC PAOK.

What industry is AC PAOK in?

AC PAOK's product category is Multi-Sport Athletic Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 711211 and its SIC code is 7997.