Baihe

What Baihe does

Baihe (百合网) is a Beijing-headquartered online matchmaking platform founded in 2004 by Tian Fanjiang, a Tsinghua University computer science PhD, alongside classmates Qian Jiang and Mu Yan, all former Accenture employees. It pioneered China's "Soul Matching" (心灵匹配) approach in 2005 and was the first Chinese matchmaking platform to implement real-name registration integrated with the Ministry of Public Security identity authentication system in 2007. The company serves single adults aged 18+ seeking marriage or long-term relationships, and claims over 120 million registered members, 16.2 million facilitated matches, and—after merging with Jiayuan (世纪佳缘) in September 2017 to form 百合佳缘网络集团股份有限公司—a combined reach of 400 million Chinese consumers. It listed on China's New Third Board (新三板) in November 2015, becoming the first matchmaking platform listed on a domestic capital market.

The platform operates on a freemium model with free basic messaging and a layered paid ecosystem. Monetization streams include Crystal (水晶会员) and Supreme (至尊会员) subscription memberships, virtual currency called 百合豆 (priced at 2 yuan/unit), a quote-based VIP one-on-one matchmaking service delivered through 100+ offline service centers nationwide, an SMS alert product (爱情直呼) at 2 yuan per message, and targeted advertising. Core technology is a proprietary recommendation engine analyzing 23 psychological dimensions and 4 external conditions, co-developed with Beijing Normal University, Chinese Academy of Sciences, and Peking University, supplemented by MBTI-derived Love Type Analysis and a LOVE Quadrant Assessment tool. The platform also integrates government-grade identity verification, Sesame Credit (芝麻认证), and marriage-status verification through Shanghai Zewei (上海泽维).

The business operates a hybrid online-offline distribution model combining a self-serve website (baihe.com), iOS and Android mobile apps, mobile carrier billing partnerships with China Mobile/Telecom/Unicom, third-party payment integrations (WeChat Pay, Alipay, Apple Pay, UnionPay), and a national chain of physical VIP matchmaking centers staffed by dedicated matchmakers. Headcount is in the 101-250 range; headquarters is in Beijing Chaoyang District with a primary technology and product development center also in Beijing. The company participates in China's first national matchmaking service standard and holds National Cybersecurity Level 3 Protection certification.

Name

Baihe

Legal name

百合网股份有限公司

Website

https://baihe.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Baihe (百合网) is a Beijing-based Chinese online matchmaking platform founded in 2004 that serves single adults seeking marriage through a proprietary psychological matching system, freemium memberships, virtual currency, and a national network of 100+ offline VIP service centers.

Ownership category

akta.pro rank

Product category

Online Matchmaking Services

akta.pro primary industry

Dating & Relationship Networking (MPACAJAH)

akta.pro secondary industry

Dating & Relationship Networks (BPAMABAF)

Keywords

• Online matchmaking services
• Online dating platform
• Real-name verified matchmaking
• VIP marriage introduction
• Personality-based matching

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Virtual Currency (百合豆): Platform virtual currency priced at 2 yuan per unit (2元/颗). Used for gifting, sending priority messages, and accessing premium features. Both purchased and free varieties have 1-year validity.
2. Crystal Membership (水晶会员): Premium membership tier providing enhanced visibility, free messaging, priority search ranking, and access to premium contact information. Includes dedicated customer service.
3. Supreme Membership (至尊会员): Higher-tier membership with all Crystal benefits plus additional matching services, exclusive features, and priority customer support.
4. VIP Matchmaking Services: One-on-one matchmaking services with dedicated love consultants. Includes offline store access, personality profiling, scheduled dates, and relationship guidance. Multiple service tiers including 金至尊服务 (Golden Supreme).
5. 爱情直呼 (Love Alert): SMS notification service priced at 2 yuan per message (2元/条) to alert matched users via text when they receive messages on the platform.
6. Advertising Revenue: Targeted advertising services leveraging user data and matching algorithms for precise ad targeting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Baihe (百合网) operates one of China's largest online matchmaking platforms, offering real-name verified dating services to single adults seeking marriage or long-term relationships. The platform combines a freemium online matching service with a proprietary psychological matching system (Heart Matching), premium membership tiers, virtual currency, and a nationwide network of 100+ offline VIP matchmaking centers providing one-on-one matchmaker services.

Product overview

Baihe is a comprehensive matchmaking platform operating on a freemium model with a unified platform architecture. The core product provides online matchmaking services including user registration, profile matching, and messaging, while premium add-on modules include membership tiers (Crystal Membership, Supreme Membership, VIP Services), virtual currency (百合豆), and specialized features (Soul Matching, One-Click Crush, Love Express Notifications). The platform also integrates an extensive offline service network through physical stores nationwide, offering personal matchmaking consultations, dating venues, and organized social events. A proprietary AI-driven Soul Matching system developed with top Chinese universities analyzes 23 psychological dimensions for relationship compatibility recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Baihe Online Matchmaking Platform (百合网基础平台) Core online dating and matchmaking platform providing user registration, profile creation, personality matching, search, and messaging services for single adults seeking marriage or long-term relationships in China.
• Crystal Membership (水晶会员) Subscription-based premium membership tier offering enhanced profile visibility, free messaging with other premium members, priority search ranking, and access to premium contact information with dedicated customer service.
• Supreme Membership (至尊会员) Higher-tier subscription membership with all Crystal Membership benefits plus additional matching services, exclusive features, and priority customer support for serious matchmaking clients.
• VIP One-on-One Matchmaking Service (红娘一对一服务) Premium personalized matchmaking service with a dedicated love consultant, personality profiling, partner recommendations, scheduled dates, relationship guidance, and access to private meeting rooms across 100+ offline VIP service centers nationwide.
• Baihe Beans Virtual Currency (百合豆) Platform virtual currency priced at 2 yuan per unit with 1-year validity, used for gifting, sending priority messages, and accessing various premium features on the Baihe platform.
• Love Alert SMS Service (爱情直呼) SMS notification service priced at 2 yuan per message to alert matched users via text when they receive messages on the platform; available 9:00-22:00 daily.
• Offline VIP Service Centers (实体店服务) Nationwide network of 100+ offline physical matchmaking centers providing face-to-face matchmaking consultations, comfortable meeting spaces, and organized social and dating events for premium members.
• Identity Verification Service (身份认证服务) Multi-source identity verification including Ministry of Public Security identity authentication, Zhima Credit (Sesame Credit) integration, and education credential verification through CHESAI, reducing fraud risk on the platform.
• Heart Matching System (心灵匹配系统) Proprietary psychological compatibility assessment and matching service analyzing 23 psychological dimensions and 4 core external conditions, with claimed 83% marriage satisfaction rate among couples matched through the system after 48 months.

Quantifiable outcome

• 83% marriage satisfaction after 48 months for couples matched via heart matching system
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and support.

• 上海泽维信息技术有限公司coreTechnology or IntegrationProvides marriage status verification services to ensure users are single before matching. Integrates with platform to verify user marital status and prevent fraud. Data shared includes name, ID number, and marital status for verification purposes.
• 上海复星星选数据科技有限公司coreTechnology or IntegrationProvides advertising optimization analysis, intelligent recommendation modeling, and technical services including SaaS data storage and analysis. Handles user data including registration, consumption behavior, and preference tags for targeted services.
• 声网 (Agora RTC)supportTechnology or IntegrationProvides live streaming services for video dating features. Collects device model, OS version, timezone, and network type for service delivery.
• 华为supportTechnology or IntegrationPush notification services for Huawei mobile devices
• 北京花千树信息科技有限公司coreChannel Partner/ Reseller/ DistributorOperates Baihe offline direct stores, providing comprehensive matchmaking and marriage introduction services in user cities
• 上海百合佳缘信息科技有限公司coreChannel Partner/ Reseller/ DistributorOperates Baihe offline direct stores

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Zhenai (珍爱网): Zhenai is China's other major online-and-offline marriage matchmaking platform, directly competing with Baihe.com for serious-relationship single adults in China. Both operate hybrid online+offline models with identity verification, psychological assessments, and VIP in-person matchmaking services at national scale.
• Momo (陌陌 / Hello Group): Momo is one of China's largest location-based social and dating platforms with a mobile-first user base. While Momo skews more casual and discovery-oriented than Baihe's marriage focus, both compete for the same pool of urban single adults in China and overlap on monetized virtual gifting and membership tiers.
• Tantan (探探): Tantan is China's leading swipe-based dating app, owned by Match Group. It directly competes with the mobile dating experience of Baihe and skews toward younger Chinese singles seeking both casual and serious relationships, making it a near-substitute for Baihe's mainstream dating funnel.
• Soul App: Soul is a popular Chinese Gen Z-oriented social and dating app using avatar-based profiles and interest matching. It overlaps with Baihe in providing young Chinese singles with relationship-discovery products and competes for the same mobile-first user mindshare, albeit with a more casual positioning.

Emerging players

• HeeSay: HeeSay is an emerging Chinese-market social and matchmaking app focused on Chinese-speaking diaspora and cross-border matching. It intersects with Baihe's offline-plus-online matchmaking model and targets adjacent audience segments that Baihe's domestic-only footprint does not serve.

Broad incumbents

• Match Group: Match Group operates the world's largest portfolio of dating apps (Tinder, Hinge, Match.com, OkCupid, Tantan, etc.). It is a broad incumbent in the same industry as Baihe, competing indirectly through Tantan in China and representing the global strategic template for the freemium-plus-subscription dating model.
• Bumble Inc. Bumble operates one of the largest Western women-first dating platforms plus Badoo. It is a broad global incumbent in the online dating category and a strategic comparable for Baihe on subscription monetization, freemium conversion, and brand-led user acquisition.
• eHarmony: eHarmony is a long-standing Western personality-based matchmaking service using proprietary compatibility questionnaires. It is methodologically comparable to Baihe's Soul Matching and LOVE Quadrant assessments and represents the global template for psychological-matching-driven serious dating.
• Hinge: Hinge is Match Group's relationship-focused dating app positioned around long-term intent, paralleling Baihe's marriage-oriented positioning. It is broadly comparable on product UX, freemium conversion mechanics, and target user profile.

Others

• Coffee Meets Bagel: Coffee Meets Bagel is a curated daily-match dating app targeting relationship-minded users, especially women. While smaller and Western-focused, it shares Baihe's selective matching philosophy and serious-relationship positioning, making it a thematic comparable rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baihe