Educators Credit Union - Ivanhoe Place Real Estate LLC

Name

Educators Credit Union - Ivanhoe Place Real Estate LLC

Legal name

Educators Credit Union

Website

https://ecu.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Educators Credit Union is a not-for-profit, member-owned financial cooperative founded in 1937, serving individual consumers, small businesses, and employer groups across southeastern Wisconsin and select northern Illinois counties through 23 branches and digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Credit & Debt Management (Credit Scores, Loans, Repayment) (EDAAAJAC)

Keywords

• Consumer banking services
• Deposit accounts
• Consumer lending
• Digital banking
• Financial education

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: The credit union earns interest income on various loan products including auto loans, mortgages, home equity loans, personal loans, student loans, and credit cards. This represents the primary revenue stream for the cooperative.
2. Fee Income: Various banking fees including overdraft fees, ATM fees (though extensive surcharge-free network exists), wire transfer fees, and other service charges.
3. Interchange Revenue: Revenue from debit and credit card transactions processed through the payment network when members use their cards at merchants.
4. Dividend/Spread Income: Income earned on investment of member deposits and reserves, generating spread between rates paid to savers and rates charged to borrowers.
5. Insurance and Investment Services Commission: Commission revenue from partnered insurance products (TruStage) and investment services (CUNA Brokerage/Silvur), and estate planning services (Legal Karma).

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Educators Credit Union is a not-for-profit, member-owned financial cooperative providing consumer and small business banking products including checking, savings, money market, share certificates, IRAs, credit cards, auto loans, mortgages, home equity, personal loans, and student loans. Members access products through 23 branches, an Alkami-powered mobile and online banking platform, video banking (Connect Cam™), voice assistant (ASK EVA®), and AI virtual specialist (EMMA), with the credit union serving southeastern Wisconsin and northern Illinois.

Product overview

Educators Credit Union offers a comprehensive suite of financial products and digital banking services as a not-for-profit credit union serving members in Wisconsin and Illinois. The core product portfolio centers on digital-first banking through Online and Mobile Banking platforms, supplemented by video banking (Educators Connect Cam™), voice assistance (ASK EVA®), and AI-powered virtual specialist (EMMA). The digital ecosystem includes card management, Zelle® P2P payments, FlashCash mobile deposits, youth financial tools (Mind & Money), estate planning (Legal Karma), and retirement planning (Silvur). Core banking products span personal and business checking/savings accounts, money market accounts, share certificates, IRAs, credit cards (Visa® Signature Cash Back and Platinum), auto loans, home mortgages, home equity products, personal loans, student loans, and Buy Now/Pay Later services. Wealth management and insurance products are offered through partnerships. The 23-branch network provides full-service banking while digital channels enable 24/7 self-service access.

Differentiator

Problem solved

Functional benefit

Brands

• Educators Connect Cam™: Virtual video banking service allowing members to connect with staff to open accounts, apply for loans, or manage accounts.
• ASK EVA®
• EMMA
• Mind & Money
• Educators Investment Services®
• Educators Vehicle Solutions®
• FlashCash

Products and services

• Personal Checking Fee-free personal checking account with no monthly maintenance fees, no minimum balance, real-time deposits, e-alerts, uChoose Rewards®, overdraft privilege, and optional bundled debit card with Change Up Savings. Designed for individual members in southeastern Wisconsin and northern Illinois.
• Student Checking Checking account for members age 13 and over with $0 minimum opening balance, designed for students to access digital banking services.
• Prime Share Savings Basic share savings account that establishes credit union membership ownership with a $5 deposit representing one share; dividends earned on balances of $100 or more (0.06% APY).
• Change Up® Savings Automatic savings program that rounds up debit card purchases to the nearest dollar and deposits the difference into a savings account, helping members save effortlessly.
• High Yield Money Market Tiered money market savings account with rates increasing as balance grows through levels of $2,500, $10,000, $25,000, and $50,000. Requires $1,000 minimum balance.
• Premium Money Market Higher-tier money market account with rates increasing at balance levels of $10,000 (2.40% APY), $50,000 (2.48% APY), $75,000 (2.56% APY), $100,000 (2.78% APY), and $250,000 (2.81% APY); $10,000 minimum to open.
• Share Certificates Term deposit accounts with fixed dividend rates ranging from 91 Days (1.80% APY), 182 Days (1.90%), 1 Year (2.25%), 2 Years (2.60%), 5 Years (3.00%), and a 7-Month Special (3.80% APY); $500 minimum deposit, some certificates support add-on deposits.
• Health Savings Account (HSA) Tax-advantaged savings account for qualified medical expenses with no minimum balance after a $25 setup fee, competitive dividend rates, and instant-issue debit cards.
• Saver's Sweepstakes® Prize-linked savings account that enters members into monthly, quarterly, and annual cash prize drawings based on deposit activity, with prizes of $100, $1,000, and $5,000.
• Traditional IRA Tax-deferred retirement savings account with potential tax-deductible contributions, subject to income limits and employer plan participation, and required minimum withdrawals at age 72.
• Roth IRA Retirement savings account with after-tax contributions providing tax-free withdrawals in retirement; available to earners regardless of age subject to a five-year seasoning requirement.
• Coverdell ESA Education savings account for beneficiaries under age 18, allowing $2,000 annual contributions with tax-free withdrawals for qualified education expenses.
• Visa® Signature Cash Back Card Premium credit card earning 1.5% cash back on all purchases deposited monthly into a connected savings account, including cell phone protection, trip cancellation coverage, and a minimum $5,000 credit limit. Variable rate starts at Prime + 7% (Prime 6.75% as of 01/01/2026).
• Visa® Platinum Card Standard credit card with flexible credit limits starting at $500, earning uChoose Rewards® points redeemable for cash, travel, and gift cards. Starting APR 10.90% with no annual fees.
• Auto Loans Vehicle financing for new (2025-2027), used (2017-2024), and older (2011-2016) automobiles with competitive rates (new as low as 4.65% APR for 36-month term on credit score 670+), flexible terms up to 84 months, and optional rate discounts using uChoose Rewards® points. Financing up to 105% of retail value.
• Auto Refinance Vehicle loan refinancing allowing members to lower monthly payments with new rates and terms, with optional cash-out up to 105% of collateral value (used vehicle refinance as low as 4.70% APR for 36-month term on credit score 670+).
• Home Loans (Mortgages) In-house serviced mortgages including 30-year and 15-year fixed-rate options, adjustable rate mortgages, construction loans, VA loans, USDA loans, and special programs for first-time homebuyers and community heroes. 30-Year Fixed example: 6.375% Rate, 6.426% APR, $6.25 per $1,000, minimum loan $30,000, minimum credit score 620.
• Home Equity Loans Fixed-rate home equity loans allowing borrowing against home equity up to 100% of appraisal value with terms up to 30 years for various purposes.
• Home Equity Line of Credit (HELOC) Variable-rate revolving credit line secured by home equity with quarterly rate adjustments, offering up to 100% LTV and introductory 0% rate for the first 3 months on new or refinanced HELOCs.
• Personal Loans Unsecured loans for debt consolidation, credit rebuilding, home improvements, or emergency expenses with competitive rates based on creditworthiness; as low as $21.71 per $1,000 borrowed.
• Buy Now, Pay Later (BNPL) Debit card installment payment service allowing members to split eligible purchases into monthly payments with funds deposited back into their account within 24 hours.
• Student Loans (LendKey Partnership) Private student loans and refinancing offered through LendKey partnership with competitive rates, in-school deferment options, and consolidation for federal and private student loans; co-signer release after 24 months of on-time payments.
• Business Checking Business checking account with digital banking access, merchant services integration, and tools for managing business finances for small businesses in the service area.
• Business Savings Business savings account with competitive rates and digital account management through online business services.
• Business Credit Cards Business credit cards with competitive rates, contactless payment capability, and integration with online business services for small business spending and expense management.
• Small Business Loans Commercial lending products for equipment financing, working capital, and business growth with flexible terms and local decision-making.
• Lines of Credit Revolving credit lines for businesses providing flexible access to funds for seasonality, working capital, and operational needs.
• Merchant Services Payment processing services for businesses enabling acceptance of card payments with cost-effective merchant account programs.
• Online Banking Web-based banking platform enabling members to check account history, transfer funds, pay bills, deposit checks, use budgeting tools, and manage savings goals with 24/7 access at onlinebanking.ecu.com.
• Mobile Banking App iOS and Android smartphone application providing full banking capabilities including account access, fund transfers, bill payment, check deposits, and Zelle peer-to-peer payments, available on the Apple App Store (id340240496) and Google Play (com.alkamitech.educators).
• Educators Connect Cam™ Video Banking Video banking service integrated into Online and Mobile Banking, enabling members to virtually meet with branch staff for account opening, loan applications, card issues, and general account questions via webcam without visiting a physical branch.
• ASK EVA® Voice Assistant Voice-activated telephone banking assistant using speech recognition to enable members to check balances, transfer funds, and pay loans by speaking commands or using keypad input at 800.236.3168.
• EMMA Virtual Specialist AI-powered virtual member specialist available 24/7 via phone to answer FAQs, complete simple transactions, and provide general information about Educators products and services.
• Mind & Money Youth Financial Tool Interactive financial literacy tool available in Online and Mobile Banking enabling parents to assign chores, pay allowances, reward good grades, and teach children money management through goal-setting and tracking.
• Estate Planning (Legal Karma Partnership) Online estate planning service powered by Legal Karma offering will packages, trust packages, and power of attorney documents with expert support and a guided step-by-step process available in English and Spanish through Online Banking.
• Retirement Score (Silvur Partnership) Retirement planning tool powered by Silvur providing personalized retirement scores, Social Security optimization, Medicare guidance, scenario planning calculators, and 500+ educational lessons accessed through Online Banking.
• Educators Investment Services® Wealth management services through CUNA Brokerage Services providing access to life insurance, long-term care, annuities, IRAs, mutual funds, managed accounts, stocks, bonds, and retirement planning.
• Insurance Products (TruStage Partnership) Insurance products offered through TruStage partnership including life and AD&D insurance, home insurance, and auto insurance for members.
• uChoose Rewards® Points-based rewards program earning 1 point per $2 spent on debit cards and 1 point per $1 on credit cards, redeemable for cash, gift cards, travel, and rate discounts on loans.
• Member Loyalty Annual cash back program rewarding members for using Educators debit and credit cards, with payouts distributed in December based on card usage.
• Design My Card Custom debit and credit card design service allowing members to personalize cards with photos of their choice for unique appearance.
• Exclusive Debit Cards Specialty debit card designs featuring local sports teams, high schools, colleges, and community partnerships including Milwaukee Bucks, UW-Parkside, Milwaukee Wave, Milwaukee Milkmen, Kenosha Kingfish, Racine Raiders, and area high schools.
• Card Management Digital card control tool integrated into Online and Mobile Banking allowing members to turn cards on/off, set spending restrictions, receive instant alerts, reset PINs, add travel notices, and manage uChoose Rewards® redemptions.

Quantifiable outcome

• Over 85 years of community service since 1937
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Alkami TechnologycoreTechnology or Integration · 14 May 2026Alkami provides the digital banking platform powering Educators Credit Union's mobile app and online banking services. The mobile app at com.alkamitech.educators is built on Alkami's platform. Educators participates in Alkami-hosted webinars on digital banking trends.
• Credit Union TimesminorGTM or Marketing PartnerIndustry publication partnering with Educators Credit Union for joint webinar on anticipatory banking. Credit Union Times provides editorial platform for credit union thought leadership content.
• Silvur InsurancecoreGTM or Marketing PartnerSilvur provides Medicare insurance guidance services to Educators Credit Union members through a dedicated Licensed Medicare Insurance Advisor employed by Silvur but dedicated to serving ECU members. Partnership brings trusted Medicare guidance to members.
• SilvurcoreTechnology or IntegrationSilvur powers Educators' Retirement Score tool and Retirement School platform, providing members with Social Security optimization tools, Medicare guidance, and retirement planning calculators. Over 120,000 Americans have used Silvur's platform.
• LendKeycoreGTM or Marketing PartnerLendKey provides private student loans and student loan refinancing for Educators Credit Union members. Partnership enables in-school loan options with deferment and refinancing options with co-signer release after 24 months of on-time payments.
• Legal KarmacoreTechnology or IntegrationLegal Karma provides online estate planning services including wills, trusts, and power of attorney packages. Partnership offers members discounted pricing on estate planning services through Educators Online Banking portal.
• TruStageminorGTM or Marketing PartnerTruStage provides life and AD&D insurance as well as home and auto insurance products marketed to Educators Credit Union members through TruStage brand.
• CUNA Brokerage ServicescoreGTM or Marketing PartnerCUNA Brokerage Services provides investment services through Educators Investment Services program. Registered representatives offer IRA accounts, mutual funds, managed accounts, stocks, bonds, insurance, and annuity products.
• AutoWerksminorChannel Partner/ Reseller/ DistributorAutoWerks is Educators Credit Union's preferred used car dealership at Sturtevant location. Sixteen-year partnership provides members access to pre-owned vehicle inventory with financing support.
• Early Warning Services (Zelle)coreTechnology or IntegrationZelle payment network enables members to send and receive money directly between bank accounts. Educators Credit Union offers Zelle through its mobile banking app with live presence in over 2,300 financial institutions.
• Local Schools and Sports TeamsminorGTM or Marketing PartnerPartnerships with local high schools (Horlick, Hamilton, Indian Trail, Tremper, Bradford, Case, Harborside, Oak Creek, Park, Franklin), colleges (UW-Parkside), and sports teams (Milwaukee Wave, Milwaukee Milkmen, Kenosha Kingfish, Racine Raiders) for exclusive debit card designs showing team spirit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoVantage Credit Union: Wisconsin and Upper Michigan community credit union with consumer, mortgage, and business banking. Comparable in scale, geographic restriction, and member-owned cooperative structure.
• UW Credit Union: Wisconsin-based credit union with broad retail consumer and business banking operations, similar asset profile and digital maturity. Most direct comparison given overlapping Wisconsin footprint and member-owner cooperative model.
• Summit Credit Union: Wisconsin-headquartered credit union serving the Madison and surrounding areas with comparable consumer/mortgage product mix. Direct competitor for Wisconsin household deposit and loan share.
• Community First Credit Union: Wisconsin-based community credit union with retail consumer and business banking. Comparable asset size and member-owner structure, competing for similar household relationships in the Wisconsin market.
• Fox Communities Credit Union: Wisconsin-headquartered credit union offering consumer banking, mortgages, and business services. Similar asset scale and branch-based community credit union model serving overlapping geographic regions.
• Prospera Credit Union: Wisconsin-based community credit union offering retail banking, mortgages, and wealth services. Direct competitor in the Wisconsin household deposit and loan market with similar community focus.
• Consumers Credit Union: Illinois-based credit union (Lake Forest) with consumer and business banking products. Closest direct competitor for northern Illinois service area overlap with ECU's Illinois county eligibility.

Broad incumbents

• Connexus Credit Union: Larger Wisconsin-based credit union with national digital reach and broader product portfolio including wealth, mortgage, and business banking. Comparable in cooperative model but larger scale and broader geographic field of membership.
• Alliant Credit Union: Large nationally chartered credit union with digital-first model and broader product set including investment services. Comparable digital maturity and consumer focus but operates nationally without geographic restrictions.
• BMO Harris Bank: Major commercial bank with deep branch presence throughout Wisconsin and Illinois, including Milwaukee. Competes directly for the same consumer and business banking relationships in ECU's core markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/educators-credit-union
• Xx.com/myEducatorsCU
• Facebookfacebook.com/myEducatorsCU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educators Credit Union - Ivanhoe Place Real Estate LLC