Betty Lou’s

What Betty Lou’s does

Betty Lou's is a privately held, family-owned natural and gluten-free snack food company headquartered in McMinnville, Oregon, with an additional facility in Grand Ronde, Oregon. Founded in 1986, the company has operated for over 40 years producing a focused portfolio of better-for-you snacks including seven flavors of fruit bars, three flavors of "Just Great Stuff" superfood bars, powdered peanut butter, and nut balls.

The company's intellectual property consists of five registered trademarks — Betty Lou's®, Just Great Stuff®, Just Great Stuff...And Plenty Of It!®, Angel Bars®, and Stabilyze® — but no patents and no proprietary technology platform. Commercial operations rely on a BigCommerce-hosted e-commerce storefront, traditional phone-order fulfillment at 503-434-5205, and third-party retail and wholesale distribution across the 48 contiguous US states only.

Betty Lou's sells direct-to-consumer via phone and online at unit prices ranging from approximately $9.99 to $72.89, alongside retail and wholesale channel sales to health-conscious US consumers. The company has donated millions of bars to the Oregon Food Bank Network. The company website displays an announcement that "Betty Lou's has officially retired," signaling a material change in operational status and material implications for go-forward revenue and viability.

Name

Betty Lou’s

Legal name

Betty Lou's Inc.

Website

https://bettylousinc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned Oregon-based natural snack manufacturer producing gluten-free fruit bars, superfood bars, powdered peanut butter, and nut balls for health-conscious US consumers via retail, wholesale, phone orders, and e-commerce; the company has announced its retirement.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Phone Sales: Products sold via phone orders through customer service line 503-434-5205. This is the primary sales channel mentioned on the website.
2. Retail/Wholesale Distribution: Products sold through retail stores and other online retailers, with wide distribution across the United States.
3. Gift Certificates: Company offers digital gift certificates for purchase through their website, allowing customers to give Betty Lou's products as gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Betty Lou's manufactures and sells a line of gluten-free, non-GMO, and predominantly vegan snack products, including Fruit Bars in seven flavors, organic Just Great Stuff superfood bars, organic Powdered Peanut Butter, and gluten-free Nut Balls. Products are sold to consumers via direct phone orders and through retail/wholesale distribution across the 48 contiguous U.S. states, with shipping handled in-house via a BigCommerce-powered website.

Product overview

Betty Lou's is a family-run natural foods company founded in 1986, offering a portfolio of healthy, all-natural gluten-free snacks. The product line consists of four core offerings: Fruit Bars (7 flavors, 2oz each in 12 or 35-count packaging), Just Great Stuff Bars (3 superfood varieties, 1.5oz individually wrapped), Powdered Peanut Butter (Original and Chocolate in 6.35oz and 1.5lb jars), and Gluten Free Nuts About Energy Balls (Vegan and Protein Plus variants). All products are certified gluten-free, non-GMO, and the majority are vegan and dairy-free. The company uses simple, recognizable ingredients with no artificial sweeteners, colors, preservatives, or refined sugars.

Differentiator

Problem solved

Functional benefit

Brands

• Just Great Stuff: Product line of organic superfood bars and powdered peanut butter products.
• Angel Bars
• Stabilyze

Products and services

• Fruit Bars Wholesome fruit bars made with clean, vegan, gluten-free ingredients and real fruit flavors in a soft, tasty crust. Available in 7 flavors in 12-count displays or 35-count jars; each bar is 2oz. All varieties are vegan, gluten-free, non-GMO, and free from the Big 9 allergens.
• Just Great Stuff Bars Organic, vegan, gluten-free, non-GMO snack bars made with real superfood ingredients (acai, goji berries, cacao). Available in three flavors: Superberry Acai, Cacao Acai, and Fruit & Veggie, each individually wrapped at 1.5oz.
• Powdered Peanut Butter Organic powdered peanut butter made from pressed peanuts, offering 90% less fat than traditional peanut butter at 45 calories per serving. Available in Original and Chocolate varieties in 6.35oz and 1.5lb jars.
• Gluten Free Nuts About Energy Balls Gluten-free nut butter ball snacks offered in Vegan and Protein Plus options, providing protein-packed energy balls for consumers seeking wholesome snacking alternatives.
• Gift Certificates Digital gift certificates sold through the company website for gifting Betty Lou's products to others.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• RXBAR: RXBAR (owned by Mars) sells whole-food, clean-ingredient protein bars with no artificial additives — directly comparable to Betty Lou's positioning on gluten-free, real-ingredient bars and overlapping in health-conscious family and grab-and-go use cases.
• Larabar: Larabar (General Mills) sells simple, whole-food fruit-and-nut bars with minimal ingredients, overlapping with Betty Lou's Fruit Bars in flavor profile (apple cinnamon, cherry, blueberry) and clean-label positioning.
• KIND Snacks: KIND is one of the most established natural snack-bar brands (owned by Mars), competing directly with Betty Lou's Fruit Bars and Just Great Stuff Bars in the clean-label, nut/fruit-based bar category targeting health-conscious consumers.
• MadeGood: MadeGood produces allergen-free, gluten-free, vegan snack bars and mini bites — a direct competitor in the allergen-free, kid-friendly, school-safe snack segment that Betty Lou's explicitly targets.
• Bobo's Oat Bars: Bobo's makes oat-based, clean-ingredient snack bars distributed in natural, grocery, and club channels — comparable to Betty Lou's in channel mix, family/health-conscious target, and individually-wrapped grab-and-go format.
• Pure Organic: Pure Organic produces organic, non-GMO, gluten-free fruit-based snack bars targeted at families and kids — directly comparable to Betty Lou's Fruit Bars in ingredient philosophy and primary consumer segment.
• PBfit: PBfit is a leading powdered peanut butter brand and the closest direct competitor to Betty Lou's Powdered Peanut Butter line — same format (jar), same value proposition (90% less fat), same clean-ingredient positioning.

Emerging players

• Thunderbird Real Food Bars: Thunderbird produces paleo, gluten-free, low-sugar snack bars with simple real-food ingredients — an emerging brand overlapping Betty Lou's clean-label, dietary-segment positioning at a smaller scale.

Broad incumbents

• Nature's Path: Nature's Path is a large organic/natural foods brand with a broader portfolio (cereals, bars, waffles) that overlaps Betty Lou's clean-ingredient, gluten-free, family-snacking positioning at incumbent scale.
• Clif Bar & Company: Clif Bar (owned by Mondelēz) is a broad natural snack-bar incumbent with portfolio depth across energy bars, protein bars, and kids' bars — competing with Betty Lou's across multiple shelf formats and channels.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bettylousinc
• LinkedInlinkedin.com/in/betty-lou-s-647642123
• Instagraminstagram.com/bettylousofficial
• TikToktiktok.com/@bettylousofficial
• Xx.com/bettylousinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betty Lou’s