Gordon McKernan

What Gordon McKernan does

Gordon McKernan Injury Attorneys is a Louisiana-based personal injury law firm that traces its origins to McKernan Law Firm, founded in the early 1980s by Jerry McKernan. The firm was rebranded and reoriented by his son Gordon McKernan, who took over operations in 2009 and grew it from six attorneys to a current organization of more than 200 employees and 55+ attorneys, organized around a contingency fee revenue model. The firm markets itself under the "Get Gordon" brand and offers a registered service mark called the G Guarantee®, which promises clients pay no fees, costs, or expenses unless the firm secures a settlement or verdict in their favor.

The firm delivers legal services through a horizontal personal injury practice spanning car accidents, 18-wheeler/truck accidents, workers' compensation, wrongful death, offshore and maritime injuries (including Jones Act claims), slip and fall, premises liability, motorcycle accidents, industrial accidents, fire/explosion injuries, nursing home neglect, Social Security disability, and immigration matters. Service delivery is distributed across 13 physical offices covering every major Louisiana metro — Alexandria, Baton Rouge, Denham Springs, Gonzales, Hammond, Houma, Lafayette, Lake Charles, Monroe, Metairie/New Orleans, Opelousas, Shreveport, and Zachary — with 24/7 phone intake, bilingual Spanish-language support, and a Litify-powered website contact form. The technology stack is conventional for a mid-to-large PI firm: standard legal practice management systems, a website CRM pipeline, and digital advertising — no proprietary AI, platform, or productized technology.

The firm's commercial model is pure contingency fee: zero client outlay, payment only on a successful recovery. Revenue is therefore a function of case volume, case mix (trucking and maritime cases typically settle larger), and contingency take-rate. The GTM motion is sales-led and community-led in parallel — direct office walk-ins and phone intake drive case acquisition, while the "Gordon Gives" community outreach program, "Grubbin' with G" video podcast, annual "Gordon's Grads" laptop giveaway, NIL partnerships with LSU athletes (Angel Reese, Kim Mulkey, Malik Nabers, Flau'jae Johnson, Harold Perkins), and extensive local event sponsorships (Jazz Fest, Festival International, Hogs for the Cause, Titan Combat Championship) build the brand that feeds the intake funnel. Cumulative disclosed outcomes include $3B+ recovered for 75,000+ clients and 230+ settlements above $1 million each.

Name

Gordon McKernan

Legal name

Gordon McKernan Injury Attorneys

Website

https://getgordon.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Gordon McKernan Injury Attorneys is a Louisiana personal injury law firm operating 13 offices with 55+ attorneys, serving injury victims statewide on a contingency fee basis under its G Guarantee® promise. It has recovered $3 billion+ for 75,000+ clients since 1980.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident attorney
• Truck accident lawyer
• Workers compensation law
• Wrongful death attorney

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Contingency Fee Legal Services: The firm operates on a pure contingency fee basis for personal injury cases. Clients pay no upfront costs, no expenses, and no attorney fees unless the firm secures a settlement or verdict in their favor. This is a standard model in personal injury law that aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gordon McKernan Injury Attorneys is a Louisiana-based personal injury law firm providing contingency-fee legal representation to individuals injured due to the negligence of others. The firm operates across 13 office locations in Louisiana, handling car accidents, truck accidents, workers' compensation, wrongful death, offshore/maritime injuries, slip and fall, motorcycle accidents, premises liability, industrial accidents, nursing home neglect, explosion and fire injuries, Social Security disability, and immigration matters. The firm's signature offering is the G Guarantee®, a no-fee-unless-we-win promise covering all client costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services Legal representation for car accident victims in Louisiana, handling cases involving rear-end, T-bone, head-on, hit-and-run, DUI, fatal, and uninsured motorist collisions. Representation covers insurance company negotiations, settlement pursuit, and litigation.
• Truck Accident Legal Services Legal representation for victims of accidents involving 18-wheelers, semi-trucks, commercial vehicles, tanker trucks, dump trucks, and underride accidents. Cases involve federal trucking regulations and multiple liable parties.
• Personal Injury Legal Services General personal injury legal representation covering physical or mental harm suffered through another's negligence, including premises liability, slip and fall, and other negligence-based claims.
• Workers' Compensation Legal Services Legal representation for employees injured on the job in Louisiana, helping clients obtain medical treatment, lost wage benefits, rehabilitation, and disability compensation through the workers' compensation system.
• Wrongful Death Legal Services Legal representation for families seeking justice and compensation when a loved one's death is caused by another's negligence, including fatal accident litigation and estate representation.
• Offshore and Maritime Legal Services Legal representation for clients injured in offshore and maritime accidents, including Jones Act cases, oil platform accidents, and seafarer injury claims under maritime law.
• Slip and Fall Legal Services Legal representation for individuals injured in slip and fall accidents occurring on property due to owner negligence or failure to maintain safe premises.
• Social Security Disability Legal Services Legal representation for Social Security and Disability Insurance claims, assisting clients in navigating the SSA application and appeals process.
• Nursing Home Neglect Legal Services Legal representation for families who suspect an elderly loved one has suffered abuse or neglect in a nursing home facility.
• Explosion and Fire Injury Legal Services Legal representation for individuals injured or killed in explosions or fires, particularly in high-risk occupational settings.
• Motorcycle Accident Legal Services Legal representation for motorcycle riders injured in accidents caused by other drivers' negligence.
• Premises Liability Legal Services Legal representation for individuals injured on business premises, homes, or private properties where owners failed to ensure safety.
• Industrial Accident Legal Services Legal representation for victims of severe plant and industrial accidents.
• Immigration Legal Services Bilingual legal services helping clients navigate complex immigration law with up-to-date knowledge.
• G Guarantee® Firm-wide promise guaranteeing that clients pay no fees, costs, or expenses if the firm fails to secure a settlement or verdict in their favor. Differentiates the firm from standard contingency-fee competitors.

Quantifiable outcome

• $3 Billion+ recovered for clients
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Keyala CottrellminorGTM or Marketing Partner · 26 February 2026Digital creator Keyala Cottrell partnered with Gordon McKernan on the 'In the Neighborhood with G' initiative to highlight and support small businesses across Greater New Orleans. The initiative features local retailers, service providers, food vendors, creatives, and entrepreneurs, with selected businesses to be featured by the firm.
• LSU Athletics (Various Athletes and Coaches)minorGTM or Marketing Partner · 1 March 2023Gordon McKernan hosts 'Grubbin' with G' podcast featuring LSU athletes and coaches including Angel Reese, Kim Mulkey, Flau'jae Johnson, Malik Nabers, Harold Perkins, and others. These NIL-style partnerships build brand awareness among Louisiana sports fans.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Jacoby & Meyers: National personal injury firm with a long-running advertising-led GTM. Comparable on contingency fee structure, PI focus, and brand-driven intake; differs in geographic footprint and ownership history.
• Morgan & Morgan: The largest U.S. plaintiff-side personal injury firm by attorney count and media spend. Comparable on contingency model, PI practice mix, and mass-market branding; differs in scale and multi-state footprint.

Direct peers

• Morris Bart, LLC: One of the largest personal injury firms in Louisiana and the Gulf South, with offices across the state and a heavy advertising presence. Directly comparable to Gordon McKernan on geography, contingency fee model, and PI case mix (auto, trucking, maritime).

Regional players

• Allen & Gooch: Louisiana-based law firm with a significant personal injury and insurance defense practice. Comparable on Louisiana operating geography and PI caseload; broader practice mix including insurance defense differentiates it.
• Barkemeyer Law Firm: Louisiana personal injury firm with offices across the Baton Rouge and New Orleans regions. Directly comparable on Louisiana PI focus, contingency model, and multi-office local distribution.
• Cardone Law Firm: Personal injury firm with a Louisiana presence focused on auto, trucking, and premises liability cases. Comparable on PI practice mix and contingency fee GTM within overlapping Louisiana markets.
• Law Offices of Frank D'Amico, Jr. Long-standing Louisiana personal injury firm with offices across the state. Comparable on Louisiana-only footprint, PI case mix, and contingency fee model.
• Marrs & Henry: Louisiana plaintiff-side personal injury firm focused on auto and premises cases. Comparable on regional geography, contingency pricing, and PI intake-led GTM.
• The Law Offices of L. Clayton Burgess: Baton Rouge-based personal injury and wrongful death firm. Comparable on Louisiana operating geography, plaintiff-side PI case mix, and contingency model.
• Dean Law Firm: Personal injury firm serving Louisiana and surrounding Gulf South markets. Comparable on contingency fee structure, PI practice mix, and regional branding-led intake.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL1FxSc071L2rYd3FCXKve98WS2VabiBuO
• Xx.com/getGordon
• Facebookfacebook.com/GetGordon

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon McKernan