Rio All-Suite Hotel and Casino

What Rio All-Suite Hotel and Casino does

Rio All-Suite Hotel and Casino is a Las Vegas off-Strip resort operating a fully integrated hotel, casino, F&B, entertainment, and meetings/conventions business from a single 2,500+ room property at 3700 W Flamingo Road. The property offers a 150,000 square foot casino floor with 800+ slot machines, table games, sportsbook, and keno, supported by a Rio Rewards loyalty platform with tier matching against Caesars, MGM, Palms, Stations, and Boyd. Accommodations include 1,500 newly remodeled Ipanema Tower suites plus a broader range of rooms and 130 larger suites (1,200-12,000 sq ft), with a mandatory $50/night resort fee and free parking as core differentiators versus Strip competitors.

The resort generates revenue across seven primary streams: casino operations, hotel accommodations (with $50/night resort fees), food and beverage (High Steaks Vegas, Luckley Tavern & Grill, Canteen Food Hall, VooDoo/Lapa Lounges, Eggslut, &PIZZA, multiple bars), entertainment ticketing (Penn & Teller residency at 25+ years, WOW Spectacular, Comedy Cellar, The Empire Strips Back, Marriage Can Be Murder, Faaabulous Drag Brunch), meetings and conventions across 220,000+ sq ft (Pavilion, Brasilia, Amazon, Miranda ballrooms), parking/transportation (free self/valet plus Bell Transportation shuttles), and Rio Rewards monetization. Distribution mixes direct-to-consumer booking via riolasvegas.com and a dedicated enterprise sales team for meetings and conventions, supplemented by third-party OTAs and tier-matching against competing casino loyalty programs.

The legal entity is Dreamscape Flamingo Road Management LLC, a Nevada LLC under Dreamscape Companies which acquired the resort in late 2023. Dreamscape has deployed $340 million in phased property-wide renovations (Phase One completed September 2024) covering suites, casino floor, pool, dining venues, and convention space. In March 2024 the property joined World of Hyatt and in November 2024 became a Destination by Hyatt hotel, with Hyatt Convention Alliance access added in February 2025. Management was refreshed in 2026 with Rod Turlan appointed President & General Manager, and labor relations were normalized with a four-year Teamsters Local 986 agreement in January 2026.

Name

Rio All-Suite Hotel and Casino

Legal name

Dreamscape Flamingo Road Management LLC

Website

https://riolasvegas.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Rio All-Suite Hotel and Casino is a Las Vegas off-Strip resort operating an integrated hotel, casino, dining, entertainment, and conventions business across 2,500+ rooms and a 150,000 sq ft gaming floor, owned by Dreamscape Companies and affiliated with Destination by Hyatt/World of Hyatt.

Ownership category

akta.pro rank

Product category

Hotel & Casino Resort

NAICS

Casino Hotels (721120), Casino Hotels (72112), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

All-Suite & Extended-Stay Casino Hotels (THAGAJAJ), Convention & Events Casino Hotels (THAGAJAK)

Keywords

• Hotel accommodations
• Casino gaming
• Convention meeting space
• Live entertainment shows
• Restaurant dining services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Casino Operations: Primary revenue driver from 150,000 sq ft casino floor with 800+ slot machines, table games, sportsbook, and keno. Revenue from gaming activity including slots, table games, sports wagering.
2. Hotel Accommodations: Over 2,500 guest rooms including 1,500 newly remodeled suites in Ipanema Tower, standard rooms at 582 sq ft, and 130 suites ranging from 1,200 to 12,000 sq ft. $50 mandatory resort fee per night.
3. Food and Beverage: Multiple restaurants and bars including High Steaks Vegas (steakhouse by Chef James Trees), Luckley Tavern & Grill, Lapa Lounge, VooDoo Lounge, Wine Cellar Tasting Room, Canteen Food Hall (7 vendors), Kang's Kitchen, Eggslut, The Kitchen Table, and Starbucks.
4. Entertainment and Shows: Revenue from tickets to shows including Penn & Teller (longest running headliners, 25 years at Rio), WOW Vegas Spectacular, Comedy Cellar, Marriage Can Be Murder, Empire Strips Back, and Faaabulous Drag Brunch Show.
5. Meetings and Conventions: 220,000+ sq ft of meeting and convention space including Brasilia Ballroom (20,000+ sq ft), Pavilion Ballroom (55,000 sq ft), Amazon Ballroom (40,000 sq ft), and multiple smaller ballrooms and boardrooms. No group resort fees policy.
6. Parking and Transportation: Free self-parking and valet parking. Shuttle services through Bell Transportation including Mercedes Sprinter ($150), Cadillac Escalade ($75), stretch limo ($80), and Volvo S90 ($66).
7. Rio Rewards Loyalty Program: Points-based loyalty program where members earn and redeem points across casino, hotel, dining, and entertainment. Generates casino visitation and spend through loyalty incentives.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Rio All-Suite Hotel and Casino is a Las Vegas off-Strip resort operating a single integrated property that sells hotel accommodations, casino gaming, dining, live entertainment, and meeting/convention space. The property features over 2,500 guest rooms including 1,500 newly remodeled Ipanema Tower suites, a 150,000 sq ft casino floor with 800+ slot machines, table games, and sportsbook, 220,000+ sq ft of meeting space, multiple restaurants and bars, entertainment residencies such as Penn & Teller, and the Rio Rewards loyalty program. The resort is currently completing a $340 million property-wide transformation under Dreamscape Companies ownership.

Product overview

Rio All-Suite Hotel and Casino is a full-service Las Vegas resort operating as a single unified property offering hotel accommodations, casino gaming, dining, entertainment, and event spaces. The property features over 1,500 newly remodeled suites in the Ipanema Tower, a 150,000 square foot casino floor with table games, slots, and sportsbook, multiple dining venues (High Steaks Vegas, Luckley Tavern & Grill, Canteen Food Hall, VooDoo Lounge, Lapa Lounge, Wine Cellar), major entertainment shows (Penn & Teller, WOW Spectacular, Comedy Cellar), a 3-acre pool complex, over 220,000 square feet of meeting/convention space, and the Rio Rewards loyalty program. The resort is currently undergoing a $340 million transformation under Dreamscape Companies ownership and joined the Destination by Hyatt brand in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Rio Rewards: Casino loyalty program allowing players to earn rewards up to 8X faster than other Las Vegas casinos.
• High Steaks Vegas
• Ipanema Tower

Products and services

• Hotel Accommodations (Ipanema Tower and resort rooms) Over 2,500 guest rooms including 1,500 newly remodeled suite-sized Ipanema Tower rooms (582 sq ft), with 130 suites ranging from 1,200 to 12,000 sq ft and Palazzo Villas from 4,000 to 13,950 sq ft. Includes mandatory $50/night resort fee covering WiFi, fitness, pool access, show and drink discounts.
• Casino Gaming 150,000 sq ft casino floor featuring table games (baccarat, blackjack, craps, roulette), 800+ new slot machines, live keno, video poker, sportsbook, and an open baccarat room.
• Meeting and Convention Spaces Over 220,000 sq ft of flexible meeting and event spaces including Brasilia Ballroom (20,000+ sq ft), Pavilion Ballroom (55,000 sq ft), Amazon Ballroom (40,000 sq ft), and Miranda Ballroom (12,000 sq ft), with high-capacity fiber infrastructure and a no-group-resort-fees policy.
• Rio Rewards Loyalty Program Casino loyalty program allowing players to earn rewards up to 8X faster than other Las Vegas casinos, with tier levels (Rouge, Azul, Gold, Platinum) offering complimentary room nights, show tickets, and resort credits; includes tier matching from Caesars Rewards, MGM Rewards, Palms, Stations, and Boyd.
• High Steaks Vegas Restaurant Modern steakhouse featuring unique beef ranch selections, game meats, show-stopping seafood towers, and 180-degree views of the Las Vegas Strip, by Chef James Trees.
• Luckley Tavern & Grill American restaurant with a modern twist on classic dishes featuring prime steaks cooked to perfection; part of Rio's refreshed F&B lineup.
• Canteen Food Hall Multi-vendor food hall featuring Attaboy Burger, Nama Nama Sushi, Tender Crush, Tony Luke's, Shogun Ramen, and Southland Burrito Co.
• VooDoo Lounge Ultra-lounge perched high above the city offering panoramic views and curated nightlife programming.
• Lapa Lounge Cocktail lounge inspired by Rio de Janeiro's Lapa neighborhood featuring live music nightly and vibrant bohemian culture.
• The Wine Cellar Tasting Room Wine tasting room featuring curated wine selections with storytelling focus on craftsmanship and terroir.
• Penn & Teller Show Longest-running headliner show in Las Vegas history featuring the 'Bad Boys of Magic' with five decades of showmanship and new creative twists.
• WOW – The Vegas Spectacular Award-winning production show with 30+ performers flying, flipping, dancing, and defying the imagination; Best of Las Vegas award winner.
• Comedy Cellar West Coast outpost of the original New York landmark Comedy Cellar featuring rotating standup stars.
• Marriage Can Be Murder Campy Vegas dinner show blending pop-culture fun with sharp wit for all generations.
• Faaabulous Drag Brunch Show Only drag brunch in Las Vegas featuring all-live singing queens, concert, comedy show, and dance party combined with bottomless mimosas.
• The Empire Strips Back Burlesque parody blending seduction and sci-fi.
• Ipanema Pool 3-acre pool paradise with 15,000 sq ft pool deck, new landscaping, multicolored chairs and umbrellas, inspired by the beaches of Rio de Janeiro, featuring four swimming pools and cabanas.
• KISS by Monster Mini Golf 18-hole glowing mini golf course with live DJ and KISS rock 'n' roll gift shop.
• William Hill Sportsbook Nevada's largest sports wagering menu located on the casino floor.
• Transportation Services Free self and valet parking, rideshare pickup location, and shuttle service options including Mercedes Sprinter vans, Cadillac Escalade, stretch limousines, and luxury sedans via Bell Transportation.

Quantifiable outcome

• Up to 45% savings on hotel rooms compared to standard rates
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Penn & TellerflagshipStrategic or Co-development Partner · 9 June 2026Extended partnership for three more years. Penn & Teller have been longest-running headliners in Las Vegas history, celebrating 25 years at Rio. Announced extension on Tonight Show starring Jimmy Fallon.
• Teamsters Local 986coreOthers · 16 January 2026Workers at Rio Hotel and Casino represented by Teamsters Local 986 ratified a four-year collective bargaining agreement with 15% wage increase, improved benefits, and job protections against technology. Averted strike after nearly two years of negotiations with property owner Dreamscape.
• Marshall Retail GroupminorChannel Partner/ Reseller/ Distributor · 21 October 2025Gardners Candies expanding to Rio through Marshall Retail Group deal, adding nearly 40 airport and casino resort locations including Rio.
• Las Vegas Desert DogscoreGTM or Marketing Partner · 8 September 2025Rio serves as the team's Official Hotel & Casino, After-Party Destination, and Away Game Watch Party Host for the 2025-26 season.
• James Trees / High Steaks VegascoreStrategic or Co-development Partner · 5 June 2025Partnership with James Beard Award finalist and Las Vegas' most celebrated native chef to create High Steaks Vegas, a modern steakhouse atop the Masquerade Tower replacing VooDoo Steak.
• Hyatt / Destination by HyattflagshipStrategic or Co-development Partner · 21 November 2024Rio Las Vegas officially joined the Destination by Hyatt brand following Phase One completion of $340 million transformation. Rio also joined World of Hyatt (March 2024) and Hyatt Convention Alliance (February 2025), enabling Hyatt members to earn and redeem points at Rio.
• Bell TransportationminorChannel Partner/ Reseller/ DistributorRio's preferred shuttle service provider offering Mercedes Sprinter vans, Cadillac Escalades, stretch limousines, and Volvo S90 sedans for airport transfers and charters.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Caesars Entertainment Corporation: Largest U.S. regional and Las Vegas gaming operator (Caesars Rewards) explicitly named as a competitor that Rio poaches via tier-matching. Operates dozens of properties across geographies with the embedded loyalty scale that Rio challenges with its 8X faster earn-rate.
• MGM Resorts International: Dominant Strip operator (Bellagio, Aria, MGM Grand, Mandalay Bay) and named competitor in Rio's tier-matching program. Operates the largest integrated Las Vegas resort portfolio, setting the customer experience baseline Rio competes against.

Direct peers

• Planet Hollywood Resort & Casino: On-Strip mid-market casino resort under Caesars Entertainment. Comparable mid-tier positioning with entertainment-anchored programming and similar mix of dining, shows, and casual appeal to value-conscious travelers.
• Sahara Las Vegas (SLS): Off-Strip north-end Las Vegas casino resort that has been repositioned under new ownership (Meruelo Group) for the value-conscious market. Directly comparable post-rebrand transformation trajectory, free parking, and off-strip value proposition.
• Westgate Las Vegas Resort & Casino: Off-Strip Las Vegas resort with substantial meeting/convention space and a similar history of value-tier positioning. Comparable in scale (2,900+ rooms) and reliance on the convention group business.
• Gold Coast Hotel & Casino: Off-Strip Las Vegas casino hotel owned by Boyd Gaming, located within one mile of Rio on Flamingo Road. Directly comparable in terms of off-strip value positioning, locals+visitor mix, and casino floor scale relative to room count.
• The Palms Casino Resort Las Vegas: Off-Strip Las Vegas casino resort emphasizing value pricing and entertainment. Mirrors Rio's positioning as a non-SVG-Strip alternative for budget-conscious visitors, with comparable all-suite scale and a similar entertainment-anchored business model.
• The STRAT Hotel, Casino & Tower: Off-Strip north-end Las Vegas casino resort operated by Golden Entertainment. Competes for value-tier visitors, locals, and adventure-tourism segments with similar pricing and entertainment-anchored positioning.
• Orleans Hotel & Casino: Off-Strip locals-and-tourist casino resort operated by Boyd Gaming with comparable room count, casino floor, bowling/entertainment amenities, and value positioning. A direct head-to-head competitor for the same West Las Vegas visitor base.
• Treasure Island (TI) Hotel & Casino: On-Strip mid-market casino resort owned by Mirage Resorts (now MGM Resorts). Comparable in room count and entertainment-anchored model, but trades on Strip foot traffic rather than off-strip value pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/riovegas
• Facebookfacebook.com/riovegas
• LinkedInlinkedin.com/company/riolasvegas
• Instagraminstagram.com/riovegas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rio All-Suite Hotel and Casino