Doe Anderson
Doe-Anderson is the oldest independent, 100% employee-owned full-service creative advertising agency in the United States, founded in 1915 and headquartered in Louisville, KY with a second office in Columbus, OH, serving enterprise and regional brands across healthcare, spirits, tourism, home services, and financial services with integrated brand strategy, creative, media, digital, and PR services.
- Company typePrivate
- Founded1915
- HeadquartersLouisville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Doe Anderson firmographics
Firmographics- Name
- Doe Anderson
- Legal name
- Doe Anderson, Inc.
- Website
- https://doeanderson.com
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Doe-Anderson is the oldest independent, 100% employee-owned full-service creative advertising agency in the United States, founded in 1915 and headquartered in Louisville, KY with a second office in Columbus, OH, serving enterprise and regional brands across healthcare, spirits, tourism, home services, and financial services with integrated brand strategy, creative, media, digital, and PR services.
- Ownership category
- akta.pro rank
Doe Anderson industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Doe Anderson is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Doe Anderson business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: Full-service advertising agency providing integrated marketing services including brand strategy, creative, media, digital development, PR, and analytics. Revenue is generated through project fees, retainer arrangements, and potentially media commissions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Doe Anderson product offering
Product offeringCore offering
Doe-Anderson is a full-service independent advertising agency that plans, creates, and executes integrated marketing campaigns for brand clients. Its core offerings include Brand Strategy, Content Production, Creative Services, Design, Digital & Development, Media planning and buying, Public Relations, and Research & Analytics, delivered under a 100% employee-owned structure to enterprise and mid-market brands across healthcare, spirits/beverage, tourism, home services, financial services, education, and retail.
Product overview
Doe Anderson is an independent, employee-owned full-service creative advertising agency founded in 1915 and headquartered in Louisville, KY with a second office in Columbus, OH. The agency offers an integrated portfolio of services including Brand Strategy, Content Production, Creative Services, Design, Digital & Development, Media Services, Public Relations, and Research & Analytics. The agency works with clients across diverse sectors including healthcare (OhioHealth, Norton Healthcare, Valley Health), spirits/beverage (Maker's Mark, Louisville Tourism), home services (Roto-Rooter, LG&E and KU, Carrier), financial services (Central Bank), education (Sullivan University, Kentucky Derby Museum), and retail (Carriage House Printery, Feeders Supply). Doe Anderson positions itself around the promise of 'brilliant work for amazing brands' and maintains a reputation as the oldest independent advertising agency in the United States with over 130 employees and 100% independence from holding companies. The agency has received industry recognition including Ad Age Campaign of the Year awards and was certified as a B Corp in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic planning and brand positioning services to help clients define their market identity and messaging framework.
- Content Production Creation of multimedia content including video, photography, and written materials for advertising and marketing campaigns.
- Creative Services Concept development, copywriting, and creative direction for advertising campaigns across various media channels.
- Design Visual design services including graphic design, brand identity, and visual communication materials.
- Digital & Development Website development, digital campaign creation, and technology-driven marketing solutions including ecommerce platforms and progressive web apps.
- Media Services Media planning, buying, and placement across broadcast, digital, and out-of-home advertising channels.
- Public Relations PR strategy, media relations, press coverage management, and communications consulting.
- Research & Analytics Market research, consumer insights, campaign performance measurement, and data analytics services.
Quantifiable outcome
- OhioHealth campaign achieved 346M impressions, +200% awareness, +100% consideration for screenings
- +4 more outcomes
Companies that use Doe Anderson
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Doe Anderson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Doe Anderson partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AMIN WorldwidecoreAMIN Worldwide is an alliance of independent agencies through which Doe-Anderson can obtain on-the-ground perspectives from markets across the globe, insights from peers, and access to tools and resources that agencies of their size could not obtain alone.
- 4A's (American Association of Advertising Agencies)coreThe American Association of Advertising Agencies is the industry's premier trade organization offering members access to professional development opportunities, industry benchmarking, best-practice guidance, and policy advocacy.
- Vital VoicesminorPartnership for Maker's Mark Spirited Women campaign - a global partnership for women leaders to recognize and give back to spirited women during Women's History Month.
- The EnderyminorWomen-owned sustainable fashion brand partnered with Maker's Mark for sustainable ugly holiday sweater campaign using pre-existing deadstock wool.
- Houzz.comminorPartnership for Carrier Healthy Homes campaign - custom content on Houzz to reach renovation-curious audience with air quality messaging.
- HGTVminorPartnership for Carrier Healthy Homes campaign reaching home renovation audiences with air quality messaging.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Doe Anderson competitors and assessment
Company assessmentOthers
Direct peers
- The Richards Group: Historically one of the largest independent full-service ad agencies in the US, headquartered in Dallas. Closely comparable business model: privately held, full-service creative, media, digital, and PR under one roof serving enterprise and mid-market brands.
- The Martin Agency: Independent full-service creative agency based in Richmond, VA, known for long-tenure brand work (GEICO, OREO, UPS). Directly comparable as a mid-sized independent integrated agency competing for the same enterprise brand assignments.
- Zimmerman Advertising: Large independent, full-service advertising agency in Fort Lauderdale focused on retail and brand clients. Comparable integrated service offering and independent ownership structure serving enterprise retail and consumer brands.
- R/GA: Independent digital and creative agency (part of IPG) known for design-led, technology-enabled marketing. Comparable in offering integrated creative, digital, and brand strategy to enterprise clients, though larger and now part of a holding company.
- Wieden+Kennedy: Iconic independent creative agency headquartered in Portland, OR. Closely comparable as one of the most decorated independent full-service creative shops globally, competing in the same enterprise creative reviews with a similar independent ownership ethos.
- 72andSunny: Independent creative agency with offices in LA, New York, Amsterdam and Sydney. Comparable as an award-winning independent full-service creative competitor for the same brand-side enterprise and consumer marketing budgets.
- Mother NY: Independent creative agency with offices in New York, LA, and London. Comparable as an independent, creatively-led shop competing for the same enterprise consumer brand business.
Broad incumbents
- MullenLowe U.S. U.S. arm of the global MullenLowe integrated creative network (IPG). Overlaps with Doe-Anderson across creative, media, and digital services, but operates at network scale with international reach rather than as an independent.
- Droga5: Acclaimed creative agency, now part of Accenture Song. Comparable creative ambition and enterprise client roster, but operates with global holding-company resources rather than independent ownership.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Doe Anderson social profiles
Digital presenceDoe Anderson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doe Anderson leadership team
Management profileNumber of profiles
Profiles15 records
Doe Anderson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doe Anderson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doe Anderson
What does Doe Anderson do?
Doe-Anderson is a full-service independent advertising agency that plans, creates, and executes integrated marketing campaigns for brand clients. Its core offerings include Brand Strategy, Content Production, Creative Services, Design, Digital & Development, Media planning and buying, Public Relations, and Research & Analytics, delivered under a 100% employee-owned structure to enterprise and mid-market brands across healthcare, spirits/beverage, tourism, home services, financial services, education, and retail.
Is Doe Anderson a public or private company?
Doe Anderson is a private company. It is classified as management employee owned and is currently operating.
When was Doe Anderson founded?
Doe Anderson was founded in 1915. It employs 101 to 250 people.
Where is Doe Anderson based?
Doe Anderson is headquartered in Louisville, United States, in the North America region.
How does Doe Anderson make money?
One revenue line is on record: advertising and Marketing Services.
Who are Doe Anderson's main competitors?
Edelman is listed as an others. Direct peers are The Richards Group, The Martin Agency, Zimmerman Advertising, R/GA, Wieden+Kennedy, 72andSunny and Mother NY. Broad incumbents are MullenLowe U.S. and Droga5.
Does Doe Anderson have an API?
No public API is recorded for Doe Anderson.
What industry is Doe Anderson in?
Doe Anderson's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.