eFuneral
- Company typePrivate
- Founded2011
- HeadquartersWest Des Moines, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
eFuneral firmographics
Firmographics- Name
- eFuneral
- Legal name
- eFuneral
- Website
- https://eFuneral.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
eFuneral industry classification
Industry- Product category
- Online Funeral Planning Marketplace
- NAICS
- Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221), Death Care Services (8122)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Final Expense / Burial Life Insurance (FSAIABAF)
Keywords
Where eFuneral is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Markets served
eFuneral business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Funeral planning and arrangement services: eFuneral facilitates funeral planning by connecting consumers with partner funeral providers. The platform enables online selection, arrangement, and payment for funeral services through its digital marketplace.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
eFuneral product offering
Product offeringCore offering
eFuneral operates an online funeral planning marketplace that connects individual consumers and families with a national network of local eFuneral Partner funeral home providers. The platform guides users through selecting a provider, shopping for arrangements, verifying identity, and finalizing payment entirely from home. It also offers life insurance and annuity funding products issued by Homesteaders Life Company to help fund pre-planned funeral arrangements.
Product overview
eFuneral is a single-platform online funeral planning service that connects consumers with local partner funeral providers. The core offering is the Find a Provider service, which guides users through a four-step process: selecting a provider, shopping for funeral arrangements, identity verification, and finalizing payment. The platform operates as a digital intermediary enabling end-to-end funeral planning from home.
Differentiator
Problem solved
Functional benefit
Products and services
- Find a Provider An online service that connects consumers with local eFuneral Partner funeral home providers, enabling them to locate providers in their area, shop for arrangements, complete identity verification, and finalize payment for funeral services entirely from home. Targeted at U.S. individuals and families planning funerals for themselves or a loved one.
Companies that use eFuneral
Customer profileSegments1 record
Ideal customer profiles1 record
eFuneral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eFuneral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Homesteaders Life CompanycoreHomesteaders Life Company issues life insurance and annuity products that are offered in connection with eFuneral's funeral planning services. This partnership enables eFuneral to offer funding arrangements for funeral services through insurance products, adding a financial planning component to the platform.
Recent moves6 records
Expansion highlights4 records
eFuneral competitors and assessment
Company assessmentDirect peers
- Passare: Passare is an online funeral planning platform that lets families collaborate on arrangements and connect with funeral providers — a directly comparable digital marketplace model to eFuneral.
- Lantern: Lantern provides online end-of-life planning tools and funeral cost comparison, competing directly with eFuneral in the digital pre-need planning and price-shopping experience.
- Tulip Cremation: Tulip offers direct-to-consumer online cremation arrangements with transparent pricing — a direct competitor in the online, self-serve funeral arrangement category.
Emerging players
- Funeral One: Funeral One provides websites, marketing, and technology tools for funeral homes — an enabling/competing player that helps funeral providers build their own digital channels, which can disintermediate marketplaces like eFuneral.
- Tribute Technology: Tribute Technology sells funeral home management software, websites, and merchandising tools — adjacent competitor targeting the same partner funeral providers that supply eFuneral's marketplace.
Broad incumbents
- Service Corporation International: SCI is the largest US funeral/cemetery operator (Dignity Memorial) and a broad incumbent with the scale to launch competing online planning tools or absorb partner providers, posing the largest competitive threat to eFuneral.
- Carriage Services: Carriage Services is a publicly traded funeral and cemetery operator with a national footprint — a broad incumbent that competes for the same partner-provider relationships eFuneral relies on.
- Foundation Partners Group: Foundation Partners Group operates a national portfolio of funeral homes and cremation providers — a broad incumbent that could launch or partner with competing online planning offerings.
- StoneMor Partners: StoneMor operates cemeteries and funeral homes across the US, with growing pre-need offerings — a broad incumbent competing for pre-need funeral customers.
Others
- Legacy.com: Legacy.com is the dominant online obituary platform with deep funeral home relationships — an ecosystem participant with strong consumer traffic at the moment of need, adjacent to eFuneral's funnel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
eFuneral social profiles
Digital presenceeFuneral financial estimates
Financial estimateRevenue estimate
Valuation estimate
eFuneral leadership team
Management profileNumber of profiles
Profiles1 record
eFuneral funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eFuneral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eFuneral
What does eFuneral do?
eFuneral operates an online funeral planning marketplace that connects individual consumers and families with a national network of local eFuneral Partner funeral home providers. The platform guides users through selecting a provider, shopping for arrangements, verifying identity, and finalizing payment entirely from home. It also offers life insurance and annuity funding products issued by Homesteaders Life Company to help fund pre-planned funeral arrangements.
Is eFuneral a public or private company?
eFuneral is a private company. It is classified as venture growth investor backed and is currently operating.
When was eFuneral founded?
eFuneral was founded in 2011. It employs 11 to 50 people.
Where is eFuneral based?
eFuneral is headquartered in West Des Moines, United States, in the North America region.
How does eFuneral make money?
One revenue line is on record: funeral planning and arrangement services.
Who are eFuneral's main competitors?
Direct peers on record are Passare, Lantern and Tulip Cremation. Emerging players are Funeral One and Tribute Technology. Broad incumbents are Service Corporation International, Carriage Services, Foundation Partners Group and StoneMor Partners. Legacy.com is listed as an others.
Does eFuneral have an API?
No public API is recorded for eFuneral.
What industry is eFuneral in?
eFuneral's product category is Online Funeral Planning Marketplace. Its primary akta.pro industry code is FSAIABAF, Final Expense / Burial Life Insurance. Its NAICS code is 812210 and its SIC code is 6311.