Ticketpro
Ticketpro is a South African electronic ticketing platform, subsidiary of Blue Label Telecoms, that sells tickets for concerts, sports, comedy, and theatre events across 1,000+ venues, with online sales via ticketpro.co.za and in-store distribution through Pick n Pay.
- Company typePrivate
- Founded2014
- HeadquartersJohannesburg, South Africa
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ticketpro does
Ticketpro is a South African electronic ticketing platform headquartered in Johannesburg that enables consumers to discover and purchase tickets for live entertainment events, including concerts, sports, comedy, theatre, festivals, and lifestyle events. Operating under ticketpro.co.za, the platform has cumulatively sold more than 50 million tickets across over 40,000 events and 1,000 venues nationwide, covering categories such as music, rugby, cricket, soccer, comedy, theatre, hospitality, and park-and-ride services. Its product ecosystem comprises three interconnected offerings: the core online ticketing platform, the dedicated Ticketpro Bus service for event transportation (ticketprobus.co.za), and in-store ticketing delivered through an integrated point-of-sale partnership with Pick n Pay, one of South Africa's largest retail chains.
The platform operates a transaction-fee revenue model, charging commissions on ticket sales across both consumer and organizer sides of the marketplace. Distribution is hybrid: direct-to-consumer online sales through ticketpro.co.za are complemented by physical retail distribution via Pick n Pay stores and a nationwide outlet network spanning all nine South African provinces. Ticketing infrastructure covers marquee venues and events including Sun City Resort, Hollywoodbets Greyville Racecourse, Kyalami Grand Prix Circuit, and Ellis Park. Marketing and discovery rely primarily on the e-commerce platform, email/newsletter communications, and organic search through comprehensive event category listings.
Ticketpro is a privately held subsidiary of Blue Label Telecoms, a JSE-listed South African telecommunications and technology company. No public ownership, institutional investors, cap-table detail, or financial disclosures were identified in the available sources. The company has no disclosed AI/ML capabilities, no public API or SDK, no published mobile applications, and no certifications or regulatory actions on record. Strategic positioning centers on owning the distribution layer for live entertainment ticketing in South Africa, combining digital reach with physical retail access through the Pick n Pay channel.
Ticketpro firmographics
Firmographics- Name
- Ticketpro
- Legal name
- Ticketpro
- Website
- https://ticketpros.co.za
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Ticketpro is a South African electronic ticketing platform, subsidiary of Blue Label Telecoms, that sells tickets for concerts, sports, comedy, and theatre events across 1,000+ venues, with online sales via ticketpro.co.za and in-store distribution through Pick n Pay.
- Ownership category
- akta.pro rank
Ticketpro industry classification
Industry- Product category
- Electronic Event Ticketing
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing Platforms & Primary Ticketing (MPAIAFAD)
Keywords
Where Ticketpro is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Ticketpro business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Ticket Sales Commission: Ticketpro generates revenue by charging transaction fees or commissions on ticket sales across its platform, serving both ticket buyers and sellers for events including concerts, sports, comedy shows, and theater performances throughout South Africa.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Ticketpro product offering
Product offeringCore offering
Ticketpro operates an electronic ticketing marketplace that lets consumers discover, browse, and purchase tickets to live events including concerts, sports, comedy shows, theatre performances, and festivals across South Africa. Distribution spans direct online sales (ticketpro.co.za), a dedicated bus ticket platform (ticketprobus.co.za), and physical in-store ticket sales through Pick n Pay's nationwide retail network via integrated point-of-sale systems.
Product overview
Ticketpro operates as an electronic ticketing ecosystem comprising three interconnected offerings: the core Ticketpro Online Ticketing Platform (ticketpro.co.za) for digital ticket discovery and purchase; the dedicated Ticketpro Bus service for event transportation; and the In-Store Ticketing module through Pick n Pay partnership enabling physical retail ticket sales nationwide. The platform covers events across Music, Lifestyle, Soccer, Comedy, Rugby, Cricket, Theatre, and other categories, having sold over 50 million tickets across more than 40,000 events at 1,000+ venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticketpro Online Ticketing Platform South Africa's primary electronic ticketing platform enabling customers to discover, browse, and purchase tickets for live events including concerts, sports, comedy shows, theatre performances, and festivals through the ticketpro.co.za website.
- Ticketpro Bus Dedicated bus ticket booking service for transportation to events, accessible at ticketprobus.co.za.
Companies that use Ticketpro
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Ticketpro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ticketpro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Pick n PaycorePick n Pay partnered with Ticketpro to enable customers to purchase event tickets at stores nationwide through integrated point-of-sale systems. This service allows customers to buy tickets for various events including concerts, sports, and festivals either in-store or online with offline payment options. The partnership extends Ticketpro's distribution reach to Pick n Pay's physical retail locations across South Africa.
- Blue Label TelecomsflagshipTicketpro is a subsidiary of Blue Label Telecoms, a South African telecommunications and IT products/services company. This corporate parent-subsidiary relationship provides strategic backing and alignment within the Blue Label group of companies.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Ticketpro competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is a global self-service ticketing and event technology platform widely used by smaller organizers and lifestyle events — a broad incumbent that competes with Ticketpro for the long-tail organizer segment in South Africa.
- Ticketmaster: Ticketmaster is the global leader in primary ticketing and live event distribution; it represents the broader incumbent benchmark for technology, scale, and organizer relationships that Ticketpro competes against at the top end of the SA market.
Direct peers
- Computicket: Computicket is South Africa's other dominant primary ticketing platform for concerts, sports, and theatre, directly competing with Ticketpro for the same event organizers, venues, and consumer ticket buyers in the South African market.
- Webtickets: Webtickets is a South African online ticketing platform offering primary ticketing services for live events across sports, music, and lifestyle — directly comparable to Ticketpro's core offering and target market.
- Quicket: Quicket is a South African self-service and managed ticketing platform serving event organizers of all sizes, competing directly with Ticketpro for organizer accounts and consumer ticket sales.
Regional players
- Platinum Group: Platinum Group is a South African live entertainment promoter and venue operator that uses ticketing platforms including Ticketpro; relevant as a same-geography channel partner and adjacent live-events ecosystem participant.
- Big Concerts: Big Concerts is a major South African concert promoter that depends on primary ticketing platforms to monetize tours; comparable as a large regional promoter that Ticketpro services and competes for at the venue level.
Emerging players
- Howler: Howler is an emerging South African event discovery and ticketing platform; it represents a digitally-native challenger comparable to Ticketpro's online platform for live music and lifestyle events.
- Fever: Fever is a global event-discovery and experience-ticketing platform expanding into emerging markets; comparable to Ticketpro's lifestyle and experience ticketing segment as it internationalizes its marketplace model.
- DICE: DICE is a mobile-first music ticketing platform with strong discovery and anti-scalping features; relevant as a category-defining emerging player that benchmarks the modern ticketing UX Ticketpro competes with for music consumers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ticketpro social profiles
Digital presenceTicketpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketpro leadership team
Management profileNumber of profiles
Ticketpro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketpro
What does Ticketpro do?
Ticketpro operates an electronic ticketing marketplace that lets consumers discover, browse, and purchase tickets to live events including concerts, sports, comedy shows, theatre performances, and festivals across South Africa. Distribution spans direct online sales (ticketpro.co.za), a dedicated bus ticket platform (ticketprobus.co.za), and physical in-store ticket sales through Pick n Pay's nationwide retail network via integrated point-of-sale systems.
Is Ticketpro a public or private company?
Ticketpro is a private company. It is classified as corporate owned and is currently operating.
When was Ticketpro founded?
Ticketpro was founded in 2014.
Where is Ticketpro based?
Ticketpro is headquartered in Johannesburg, South Africa, in the Africa region.
How does Ticketpro make money?
One revenue line is on record: ticket Sales Commission.
Who are Ticketpro's main competitors?
Broad incumbents on record are Eventbrite and Ticketmaster. Direct peers are Computicket, Webtickets and Quicket. Regional players are Platinum Group and Big Concerts. Emerging players are Howler, Fever and DICE.
Does Ticketpro have an API?
No public API is recorded for Ticketpro.
What industry is Ticketpro in?
Ticketpro's product category is Electronic Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAL, Event Discovery, Listings & Calendar Platforms. Its SIC code is 7900.