VKTRY Gear
VKTRY Gear is a direct-to-consumer athletic brand that designs and sells customized carbon fiber performance insoles, recovery footwear, and sports accessories primarily to competitive athletes and active consumers via its own e-commerce site.
- Company typePrivate
- Founded2010
- HeadquartersMilford, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What VKTRY Gear does
VKTRY Gear, operating under the legal entity ROAR Athletic Performance Corp., is a direct-to-consumer athletic performance brand built around proprietary aerospace-grade carbon fiber baseplate technology developed over 15+ years of research. The company designs, customizes, and sells performance insoles (Gold, Silver, and Platinum tiers), recovery footwear (Recovery Clogs and Slides using its Carbon Cloud Core technology), and accessories including the VK Boost Ankle Booster Strap, Grip Socks, and Compression Socks. Insole configurations are tailored by sport, gender, age, body weight, and shoe type; the Recovery Clog line holds an ASTM F3445-24SRO slip-resistance certification and the insole line holds the APMA Seal of Acceptance.
The company sells exclusively through its own e-commerce site, vktry.com, using a self-serve quiz-based insole configurator, supported by a product-led growth motion built on TikTok, Instagram, YouTube, and Facebook content, athlete/influencer ambassadors, NIL partnerships with collegiate and Olympic athletes, the VKTRY U campus ambassador program, a $25 referral program, and a Positive Athlete high-school partnership. Pricing is one-time/perpetual: Gold Performance Insoles at $149, Recovery Clogs at $99, Silver Training Insoles, and lower-priced accessories; HSA/FSA eligibility is enabled via a Truemed integration.
Founded in 2010 and headquartered at 135 Research Drive, Milford, Connecticut, VKTRY reports cumulative sales of 850,000+ pairs and 3+ billion social media views, with a sub-3% return rate and under 0.5% money-back guarantee usage indicating strong product-market fit. As of May 2026 the company was acquired by Dr. Scholl's, with private equity sponsorship from Yellow Wood Partners and Ares Management.
VKTRY Gear firmographics
Firmographics- Name
- VKTRY Gear
- Legal name
- ROAR Athletic Performance Corp.
- Website
- https://vktry.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- VKTRY Gear is a direct-to-consumer athletic brand that designs and sells customized carbon fiber performance insoles, recovery footwear, and sports accessories primarily to competitive athletes and active consumers via its own e-commerce site.
- Ownership category
- akta.pro rank
VKTRY Gear industry classification
Industry- Product category
- Athletic Performance Insoles and Recovery Footwear
- NAICS
- Footwear Manufacturing (31621), Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)
- akta.pro secondary industry
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where VKTRY Gear is headquartered
LocationHeadquarters
- HQ city
- Milford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VKTRY Gear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Direct E-commerce Sales (Insoles): VKTRY Gear sells carbon fiber performance insoles, recovery footwear, and accessories directly to consumers through its e-commerce website. Primary revenue from one-time product purchases of customized insoles. Upsell opportunities through bundling (gift boxes) and complementary products.
- Recovery Footwear: Sale of VKTRY Recovery Clogs and Slides featuring proprietary Carbon Cloud Core technology. One-time purchase model with accessory add-ons.
- Performance Accessories: Revenue from ancillary products including VK Boost ankle straps, grip socks, compression socks, and drawstring bags. One-time purchase model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gold Performance Insoles - $149 |
| One time/ perpetual license | Pay-as-you-go | Silver Training Insoles |
| One time/ perpetual license | Pay-as-you-go | VKTRY Recovery Clog - $99 |
| Unit Pricing | Pay-as-you-go | VK Boost Ankle Booster Strap - $35/pair |
| Unit Pricing | Pay-as-you-go | Grip Socks 3-Pack |
| Unit Pricing | Pay-as-you-go | VK Ultimate Gift Box - $199 ($298 value) |
| Other | Pay-as-you-go | HSA/FSA Savings Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
VKTRY Gear product offering
Product offeringCore offering
VKTRY Gear designs and sells carbon fiber performance insoles, custom orthotics, recovery footwear (clogs and slides), and athletic accessories such as grip socks, compression socks, ankle booster straps, and grip socks. Products are sold primarily direct-to-consumer via the company's e-commerce site with customization by sport, gender, age, weight, and shoe type.
Product overview
VKTRY Gear offers a performance-focused product portfolio anchored by its patented carbon fiber insole technology. The core offering consists of three insole tiers — Gold Performance Insoles (aerospace-grade carbon fiber, fully customized by sport/age/gender/weight), Silver Training Insoles (carbon fiber composite for everyday use), and Platinum Custom Orthotics (carbon fiber baseplate with custom foot molding). These insoles store and return energy to improve jumps, sprints, and athletic efficiency. Complementary products include the VK Boost Ankle Booster Strap (add-on to maximize energy return by an estimated +25%), Grip Socks, and Compression Socks — all designed to work together as a performance system. Recovery footwear — including Recovery Clogs and Recovery Slides — incorporates the proprietary Carbon Cloud Core technology (carbon fiber plate in EVA foam) for post-activity recovery and daily comfort. The portfolio is sold primarily direct-to-consumer via vktry.com, is backed by 15+ years of R&D, and is endorsed by sports medicine professionals and professional athletes.
Differentiator
Problem solved
Functional benefit
Brands
- VKTRY Gold: Aerospace-grade carbon fiber performance insoles designed for elite athletic performance, customized based on sport, gender, age, and weight.
- VKTRY Silver
- VKTRY Platinum Custom Orthotics
- Carbon Cloud Core
Products and services
- Gold Performance Insoles
Quantifiable outcome
- Energy return: estimated +25% more with VK Boost strap
- +5 more outcomes
Companies that use VKTRY Gear
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
VKTRY Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
VKTRY Gear partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Positive AthletecoreStrategic partnership supporting high school student-athletes through scholarships, product-based in-kind support, and brand-aligned content collaboration. Three core pillars: Scholarship Investment, Product-Based In-Kind Support, and Story Sourcing & Brand-Aligned Content.
- TruemedcoreIntegration enabling customers to purchase eligible VKTRY products using HSA/FSA funds for qualified health expenses. Truemed provides health assessment verification and payment processing for HSA/FSA transactions, potentially saving customers approximately 30% through pre-tax benefits.
- NIL Athletes (Various)minorName, Image, and Likeness partnerships with college athletes including UConn basketball, Nebraska volleyball players, and other collegiate athletes who endorse and use VKTRY products.
- Korey Stringer InstitutecoreResearch partnership for 6-month biomechanics study on VKTRY insoles. Study found improvements in lower body biomechanics, ankle and knee stability during running, and shock absorption during landing.
- Team USA (Bobsled & Skeleton)minorOlympic team uses VKTRY performance gear. Partnership provides athlete testimonials and brand credibility in elite sports performance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
VKTRY Gear competitors and assessment
Company assessmentDirect peers
- OOFOS: OOFOS is a recovery footwear brand (slides, sandals, clogs) using proprietary closed-cell foam to absorb impact and aid recovery. Closely comparable to VKTRY's Recovery Clogs and Slides category with similar athlete-recovery use case and DTC distribution model.
- Powerstep: Powerstep manufactures orthotic insoles for athletic, casual, and dress use, sold through pharmacies and sporting-goods retailers. Directly comparable to VKTRY's insole core, particularly the Platinum Custom Orthotics line, with broader retail penetration but lower price-point positioning.
- Superfeet Worldwide: Superfeet is a leading manufacturer of premium performance and comfort insoles sold across sporting-goods, workwear, and DTC channels. Directly comparable to VKTRY as a premium-priced insole brand relying on biomechanical claims and athlete endorsements.
- Spenco: Spenco is a long-standing insole and foot-care brand producing sport, comfort, and orthotic insoles. Comparable to VKTRY on insole category breadth and pharmaceutical/retail channels, though with a more value-tier price positioning and less carbon-fibre R&D differentiation.
- Currex (Bauerfeind): Currex, a Bauerfeind brand, makes sport-specific dynamic insoles targeted at runners and athletes with customizable arch profiles. Directly comparable to VKTRY's sport-tuned, body-weight-customized insole positioning.
Broad incumbents
- Dr. Scholl's: Dr. Scholl's is the parent company of VKTRY following the May 2026 acquisition and is the dominant mass-market foot-care and insole brand in North America. Comparable on product category (insoles, orthotics, recovery) but operates at mainstream price points and distribution scale.
- Hoka One One (Deckers Brands): Hoka is a major running/recovery footwear brand with maximalist cushioned platforms and a strong athlete endorsement base. Comparable to VKTRY on recovery/performance positioning and elite-athlete adoption, though Hoka sells complete shoes rather than insoles/recovery footwear.
- Birkenstock: Birkenstock is an established orthopedic/footbed footwear brand now publicly listed, with a deep recovery/comfort heritage and global distribution. Comparable on insoles and recovery-wear use cases, though Birkenstock sits in casual lifestyle vs. VKTRY's athletic performance focus.
Others
- Feetures (Performance Socks): Feetures makes performance and compression athletic socks sold through sporting-goods and DTC channels. Comparable to VKTRY's Grip Socks and Compression Socks product extensions and adjacent to its performance-athlete target demographic.
Emerging players
- Nike (Athletic Footwear): Nike increasingly bakes carbon-fibre plates (Vaporfly, Alphafly) and proprietary insoles into running and basketball footwear. Comparable as a competing source of ‘energy-return’ biomechanical performance claims that athletes might choose over a separate aftermarket insole like VKTRY.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VKTRY Gear social profiles
Digital presenceVKTRY Gear compliance and trust
Trust signalCompliance4 records
VKTRY Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
VKTRY Gear leadership team
Management profileNumber of profiles
Profiles1 record
VKTRY Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VKTRY Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VKTRY Gear
What does VKTRY Gear do?
VKTRY Gear designs and sells carbon fiber performance insoles, custom orthotics, recovery footwear (clogs and slides), and athletic accessories such as grip socks, compression socks, ankle booster straps, and grip socks. Products are sold primarily direct-to-consumer via the company's e-commerce site with customization by sport, gender, age, weight, and shoe type.
Is VKTRY Gear a public or private company?
VKTRY Gear is a private company. It is classified as corporate owned and is currently acquired.
When was VKTRY Gear founded?
VKTRY Gear was founded in 2010. It employs 1 to 10 people.
Where is VKTRY Gear based?
VKTRY Gear is headquartered in Milford, United States, in the North America region.
How does VKTRY Gear make money?
Three revenue lines are on record. Direct E-commerce Sales (Insoles) is the primary driver. The others are recovery Footwear and performance Accessories.
Who are VKTRY Gear's main competitors?
Direct peers on record are OOFOS, Powerstep, Superfeet Worldwide, Spenco and Currex (Bauerfeind). Broad incumbents are Dr. Scholl's, Hoka One One (Deckers Brands) and Birkenstock. Feetures (Performance Socks) is listed as an others. Nike (Athletic Footwear) is listed as an emerging player.
Does VKTRY Gear have an API?
No public API is recorded for VKTRY Gear.
What industry is VKTRY Gear in?
VKTRY Gear's product category is Athletic Performance Insoles and Recovery Footwear. Its primary akta.pro industry code is CRAAACAK, Footwear Components & Materials (Uppers, Soles, Laces, Insoles), with a secondary code of IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels). Its NAICS code is 31621 and its SIC code is 3949.