Olia Designs

What Olia Designs does

Olia Designs is a Brooklyn-based, privately-held artisan jewelry company founded in 2003 by Olia Toporovsky, a Ukrainian-born former Wall Street quantitative Government Bond Analyst. The company produces handcrafted jewelry using semi-precious stones (labradorite, amethyst, moonstone, turquoise, citrine, and others), gold-filled, sterling silver, and vermeil components. The product portfolio spans core categories — necklaces, earrings, bracelets, and rings — plus a complete Zodiac collection covering all twelve astrological signs, a bridal collection, and themed sub-brands including Super Lights (ultra-lightweight pieces), Moon Collection, Athena Collection, Daggers of Truth, Peacock Collection, and The Supernatural Collection. Each piece is personally treated with Reiki energy by the founder before shipping, which functions as a brand differentiator and is integrated into the company's stated value proposition of meaningful, spiritually-intentional jewelry.

The business operates a multi-channel go-to-market model. Direct-to-consumer e-commerce through the company website is the primary channel, supplemented by an appointment-only Brooklyn studio at 454 2nd St for private client consultations. Wholesale distribution is active through approximately 10-15 US boutique stockists across NY, FL, MT, CT, DC, and SC, and five Tokyo stockists (AGE VERT, Gallarda Galante, 231 L'Allure, Mahna Mahna, Nakayama Co., Ltd). The company historically distributed through Nordstrom, Henri Bendels, and Macy's department stores, but those relationships are no longer listed as active. Pricing ranges from $38 for entry earrings to $488 for high-end gemstone rings, with gift certificates offered in $50-$300 denominations. Revenue is generated exclusively through one-time consumer purchases with no recurring subscription component.

The company is entirely founder-owned, bootstrapped, and self-funded, with no institutional investment, no parent company, and no disclosed funding rounds. The founder is the sole designer and operator, and the business is effectively a one-person lifestyle brand. Customer segments span women seeking meaningful/artistic jewelry (primary), brides and bridesmaids, and zodiac enthusiasts. The brand has accumulated third-party validation through editorial features in InStyle, Lucky, Oprah, Brides, People StyleWatch, Real Simple, Seventeen, and Daily Candy, plus celebrity placements on The Ellen DeGeneres Show (Edie Falco) and How I Met Your Mother. The founder has publicly acknowledged a period of reduced focus on the jewelry business in favor of a vacation rental venture, with recent Instagram posts indicating a new collection launch and reactivation of boutique wholesale distribution.

Name

Olia Designs

Legal name

Olia Designs

Website

https://oliadesigns.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Olia Designs is a Brooklyn-based artisan jewelry brand founded in 2003 by Olia Toporovsky, producing handcrafted necklaces, earrings, bracelets, rings, and zodiac pieces using semi-precious stones, each personally Reiki-treated. Distribution spans DTC e-commerce, a Brooklyn studio, and wholesale stockists in the US and Japan.

Ownership category

akta.pro rank

Product category

Handcrafted Artisan Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industry

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)

Keywords

• Handcrafted jewelry
• Semi-precious stones
• Sterling silver jewelry
• Zodiac necklaces
• Bridal jewelry

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Jewelry Sales: Direct-to-consumer sales of handmade jewelry including necklaces, earrings, bracelets, rings, and zodiac-inspired pieces. Pieces are mostly made to order and ship 1-7 days after ordering.
2. Gift Certificates: Gift certificates available in denominations of $50, $100, $150, $200, $250, and $300. Recipients receive a personalized coupon to use anytime.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Olia Designs handcrafts and sells artisan jewelry including necklaces, earrings, bracelets, rings, zodiac-inspired pieces, and bridal collections using semi-precious stones, gold-filled, sterling silver, and vermeil. Pieces are mostly made to order in the Brooklyn studio and treated with Reiki energy by founder Olia Toporovsky before shipping 1-7 days after order. The brand also offers gift certificates in fixed denominations.

Product overview

Olia Designs is a NYC-based jewelry design company founded by Olia Toporovsky in 2003, offering handcrafted jewelry as a unified portfolio of products. The core offerings include Necklaces, Earrings, Bracelets, Rings, Zodiac Collection, and Bridal Collection, organized into distinct sub-brands and collections. Notable collections include the Super Lights Collection (ultra-lightweight pieces), Moon Collection (lunar-inspired designs), Athena Collection (goddess-inspired wire-wrapped pieces), Daggers of Truth Collection (dagger motif jewelry), Peacock Collection (mystical bird-inspired pieces), and The Supernatural Collection (mystical stone pieces with chain tassels). The company uses semi-precious stones (labradorite, amethyst, turquoise, moonstone, pyrite, citrine, and others), gold-filled, sterling silver, and vermeil metals. All pieces are treated with Reiki energy and designed to be meaningful and timeless works of art.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• YogaSoleminorChannel Partner/ Reseller/ DistributorBrooklyn yoga studio and boutique carrying Olia Designs collection in rotation. Located at 254 Windsor Pl, Brooklyn, NY 11215.
• L BoutiqueminorChannel Partner/ Reseller/ DistributorBoutique in Sarasota, FL carrying Olia Designs at 610 S Pineapple Ave, Sarasota, FL 34236.
• Silver Circle GalleryminorChannel Partner/ Reseller/ DistributorArt gallery and boutique in Putnam, CT at 75 Main St Suite 3 carrying Olia Designs.
• CeladonminorChannel Partner/ Reseller/ DistributorSpa and salon in Washington, DC at 1180 F St NW carrying Olia Designs.
• AGE VERTminorChannel Partner/ Reseller/ DistributorJapanese retailer in Tokyo's Shibuya district carrying Olia Designs at 渋谷マークシティ イーストB1F.
• Gallarda GalanteminorChannel Partner/ Reseller/ DistributorTokyo-based boutique carrying Olia Designs collection.
• Mahna MahnaminorChannel Partner/ Reseller/ DistributorTokyo boutique at 2F 5-12-28 Minami-aoyama, Minato-ku, Tokyo carrying Olia Designs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catbird: Brooklyn-based independent jewelry brand offering handmade, design-led pieces at accessible price points with strong DTC and boutique wholesale presence. Closely comparable to Olia Designs on indie-NYC positioning, handmade craft, and target customer seeking meaningful everyday jewelry.
• Mejuri: DTC-first jewelry brand built on fine and gold-vermeil pieces with a direct-to-consumer model. Comparable to Olia Designs on modern DTC jewelry GTM, similar vermeil/gold-filled material tier, and overlapping price points ($50–$500).
• Gorjana: California-based designer fashion jewelry brand with a hybrid DTC + department store/wholesale GTM and similar everyday-wear price points. Comparable to Olia Designs on designer-fashion jewelry positioning and omnichannel distribution strategy.
• Made by Mary: Handmade artisan jewelry brand sold DTC with a meaningful/spiritual design vocabulary and small-batch production. Comparable to Olia Designs on artisan handcraft positioning, meaningful-spiritual aesthetic, and made-to-order operating model.
• Soko: Artisan-made jewelry brand sold DTC and through curated retail partners, emphasizing handcraft and ethical production. Comparable to Olia Designs on artisan positioning, curated wholesale channel strategy, and meaningful-jewelry marketing narrative.

Broad incumbents

• Kendra Scott: Large designer fashion jewelry brand with broad DTC, wholesale, and department store presence across affordable price points. Comparable as a scaled designer-fashion-jewelry incumbent operating in the same category and channels Olia Designs once occupied.
• BaubleBar: Affordable fashion jewelry brand with strong DTC, wholesale, and department store distribution. Comparable as a broader fashion-jewelry incumbent serving similar gifting and trend-driven use cases at lower price points than Olia Designs.

Others

• Etsy (artisan marketplace): Online marketplace aggregating thousands of independent handmade-jewelry makers — the broader ecosystem in which Olia Designs competes for handmade/artisan DTC buyers and where adjacent designers operate their own shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/OliaJewelry
• Instagraminstagram.com/oliadesigns_official
• Xx.com/oliadesigns
• LinkedInlinkedin.com/company/olia-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olia Designs