Doe Anderson

Name

Doe Anderson

Legal name

Doe Anderson, Inc.

Website

https://doeanderson.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

101–250 employees

Short description

Doe-Anderson is the oldest independent, 100% employee-owned full-service creative advertising agency in the United States, founded in 1915 and headquartered in Louisville, KY with a second office in Columbus, OH, serving enterprise and regional brands across healthcare, spirits, tourism, home services, and financial services with integrated brand strategy, creative, media, digital, and PR services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Full-service advertising agency
• Creative campaign development
• Media planning buying
• Brand strategy consulting
• Digital marketing services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing integrated marketing services including brand strategy, creative, media, digital development, PR, and analytics. Revenue is generated through project fees, retainer arrangements, and potentially media commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Doe-Anderson is a full-service independent advertising agency that plans, creates, and executes integrated marketing campaigns for brand clients. Its core offerings include Brand Strategy, Content Production, Creative Services, Design, Digital & Development, Media planning and buying, Public Relations, and Research & Analytics, delivered under a 100% employee-owned structure to enterprise and mid-market brands across healthcare, spirits/beverage, tourism, home services, financial services, education, and retail.

Product overview

Doe Anderson is an independent, employee-owned full-service creative advertising agency founded in 1915 and headquartered in Louisville, KY with a second office in Columbus, OH. The agency offers an integrated portfolio of services including Brand Strategy, Content Production, Creative Services, Design, Digital & Development, Media Services, Public Relations, and Research & Analytics. The agency works with clients across diverse sectors including healthcare (OhioHealth, Norton Healthcare, Valley Health), spirits/beverage (Maker's Mark, Louisville Tourism), home services (Roto-Rooter, LG&E and KU, Carrier), financial services (Central Bank), education (Sullivan University, Kentucky Derby Museum), and retail (Carriage House Printery, Feeders Supply). Doe Anderson positions itself around the promise of 'brilliant work for amazing brands' and maintains a reputation as the oldest independent advertising agency in the United States with over 130 employees and 100% independence from holding companies. The agency has received industry recognition including Ad Age Campaign of the Year awards and was certified as a B Corp in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic planning and brand positioning services to help clients define their market identity and messaging framework.
• Content Production Creation of multimedia content including video, photography, and written materials for advertising and marketing campaigns.
• Creative Services Concept development, copywriting, and creative direction for advertising campaigns across various media channels.
• Design Visual design services including graphic design, brand identity, and visual communication materials.
• Digital & Development Website development, digital campaign creation, and technology-driven marketing solutions including ecommerce platforms and progressive web apps.
• Media Services Media planning, buying, and placement across broadcast, digital, and out-of-home advertising channels.
• Public Relations PR strategy, media relations, press coverage management, and communications consulting.
• Research & Analytics Market research, consumer insights, campaign performance measurement, and data analytics services.

Quantifiable outcome

• OhioHealth campaign achieved 346M impressions, +200% awareness, +100% consideration for screenings
• +4 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• AMIN WorldwidecoreStrategic or Co-development PartnerAMIN Worldwide is an alliance of independent agencies through which Doe-Anderson can obtain on-the-ground perspectives from markets across the globe, insights from peers, and access to tools and resources that agencies of their size could not obtain alone.
• 4A's (American Association of Advertising Agencies)coreStrategic or Co-development PartnerThe American Association of Advertising Agencies is the industry's premier trade organization offering members access to professional development opportunities, industry benchmarking, best-practice guidance, and policy advocacy.
• Vital VoicesminorStrategic or Co-development PartnerPartnership for Maker's Mark Spirited Women campaign - a global partnership for women leaders to recognize and give back to spirited women during Women's History Month.
• The EnderyminorStrategic or Co-development PartnerWomen-owned sustainable fashion brand partnered with Maker's Mark for sustainable ugly holiday sweater campaign using pre-existing deadstock wool.
• Houzz.comminorGTM or Marketing PartnerPartnership for Carrier Healthy Homes campaign - custom content on Houzz to reach renovation-curious audience with air quality messaging.
• HGTVminorGTM or Marketing PartnerPartnership for Carrier Healthy Homes campaign reaching home renovation audiences with air quality messaging.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Edelman:

Direct peers

• The Richards Group: Historically one of the largest independent full-service ad agencies in the US, headquartered in Dallas. Closely comparable business model: privately held, full-service creative, media, digital, and PR under one roof serving enterprise and mid-market brands.
• The Martin Agency: Independent full-service creative agency based in Richmond, VA, known for long-tenure brand work (GEICO, OREO, UPS). Directly comparable as a mid-sized independent integrated agency competing for the same enterprise brand assignments.
• Zimmerman Advertising: Large independent, full-service advertising agency in Fort Lauderdale focused on retail and brand clients. Comparable integrated service offering and independent ownership structure serving enterprise retail and consumer brands.
• R/GA: Independent digital and creative agency (part of IPG) known for design-led, technology-enabled marketing. Comparable in offering integrated creative, digital, and brand strategy to enterprise clients, though larger and now part of a holding company.
• Wieden+Kennedy: Iconic independent creative agency headquartered in Portland, OR. Closely comparable as one of the most decorated independent full-service creative shops globally, competing in the same enterprise creative reviews with a similar independent ownership ethos.
• 72andSunny: Independent creative agency with offices in LA, New York, Amsterdam and Sydney. Comparable as an award-winning independent full-service creative competitor for the same brand-side enterprise and consumer marketing budgets.
• Mother NY: Independent creative agency with offices in New York, LA, and London. Comparable as an independent, creatively-led shop competing for the same enterprise consumer brand business.

Broad incumbents

• MullenLowe U.S. U.S. arm of the global MullenLowe integrated creative network (IPG). Overlaps with Doe-Anderson across creative, media, and digital services, but operates at network scale with international reach rather than as an independent.
• Droga5: Acclaimed creative agency, now part of Accenture Song. Comparable creative ambition and enterprise client roster, but operates with global holding-company resources rather than independent ownership.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/doe-anderson
• Instagraminstagram.com/doe_anderson
• Xx.com/DoeAnderson
• Facebookfacebook.com/DoeEnthusiasts

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doe Anderson