Edunation

What Edunation does

Edunation Ltd is a Jordan-headquartered B2B SaaS company, founded in 2013, that operates EdunationOS — a multi-tenant, cloud-based unified school operating system hosted on Amazon Web Services and distributed across regional offices in Jordan (HQ), the United Arab Emirates, Saudi Arabia, and Qatar. The platform is purpose-built for educational institutions in the Middle East and North Africa, with native Arabic and English bilingual support, 24-language localization, and handling of international curricula (IB, AP, IGCSE, GCSE). Its product portfolio spans 18+ modules organized into Academic & Learning (SIS, LMS, QIZ e-assessment, VIRTU virtual campus, TRACKER formative assessment, ACTUS inspection prep), Operations & Business (TARGET leads, CRM, BURSAR AR/fees, PAY e-payment), Safety & Wellbeing (AWARE, DOKTOR clinic, PIK student pick-up), and Cross-Platform Apps (FORMS, INSIGHTS, EdunationAI, Edunation Connect SSO, EduSync migration), with native mobile apps on iOS and Android.

Edunation targets K-12 schools as its primary segment and higher education institutions as a secondary segment, with particular depth in multi-campus, multi-curricula, and bilingual Arabic-English institutions. The company monetizes via an annual per-student subscription in which parents, teachers, and administrators are bundled in at no incremental cost, supported by a 30-day free trial and volume discounts; revenue is therefore recurring SaaS tied to enrolled student counts, with no disclosed long-term contracts or cancellation fees. Go-to-market combines direct enterprise field sales through regional offices with channel partners (Al Khalijiah in KSA, Ooredoo Kuwait for telecom-based distribution) and named long-tenure customers such as Ahliyyah & Mutran Schools (10 years), Al Resala Bilingual School (7 years), Cambridge High School, and Friends Schools, operating across Jordan, UAE, Saudi Arabia, Qatar, Kuwait, Palestine, and Ghana.

The platform reports lifetime engagement metrics of 1.2M+ virtual classrooms hosted, 15.7M+ students participating, 2.5M+ students quizzed, 6M+ questions, and 27M+ answers collected, with a stated 99.9% uptime guarantee. Edunation received $3 million in June 2021 from US-based investor Rubix to fund MENA expansion and AI development, was recognized by Amazon Web Services in 2021 for stability and growth, and has been led by founder and CEO Firas Jabbour and co-founder/CTO Mahmud Gabareen.

Name

Edunation

Legal name

Edunation Ltd

Website

https://edu-nation.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Edunation is a Jordan-based B2B SaaS company providing EdunationOS, a unified cloud-based school operating system serving K-12 and higher education institutions across the MENA region with SIS, LMS, virtual classrooms, assessment, payments, and AI-driven analytics on a per-student subscription.

Ownership category

akta.pro rank

Product category

K-12 Education Technology (School Management Software)

NAICS

Educational Support Services (611710), Educational Support Services (61171), Elementary and Secondary Schools (61111)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

Keywords

• School management software
• Learning management system
• Student information system
• Virtual classroom platform
• K-12 education technology

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Per Student: Annual subscription model billed per student enrolled. All other user types including parents, teachers, and administrators are included free of charge. Plans can be started, stopped, or modified at any time with no long-term contracts or cancellation fees. Includes free account setup, implementation, storage, and staff training.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Edunation sells EdunationOS, a cloud-based, multi-tenant SaaS digital school operating system that unifies student information, learning management, virtual classrooms, e-assessment, finance, wellbeing, and safety modules for K-12 schools, higher education institutions, and multi-campus educational groups, primarily in the MENA region. The platform supports 24 languages with native Arabic/English bilingual capability and multi-curricula deployments (IB, AP, IGCSE, GCSE), sold primarily on an annual per-student subscription with teachers, parents, and administrators included at no additional cost.

Product overview

Edunation is a provider of a new-age digital school and learning management platform built as a unified ecosystem called EdunationOS. The platform operates as a platform-plus-modules architecture centered around the EdunationOS core, which integrates learning, management, and engagement into a seamless experience. The product portfolio includes core modules for Academic & Learning (LMS, SIS, QIZ, VIRTU, TRACKER, ACTUS), Operations & Business (TARGET, CRM, BURSAR, PAY), Safety & Wellbeing (AWARE, DOKTOR, PIK), and Cross-Platform Apps (FORMS, INSIGHTS). Supporting the platform are specialized modules including EdunationAI for machine learning capabilities, Edunation Connect for SSO, and EduSync for data migration. The platform supports multi-campus, multi-language (24 languages), and multi-curriculum environments, and is available via web and mobile apps (Android and iOS).

Differentiator

Problem solved

Functional benefit

Brands

• EdunationOS: The company's all-in-one digital school and learning management platform ecosystem that brings together various educational tools including LMS, SIS, and other applications.

Products and services

• EdunationOS EdunationOS is the company's flagship unified digital school operating system that integrates academic, operational, and safety modules (LMS, SIS, virtual classrooms, assessment, finance, wellbeing, analytics) into a single multi-tenant SaaS platform for K-12 schools and educational institutions across the MENA region.
• LMS (Learning Management System) A full-featured Learning Management System within EdunationOS that enables schools to educate, engage, and empower students with course management, content delivery, and learning tracking, including blended and remote learning capabilities.
• SIS (Student Information System) A Student Information System that simplifies school operations by managing student records, enrollment, attendance, and administrative data across single or multi-campus schools.
• QIZ (E-assessment Solution) An e-assessment solution supporting 7 question types and 24 languages (including Arabic and English), with automated grading, question banks, and gamification for formative and summative student assessment.
• VIRTU (Virtual Campus Solution) A virtual campus solution that enables online learning environments through integrated video conferencing, whiteboard, screen sharing, and recording capabilities, with integrations to Zoom, Microsoft Teams, Google Meet, GoToMeeting, Webex, and Vedamo.
• BURSAR (AR & Fees Management) Accounts receivable and fees management module providing effortless financials and clear accounts for school billing, invoicing, and tuition/fee collection operations.
• PAY (e-Payment Solutions) Secure e-payment solution that enables parents to make seamless online payments for tuition, fees, and other school expenses, integrating with BURSAR billing.
• CRM (Candidate Relation Management) Candidate relationship management module that automates student recruitment workflows, prospective-family engagement, and retention for school admissions teams.
• Edunation Mobile App Native mobile application available on iOS App Store and Google Play that provides students, parents, and teachers on-the-go access to the Edunation platform including attendance, notifications, and communication.
• Edunation REST API A REST-based developer API accessed at https://gw.edu-nation.net/ that allows schools and integrators to read and write resources (students, courses, timetable) with JWT token authentication and tiered rate limits (Light, Medium, Heavy APIs).
• UAE Smart Card Reader Application A UAE-specific application that streamlines school registration tasks by automatically reading Emirates smart cards and capturing applicant and parent data into EdunationOS.
• SMS App for Schools A standalone SMS application that enables schools to send reliable, secure bulk messages to parents, students, and staff for time-sensitive school communications.
• EduSync Data Migration Tool A data migration and import tool that enables schools to migrate data into EdunationOS with automatic column matching and full change logs for data integrity during onboarding.

Quantifiable outcome

• Schools report administrative efficiency improvements and enhanced educational outcomes
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Al KhalijiahcoreChannel Partner/ Reseller/ Distributor · 15 May 2020Al Khalijiah for Consulting & Information Technology is Edunation's official agent in the Kingdom of Saudi Arabia, headquartered in Riyadh. Al Khalijiah is considered the most prominent technology brand in the Kingdom.
• Ooredoo KuwaitstrategicChannel Partner/ Reseller/ Distributor · 19 April 2020Edunation partnered with Ooredoo Telecom to introduce innovative digital services in Kuwait. Ooredoo is the first telecommunications company in Kuwait to launch such a platform, providing schools access to Edunation's digital education solutions.
• Amazon Web Services (AWS)coreTechnology or IntegrationEdunation hosts its application and data on AWS with data centers tested for security, availability, and business continuity. Backups are hosted on Amazon S3 secure buckets. AWS security whitepaper compliance followed.
• MicrosoftcoreTechnology or IntegrationEdunation Connect (SSO) integrates with Microsoft for single sign-on authentication across all educational tools. Microsoft login option available on platform.
• GooglecoreTechnology or IntegrationEdunation Connect (SSO) integrates with Google for single sign-on authentication. Google Workspace integration available for schools.
• BisanstrategicTechnology or IntegrationEdunation partnered with Bisan for academic ERP integration, collaborating on e-invoicing solutions. Bisan is a prominent ERP provider for educational institutions in the MENA region.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Classera: Saudi Arabia-headquartered K-12 LMS and SIS platform serving schools across MENA with Arabic-first design and multi-curricula support — a direct competitor to Edunation in the same regional private-school segment.
• iSchool: Egyptian K-12 school management platform with Arabic localization, SIS, LMS, and parent communication modules — competes with Edunation for private schools in the North African sub-region of MENA.
• ManageBac: IB-curriculum-focused LMS for international schools globally, strong in MENA's premium international segment; competes directly with Edunation's multi-curricula offering (IB, AP, IGCSE, GCSE).

Broad incumbents

• Microsoft Teams for Education: Free global LMS/collaboration platform bundled with Microsoft 365 — broadly adopted in MENA schools and competes with Edunation LMS/VIRTU, especially as a free default for budget-constrained institutions.
• Google Classroom: Free, lightweight LMS bundled with Google Workspace for Education; dominant in K-12 globally and a primary free alternative competing with Edunation's LMS module.
• Canvas (Instructure): Widely adopted global LMS used by K-12 and higher-ed institutions; competes with Edunation LMS at international schools and universities that have standardized on Canvas.
• PowerSchool: Leading North American K-12 SIS with expanding international presence; competes with Edunation SIS at larger and multi-campus schools seeking a globally recognized vendor.
• Blackboard: Long-established global LMS serving K-12 and higher education; an incumbent competitor for Edunation, particularly in the higher-education segment of its customer base.

Emerging players

• Toddle: Emerging platform purpose-built for IB and international-curriculum schools; partial overlap with Edunation's international-curricula segment, especially among smaller progressive international schools.
• Moodle: Open-source LMS with strong adoption in MENA universities and budget-sensitive K-12 schools; a free alternative that competes with Edunation LMS in the higher-education and public-sector segments.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edunationltd
• Facebookfacebook.com/edunationLTD

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edunation