las vegas desert dogs

What las vegas desert dogs does

The Las Vegas Desert Dogs are a professional box lacrosse franchise and member of the National Lacrosse League (NLL), founded in 2022 as an expansion team and legally organized as Las Vegas Lacrosse LLC. The franchise is co-owned by Wayne Gretzky in partnership with Foley Entertainment Group, with Paul Speaker serving as CEO. The team plays an 18-game regular season (9 home games at Lee's Family Forum in Henderson, Nevada, and 9 away) and competes within a 14-franchise NLL that drew over 1 million fans league-wide in the 2025-26 season. In 2025-26 the Desert Dogs led the league with 219 goals scored and set a franchise record with 6 home wins, anchored by Head Coach and President of Lacrosse Operations Shawn Williams and General Manager Cody Moll.

The commercial offering centers on live-event attendance products: single-game tickets, Pack Membership season subscriptions, group tickets, and premium hospitality such as The Doghouse. Revenue is generated across five streams — ticket sales, premium experiences, youth development programs (camps, clinics, adult training), corporate partnerships and sponsorships (Lexicon Bank, Fox5 Vegas, Rady Children's Health, Rio Hotel), and merchandise sales. Distribution is direct-to-consumer through the team website, AXS-powered ticketing, and Shopify-based e-commerce, with broadcast reach through FOX 5 Vegas, ESPN platforms, TSN, and NLL+. The franchise has embedded itself in the Las Vegas sports ecosystem through partnerships with the Vegas Golden Knights and Henderson Silver Knights (including Camp 99 and Sticks for Success) and through a Clark County School District partnership to introduce lacrosse as a high school varsity sport at nine schools beginning the 2026-27 school year.

The operating team is led by Chief Business Officer Jonah Haas (named 2026 NLL Executive of the Year) and VP of Marketing and Communications Gordon Weigers, hired from the Vegas Golden Knights. The franchise is privately held with no disclosed financials, and its competitive position rests on venue access, the Gretzky/Foley ownership halo, multi-property sports ecosystem integration, and a growing grassroots youth pipeline rather than any proprietary technology platform.

Name

las vegas desert dogs

Legal name

Las Vegas Lacrosse LLC

Website

https://lasvegasdesertdogs.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

The Las Vegas Desert Dogs are a privately held NLL box lacrosse franchise founded in 2022, serving Las Vegas-area fans with home games at Lee's Family Forum, youth development programs, corporate sponsorships, premium hospitality, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports and Live Entertainment

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lacrosse Leagues (MPAKAAAO)

akta.pro secondary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional lacrosse team
• Live sports entertainment
• Sports event ticketing
• Premium arena hospitality
• Youth lacrosse training

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season memberships, group tickets, and premium packages for NLL lacrosse games at Lee's Family Forum.
2. Premium Experiences: Revenue from The Doghouse premium seating experience and exclusive rental opportunities at home games.
3. Youth Development Programs: Revenue from lacrosse skills camps, face-off clinics, and men's training camps for youth and adult participants.
4. Corporate Partnerships: Revenue from branded partnerships, sponsorships, and advertising across team events, theme nights, and community programs.
5. Merchandise Sales: Revenue from official merchandise, collectibles, and team apparel through the team shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Las Vegas Desert Dogs operate a professional box-lacrosse team in the National Lacrosse League and sell access to home games through individual tickets, season memberships, group packages, and premium experiences. The franchise also uses themed events, community programs, and youth lacrosse development to support attendance and fan engagement.

Product overview

The Las Vegas Desert Dogs are a professional box lacrosse team and member of the National Lacrosse League (NLL), playing 18 regular season games per year (9 home at Lee's Family Forum in Henderson, NV, and 9 away). The organization's product portfolio centers on live-event attendance offerings: Ticket Products (individual game tickets, season Pack Memberships, group tickets) and Premium Packages (The Doghouse hospitality experience, themed game bundles) form the core commercial products. Add-on offerings include youth lacrosse camps and clinics led by players, Decker's Kids Club, promotional bundles like the 702 Day deal, the Desert Dogs Vixens dance squad brand, and community programs (Camp 99, Sticks for Success, equipment donations) that support the franchise's grassroots growth mission. Games are broadcast locally on FOX 5, SSSEN, YouTube TV, ESPN+, and select games on ESPN2 and ESPNU.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Game Tickets Individual admission to Las Vegas Desert Dogs National Lacrosse League box-lacrosse home games at Lee's Family Forum in Henderson, Nevada.
• Season Pack Memberships Season ticket membership packages providing access to all nine regular-season home games, membership benefits, and priority access for Las Vegas Desert Dogs fans.
• Group Tickets Discounted ticket packages for groups of 10 or more attending Desert Dogs home games, with group-specific benefits and access to The Doghouse premium area.
• The Doghouse Premium hospitality product at Lee's Family Forum for individual games and groups of 10 or more, offering in-seat beverage service, access to The Vault event level, and proximity to the playing surface.
• Lacrosse Skills Summer Camp Three-day lacrosse skills camp for boys ages 7-14, scheduled from July 13-15 from 6:00pm-8:00pm and priced at $99 per participant.
• Face Off Clinic Two-day face-off specialist clinic with Tyrell Hamer-Jackson, scheduled for July 28-29 from 6:00pm-8:00pm and priced at $149 per participant.
• Men's 18+ Training Camp Adult lacrosse training program for participants aged 18 and older, scheduled for July 27 and 30 and priced at $60 per participant.
• Official Team Merchandise Official Las Vegas Desert Dogs merchandise, collectibles, and team apparel sold through the team shop.

Quantifiable outcome

• League-leading 219 goals scored in 2025-26 season
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship, major and minor.

• Vegas Golden KnightscoreStrategic or Co-development Partner · 1 January 2022Partnership for Camp 99 youth development program combining hockey and lacrosse training. The Desert Dogs and Wayne Gretzky partnership with Foley Entertainment Group positions the franchise for long-term growth.
• Henderson Silver KnightscoreStrategic or Co-development Partner · 1 January 2022Partnership for Camp 99 youth development program alongside Vegas Golden Knights, focused on young athletes of the Vegas Junior Golden Knights.
• Clark County School District (CCSD)coreStrategic or Co-development PartnerPartnership to implement lacrosse as a high school varsity sport at nine CCSD high schools beginning 2026-27. CCSD and Desert Dogs collaborated to identify coaches and reduce costs for student-athletes.
• Rady Children's HealthflagshipGTM or Marketing PartnerPresenting sponsor of Decker's Kids Club, a free membership club for fans 12 and under with exclusive perks.
• Fox5 VegasmajorGTM or Marketing PartnerLocal broadcast partner and sponsor of Rock the Box theme night.
• Lexicon BankmajorGTM or Marketing PartnerBank partner and presenting sponsor of Golden Knight theme night and The Vault premium experience area.
• Rio HotelmajorGTM or Marketing PartnerSponsor of Viva LAX Vegas home opener theme night.
• Print2OrderminorGTM or Marketing PartnerSponsor and presenting partner of Game Show Night theme event.
• Lucia Capital GroupminorGTM or Marketing PartnerPresenting sponsor of Wayne's Tailgate theme night.
• Sunshine MintingminorGTM or Marketing PartnerSponsor and presenting partner of Heroes Night.
• Penta Building GroupminorGTM or Marketing PartnerLocal business partner and community supporter.
• Lee's Family ForumcoreOthersHome arena venue for all Desert Dogs home games, located in Henderson, NV minutes from Las Vegas Strip. Shared with Vegas Golden Knights and Henderson Silver Knights.
• National Lacrosse League (NLL)coreStrategic or Co-development PartnerMember club of the NLL, North America's largest professional indoor lacrosse league with 14 franchises across Canada and US. League provides media rights distribution through ESPN, TSN, and other networks.
• Premier Lacrosse League (PLL)majorStrategic or Co-development PartnerCo-promotion partner for Lexus Global Lacrosse Games, a new competition featuring top men's and women's lacrosse players representing four nations under Olympic Sixes rules.
• Women's Lacrosse League (WLL)majorStrategic or Co-development PartnerCo-promotion partner for Lexus Global Lacrosse Games alongside PLL and NLL.
• AXSflagshipChannel Partner/ Reseller/ DistributorOfficial ticketing partner and platform for all ticket sales including single-game tickets, season memberships, group packages, and premium experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• San Diego Seals: Another NLL expansion-era franchise competing in the same league with a similar go-to-market (single-market arena lacrosse, ticketing, sponsorships, merchandise). Highly comparable business model, schedule length, and franchise maturity profile.
• Buffalo Bandits: One of the most established and successful NLL franchises; serves as the benchmark for NLL economics, attendance, and sponsorship pricing that the Desert Dogs are building toward. Identical league, schedule, and product offering.
• Colorado Mammoth: Established NLL franchise with a comparable single-market arena-based operating model, providing a useful comp for franchise maturity, sponsor monetization, and community engagement benchmarks within the same league.
• Philadelphia Wings: Historic NLL franchise operating in a major U.S. sports market under the same league rules and schedule structure. Closest analog for understanding U.S. growth-franchise potential versus the Desert Dogs' non-traditional market.
• Georgia Swarm: NLL franchise with a comparable single-arena, single-market business model and active youth/community development programs. Useful peer for evaluating grassroots-to-ticket conversion playbooks.
• Toronto Rock: One of the NLL's original franchises, providing a long-tenure comp for franchise valuation, season-ticket base maturity, and corporate partnership depth that the Desert Dogs aspire to replicate.
• Saskatchewan Rush: NLL franchise with a comparable arena-based operating model and strong community ownership/engagement profile; useful comp for evaluating non-U.S. growth dynamics within the same league structure.
• Panther City Lacrosse Club: Recent NLL expansion franchise with a comparable build-phase profile, single-market focus, and similar growth-stage challenges around brand building and corporate sponsorship development.

Broad incumbents

• Vegas Golden Knights: NHL franchise sharing the Lee's Family Forum venue and Foley Entertainment Group partnership ecosystem with the Desert Dogs. Not a direct competitor in sport, but the dominant local entertainment property competing for the same sponsor and consumer wallet.

Emerging players

• Premier Lacrosse League: Outdoor professional lacrosse league and co-promotion partner with NLL on the Lexus Global Lacrosse Games. Comparable sport category and aspirational fan demographic, but different operating model (tour-based vs. single-market franchise).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vegasdesertdogs
• YouTubeyoutube.com/channel/UC94gZlO0dt4tJt_Cz7pOWQ
• Facebookfacebook.com/vegasdesertdogs
• Instagraminstagram.com/vegasdesertdogs
• TikToktiktok.com/@vegasdesertdogs
• LinkedInlinkedin.com/company/las-vegas-desert-dogs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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