Cinder Wines
- Company typePrivate
- Founded2006
- HeadquartersGarden City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cinder Wines firmographics
Firmographics- Name
- Cinder Wines
- Legal name
- Cinder Wines
- Website
- https://cinderwines.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cinder Wines industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Urban Wineries (No/Minimal Vineyard) (THAFALAF)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Cinder Wines is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cinder Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Wine Sales (DTC E-commerce): Online sales through the Cinder Wines website across multiple product categories: Current Release wines, Library Wines (older vintages), Large Format bottles, Laissez Faire label, Gift Guides, Special Offers, and Event Tickets. Wine is sold in Idaho with title passing in Idaho; buyers must be 21+.
- Tasting Room Experiences: Guided tasting experiences for groups of 1–6 guests (90-minute reserved seating) at $5 per person table hold fee. Walk-in tastings available in Express Bar seating. Private room rentals (6–12 guests) with 50% deposit required. Larger space rentals (Mezzanine, garden, full winery) available by email inquiry. Revenue from beverage sales during tastings and by-the-glass/bottle service.
- Wine Club Memberships: Recurring membership program with Wine Club Wednesdays (buy-one-get-one-free glasses every Wednesday), Double Point Flask Fills on Fridays (2x rewards on flask fills), '10th fill free' loyalty reward milestone, and exclusive pickup parties. Members receive early access to new releases and special events. Subscription revenue from recurring wine shipments as part of club membership.
- Corporate Gifting: Corporate gifting program offering premium wines with customization options and savings on large orders. A dedicated gifting concierge handles all details. Contact through Wine Club Manager at the listed email or phone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Guided Tasting (1–6 guests) |
| Other | Multi-year contract | Private Room (6–12 guests) |
| Subscription | Annual | Wine Club Membership |
| Other | Pay-as-you-go | Corporate Gifting |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Cinder Wines product offering
Product offeringCore offering
Cinder Wines produces and sells varietal and blended wines crafted from grapes sourced across multiple Snake River Valley vineyards, operating an urban winery and tasting room in Garden City, Idaho. Revenue is generated through direct wine sales (bottles, library wines, large format), a Wine Club membership with recurring shipments and exclusive perks, guided and walk-in tasting experiences, private event venue rentals, and a corporate gifting program, supplemented by a Laissez Faire sub-brand wine pub.
Product overview
Cinder Wines is an urban winery in Garden City, Idaho founded in 2006, producing wines from the Snake River Valley AVA. The core product portfolio centers on a diverse lineup of varietal wines including Dry Viognier (the 'Queen of White Wines'), Tempranillo, Syrah, Malbec, Petite Sirah, Chardonnay, Verdejo, Rosé of Cinsault, and proprietary blends like Rowen and Tinto Suave. The winery operates three main customer-facing offerings: (1) the Wine Club Membership providing exclusive access, discounts, and weekly events like Wine Club Wednesdays and Double Point Flask Fills; (2) Wine Experiences offering guided tastings, private room rentals, and walk-in options at the tasting room; and (3) the Laissez Faire sub-brand serving as both a curated wine label and a wine pub along the Greenbelt. Additional products include library wines, large format bottles, gift bundles, and event tickets for both on-site and external events like Savor Idaho.
Differentiator
Problem solved
Functional benefit
Brands
- Laissez Faire: A curated wine collection and in-person wine pub along the Greenbelt, created as a relaxed, welcoming space to enjoy these wines in their element.
Products and services
- Wine Club Membership Recurring membership program providing Cinder wine shipments plus exclusive perks such as Wine Club Wednesdays BOGO glasses, Double Point Flask Fills on Fridays, the 10th fill free loyalty milestone, early access to new releases, and pickup party invitations. Targeted at loyal repeat wine customers.
- Wine Tasting Experiences Reserved guided tastings (1-6 guests, 90 minutes) and walk-in tastings at the Garden City urban winery, with Private Room rentals for 6-12 guests and larger Mezzanine, garden, and full-winery rentals available by inquiry. Designed for individuals, small groups, and private event hosts.
- 2023 Verdejo White wine in the Cinder current release lineup, produced from Snake River Valley grapes and sold through the Cinder Wines online shop and tasting room.
- 2023 Dry Viognier Flagship dry Viognier white wine positioned as Cinder's 'Queen of White Wines,' reflecting Snake River Valley terroir, available via the online shop and tasting room.
- 2023 Chardonnay
Quantifiable outcome
- Celebrated 20 years in business in 2026
Companies that use Cinder Wines
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Cinder Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cinder Wines partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Bankhead VineyardcoreOne of Cinder's key grape sourcing partners in the Snake River Valley. Cinder sources grapes from Bankhead Vineyard as part of its multi-vineyard sourcing strategy to express the region's terroir diversity.
- Emerald Slope VineyardcoreGrape supplier to Cinder Winery in the Snake River Valley. Contributes to Cinder's diverse vineyard sourcing network.
- Lanae Ridge VineyardcoreVineyard partner supplying grapes to Cinder's winemaking program. Part of the 7+ vineyards in Cinder's sourcing network.
- Payette River Heights VineyardcoreVineyard supplier contributing to Cinder's Snake River Valley wine portfolio. One of several microclimate sites sourced by the winery.
- Rockspur VineyardcoreGrape supplier in Cinder's multi-vineyard sourcing strategy, supporting the winery's diverse terroir expressions.
- Sawtooth VineyardcoreKey vineyard partner supplying grapes for Cinder's winemaking. Sawtooth is among the named vineyard sources that define Cinder's regional wine identity.
- Williamson VineyardcoreVineyard supplier contributing to Cinder's Snake River Valley grape sourcing. One of the seven named vineyards supplying the winery.
- Basque MarketminorFood vendor providing paella for Cinder's 20th Anniversary Party event on June 13, 2026. Basque Market supplies the catering element for ticketed winery events.
- DJ TennantminorEntertainment provider for AC Boise Pre-Game events at Cinder's lawn. DJ Tennant provides live music for game day events, enhancing the event experience.
- Capiché Food TruckminorRotating food truck vendor for AC Boise Pre-Game and other events. Provides food truck offerings at Cinder's lawn events.
- Idaho Botanical GardensminorVenue partner for Savor Idaho, Idaho's premier wine event where Cinder pours its wines alongside other Idaho wineries.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Cinder Wines competitors and assessment
Company assessmentDirect peers
- Coiled Wines: Coiled Wines is an urban winery that shared the original Cinder building in Garden City with Cinder, Vale, Syringa, and Telaya before going independent. It sells Snake River Valley wines through a tasting room and DTC, making it a near-clone comparable on geography, model, and product.
- Telaya Wine Co. Telaya is a Garden City, Idaho urban winery that likewise shared the early Cinder building and now operates its own tasting room and wine club. Same urban winery archetype, same Boise metro customer base, and overlapping Snake River Valley sourcing — the most direct head-to-head peer.
- Hat Ranch Winery: Hat Ranch is a small Idaho Snake River Valley winery with a tasting room, wine club, and events orientation in the Treasure Valley. Comparable on scale, product mix, and DTC/event-driven go-to-market, though slightly more vineyard-centric than Cinder.
- 3 Horse Ranch Vineyards: 3 Horse Ranch is an Idaho vineyard and winery in Eagle, also producing Snake River Valley wines and running a tasting room plus DTC and events program. Comparable product portfolio, AVA, and DTC/event-led GTM in the same Boise regional market.
- Snake River Winery: Snake River Winery is an established Idaho winery producing Snake River Valley AVA wines with a tasting room and DTC/event-driven sales in Caldwell. Comparable on product, AVA, and DTC-with-events business model, but it sits in the broader Snake River Valley rather than Boise/Garden City.
- Split Rail Winery: Split Rail is another small urban/Boise-area Idaho winery with a tasting room and DTC program focused on Snake River Valley fruit. Highly comparable in scale, channel mix, and Boise-local customer acquisition.
Broad incumbents
- Ste. Chapelle Winery: Ste. Chapelle is the largest and oldest winery in Idaho, based in the Snake River Valley AVA, with broad distribution and a tasting room. It competes for the same Snake River Valley narrative and DTC traffic, but at much larger scale, making it the broad incumbent rather than a direct urban-winery peer.
Regional players
- Willamette Valley Vineyards: Willamette Valley Vineyards is a publicly traded Oregon winery with a DTC and wine-club-led model built around a single AVA. Structurally similar DTC/club/event engine, but in a different geography and at a larger scale; useful as a regional benchmark for how an AVA-anchored DTC brand can scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cinder Wines social profiles
Digital presenceCinder Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinder Wines leadership team
Management profileNumber of profiles
Profiles6 records
Cinder Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinder Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinder Wines
What does Cinder Wines do?
Cinder Wines produces and sells varietal and blended wines crafted from grapes sourced across multiple Snake River Valley vineyards, operating an urban winery and tasting room in Garden City, Idaho. Revenue is generated through direct wine sales (bottles, library wines, large format), a Wine Club membership with recurring shipments and exclusive perks, guided and walk-in tasting experiences, private event venue rentals, and a corporate gifting program, supplemented by a Laissez Faire sub-brand wine pub.
Is Cinder Wines a public or private company?
Cinder Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cinder Wines founded?
Cinder Wines was founded in 2006. It employs 11 to 50 people.
Where is Cinder Wines based?
Cinder Wines is headquartered in Garden City, United States, in the North America region.
How does Cinder Wines make money?
Four revenue lines are on record. Direct Wine Sales (DTC E-commerce) is the primary driver. The others are tasting Room Experiences, wine Club Memberships and corporate Gifting.
Who are Cinder Wines's main competitors?
Direct peers on record are Coiled Wines, Telaya Wine Co., Hat Ranch Winery, 3 Horse Ranch Vineyards, Snake River Winery and Split Rail Winery. Ste. Chapelle Winery is listed as a broad incumbent. Willamette Valley Vineyards is listed as a regional player.
Does Cinder Wines have an API?
No public API is recorded for Cinder Wines.
What industry is Cinder Wines in?
Cinder Wines's product category is Winery / Wine Production. Its primary akta.pro industry code is THAFALAF, Urban Wineries (No/Minimal Vineyard), with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130.