Bodyrok

What Bodyrok does

Bodyrok is a hybrid Pilates studio chain operating 80+ physical locations across more than 20 U.S. states plus a London Covent Garden studio, targeting fitness-conscious adults seeking efficient 45-minute full-body workouts on the company's proprietary aluminum reformer. The core product is the BODYROK Studio Class, delivered in seven themed formats (Sculpt & Jump, Flow, Buns & Guns, Obliques & Cheeks, Six Packs & Back, Power Sculpt, ROK Your Body) on a custom 100% aluminum reformer manufactured in the USA and exclusively available inside Bodyrok studios. The company complements its in-studio experience with a native iOS/Android app for booking and account management, an at-home digital subscription called BODYROK ON-DEMAND distributed via JetSweat Fitness, and a franchise ownership program used to scale new units.

Bodyrok monetizes through multiple recurring and transactional streams: monthly memberships (4x, 8x, 12x and unlimited tiers priced roughly $83-$309 depending on location), prepaid class packages of 5-20 classes with six-month validity (roughly $99-$640), drop-in single classes starting around $30, private 1:1 and group sessions at select studios, franchise fees and royalties from third-party studio operators, and subscription revenue from the digital on-demand product. Member benefits such as early booking access, guest passes, birthday classes and retail discounts are layered on top to drive retention. Go-to-market is direct-to-consumer with a digital-first funnel: website booking, mobile app, social channels (Instagram, Facebook), SMS via ActiveCampaign, email newsletters, and member referrals. Operational infrastructure includes MindBody for scheduling, ActiveCampaign for SMS, Google Analytics for site measurement, and JetSweat for digital streaming.

The company is privately held and founder/owner-operated with no disclosed institutional investors, parent company, or public listing. Customer concentration is low given a long-tail B2C consumer base distributed across dozens of studios.

Name

Bodyrok

Legal name

BODYROK

Website

https://bodyrok.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Bodyrok operates 80+ hybrid Pilates studios across the U.S. and London, offering 45-minute group classes on a proprietary aluminum reformer to fitness-conscious adults, monetized via memberships, class packages and franchise fees.

Ownership category

akta.pro rank

Product category

Boutique Pilates Studios

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Hybrid pilates classes
• Reformer pilates studios
• Boutique fitness memberships
• Group fitness classes
• On-demand workout streaming

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices106 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Studio Memberships: Monthly recurring memberships offering 4x, 8x, or 12x classes per month, or unlimited classes. Memberships provide best rates, early booking access, guest passes, birthday/anniversary classes, and retail discounts.
2. Class Packages: Prepaid class packages valid for 6 months with 5, 10, or 20 classes at discounted per-class rates compared to drop-in pricing.
3. Drop-in Classes: Single class purchases at standard rates, typically starting around $30 depending on location.
4. BODYROK ON-DEMAND: Digital subscription service offering on-demand workouts streamed via mobile, web, or TV. Requires light weights and sliding discs. Subscription available as monthly or annual plans with 7-day free trial.
5. Franchise Revenue: Franchise ownership model where franchisees operate BODYROK studios under the brand, generating revenue through studio memberships and class sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bodyrok operates a chain of hybrid Pilates fitness studios delivering 45-minute group classes on a proprietary custom BODYROK reformer machine (100% aluminum, USA-made). The offering combines Pilates, strength training, and cardio across 7 themed class formats, sold via monthly memberships (4x/8x/12x/Unlimited), prepaid class packages, drop-in classes, and private sessions, with a complementary digital on-demand streaming subscription.

Product overview

BODYROK is a hybrid Pilates studio concept offering a unified fitness experience centered around 45-minute group classes on proprietary BODYROK reformers. The core offering comprises BODYROK Studio Classes with 7 themed formats, supported by the exclusive BODYROK Reformer equipment manufactured in the USA. The portfolio includes the BODYROK Mobile App for booking and account management, BODYROK ON-DEMAND for streaming at-home workouts, and various membership and class package options. The business operates as a franchise model with studios across the United States and London.

Differentiator

Problem solved

Functional benefit

Brands

• BODYROK ON-DEMAND: Online subscription service offering on-demand workout videos that can be streamed through mobile, web, or TV. Requires light weights and sliding discs as equipment.

Products and services

• BODYROK Studio Classes 45-minute hybrid Pilates group fitness classes on custom BODYROK reformers combining Pilates, strength training, and cardio. Seven themed class formats offered: Sculpt & Jump, Flow, Buns & Guns, Obliques & Cheeks, Six Packs & Back, Power Sculpt, and ROK Your Body. All fitness levels welcome with modifications. Burn 300-600 calories per class. Available at 80+ studios in the US and London.
• BODYROK Memberships Recurring monthly memberships offered in 4x, 8x, 12x per month, and Unlimited tiers. Pricing ranges from $83-309/month depending on location and tier. Includes best class rates, early booking access (30 days vs 14 days), monthly guest pass, free birthday/anniversary class, and retail discounts. 3-month commitment typically required for entry tiers.
• BODYROK Class Packages Prepaid class bundles available in 5, 10, or 20 class packages valid for 6 months. 5 classes typically $99-175, 10 classes $249-340, 20 classes $459-640 with per-class rate decreasing at larger package sizes.
• Private Sessions Private 1:1 and small group private sessions available at select BODYROK studios, providing customized training experiences for individuals or small groups outside the standard group class schedule.
• BODYROK ON-DEMAND Digital streaming subscription service providing at-home BODYROK workouts via the JetSweat Fitness platform. Accessible on mobile, web, or TV. Requires light weights and sliding discs. Monthly or annual subscription options with 7-day free trial.
• BODYROK Mobile App Native mobile application available on Apple App Store (id623257575) and Google Play Store (com.fitnessmobileapps.bodyrokstudios) enabling clients to book classes, purchase memberships and packages, and manage their BODYROK accounts on iOS and Android devices.
• BODYROK Franchise Program Franchise ownership program offering qualified entrepreneurs and investors the opportunity to open and operate BODYROK studios under the brand. Franchisees receive brand systems, BODYROK reformer equipment, instructor training access, and operational support. Information available at bodyrokfranchise.com.

Quantifiable outcome

• 300-600 calories burned per 45-minute class depending on workout intensity, muscle engagement, body weight & muscle mass and experience level
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• JetSweat FitnesscoreTechnology or IntegrationDigital platform partner hosting BODYROK ON-DEMAND content. Bodyrok's on-demand workouts are streamed exclusively through the JetSweat Fitness platform (jetsweatfitness.com/studios/bodyrok). Users access workouts via mobile, web, or TV through this platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Pilates: Largest Pilates franchise in the US with 700+ studios offering group reformer Pilates classes at accessible price points. Directly comparable as a franchised group reformer Pilates concept targeting similar fitness consumers, though Bodyrok's positioning is more premium and hybrid.
• Solidcore: Boutique fitness brand with proprietary "sweatatsu" machines delivering 50-minute full-body workout classes. Highly comparable to Bodyrok's model of proprietary equipment, premium pricing, 45-50 minute group classes, and emphasis on low-impact high-intensity strength training.
• Pilates Plus: Hybrid Pilates studio combining traditional reformer work with high-intensity cardio and strength elements. Closely mirrors Bodyrok's hybrid Pilates positioning, with proprietary equipment and group classes in urban markets.
• SLT: Premium boutique fitness concept with proprietary Megaformer equipment and 50-minute classes combining Pilates, strength, and cardio. Comparable in premium pricing, urban concentration, proprietary-equipment branding, and member-based studio model.
• CorePower Yoga: Large boutique fitness chain offering yoga and strength-based classes with multiple membership tiers and a national studio footprint. Comparable in scale, membership-driven model, urban market focus, and diversified class formats.
• Pure Barre: National barre-focused boutique fitness franchise with group classes using light weights and isometric movements. Comparable as a franchised boutique fitness brand offering group strength classes with a similar membership/class-pack pricing structure.

Broad incumbents

• Equinox: Premium full-service fitness club offering group classes (including Pilates), personal training, and luxury amenities. Comparable in premium urban positioning and target affluent consumer, but operates as a broader fitness club rather than a specialized Pilates studio.
• Xponential Fitness: Public franchisor of boutique fitness brands including Club Pilates, Solidcore, CycleBar, Rumble, and StretchLab. Comparable as a multi-brand boutique fitness platform with franchise-driven studio expansion; useful for understanding franchise economics and exit valuations in the boutique fitness space.
• Orangetheory Fitness: Large franchised boutique fitness brand offering group heart-rate-based interval training. Comparable in franchised group fitness model, membership pricing, national scale, and digital/mobile app engagement.
• F45 Training: Global franchised functional training brand offering 45-minute group HIIT classes. Comparable in franchise-driven boutique fitness model, group class structure, premium positioning, and rapid national expansion through franchisees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BODYROKSTUDIOS
• Instagraminstagram.com/bodyrokstudio
• Xx.com/bodyrokstudio
• LinkedInlinkedin.com/company/bodyrok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodyrok