Ticketpro

What Ticketpro does

Ticketpro is a South African electronic ticketing platform headquartered in Johannesburg that enables consumers to discover and purchase tickets for live entertainment events, including concerts, sports, comedy, theatre, festivals, and lifestyle events. Operating under ticketpro.co.za, the platform has cumulatively sold more than 50 million tickets across over 40,000 events and 1,000 venues nationwide, covering categories such as music, rugby, cricket, soccer, comedy, theatre, hospitality, and park-and-ride services. Its product ecosystem comprises three interconnected offerings: the core online ticketing platform, the dedicated Ticketpro Bus service for event transportation (ticketprobus.co.za), and in-store ticketing delivered through an integrated point-of-sale partnership with Pick n Pay, one of South Africa's largest retail chains.

The platform operates a transaction-fee revenue model, charging commissions on ticket sales across both consumer and organizer sides of the marketplace. Distribution is hybrid: direct-to-consumer online sales through ticketpro.co.za are complemented by physical retail distribution via Pick n Pay stores and a nationwide outlet network spanning all nine South African provinces. Ticketing infrastructure covers marquee venues and events including Sun City Resort, Hollywoodbets Greyville Racecourse, Kyalami Grand Prix Circuit, and Ellis Park. Marketing and discovery rely primarily on the e-commerce platform, email/newsletter communications, and organic search through comprehensive event category listings.

Ticketpro is a privately held subsidiary of Blue Label Telecoms, a JSE-listed South African telecommunications and technology company. No public ownership, institutional investors, cap-table detail, or financial disclosures were identified in the available sources. The company has no disclosed AI/ML capabilities, no public API or SDK, no published mobile applications, and no certifications or regulatory actions on record. Strategic positioning centers on owning the distribution layer for live entertainment ticketing in South Africa, combining digital reach with physical retail access through the Pick n Pay channel.

Name

Ticketpro

Legal name

Ticketpro

Website

https://ticketpros.co.za

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Ticketpro is a South African electronic ticketing platform, subsidiary of Blue Label Telecoms, that sells tickets for concerts, sports, comedy, and theatre events across 1,000+ venues, with online sales via ticketpro.co.za and in-store distribution through Pick n Pay.

Ownership category

akta.pro rank

Product category

Electronic Event Ticketing

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAJAA

Primary Ticketing Platforms & Box Office Systems

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYMPAGAJAL

Event Discovery, Listings & Calendar Platforms

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYMPAIAFAD

Ticketing Platforms & Primary Ticketing

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

Keywords

• Electronic ticketing platform
• Event ticket sales
• Online ticket booking
• Live event distribution
• Bus ticket booking

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Ticket Sales Commission: Ticketpro generates revenue by charging transaction fees or commissions on ticket sales across its platform, serving both ticket buyers and sellers for events including concerts, sports, comedy shows, and theater performances throughout South Africa.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ticketpro operates an electronic ticketing marketplace that lets consumers discover, browse, and purchase tickets to live events including concerts, sports, comedy shows, theatre performances, and festivals across South Africa. Distribution spans direct online sales (ticketpro.co.za), a dedicated bus ticket platform (ticketprobus.co.za), and physical in-store ticket sales through Pick n Pay's nationwide retail network via integrated point-of-sale systems.

Product overview

Ticketpro operates as an electronic ticketing ecosystem comprising three interconnected offerings: the core Ticketpro Online Ticketing Platform (ticketpro.co.za) for digital ticket discovery and purchase; the dedicated Ticketpro Bus service for event transportation; and the In-Store Ticketing module through Pick n Pay partnership enabling physical retail ticket sales nationwide. The platform covers events across Music, Lifestyle, Soccer, Comedy, Rugby, Cricket, Theatre, and other categories, having sold over 50 million tickets across more than 40,000 events at 1,000+ venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketpro Online Ticketing Platform South Africa's primary electronic ticketing platform enabling customers to discover, browse, and purchase tickets for live events including concerts, sports, comedy shows, theatre performances, and festivals through the ticketpro.co.za website.
• Ticketpro Bus Dedicated bus ticket booking service for transportation to events, accessible at ticketprobus.co.za.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• Pick n PaycoreChannel Partner/ Reseller/ Distributor · 20 October 2025Pick n Pay partnered with Ticketpro to enable customers to purchase event tickets at stores nationwide through integrated point-of-sale systems. This service allows customers to buy tickets for various events including concerts, sports, and festivals either in-store or online with offline payment options. The partnership extends Ticketpro's distribution reach to Pick n Pay's physical retail locations across South Africa.
• Blue Label TelecomsflagshipOthersTicketpro is a subsidiary of Blue Label Telecoms, a South African telecommunications and IT products/services company. This corporate parent-subsidiary relationship provides strategic backing and alignment within the Blue Label group of companies.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Eventbrite is a global self-service ticketing and event technology platform widely used by smaller organizers and lifestyle events — a broad incumbent that competes with Ticketpro for the long-tail organizer segment in South Africa.
• Ticketmaster: Ticketmaster is the global leader in primary ticketing and live event distribution; it represents the broader incumbent benchmark for technology, scale, and organizer relationships that Ticketpro competes against at the top end of the SA market.

Direct peers

• Computicket: Computicket is South Africa's other dominant primary ticketing platform for concerts, sports, and theatre, directly competing with Ticketpro for the same event organizers, venues, and consumer ticket buyers in the South African market.
• Webtickets: Webtickets is a South African online ticketing platform offering primary ticketing services for live events across sports, music, and lifestyle — directly comparable to Ticketpro's core offering and target market.
• Quicket: Quicket is a South African self-service and managed ticketing platform serving event organizers of all sizes, competing directly with Ticketpro for organizer accounts and consumer ticket sales.

Regional players

• Platinum Group: Platinum Group is a South African live entertainment promoter and venue operator that uses ticketing platforms including Ticketpro; relevant as a same-geography channel partner and adjacent live-events ecosystem participant.
• Big Concerts: Big Concerts is a major South African concert promoter that depends on primary ticketing platforms to monetize tours; comparable as a large regional promoter that Ticketpro services and competes for at the venue level.

Emerging players

• Howler: Howler is an emerging South African event discovery and ticketing platform; it represents a digitally-native challenger comparable to Ticketpro's online platform for live music and lifestyle events.
• Fever: Fever is a global event-discovery and experience-ticketing platform expanding into emerging markets; comparable to Ticketpro's lifestyle and experience ticketing segment as it internationalizes its marketplace model.
• DICE: DICE is a mobile-first music ticketing platform with strong discovery and anti-scalping features; relevant as a category-defining emerging player that benchmarks the modern ticketing UX Ticketpro competes with for music consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TicketProSA
• LinkedInlinkedin.com/company/ticketpro-za

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketpro