What Starpower does

Starpower, LLC is a U.S.-based Influencer and Culture Marketing agency founded in 2007 by Matthew Lalin and Jared Weiss, both former senior executives at Omnicom Group's Steiner Sports. The firm connects enterprise brands with celebrity talent, influencers, music, sports, and entertainment IP for culturally-driven marketing campaigns, with a stated specialization at the intersection of Hollywood and Healthcare (pharmaceutical, biotech, and health-and-wellness sectors) and explicit familiarity with FDA and FTC regulatory frameworks. Service pillars are Strategy and Planning (brand analytics and lifestyle/patient/HCP influencer identification), Creative Activation (celebrity partnerships, creator programs, PR, experiential, music and IP licensing), and Tech and Analytics (market analysis, audience segmentation, precision marketing, measurement). Its go-to-market is enterprise field sales based in three offices (New York headquarters at 199 Water Street; Beverly Hills at 407 N. Maple Drive; London at 10 Chiswell Street), with no resellers or distribution partners, targeting named enterprise clients across pharma (Novo Nordisk, Pfizer, Bayer), CPG (Colgate-Palmolive), beverages (Diageo across multiple brands), beauty (U Beauty, e.l.f. Cosmetics), consumer health (MiraLAX, Claritin, Alka Seltzer), and financial services (American Express). The agency's revenue model is professional services: agency fees for celebrity/influencer partnership identification, campaign execution, and ongoing strategic consulting under a quote-based, project-specific pricing structure that is not publicly disclosed. Starpower operates as a subsidiary of The WeissComm Group Ltd., doing business as Real Chemistry, and shares that parent group's corporate governance and infrastructure while retaining its own brand identity.

Name

Starpower

Legal name

starpower, llc

Website

https://starpowerllc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Starpower is a U.S.-based influencer and culture marketing agency that connects enterprise brands with celebrity talent, influencers, music, sports, and entertainment IP, with a specialization bridging Hollywood and Healthcare across 200+ therapeutic areas. The firm operates from New York, Beverly Hills, and London as a subsidiary of Real Chemistry.

Ownership category

akta.pro rank

Product category

Influencer & Culture Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creator Management & Talent Representation (BPAFAHAB)

akta.pro secondary industries

Creator Talent Management & Representation (MPAAAHAB), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Influencer marketing services
• Celebrity talent partnerships
• Culture marketing agency
• Brand entertainment partnerships
• Healthcare influencer marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer & Culture Marketing Services: Starpower generates revenue through agency fees for celebrity talent partnerships, influencer marketing campaigns, and culture strategy services. The company charges for identifying and securing entertainment partnerships, campaign execution, and ongoing strategic consulting for brands seeking cultural connections with their audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Starpower is an Influencer & Culture Marketing agency that connects enterprise brands with celebrity talent, influencers, creators, entertainment, music, and sports partnerships. The agency delivers integrated campaign work across Strategy & Planning, Creative Activation, and Tech & Analytics, with a specialty in pharmaceutical, biotech, and consumer health engagements requiring FDA and FTC regulatory compliance. They match brands to talent using a proprietary database of 30,000+ celebrities, influencers, and creators and AI-powered matching technology.

Product overview

Starpower is an Influencer & Culture Marketing agency that combines Strategy, Creative Activation, and Tech & Analytics services. The company operates as a service-based business rather than a product company, offering celebrity and influencer partnerships, brand ambassador programs, cultural strategy campaigns, and integrated AI-powered marketing solutions. Their core service pillars include Strategy & Planning (brand analysis, lifestyle/patient/HCP influencer identification), Creative Activation (celebrity partnerships, creator programs, PR, experiential, music/IP licensing), and Tech & Analytics (market analysis, measurement frameworks, audience segmentation, precision marketing, integrated AI). They specialize in the Hollywood + Healthcare intersection with expertise in pharmaceutical, biotech, and wellness sectors, maintaining a proprietary database of 30,000+ celebrities, influencers, and creators across 200+ therapeutic areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Planning Services Fully customized brand strategies aligned with client goals, using analytics and strategic insights to identify the right entertainment partnerships and build blueprints for success. Targeted at enterprise brands seeking data-driven influencer and culture marketing strategy.
• Creative Activation Services End-to-end campaign activation covering celebrity talent partnerships, full-scale creator programs, communications and PR, talent relationships, event sponsorship and experiential marketing, and music and IP licensing. Delivered to enterprise brands across consumer goods, beverages, beauty, and pharmaceuticals.
• Tech & Analytics Services Market and competitive analysis, integrated measurement frameworks, audience insights and cohort segmentation, DTC and HCP patient audiences, precision marketing, and integrated AI technologies for real-time data and analytics. Used by enterprise clients to measure campaign outcomes and identify consumer journeys at scale.
• Influencer Marketing Services Influencer and creator partnerships, HCP influencer programs, patient influencer programs, audience insights, paid social, paid media, influencer toolkit development, measurement and evaluation frameworks, and tech partner recommendations. Serves enterprise brands and pharmaceutical/healthcare clients.
• Culture Marketing Services Culture strategy, celebrity talent partnerships, sponsorships, TV and film integration, music and IP licensing, sport partnerships, integrated AI, market analysis, and social listening for brands seeking cultural relevance.
• Hollywood + Healthcare Services Specialized healthcare influencer marketing combining pharmaceutical, biotech, and health and wellness expertise with comprehensive knowledge of FDA and FTC regulations, serving clients across 200+ therapeutic areas and disease states. Targeted at enterprise pharmaceutical, consumer health, and biotech brands.

Quantifiable outcome

• Over $1B in entertainment, music, and sport partnerships executed
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• The WeissComm Group Ltd. (d/b/a Real Chemistry)parent companyOthersStarpower llc is a subsidiary of The WeissComm Group Ltd., d/b/a Real Chemistry. The company is governed by the terms and conditions of the Real Chemistry Privacy Policy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Omnicom Group: Global advertising holding company that houses influencer and entertainment marketing capabilities across its portfolio agencies. Former employer of Starpower's founders, making it the most direct incumbent analog for talent-driven brand partnership services at scale.
• WPP: Largest global advertising holding company with extensive influencer, content and entertainment partnership capabilities through GroupM and creative agencies. Competes for the same enterprise brand budgets as Starpower across pharma, CPG and consumer brands.
• Publicis Groupe: Global advertising holding company with influencer marketing practices across its agencies including Leo Burnett and Saatchi & Saatchi. Competes with Starpower for enterprise influencer and culture marketing engagements.
• Klick Health: Independent healthcare-focused marketing agency with influencer, medical communications and creative capabilities. Comparable to Starpower's Hollywood + Healthcare practice and competes for pharma brand budgets.

Direct peers

• HireInfluence: Full-service influencer marketing agency offering strategy, talent identification, campaign execution and measurement for enterprise brands. Directly comparable to Starpower's core influencer and culture marketing service offering.
• Obviously: Influencer marketing agency that combines creative strategy, talent partnerships and analytics for enterprise CPG and consumer brands. Directly comparable service model to Starpower's influencer activation pillar.
• The Outcast Agency: Influencer and social media marketing agency serving enterprise consumer and healthcare brands. Directly comparable in combining influencer strategy with category-specific regulatory expertise, overlapping with Starpower's healthcare vertical.
• Carusele: Data-driven influencer marketing agency focused on campaign execution, talent matching and performance measurement for enterprise brands. Directly comparable technology-enabled matching approach to Starpower.
• Aspire (AspireIQ): Influencer marketing platform and agency providing creator discovery, campaign management and analytics for enterprise brands. Comparable to Starpower's data-driven matching and activation model.

Others

• Real Chemistry (parent company): Starpower's parent company, providing healthcare communications and marketing services globally. As the strategic acquirer of Starpower, Real Chemistry is the closest related entity and represents both a parent relationship and an adjacent services peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starpower