What Altazor Intelligence does

Altazor Intelligence is a Mexico-headquartered market research and consumer intelligence boutique operating across Latin America. Founded by Claudio Flores Thomas (CEO) and Yolanda Barrita Chagoya (Chief Strategy Officer), the firm integrates, curates, and interprets information about human behavior to help brands, media companies, and government institutions make strategic decisions. Its core offering combines qualitative and quantitative research with digital anthropology, online community management, social listening, and UX/ID research, supplemented by Design Thinking workshops and integration/training sessions.

The firm's technology stack centers on proprietary mixed-methods research schemes, purpose-built online community platforms, and social listening infrastructure rather than a packaged software product. It has extended into specialized sector studies, notably a 2026 collaboration with McCann Health Sistemas Integrales and Comscore on the first LATAM Study of Prompting in Health, and ongoing research partnerships with QuestionPro Latinoamérica and Good Humans around the 2026 FIFA World Cup. The team is small (approximately 10 people, including PhD-level researchers and social psychologists affiliated with UNAM, FLACSO, Columbia University, and UAM).

Commercially, Altazor runs a sales-led, professional services model with quote-based consulting engagements and no disclosed subscription or SaaS revenue stream. Customer segments span consumer brands, media and entertainment, government and electoral institutions, and pharmaceuticals. Revenue and pricing are not publicly disclosed; the firm is privately held with no recorded external funding rounds, and growth appears to be funded organically. Distribution is direct enterprise consulting, with thought-leadership content marketing (blog, LinkedIn, industry events, media appearances on Foro TV, Radar IBERO, and Radio Fórmula) used to build top-of-funnel awareness.

Name

Altazor Intelligence

Legal name

Altazor Intelligence

Website

https://altazor.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Altazor Intelligence is a Mexico-based market research boutique that combines qualitative and quantitative research, digital anthropology, social listening, and online community management to deliver consumer and audience insights for brands, media companies, government institutions, and pharmaceutical clients across Latin America.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Advertising (7310)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Market research services
• Consumer insights
• Social listening
• Digital anthropology
• Public opinion analysis

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research and Consulting Services: Professional consulting services providing market intelligence, consumer insights, and strategic recommendations to brands, media companies, and government institutions across Latin America.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Altazor Intelligence is a market research and consumer intelligence agency that integrates, curates, and interprets information about human behaviors. It delivers qualitative and quantitative research, digital anthropology, social listening, UX/ID research, and Design Thinking workshops to help brands, media companies, and government institutions in Latin America make strategic decisions.

Product overview

Altazor Intelligence is a market research and consumer intelligence agency that integrates, purifies, and interprets information about human behaviors. Rather than offering distinct software products, they provide a portfolio of research and consulting services including qualitative and quantitative research, digital anthropology and social listening, UX/ID research, strategic workshops using Design Thinking methodology, and collaborative healthcare AI research studies. Their services help companies and governments transform data into actionable strategic recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Research and Intelligence Services Market research and consumer intelligence services including qualitative and quantitative research, digital anthropology, social listening, and UX/ID research designed to help brands and governments understand audiences and make strategic decisions.
• Workshops and Training Design Thinking workshops, collective construction workshops, and team integration and training sessions designed to align and inspire teams.
• Online Community Management Digital anthropology and online community management services enabling real-time consumer engagement and behavioral data collection through digital platforms for audience research.
• Healthcare AI Research Studies Collaborative research initiatives examining how AI influences healthcare interactions among patients, professionals, and the pharmaceutical industry, including surveys on AI adoption and usage patterns across Latin America.

Quantifiable outcome

• 62.7% of patients in Latin America use AI for health-related purposes
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• McCann Health Sistemas IntegralescoreStrategic or Co-development Partner · 22 June 2026Collaboration with McCann Health Sistemas Integrales and Comscore to publish the 1st LATAM Study of Prompting in Health, examining how AI prompting influences interactions among patients, healthcare professionals, and the pharmaceutical industry across Latin America.
• ComscorecoreStrategic or Co-development PartnerCollaborated with McCann Health Sistemas Integrales and Altazor Intelligence to publish the 1st LATAM Study of Prompting in Health, providing data measurement and analytics expertise.
• QuestionPro LatinoaméricacoreStrategic or Co-development PartnerOngoing collaboration on multiple research initiatives including World Cup 2026 Fan Intelligence report and various content pieces on consumer behavior and brand preferences.
• Good HumansminorStrategic or Co-development PartnerCollaborated with Altazor Intelligence and QuestionPro on World Cup 2026 research report measuring social pulse and fan intelligence for brands.
• AMAI (Asociación Mexicana de Agencias de Inteligencia de Mercados y Opinión Pública)minorOthersCorporate member of AMAI, the Mexican Association of Market Research and Opinion Intelligence Agencies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buendía & Laredo: Mexican market research and opinion firm with strong media-sector client base. Comparable to Altazor in providing survey-based research and audience intelligence to brands, media networks, and political organizations in Mexico.
• Parametría: Mexican market research and public opinion firm specializing in election polling, consumer behavior, and audience analysis. Comparable to Altazor in serving political, media, and brand clients in Mexico with similar survey-based methodologies.
• Investigación Aplicada al Marketing (IAM): Mexican market research firm offering consumer insights, brand research, and opinion studies. Comparable to Altazor as a domestic Mexican research boutique serving similar consumer brand and institutional clients with bespoke research projects.
• Consulta Mitofsky: One of Mexico's most prominent polling and market research firms, founded by Roy Campos. Highly comparable as a Mexican-headquartered market research and public opinion firm competing for similar enterprise, government, and media clients across LATAM.

Broad incumbents

• IPSOS: Global market research and public opinion firm with established Mexican operations. Comparable to Altazor for public opinion polling and consumer research work, but with far broader geographic and category coverage and larger field operations.
• GfK: Global market research firm providing consumer and industry intelligence across LATAM. Comparable to Altazor in delivering consumer behavior research to brands, though at significantly greater scale and with broader syndicated offerings and panel assets.
• Euromonitor International: Global market research provider covering consumer markets with detailed LATAM country reports and consumer lifestyle analysis. Comparable to Altazor in delivering consumer and market intelligence, though primarily as a syndicated data provider rather than a bespoke research partner.
• Nielsen: Global audience measurement and consumer research firm with strong presence in Mexico and LATAM. Comparable to Altazor in media audience research and consumer insights, but with proprietary panel data, syndicated measurement products, and integrated platforms.
• Kantar: Global market research and consumer insights giant operating across LATAM including Mexico. Comparable to Altazor as a competitor for multinational brand research budgets, but with substantially larger panels, syndicated products, and technology infrastructure.

Regional players

• Psyma: International market research firm with established operations in Latin America focused on consumer insights and qualitative research. Comparable to Altazor for multi-country LATAM research projects, consumer behavior analysis, and custom qualitative work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/altazor_intell
• Facebookfacebook.com/altazorintelligence
• LinkedInlinkedin.com/company/altazorintelligence

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altazor Intelligence