The Betty Mills Company

What The Betty Mills Company does

The Betty Mills Company, Inc. is a privately held B2B e-commerce retailer headquartered in San Mateo, California, that operates bettymills.com as a multi-category online "superstore" for medical, cleaning, sanitary, clinical laboratory, apparel, food service, incontinence, sharps disposal, and IV supplies. Founded in 2002 by Victor Hanna, who serves as co-founder and chief executive officer, the company has been online continuously for 24+ years and claims to have served millions of shoppers. The storefront aggregates over 100,000 active SKUs sourced from institutional brands including Medline, McKesson, Kimberly Clark Professional, Drive Medical, GOJO, Abbott Nutrition, Rubbermaid Commercial, Proactive Medical, Cardinal Health, and Fabrication Enterprises, with category-specific listing volumes of 77,638 in medical supplies, 22,937 in apparel, 8,477 in cleaning and sanitary, 3,693 in food and serveware, and 2,353 in clinical laboratory products.

Name

The Betty Mills Company

Legal name

The Betty Mills Company, Inc.

Website

https://bettymills.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

The Betty Mills Company is a privately held B2B e-commerce retailer, founded in 2002 and headquartered in San Mateo, California, that aggregates over 100,000 medical, cleaning, sanitary, clinical laboratory, apparel, and breakroom SKUs from institutional brands for healthcare facilities, clinics, schools, and organizations via its bettymills.com storefront.

Ownership category

akta.pro rank

Product category

Medical & Sanitary Supply Retail

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

akta.pro secondary industry

Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

Keywords

• Medical supplies retail
• Sanitary cleaning supplies
• Healthcare facility procurement
• Clinical laboratory products
• Janitorial breakroom supplies

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct sales of medical supplies, cleaning products, clinical laboratory equipment, apparel, and food/breakroom items to healthcare facilities, clinics, businesses, schools, and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Betty Mills Company sells medical, cleaning, sanitary, clinical laboratory, apparel, and breakroom supplies through its online superstore at bettymills.com. The catalog spans over 100,000 products from established institutional brands, fulfilled through self-serve online ordering with Easy Reorder, Buy Again, and order tracking, supplemented by a free VIP Concierge Service that manages procurement for healthcare facilities, clinics, schools, and organizations.

Product overview

The Betty Mills Company operates a multi-category e-commerce platform (bettymills.com) positioned as 'America's Medical & Sanitary Supply Superstore.' The platform functions as a B2B marketplace aggregating over 100,000 products across six primary categories: Medical Supplies (10,000+ items), Cleaning & Sanitary Supplies (9,910 items), Clinical Laboratory (2,753 items), Apparel (22,937 items), Food & Serveware (3,693 items), and Incontinence (3,231 items). Additional subcategories include Sharps Disposal Units (411 items) and IV Supplies (1,781 items). The site serves healthcare facilities, clinics, schools, and organizations, offering both a VIP Concierge Service for account customers and standard e-commerce purchasing. Product fulfillment includes fast shipping (1-3 days) and free shipping on thousands of items.

Differentiator

Problem solved

Functional benefit

Brands

• Snack Rewards: Customer loyalty program offering rewards for snacks and referrals
• VIP Concierge Service

Products and services

• Medical & Sanitary Supply Superstore (bettymills.com storefront) Online e-commerce platform offering over 100,000 medical and sanitary supply products for healthcare facilities, clinics, schools, and organizations, with self-serve ordering plus complimentary VIP Concierge account management.
• Medical Supplies Over 10,000 medical supply items including rehabilitation devices, urology/ostomy products, respiratory equipment, patient care supplies, needles/syringes, clinical laboratory products, diagnostic instruments, gloves, and medical textiles for clinical and institutional buyers.
• Cleaning & Sanitary Supplies Approximately 9,910 cleaning and sanitary products including cleaning chemicals, bathroom tissue, soaps, waste can liners, mops, air fresheners, floor care equipment, and facility maintenance supplies for healthcare and commercial facilities.
• Clinical Laboratory Supplies Around 2,753 clinical laboratory products including laboratory glassware, plasticware, lab equipment, chemicals, solutions, clinical analyzers, testing kits, and specimen collection supplies for labs and diagnostic facilities.
• Apparel Approximately 22,937 apparel items including scrubs, work shirts, industrial wear, healthcare apparel, culinary clothing, public safety uniforms, hospitality attire, and housekeeping garments for institutional and commercial buyers.
• Food & Serveware Approximately 3,693 food service and breakroom supplies including disposable cups, carryout containers, coffee, K-Cups, plastic cutlery, snacks, dinnerware, and servingware for offices, healthcare, and institutional breakrooms.
• VIP Concierge Service Complimentary, no-contract dedicated account-management team for clinic, facility, and enterprise buyers that handles orders, custom requests, and ongoing account support, with no subscriptions or service fees.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Henry Schein: Major distributor of medical, dental, and animal health supplies to office-based practitioners. Directly comparable in customer base (clinics, facilities) and product categories.
• Patterson Companies: Medical and dental supply distributor serving office-based practitioners and animal health. Overlaps with Betty Mills in medical and clinical lab categories.
• McKesson: Largest U.S. pharmaceutical and medical supply distributor. Betty Mills distributes several of McKesson's own branded products and competes for the same healthcare facility procurement budgets.
• Concordance Healthcare Solutions: U.S. medical supply distributor serving acute care, primary care, and government healthcare. Closely comparable mid-market medical distribution competitor.
• Cardinal Health: Fortune 500 medical products distributor serving hospitals, ambulatory care, and clinical laboratories. Featured as a supplier on Betty Mills and competes for the same institutional buyers.
• Medline Industries: Largest privately-held medical supply manufacturer and distributor. Betty Mills features Medline prominently as a supplier and competes for the same medical and facility supply orders.
• MFI Medical: Online distributor of medical equipment and supplies serving clinics and practices. Closely comparable digital-first medical supply retailer.

Emerging players

• Bttn: B2B medical supply marketplace focused on healthcare procurement. Comparable online-only B2B model targeting similar healthcare facility buyers.

Broad incumbents

• Amazon Business: Broad B2B marketplace selling medical, cleaning, lab, and breakroom supplies. Largest structural competitor on price, selection, and shipping speed for non-enterprise customers.
• Grainger: Industrial and facility MRO distributor with a large cleaning, janitorial, and breakroom supply catalog. Competes with Betty Mills for the same business, school, and organization buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BettyMills
• Facebookfacebook.com/40943265661
• LinkedInlinkedin.com/company/85684

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Betty Mills Company