What Popety.io does

Popety.io (legal entity Popety SA), founded in 2019 and headquartered in Plan-les-Ouates near Geneva, Switzerland, operates a modular B2B SaaS platform for the Swiss real estate market. The platform aggregates data from more than 30 Swiss public registers — including cadastral records, building permits, zoning plans, property transactions, and public tenders — into a unified property intelligence layer covering both German-speaking and French-speaking cantons. Five products form the offering: Explore (data search and market surveillance), Analyse (construction potential analysis for parcels), Estimate (valuation reports), Smart Lead (a website widget and CRM for lead capture), and a public API for embedded data access. Underlying infrastructure runs Airflow-orchestrated pipelines on Google Cloud Platform with PostgreSQL and Elasticsearch storage, and uses LLM-based components to extract and structure information from unstructured regulatory documents.

The company serves three primary customer segments: real estate agencies and brokers (prospecting, valuation, lead generation), property developers (parcel identification, buildable potential analysis, regulatory compliance), and financial institutions such as banks and wealth managers (investment analysis, portfolio risk assessment, mortgage financing evaluation). Named customers include BARNES Suisse, Naef, Capvest, HRS, Induni, and UBS, with a stated base of 300+ clients. Revenue is generated through monthly SaaS subscriptions with module-based add-ons; pricing is not publicly disclosed and the go-to-market blends direct enterprise sales (demo-led, supported by a Zurich sales team), self-serve platform access via app.popety.io, and API distribution for developer/integrator customers.

Popety.io is a privately held, venture-backed Swiss PropTech. Disclosed corporate investors include Vaudoise Versicherungen (June 2022), Romande Energie (January 2024), and SICTIC (February 2021); funding amounts are not publicly disclosed. The founder and CEO is Thibault Clement. Strategic partnerships include Wüest & Partner, PriceHubble, InnoSuisse, SwissPropTech, USPI, and SwissRéseau. The company employs 1-10 staff split between engineering in Geneva and sales in Zurich, and was recognized as a RENT Suisse 2020 winner and a Top 100 Swiss Proptech Startup in 2022.

Name

Popety.io

Legal name

Popety SA

Website

https://popety.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Popety.io is a Swiss B2B SaaS PropTech founded in 2019 that aggregates 30+ public property registers into a modular platform for real estate agencies, developers, and financial institutions across Swiss cantons. Its five modules (Explore, Analyse, Estimate, Smart Lead, API) combine geodata, cadastral records, and LLM-based document extraction.

Ownership category

akta.pro rank

Product category

PropTech Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Investment Advice (6282)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industries

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Swiss real estate data
• Property valuation software
• Construction potential analysis
• Real estate prospecting platform
• PropTech data analytics

Headquarters

HQ city

Plan-les-ouates

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions: Digital real estate prospecting platform available through various subscription plans with modules including Explore, Analyse, Estimate, Smart Lead, and API access. Training included for subscribers.
2. Module-based Add-ons: Additional modules available for specific use cases including development analysis, valuation reports, and lead generation tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Popety.io is a Swiss PropTech company that operates a modular SaaS platform aggregating millions of Swiss real estate data points — including buildings, parcels, transactions, and public tenders — and applies AI/LLM components to help real estate agencies, developers, and financial institutions prospect properties, analyze constructible potential, generate valuation reports, capture leads through website widgets, and integrate property data via APIs.

Product overview

Popety.io is a Swiss PropTech company founded in 2019 that offers a modular SaaS platform for real estate professionals, combining data science, AI, and geodata analysis. The platform comprises five interconnected modules: Explore (property data search and market surveillance), Analyse (construction potential analysis), Estimate (property valuation reporting), Smart Lead (intelligent lead generation widget/CRM), and API (data integration layer). The platform is designed for real estate agencies, property developers, and financial institutions, serving over 300 clients across Swiss cantons with operations in Geneva and Zurich.

Differentiator

Problem solved

Functional benefit

Products and services

• Explore

Quantifiable outcome

• Time savings: Reduction of site analysis time by up to 12 hours per project
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wüest & PartnercoreStrategic or Co-development PartnerSwiss real estate consultancy recognized for expertise in property valuation, market analysis, strategy, and property development. Key strategic partnership for market intelligence.
• InnoSuissecoreStrategic or Co-development PartnerSwiss innovation agency providing financial and strategic support to innovative projects by connecting startups, companies, and research institutions.
• SwissPropTechminorGTM or Marketing PartnerAssociation federating Swiss PropTech actors, promoting innovation and new technologies in real estate and construction.
• REM Real Estate MeetingminorGTM or Marketing PartnerSwiss event dedicated to real estate professionals, fostering exchange, training, and collaboration among industry actors.
• USPIminorGTM or Marketing PartnerSwiss Union of Real Estate Professionals, organization bringing together real estate experts and offering training, certification, and industry representation services.
• SwissRéseauminorGTM or Marketing PartnerSwiss professional network focused on connecting real estate actors and creating collaboration opportunities within the real estate ecosystem.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• MeilleursAgents: French real estate valuation and market intelligence platform serving agents, brokers, and developers; highly comparable business model (automated valuations, market data, lead-gen) targeted at the same professional segments in an adjacent European market.
• PriceHubble: Swiss-founded property analytics and valuation platform serving financial institutions and real estate professionals across Europe; extremely close direct peer given existing partnership listed in Popety.io's data and overlapping product set around property valuation and market insights.
• Wüest Partner: Swiss real estate advisory and research firm offering market analysis, valuation, and feasibility studies; comparable because it operates in the same Swiss real estate intelligence category and is already a Popety.io strategic partner.
• RealAdvisor: Swiss property data and estimation platform for real estate professionals, providing market values, analytics, and lead generation; directly comparable in Swiss real estate data SaaS targeting agencies and investors.
• Casafari: European real estate data analytics aggregator offering cross-border property intelligence, valuation indices, and analytics to investors and professionals; comparable as a proptech data platform monetizing aggregated property registers.

Broad incumbents

• CoStar Group: Leading global commercial real estate information and analytics provider (CoStar, LoopNet, Apartments.com); comparable as a large incumbent in property data, analytics, and valuation inputs serving professionals.
• Rightmove: UK property portal and data business with subscription tools for agents, valuation-led insights, and market analytics; comparable as an established property-data subscription platform serving real estate professionals.
• Zillow Group: US-centric residential real estate marketplace and data platform offering Zestimates, analytics, and APIs (Bridge API); comparable in business model of monetising aggregated property data and valuations via SaaS/API.
• JLL (Jones Lang LaSalle): Global real estate services and investment firm with significant advisory, technology, and data analytics capabilities, including the JLL Azur platform; comparable as a broader incumbent offering overlapping property intelligence and valuation-adjacent services.

Regional players

• Hemnet: Sweden-based residential property marketplace and data platform serving real estate professionals and consumers; comparable in the model of a property-data business monetised through professional subscriptions in a single national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/popetyworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popety.io