What Ajmal Perfume does

Ajmal Perfumes is a heritage Arabian fragrance house founded in the 1950s and headquartered in Dubai, UAE. It is a fourth-generation family-owned business currently led by CEO Abdullah Ajmal, and it sells perfumes, deodorants, and attar oils for men and women across a portfolio of 300 exclusive fragrance compositions that blend traditional Oud craftsmanship with modern innovations such as lactonic and milk-inspired compositions.

The company's distribution model is built around a large exclusive retail footprint: more than 400 exclusive showrooms across over 70 countries, supplemented by 65 duty-free outlets and 14 airline partnerships, giving it a premium omni-channel presence spanning South Asia, the Gulf, Southeast Asia, and growing Western markets. Pricing is structured across a wide accessibility ladder, from approximately ₹200 for 3ml attars up to ₹7,500 for 10ml premium Oud oils, indicating a mass-premium to accessible-luxury positioning rather than ultra-luxury.

Ajmal is currently in an active international expansion phase, having launched the OUD MARQUIS collection in the US in January 2026 and announcing flagship stores in London, Shanghai, New York, and Jakarta during 2026, alongside a brand partnership with Indian film actor Ranveer Singh and new product launches such as the Evoke Red Him & Her Collection. The CEO has publicly flagged a potential 15–20% business impact from the Middle East crisis, which is a material headwind to the home-market engine even as the company diversifies geographically.

Name

Ajmal Perfume

Legal name

Ajmal

Website

https://shop.ajmalperfume.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ajmal Perfumes is a heritage Arabian fragrance house founded in the 1950s, headquartered in Dubai, operating 400+ exclusive showrooms across 70+ countries with a portfolio of 300 exclusive fragrances spanning traditional Oud-based and contemporary compositions for men and women.

Ownership category

akta.pro rank

Product category

Premium Fragrances and Perfumery

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Niche & Artisan Fragrance (CRABADAH)

Keywords

• Oriental fragrances
• Premium perfumes
• Traditional attars
• Oud compositions
• Fragrance retail

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fragrance Product Sales: Ajmal generates revenue through one-time sales of perfumes and fragrance products across its 400+ exclusive showrooms, e-commerce platforms, duty-free outlets, and airline retail channels. The company offers 300 exclusive fragrance compositions targeting premium to entry-luxury market positioning.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Ajmal Perfumes manufactures and retails its own brand of premium to entry-luxury fragrances, including traditional attars/perfume oils, gender-specific fine fragrances, and oud-based compositions. Products are sold across 400+ exclusive showrooms, the official ajmal.com storefront, Amazon in the US, 65 duty-free outlets, and through onboard retail on 14 airlines, spanning 70+ countries.

Product overview

Ajmal Perfume is a heritage fragrance house established in Dubai in 1976, originating from a company founded in the 1950s. The company operates 400+ exclusive showrooms across 70+ countries with a portfolio of 300 exclusive fragrances. The product portfolio includes gender-specific collections (Evoke Red Him & Her), premium oud compositions (OUD MARQUIS Collection crafted in Paris), and traditional attar/perfume oils. The company distributes through 65 duty-free outlets, 14 airlines, and online platforms, positioning as a premium to entry-luxury global brand. Distribution spans UAE, Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, India, and the United States with plans to expand to Jakarta, London, Paris, and New York.

Differentiator

Problem solved

Functional benefit

Brands

• OUD MARQUIS: A curated line of ten fragrance compositions crafted in Paris, launched for the US market.

Products and services

• Evoke Red Him & Her Collection Dual gender-specific fine fragrance line with a men's fougère gourmand and women's floral gourmand scent profile, sold across Ajmal's showroom, e-commerce, duty-free, and airline channels.
• OUD MARQUIS Collection Premium line of ten oud-led fragrances crafted in Paris, positioned for US market expansion via ajmal.com and Amazon.
• Attars (Traditional Perfume Oils) Traditional attar/perfume oils originating from Ajmal's 1950s heritage, combining traditional distillation with contemporary blends including signature scents such as biryani, ghee, and Oreo, priced from ₹200 for 3ml to ₹7,500 for 10ml premium oud oils.
• Ajmal Fragrance Products (General Portfolio) Broader Ajmal fragrance portfolio of more than 300 exclusive compositions spanning gender-specific fine fragrances, traditional attars, premium oud compositions, and lactonic/milk-inspired scents, distributed through 400+ showrooms, 65 duty-free outlets, and 14 airlines.

Quantifiable outcome

• 400+ exclusive showrooms across 70+ countries
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ranveer SinghcoreGTM or Marketing Partner · 30 April 2026Ajmal Perfumes partnered with Bollywood actor Ranveer Singh for brand promotion. This partnership aims to enhance brand visibility and appeal to younger demographics as the company positions itself as a premium to entry-luxury global brand.

Scale indicators9 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• L'Oréal: Global beauty conglomerate with a luxury fragrance division (Lancôme, YSL, Armani). Overlaps with Ajmal in the premium fragrance category with substantially greater scale, omnichannel depth, and R&D investment.
• Estée Lauder Companies: Global luxury beauty conglomerate with multiple fragrance houses (Tom Ford, Le Labo, Jo Malone). Comparable in premium fragrance category, but at vastly larger scale and with established Western distribution, distribution partnerships, and marketing budgets.
• LVMH (Parfums Christian Dior, Givenchy): Luxury conglomerate owning multiple prestigious fragrance houses. Represents the global benchmark Ajmal competes against in duty-free channels and on the premium fragrance shelf in tier-1 cities.

Direct peers

• Rasasi: Dubai-based Arabian perfume house with global showroom distribution serving similar premium-to-entry-luxury tier. Comparable product mix of oud, attar, and modern Eau de Parfum lines targeting Middle Eastern, South Asian, and diaspora consumers.
• Al Haramain Perfumes: UAE-based Arabian fragrance manufacturer with extensive GCC and international distribution. Directly comparable in scale, product category (attar, oud, eau de parfum), and omnichannel retail model.
• Amouage: Oman-headquartered luxury Arabian perfumery house explicitly targeted by Ajmal's OUD MARQUIS line. Comparable product category (premium Oud-led fragrances), comparable GCC retail positioning, and overlapping customer base of premium fragrance consumers.
• Abdul Samad Al Qurashi: Saudi Arabia-headquartered heritage Arabian perfume house with deep oud and attar expertise and global showrooms. Comparable heritage positioning, comparable price ladder, and overlapping GCC clientele.
• Swiss Arabian: UAE-based Arabian fragrance manufacturer and retailer with a similar attar/oud heritage and multi-channel showrooms. Direct overlap in product portfolio (traditional attars, modern oud compositions) and target demographics (Gulf + South Asian consumers).

Others

• Ajmal Perfumery & Foodstuff Trading (Distinction: Badruddin Ajmal political holdings): Noted here only to flag the broader Ajmal family enterprise; the operating fragrance business is consolidated under Ajmal Perfumes. Relevant as ecosystem context for founder-family governance and political exposure.

Emerging players

• Lattafa: Fast-growing UAE-based Arabian fragrance brand scaling aggressively via digital and DTC channels. Comparable in attar/oud product line and Gulf market, but operating at a younger, more digitally-native stage with keener mass-premium pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ajmalperfumes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajmal Perfume