Coiled Wines
Coiled Wines is a founder-operated boutique winery in Garden City, Idaho, producing approximately 3,000 cases annually across its estate Coiled label (Idaho Snake River Valley grapes) and Translations second label, sold direct-to-consumer via case sales and local pickup to individual wine buyers in the Boise metro.
- Company typePrivate
- Founded2012
- HeadquartersGarden City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coiled Wines does
Coiled Wines is a privately held, founder-operated boutique winery based in Garden City, Idaho, producing approximately 3,000 cases of wine annually across two labels. The core Coiled label (~2,000 cases) is crafted entirely from Idaho grapes sourced from the Snake River Valley — Idaho's inaugural American Viticultural Area — with a portfolio spanning Dry Riesling, Syrah and Petit Verdot blends, a sparkling Brut Riesling (Rizza), Chablis-style Chardonnay, and Petite Sirah. The Translations second label (~1,000 cases) scouts and blends wines from neighboring regions to broaden the style and price-point range.
The business is run by founder and winemaker Leslie Preston, who holds an M.S. in Enology from U.C. Davis and prior experience at Clos du Bois, Saintsbury, and Stags' Leap Winery. All commercial activity flows through a direct-to-consumer channel: orders are placed via an OrderPort storefront or email to [email protected], paid for upfront, and picked up at the Garden City production facility on designated days, with no shipping offered. A tiered volume-discount structure (20-40% off case purchases of 1 to 5+ cases) is the primary lever for lifting average order value, and a monthly email newsletter is the main retention channel.
The Garden City tasting room and winery closed permanently on May 3, 2026, eliminating the on-premise hospitality revenue stream and the associated foot-traffic acquisition channel. The company continues to operate as a case-sale-only DTC winery from its single Boise-metro location, with the operator signaling an upcoming strategic pivot ("making space for our next adventure"). There is no disclosed external funding, no parent company, and no wholesale or distribution partnerships; the business remains a single-site, founder-owned operation with 11-50 employees.
Coiled Wines firmographics
Firmographics- Name
- Coiled Wines
- Legal name
- Coiled Wines
- Website
- https://coiledwines.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coiled Wines is a founder-operated boutique winery in Garden City, Idaho, producing approximately 3,000 cases annually across its estate Coiled label (Idaho Snake River Valley grapes) and Translations second label, sold direct-to-consumer via case sales and local pickup to individual wine buyers in the Boise metro.
- Ownership category
- akta.pro rank
Coiled Wines industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Coiled Wines is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coiled Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: One-time transaction-based wine sales through case purchases. Volume discounts offered: 20% off for 1-2 cases, 30% off for 3-4 cases, 40% off for 5+ cases. Products include still wines, sparkling wines, and rosé. Pickup-only model with no shipping available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based case discounts: 1-2 cases (20% off), 3-4 cases (30% off), 5+ cases (40% off) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Coiled Wines product offering
Product offeringCore offering
Coiled Wines is a boutique Idaho winery that produces and sells wines crafted from grapes grown in the Snake River Valley AVA. It operates two labels—Coiled (vine-to-bottle estate wines, ~2,000 cases) and Translations (sourced/blended wines from neighboring regions, ~1,000 cases)—and sells them directly to consumers through case purchases (12 bottles/case) with volume-based discounts of 20-40% off, picked up at the Garden City, Idaho production facility.
Product overview
Coiled Wines operates as a dual-label winery with two distinct product lines under one roof. The core offering is the Coiled main label, featuring wines crafted entirely from Idaho grapes with hands-on production from vine to bottle, producing approximately 2,000 cases annually including Dry Riesling, Sidewinder (Syrah blend), Black Mamba (Petit Verdot blend), Rizza (Sparkling Brut Riesling), Chablis-style Chardonnay, and Petite Sirah. The second label, Translations, sources and blends wines from neighboring regions with over 1,000 cases of diverse styles and price points. Wine sales are conducted through case sales with tiered discounts (20-40% off) and an external order portal, with pickup available at the Garden City production/tasting room.
Differentiator
Problem solved
Functional benefit
Brands
- Translations: Second label with just over 1,000 cases. Scouting budding wines from neighboring regions, masterfully blending and refining them. Offers diverse range of styles and prices, expanding horizons for wine-loving customers.
Products and services
- Coiled (Main Label) Estate label featuring wines crafted entirely from Idaho grapes with production ranging from vine to bottle under direct oversight by founder/winemaker Leslie Preston. Portfolio includes Dry Riesling, Sidewinder (Syrah blend), Black Mamba (Petit Verdot blend), Rizza (Sparkling Brut Riesling), Chablis-style Chardonnay, and Petite Sirah; production scaled from 380 cases in 2008 to approximately 2,000 cases annually.
- Translations (Second Label) Second label producing just over 1,000 cases annually by scouting budding wines from neighboring regions and masterfully blending and refining them. Offers diverse styles and price points, expanding horizons for wine-loving customers beyond the core Coiled lineup without compromising on quality.
- Sauvignon Blanc (2022) White wine with apricot, mango, lemon, crisp cucumber, and mineral notes, sold as part of Coiled Wines' case-sale portfolio.
- Dry Rosé (2022) Rosé wine featuring rhubarb, barely ripe strawberry, and raspberry notes, available as part of Coiled Wines' case-sale portfolio.
- Dry Riesling (2024) White wine with rich ripe and dried fruit, crème brûlée, and honey notes, part of the Coiled main label portfolio.
- Rizza (2023) Sparkling Brut Riesling with yeasty, lime, green banana, and brioche characteristics. Maximum 6 bottles per order.
- Black Mamba (2022) Petit Verdot blend red wine with violets, rye, baking spices, and licorice notes, part of the Coiled main label portfolio.
- Merlot (2022) Red wine with expressive red fruit, cherry cola, and mint notes, available through Coiled Wines' case-sale portfolio.
- Sidewinder (2022) Syrah blend red wine featuring cured meat, subtle purple fruit, and star anise, part of the Coiled main label portfolio.
- Grit Cabernet Sauvignon (2022) Red wine with deep dark subtle fruit and tobacco notes, sold through Coiled Wines' case-sale portfolio.
- Chablis-style Chardonnay White wine from the Coiled main label portfolio, crafted in a Chablis style.
- Petite Sirah Red wine sourced from Calistoga, CA, included in the Coiled main label portfolio.
Companies that use Coiled Wines
Customer profileSegments1 record
Ideal customer profiles1 record
Coiled Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coiled Wines partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Coiled Wines competitors and assessment
Company assessmentDirect peers
- Cinder Wines: Garden City, Idaho winery also operating in the Snake River Valley AVA with a similarly sized boutique production profile. Directly comparable as a same-AVA, same-Geography DTC competitor where Leslie Preston previously worked.
- Telaya Wine Co. Garden City, Idaho winery and one of Coiled's historical 'incubator' cellars. Same regional Snake River Valley AVA, comparable boutique scale, and overlapping DTC tasting-room-to-case-sale model.
- Snake River Winery: Caldwell, Idaho winery operating in the Snake River Valley AVA. Comparable as an Idaho-grown DTC producer at a similar boutique tier, competing for the same Boise-area wine consumer.
- Koenig Vineyards: Snake River Valley AVA estate winery producing Idaho-grown wines with a tasting room and DTC program. Closely comparable in terroir focus, regional identity, and small-batch production.
- Bitner Vineyards: Caldwell, Idaho vineyard and winery in the Snake River Valley AVA. Comparable boutique DTC winery with estate-grown Idaho grapes and a tasting-room-driven sales model.
- Split Rail Winery: Boise-area boutique winery producing Idaho wines with a small DTC footprint. Comparable scale and target consumer to Coiled, competing for local Snake River Valley demand.
- Huston Vineyards: Caldwell, Idaho Snake River Valley AVA winery. Comparable boutique Idaho wine producer with estate-grown production and DTC sales.
Regional players
- Indian Creek Winery: Kuna, Idaho boutique winery. Regional Snake River Valley AVA producer with DTC sales; comparable in category and target consumer, though slightly different micro-location.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Coiled Wines social profiles
Digital presenceCoiled Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coiled Wines leadership team
Management profileNumber of profiles
Profiles1 record
Coiled Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coiled Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coiled Wines
What does Coiled Wines do?
Coiled Wines is a boutique Idaho winery that produces and sells wines crafted from grapes grown in the Snake River Valley AVA. It operates two labels—Coiled (vine-to-bottle estate wines, ~2,000 cases) and Translations (sourced/blended wines from neighboring regions, ~1,000 cases)—and sells them directly to consumers through case purchases (12 bottles/case) with volume-based discounts of 20-40% off, picked up at the Garden City, Idaho production facility.
Is Coiled Wines a public or private company?
Coiled Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coiled Wines founded?
Coiled Wines was founded in 2012. It employs 11 to 50 people.
Where is Coiled Wines based?
Coiled Wines is headquartered in Garden City, United States, in the North America region.
How does Coiled Wines make money?
One revenue line is on record: direct Wine Sales.
Who are Coiled Wines's main competitors?
Direct peers on record are Cinder Wines, Telaya Wine Co., Snake River Winery, Koenig Vineyards, Bitner Vineyards, Split Rail Winery and Huston Vineyards. Indian Creek Winery is listed as a regional player.
Does Coiled Wines have an API?
No public API is recorded for Coiled Wines.
What industry is Coiled Wines in?
Coiled Wines's product category is Boutique Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130.