Telaya
Telaya Wine Co. is a family-owned boutique winery in Garden City, Idaho that handcrafts wines from Idaho and Washington grapes, sells through a riverfront tasting room, three-tier Wine Club, wholesale, and private events.
- Company typePrivate
- Founded2008
- HeadquartersGarden City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Telaya does
Telaya Wine Co. is a family-owned boutique winery founded in 2008 by Earl and Carrie Sullivan and headquartered in Garden City, Idaho. The company handcrafts wines from grapes sourced across Idaho and Washington (160 tons in the 2023 vintage, split roughly 125/35 Idaho/Washington) and works with 12+ vineyard partners including Sawtooth/Skyline, Boushey, Quintessence, Ciel Du Cheval, Williamson, and Discovery. Production scales to approximately 10,000 cases per year, with a portfolio spanning flagship blends (Turas, Sruth, Bandia, Anam), single-varietal releases (Cabernet Sauvignon, Chardonnay, Syrah, Malbec, Rosé), and a Reserve program with three-year barrel aging plus extended bottle aging. The 6,000 sq ft production facility on the Boise Greenbelt also houses a riverfront tasting room.
Revenue is generated across four streams: direct tasting room sales (flights $20–$24, glasses $10–$15, bottles), a three-tier Wine Club (Teton, Family, Journey) with seasonal allotments and a flexible $30/month credit option, wholesale distribution to 30+ Idaho restaurants and wine shops (plus Whole Foods and airport retail), and venue/event hosting (Teton Room, Deck, Tasting Room rentals; corporate offsites like Micron and Boise State; weddings and private tours at $55–$115/person). Go-to-market combines experiential events (Rhythm on the River summer series, Sip2Give charitable days, wine release parties), direct digital (online store, email, Instagram, Facebook, LinkedIn, YouTube, podcast appearances), and a dedicated trade representative for wholesale. Telaya also offers custom crush services to partners.
The business operates as a 1–10 person team without external funding or institutional investment. It has earned regional and national recognition including Idaho Winery of the Year (2016), Boise Metro Chamber Small Business of the Year (2015) and Food & Ag Excellence Award (2021), multiple Double Gold and Best-of-Category awards at Cascadia International Wine Competition, and Gold medals at the 2026 Sunset International Wine Competition. Its core competitive positioning rests on owner-operated winemaking, premium handcrafted quality, scenic riverfront hospitality, and a community-driven brand.
Telaya firmographics
Firmographics- Name
- Telaya
- Legal name
- Telaya Wine Co.
- Website
- https://telayawine.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Telaya Wine Co. is a family-owned boutique winery in Garden City, Idaho that handcrafts wines from Idaho and Washington grapes, sells through a riverfront tasting room, three-tier Wine Club, wholesale, and private events.
- Ownership category
- akta.pro rank
Telaya industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Telaya is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Telaya business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Tasting Room Sales: Wine sales by the flight (four wines, 3 ounce pours each, $20-$24), glass (ranging from $10-$15), and bottle. On-site consumption at riverfront patio and deck.
- Wine Club Membership: No membership fee; commitment to purchase two allotments per year (Fall and Spring). Members receive preferred pricing on bottles, event space rentals, and exclusive wines. Journey Club charges $30/month accumulating credits.
- Private Tours & Experiences: Telaya Experience tour and tasting at $55 per person ($40 for Wine Club members). Library Experience at $115 per person ($105 for members).
- Venue Rental: Teton Room, Deck, and Tasting Room available for private events. Booked at base price plus wine minimum.
- Wholesale Distribution: Wine sold to restaurants and wine shops throughout Idaho. Trade representative manages wholesale accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Teton Club - 12 bottles per allotment |
| Subscription | Multi-year contract | Family Club - 6 bottles per allotment |
| Subscription | Monthly | Journey Club - Monthly accumulation |
| Subscription | Multi-year contract | Friends Club (closed) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Telaya product offering
Product offeringCore offering
Telaya Wine Co. is a family-owned Idaho winery that handcrafts wines from Idaho and Washington fruit and sells them through its Boise Greenbelt tasting room, a three-tier Wine Club, online store, wholesale to Idaho restaurants and shops, and private tour and event space rentals. The flagship blends (Turas, Sruth, Bandia, Anam) sit alongside single-varietal Cabernet, Chardonnay, Syrah, and Rosé releases, supported by a Reserve aging program and custom crush services.
Product overview
Telaya Wine Co. is a family-owned Idaho winery producing old-world inspired wines from Idaho and Washington fruit. The product portfolio centers on handcrafted wines including flagship blends (Turas, Sruth, Bandia, Anam) and single-varietal offerings, complemented by a three-tier Wine Club membership program (Teton, Family, Journey), hospitality services (tasting room, tours, event spaces), and a charitable Sip2Give program. The winery also offers custom crush services and operates a Reserve wine program featuring barrel-aged selections.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Wines (Idaho and Washington) Flagship portfolio of red, white, and rosé wines produced from Idaho and Washington fruit, including blends such as Turas, Sruth, Bandia, and Anam, plus single-varietal Cabernet Sauvignon, Chardonnay, Viognier, Syrah, Malbec, and Rosé offerings sold at the tasting room, online, and through wholesale.
- Reserve Wine Program A premium tier of wines hand-selected from the best barrels and aged three years in barrel followed by extended bottle aging for additional depth and complexity, distinct from the current release portfolio.
- Wine Club Subscription A subscription wine club with three tiers — Teton Club, Family Club, and Journey Club — providing Spring and Fall allotments, preferred pricing on bottles, flights, and glasses, case discounts, exclusive club-only wines, and first access to event tickets; Journey Club adds a $30/month accumulating credit option.
- Tasting Room Walk-in tasting room at 240 E. 32nd St, Garden City, offering flights ($20-$24 for four 3oz pours), glasses ($10-$15), and bottles for on-site consumption, with a dog-friendly patio overlooking the Boise River and Greenbelt.
- Private Tour & Tasting Experiences Guided educational experiences including the Telaya Experience (tasting of 6 wines with 1 library wine plus behind-the-scenes production space access at $55 per person) and the Library Experience (tasting of 6 aged library wines with cheese and meat board at $115 per person), with member discounts and group size limits of 4-16 guests.
- Event Space Rentals Private rental of three on-site venues — Teton Room (upstairs with two balconies), Deck (3,000 sq ft along the Greenbelt and Boise River), and Tasting Room — for meetings, receptions, weddings, and corporate events at a base price plus wine minimum, with staff support.
- Custom Crush Services Custom winemaking services offered to partner clients using Telaya's production facility and winemaking team.
- Corporate Gifting Bulk wine gifting program for businesses and organizations sending Telaya wines as corporate gifts to clients, partners, or employees.
Quantifiable outcome
- Named Idaho Winery of the Year 2016 - unprecedented rise from 'winery to watch' to 'winery of the year' within 12 months
- +5 more outcomes
Companies that use Telaya
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Telaya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Telaya partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Sawtooth & Skyline VineyardcoreStanding contract with owners Dale Jeffers & Jake Cragin. Telaya walks rows to monitor canopy, damage, fruit ripening, brix levels and grape flavors to determine pick dates. Located in Nampa, ID - 45 minutes from winery. Primary supplier of Syrah, Merlot, Mourvedre, Petit Verdot, Malbec, Chardonnay, Chenin Blanc & Viognier.
- Boushey VineyardscoreDick and Luanne Boushey vineyard near Grandview, WA. Dick Boushey described as one of the best viticulturists in the industry. Provides Cabernet Sauvignon, Cabernet Franc, Viognier, Sauvignon Blanc and Grenache Blanc. Dick walks vineyards daily and sends regular reports.
- Quintessence VineyardcoreLargest contiguous vineyard on Red Mountain, established 2010. Managed by Marshall Edwards (Grower of the Year). Dry weather combined with rich volcanic soils produces premium Cabernet Sauvignon. Located in higher elevations of Red Mountain.
- Williamson VineyardcoreFourth-generation family farm with 400 acres under management. Started growing grapes in 1999. Located in Sunnyslope region. Provides Malbec, Verdejo & Gruner Veltliner. Owner/Managers: Beverly, Mike, and Patrick Williamson.
- Ciel Du Cheval VineyardcoreEstablished in 1975, providing grapes to finest wineries for nearly 39 years. Known for growing red wine grapes with intense character and dense but supple tannins. Mission to grow grapes that are best reflection of unique terroir. Located on Red Mountain.
- Shaw Stanton VineyardminorAlso managed by Marshall Edwards via Quintessence. Located on Red Mountain at about 700 feet elevation. Fine sand loam and silt loam soils perfect for Petit Verdot. Telaya pulls exclusively Petit Verdot from this vineyard.
- Discovery VineyardminorMilo May award-winning grower originally from Boise. Family's growing site overlooks Columbia River gorge south of Prosser, all managed beautifully by hand. First worked with Telaya for 2016 harvest.
- Emerald Slope VineyardminorSmall family-owned vineyard located above Snake River in Adrian, Oregon on Western side of Snake River AVA. Deep sandy soils in lower section, constant wind in upper vineyard. Tim and Kris Martin manage family land. Provides Picpoul, Marsanne, Roussanne, Grenache, Grenache Blanc, Syrah, and Sauvignon Blanc.
- Terroir Food TruckcorePermanent food truck on-site at Telaya serving delicious local, seasonal menu. On-site most days of the week - Thursday & Friday 4-8pm, Saturday 12-8pm, Sunday 12-4pm. Enhances tasting room hospitality experience.
- Scoria VineyardminorSydney Nederend and family planted first ten acres of fruit in 2014. Now manages fresh young brand in SCORIA label and well established Koenig Vineyards label. Provides Cabernet Sauvignon and Merlot.
- Lanae Ridge Vineyardminor32 acre vineyard with nine red grape varietals planted spring 2016. Located on 'Chalk Hills' in Sunnyslope region. Warm south-facing site with great air drainage. Partnership with Greg and Andy Koenig.
- Scooteney Flats VineyardminorLocated on lower elevations of Red Mountain. Named for Scooteney soil comprising 95% of soil on site. Small grape clusters concentrate intense flavors. Managed by Damon LaLonde since first planting in 2007.
- Daniel VineyardminorDave Daniel vineyard planted in 1998. Gravelly silt loam soil and southern facing slope ideal for Merlot. Focus on quality fruit with personal attention. Dave manages with wife Angie and kids Matthew and Liz.
- Riverside HotelminorAdjacent hotel to Telaya tasting room on Boise River. Guests can cross bridge to access Esther Simplot Park. Shared parking area. Partnership for guest accommodations and activities.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Telaya competitors and assessment
Company assessmentDirect peers
- Sawtooth Estate Winery: Idaho Snake River AVA winery with tasting room and wine club. Comparable as a regional Idaho producer targeting a similar DTC, club-subscription, and hospitality model.
- Bledsoe Family Winery: Walla Walla-based family-owned boutique winery with estate and sourced-fruit wines. Comparable as a small-scale, family-run, premium craft producer sourcing from elite Northwest vineyards.
- L'Ecole No 41: Historic Walla Walla Valley family winery (founded 1983) producing estate and sourced-fruit wines with a strong tasting-room and wine-club program. Comparable as a multi-decade, family-owned Pacific Northwest craft winery with hospitality focus.
- Seven Hills Winery: Walla Walla Valley winery focused on estate-grown and sourced-fruit premium reds with a tasting room. Comparable craft DTC model in the same broader Northwest region with similar varietal mix.
- Koenig Vineyards: Idaho-based boutique winery in the Sunnyslope region producing handcrafted estate wines. Highly comparable as a same-region, similar-size, family-run Idaho winery with overlapping varietals and tasting room hospitality.
- Woodward Canyon Winery: Family-owned Walla Walla winery producing premium red wines from top Northwest vineyards. Comparable small-scale craft producer with similar sourcing-from-elite-vineyards and DTC/club model.
- Indian Creek Winery: Boutique Idaho winery producing handcrafted wines with a tasting room and event venue. Directly comparable small-scale Idaho DTC operator with overlapping customer base.
Broad incumbents
- Precept Wine: Large Pacific Northwest wine portfolio company that owns multiple Idaho and Washington brands (including Sawtooth). Comparable as a multi-brand operator distributing Idaho wines through wholesale and DTC — represents the scaled competitive model Telaya competes against.
- Ste. Chapelle Winery: Idaho's largest and most established winery, operating a tasting room and broader distribution. Comparable as the dominant incumbent in the same Idaho category against which Telaya positions its craft/DTC model.
Emerging players
- Cellar 616: Garden City/Boise-area urban winery and tasting room. Comparable as an emerging local DTC operator in the same Boise market competing for tasting room foot traffic and club memberships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Telaya social profiles
Digital presenceTelaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telaya leadership team
Management profileNumber of profiles
Profiles10 records
Telaya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telaya
What does Telaya do?
Telaya Wine Co. is a family-owned Idaho winery that handcrafts wines from Idaho and Washington fruit and sells them through its Boise Greenbelt tasting room, a three-tier Wine Club, online store, wholesale to Idaho restaurants and shops, and private tour and event space rentals. The flagship blends (Turas, Sruth, Bandia, Anam) sit alongside single-varietal Cabernet, Chardonnay, Syrah, and Rosé releases, supported by a Reserve aging program and custom crush services.
Is Telaya a public or private company?
Telaya is a private company. It is classified as family owned and is currently operating.
When was Telaya founded?
Telaya was founded in 2008. It employs 1 to 10 people.
Where is Telaya based?
Telaya is headquartered in Garden City, United States, in the North America region.
How does Telaya make money?
Five revenue lines are on record. Direct Tasting Room Sales are the primary driver. The others are wine Club Membership, private Tours & Experiences, venue Rental and wholesale Distribution.
Who are Telaya's main competitors?
Direct peers on record are Sawtooth Estate Winery, Bledsoe Family Winery, L'Ecole No 41, Seven Hills Winery, Koenig Vineyards, Woodward Canyon Winery and Indian Creek Winery. Broad incumbents are Precept Wine and Ste. Chapelle Winery. Cellar 616 is listed as an emerging player.
Does Telaya have an API?
No public API is recorded for Telaya.
What industry is Telaya in?
Telaya's product category is Boutique Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 312130 and its SIC code is 2080.