What Abdul Samad Al Qurashi does

Abdul Samad Al Qurashi is a privately held Saudi Arabian fragrance and perfume manufacturer founded in 1932 in Makkah Al Mukarramah, with family roots in the oud trade dating to 1852. The company produces and sells more than 800 SKUs spanning perfumes, oud and agarwood oils (including ultra-premium aged variants up to 120 years), bakhour/incense, body musk sprays, hair oils (Jadayel), and Taif rose specialty products. Manufacturing is vertically integrated across 12 owned factories (5 in Makkah, with additional facilities abroad), holding ISO 9001:2015 and GMP ISO 22716 certifications issued by Lloyd's Register, with an in-house R&D footprint including oud-cultivation laboratories in Japan. The company maintains 800+ proprietary fragrance formulations and custom VIP blending services for heads of state, protected as trade secrets.

Revenue is generated primarily through direct-to-consumer retail across 300+ branches in 15+ countries (Saudi Arabia, GCC, broader MENA, and select European markets including Paris and London), complemented by an international franchise program requiring USD 500K–1M+ per territory and wholesale distribution through Sephora (GCC + Europe) and Paris Gallery (GCC). Distribution channels include company-owned boutiques in premium malls (Makkah Mall, Al-Nakheel Mall Riyadh, Arab Mall Jeddah, Al-Alia Plaza Riyadh), franchise outlets, and a Saudi e-commerce platform. Pricing spans from affordable mass-market attars to ultra-premium aged oud oils. Marketing combines earned media across Arab press, a 5-year exclusive SAR 70M+ sponsorship of Al-Hilal Football Club, digital channels (YouTube, Twitter/X), and CSR initiatives including Ramadan Iftar programs feeding 60,000+ fasting individuals annually.

The company is wholly family-owned by the four sons of the founder (Ehsan as Chairman, Zuhair as Vice Chairman, Mohamed as CEO, Anas as COO), along with the founder's daughter and widow. The broader group comprises approximately 28 affiliated companies spanning real estate, pharmaceuticals, dental products, IT, and hospitality. Forbes Middle East ranked the company #9 most influential in the Arab world and #1 among Arab fragrance companies; it has won four World Perfume Oscars (2015), the EU Diamond Quality Leadership Award (2013), and multiple consecutive EU Quality Awards. Plans to convert to a joint-stock company for Saudi listing were announced in 2014 but remain unconfirmed.

Name

Abdul Samad Al Qurashi

Legal name

Abdul Samad Al Qurashi Company

Website

https://new.asqgrp.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

Abdul Samad Al Qurashi is a family-owned Saudi Arabian fragrance manufacturer (founded 1932) producing 800+ perfumes, oud oils, and incense products, sold through 300+ retail branches across 15+ countries and via franchise and Sephora distribution channels.

Ownership category

akta.pro rank

Product category

Fragrances and Perfumes

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Flavors, Fragrances & Aroma Chemicals (IMAEABAE), Fragrance & Deodorant Distribution (CRAOAEAF), Solid & Cream Fragrances (CRABADAF)

Keywords

• Arabian perfume manufacturing
• Oud and incense products
• Luxury fragrance retail
• Arabian attar production
• Perfume franchise operations

Headquarters

HQ city

Makkah Al Mukarramah

HQ country

Saudi Arabia

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fragrance and Perfume Product Sales: The primary revenue stream is the manufacture and retail sale of perfumes, oud/agarwood products, incense (bakhour), essential oils, and body mist/musk products through company-owned stores and franchise outlets.
2. Franchise Fees and Royalty Income: The company generates income from franchise fees and royalties from franchise operators globally, offering exclusive franchise rights in international markets.
3. E-commerce Direct Sales: Direct online sales through the company's Saudi e-commerce store (sa.abdulsamadalqurashi.com), shipping perfumes, oud, incense, and related products to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Abdul Samad Al Qurashi manufactures and retails a portfolio of Arabian perfumes, oud and agarwood products, incense (bakhour), essential oils, body mists, hair oils and related cosmetics under proprietary brands such as The One, Ambassador, Princess, Exotic, ASQ Blends, ASQ Bouquet, Musk & Amber Bouquet, Roses Bouquet, Oud Collection, Jadayel, and Pure Ingredients. Products are made in-house at GMP- and ISO-certified factories in Makkah and sold through more than 300 company-owned and franchised boutiques across 15+ countries, supplemented by a Saudi e-commerce store and a custom VIP blending service for heads of state.

Product overview

Abdul Samad Al Qurashi is a traditional fragrance and perfume manufacturer offering a comprehensive portfolio of Arabian perfumery products. The company operates multiple product lines organized by target demographic and product type: The One (النخبة) as premium offerings, Ambassador (السفير) for men, Princess (الأميرة) for women, and Exotic (روائع) for exotic blends. Supporting lines include ASQ Blends (خلطات), ASQ Bouquet (باقة), Musk & Amber Bouquet (باقة المسك), and Roses Bouquet (باقة الورود). The company also produces specialty products including Taif Rose (ورد الطائف), Oud Collection (مجموعة العود), Jadayel hair oils, Pure Ingredients (التركيبات العطرية), and incense products. Individual fragrances include branded sprays like Rana Khalkhal and Blue Ocean essential oils. All products are manufactured in-house at company facilities in Makkah, Saudi Arabia, with distribution through over 300 retail branches across 16 countries.

Differentiator

Problem solved

Functional benefit

Brands

• The One (النخبة): Premium fragrance collection featuring Royal Aged Amber Spirit, Elite Blend, and Royal Black Stone Blend
• Ambassador (السفير)
• Princess (الأميرة)
• Exotic (روائع عبد الصمد)
• Qurashi Blends (خلطات عبد الصمد)
• ASQ Bouquet (باقة عبد الصمد)
• Musk Bouquet (باقة المسك والعنبر)
• Roses Bouquet (باقة الورود)
• Jadayel (جدايل)
• Oud Collection (مجموعة العود)
• Pure Ingredients (التركيبات العطرية)

Products and services

• The One (Premium Line) (النخبة)
• Ambassador (Men's Line) (السفير)
• Princess (Women's Line) (الأميرة)
• Exotic Collection (روائع عبد الصمد)
• ASQ Blends (Signature Blends) (خلطات عبد الصمد)
• ASQ Bouquet (Occasion Bundles) (باقة عبد الصمد)
• Musk & Amber Bouquet (باقة المسك والعنبر)
• Roses Bouquet / Taif Rose (باقة الورود / ورد الطائف)
• Oud Collection (مجموعة العود)
• Jadayel Hair Oils (جدايل)
• Pure Ingredients (التركيبات العطرية)
• ASQ Mamoul Incense (معمول بخور القرشي)
• International Franchise Program (حق الإمتياز)

Quantifiable outcome

• 15%+ market share in Saudi Arabia's ~15B SAR fragrance market
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Al-Hilal Saudi Football Club (نادي الهلال)coreGTM or Marketing Partner · 19 July 20145-year exclusive sponsorship agreement signed on July 19, 2014, valued at over 70 million SAR. The company places its logo on Al-Hilal first team football shirts, provides performance bonuses for players (e.g., 300,000 SAR for AFC Champions League finals qualification), and conducts player visits to company stores. The partnership is described as a flagship sports marketing initiative targeting Saudi youth and sports fans.
• Sela Sports Company (شركة صلة الرياضية)coreImplementation/ SI/ Consulting Partner · 19 July 2014Sela Sports is the exclusive commercial marketing agent for Al-Hilal Club rights. Dr. Rakan Al-Harthi, Chairman of Sela Sports, welcomed the signing ceremony and facilitated the partnership between Abdul Samad Al Qurashi and Al-Hilal Club.
• Sephora (Global Distributor)majorChannel Partner/ Reseller/ DistributorDistribution contracts signed between Abdul Samad Al Qurashi and Sephora for distribution in GCC countries and Europe.
• Paris Gallery (Strategic Retail Partner)majorChannel Partner/ Reseller/ DistributorStrategic partnership agreement with Paris Gallery for distribution across GCC countries, with satisfactory results reported.
• KidZania KuwaitminorStrategic or Co-development PartnerPartnership where Abdul Samad Al Qurashi operates a mini-fragrance lab within KidZania Kuwait, where children learn to create their own fragrances, building brand awareness among families.
• Emirate of Makkah Region ( إمارة منطقة مكة المكرمة )coreStrategic or Co-development PartnerCollaboration under the Committee for Development of Services and Facilities of the Makkah Emirate for seasonal Ramadan and Hajj projects including 'Iftar Sa'im' (feeding 60,000+ fasting individuals) and 'Saqya al-Million' (distributing 1 million chilled water bottles).
• Taamim National Food Company (مؤسسة الطيب للأغذية)minorOthersPartner for the 'Iftar Sa'im' project providing 5-component meal packages to fasting individuals at King Abdulaziz International Airport and holy sites.
• King Faisal Specialist Hospital and Research Center (Jeddah)minorStrategic or Co-development PartnerPartnership for the '#DoNotForgetUs' initiative visiting cancer patients in the oncology department, providing gifts, toys, and smart devices to children cancer warriors.
• Saudi Vision 2030 / Ministry of EducationcoreStrategic or Co-development PartnerPartnership supporting Saudi Vision 2030 by hosting 1,500 students annually at company factories for industry education and promoting national manufacturing pride ('Made in Makkah').

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Others

• Sephora: Global multi-brand beauty retailer and ASQ's channel partner for GCC and Europe; relevant ecosystem participant shaping how ASQ's oud and Arabic fragrances are discovered by international consumers.

Broad incumbents

• Guerlain (LVMH): French heritage luxury fragrance house under LVMH; relevant broad incumbent for benchmark on premium perfume retail, European distribution, and VIP/concierge fragrance services that ASQ is building toward.
• Estée Lauder Companies: Global multi-brand fragrance and beauty conglomerate; relevant broad incumbent given its portfolio of prestige fragrance houses, global retail partnerships (including Sephora), and category scale against which ASQ's international ambitions must compete.

Direct peers

• Lattafa Perfumes: UAE-based perfume manufacturer and retailer with a broad portfolio of oriental, oud, and attar products; competes with ASQ in the mid-market segment across GCC and increasingly in online channels.
• Arabian Oud: Saudi Arabia-based oud and Arabian perfume house with global retail presence; the closest direct competitor to ASQ in premium oud, attars, and Arabic fragrances across GCC, Europe, and Asia.
• Rasasi Perfumes: UAE-based perfume manufacturer with a wide range of oriental and oud-based fragrances sold through retail and distribution networks across the Middle East, Africa, and Asia, overlapping ASQ's category and channels.
• Al Haramain Perfumes: Saudi Arabia-based perfume manufacturer and retailer with a broad portfolio of oud, attars, and conventional fragrances; competes head-on with ASQ across GCC retail and wholesale channels.
• Swiss Arabian Perfumes: UAE-based perfume house offering oriental and oud fragrances across mass and premium tiers, competing directly with ASQ in GCC retail and in international markets via distributors.
• Ajmal Perfumes: UAE-based heritage perfume house (founded 1951) producing oud, attars, and oriental fragrances with global retail and franchise footprint, directly comparable in product mix and category to ASQ.

Regional players

• Surrati Perfumes: Saudi-based Arabian perfume brand focused on oud, musk, and attar product lines; overlaps with ASQ on category and Saudi consumer base though with smaller international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/asq_group
• YouTubeyoutube.com/@abdulsamadalqurashi
• Facebookfacebook.com/asq.group
• LinkedInlinkedin.com/company/abdul-samad-al-qurashi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abdul Samad Al Qurashi