STAEDEAN
STAEDEAN is a Netherlands-based Microsoft Dynamics 365 ISV delivering vertical ERP add-on solutions for equipment rental, life sciences, manufacturing, and data management to over 2,200 customers across 45 countries.
- Company typePrivate
- Founded2005
- HeadquartersVeenendaal, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What STAEDEAN does
STAEDEAN (formerly To-Increase, founded 2005) is a Netherlands-headquartered Microsoft Dynamics 365 ISV that builds industry-specific ERP add-on modules embedded within Dynamics 365 Finance & Supply Chain Management and Business Central. Its portfolio comprises four vertical solutions — Equipment Rental, Life Sciences, Manufacturing, and Data Management — supplemented by Project-Driven Solution, EDI Studio, and Master Data Management capabilities. The Life Sciences vertical was deepened through the April 2023 acquisition of AX for Pharma, a Microsoft Dynamics 365 ISV specializing in pharma ERP. The company serves approximately 2,200 customers across 45 countries, supported by offices in Amsterdam, Milan, New York, and engineering hubs in Hyderabad and Chennai, and backed by ISO/IEC 27001:2022 and ISO 13485 certifications alongside 14 consecutive years as a Microsoft Inner Circle member.
STAEDEAN operates a hybrid go-to-market combining direct enterprise sales with an extensive global partner channel that includes Avanade, Columbus, HSO, Sikich, Encore, Stoneridge, b4dynamics, Cegeka, and MAGGNUMITE. Revenue is generated primarily through annual subscription licensing of its vertical add-on modules plus professional services for implementation, customization, and support. Pricing is industry-specific and quote-based rather than publicly disclosed, reflecting a tailored mid-market to enterprise motion. The product roadmap is anchored on AI-enabled capabilities, including the August 2024 launch of Multi-Agent AI for Dynamics 365 ERP, Copilot-enabled rental project management, and predictive analytics for life sciences compliance and quality control. Leadership is stable, with CEO Luciano Cunha leading since the To-Increase era and a full C-suite spanning COO, CFO, CHRO, CRO, CPO, and CTO functions. The company is privately held with no disclosed institutional or PE/VC ownership.
STAEDEAN firmographics
Firmographics- Name
- STAEDEAN
- Legal name
- STAEDEAN
- Website
- https://staedean.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- STAEDEAN is a Netherlands-based Microsoft Dynamics 365 ISV delivering vertical ERP add-on solutions for equipment rental, life sciences, manufacturing, and data management to over 2,200 customers across 45 countries.
- Ownership category
- akta.pro rank
STAEDEAN industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Add-on Software for Microsoft Dynamics 365
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
- akta.pro secondary industries
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where STAEDEAN is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
STAEDEAN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Revenue from licensing industry-specific solutions embedded in Microsoft Dynamics 365, including Equipment Rental, Life Sciences, Manufacturing, and Data Management add-on modules sold as subscriptions or perpetual licenses
- Partner Channel Revenue: Revenue generated through the global partner network including resellers, system integrators, and implementation consultants who resell and deploy STAEDEAN solutions
- Professional Services: Implementation, consulting, and support services provided to customers and partners for deployment and customization of Dynamics 365 solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Equipment Rental Solutions |
| Subscription | Annual | Life Sciences Solutions |
| Subscription | Annual | Manufacturing Solutions |
| Subscription | Annual | Data Management Solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
STAEDEAN product offering
Product offeringCore offering
STAEDEAN develops and sells industry-specific ERP add-on software solutions embedded within Microsoft Dynamics 365 Finance & Supply Chain Management and Business Central. Its portfolio covers equipment rental, life sciences (pharmaceutical/biotech), discrete and process manufacturing, and cross-industry data management, delivered as licensed/subscribed software modules alongside implementation and support services through a global partner channel.
Product overview
STAEDEAN (formerly To-Increase) provides a portfolio of transformative ERP solutions deeply embedded within Microsoft Dynamics 365 ERP ecosystems (both Finance & Operations F&SCM and Business Central). The product architecture consists of four core industry-specific add-on modules: Equipment Rental Solution for rental fleet management, Life Sciences Solution for pharmaceutical/biotech compliance and operations, Manufacturing Solution for industrial and process manufacturing, and Data Management Solution for master data management and migration. These solutions are enhanced by specialized capabilities including Project-Driven Solution (Copilot-enabled), EDI Studio for electronic document exchange, and Master Data Management for data governance. The portfolio was expanded through the acquisition of AX for Pharma in April 2023, which strengthened STAEDEAN's life sciences vertical. The company positions these as 'last mile solutions' that bridge critical gaps in Microsoft Dynamics 365 to deliver complete operational functionality.
Differentiator
Problem solved
Functional benefit
Brands
- AX for Pharma: Pharma-specific ERP solution brand for Microsoft Dynamics 365, acquired in April 2023
- AXP_365
- TI_LOGO
Products and services
- Equipment Rental Solution Comprehensive rental management solution embedded within Microsoft Dynamics 365 F&SCM that streamlines rental processes including inventory management, logistics, sales, and finance operations, designed for companies managing rental equipment and fleet operations.
- Life Sciences Solution AI-enabled ERP system embedded in Microsoft Dynamics 365 Finance and Supply Chain Management for pharmaceutical, biotech, and clinical supplies companies, providing regulatory compliance, quality control, and operational efficiency.
- Manufacturing Solution Scalable no-code manufacturing software embedded within Microsoft Dynamics 365 F&SCM that provides complete visibility into complex manufacturing operations for industrial equipment, discrete, and process manufacturing businesses.
- Data Management Solution Embedded solution within Microsoft Dynamics 365 that enables end-to-end data management including data migration, master data management (MDM), data governance, data quality enforcement, and data distribution across integrations.
- Project-Driven Solution Copilot-enabled project management solution embedded in Microsoft Dynamics 365 Finance and Supply Chain Management for complex rental projects, simplifying end-to-end operations including mobile field service, data integration, and process documentation.
- Master Data Management (MDM) Solution Low/no-code Master Data Management solution embedded within D365 F&SCM that controls creation, quality, field security, and distribution of master, transactional, and referential data.
- AX for Pharma Pharma-specific ERP solution for Microsoft Dynamics 365, providing life sciences, pharmaceutical manufacturing, and distribution capabilities as part of STAEDEAN's vertical solutions portfolio after the April 2023 acquisition.
Quantifiable outcome
- Reduced trading partner onboarding time from 4 months to 3 weeks for Walraven
- +2 more outcomes
Companies that use STAEDEAN
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
STAEDEAN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
STAEDEAN partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- AX for PharmaflagshipSTAEDEAN acquired AX for Pharma, a Microsoft Dynamics 365 ISV specializing in life sciences, bringing together 220 employees and enhancing operational scale through the To-Increase partner channel and Microsoft alliance. AX for Pharma is a provider of pharma-specific ERP solutions.
- AvanadecoreFounded in 2000 by Accenture and Microsoft, Avanade provides digital, cloud, AI, and advisory services across the Microsoft ecosystem with 60,000 professionals in 26 countries. A key channel partner for STAEDEAN solutions in global markets.
- b4dynamicscoreWith 40+ years of experience, b4dynamics delivers tailored IT consulting and ERP implementation services for discrete and process manufacturing businesses, empowering them to streamline operations and accelerate digital transformation.
- ColumbuscoreWith over 30 years of experience, Columbus transforms businesses in Cloud ERP, Customer Experience, Data & AI, Digital Commerce, and Security with industry expertise and business-critical solutions.
- CegekacoreCegeka Business Solutions helps organizations become connected and competitive combining industry knowledge and expertise in Microsoft Dynamics 365 to optimize operations.
- EncorecoreA trusted Dynamics 365 Partner serving over 800 clients across North America with ERP and CRM solutions, over 35 years in business, and more than 2,300 Dynamics implementations completed.
- HSOcoreA dedicated Microsoft partner offering global delivery and 24/7 managed services to expedite business transformations for MNCs with expertise in Dynamics 365, cloud services, and AI.
- MAGGNUMITEcoreHelps small and mid-sized Life Sciences companies implement Microsoft Dynamics 365 F&SCM with a business-first ERP approach supporting teams through change while embedding compliance and traceability.
- SikichcoreA professional services firm with 30+ years of ERP and CRM expertise, specializing in supply chain. Microsoft Solutions Partner and Dynamics Inner Circle Partner delivering tailored solutions across industries.
- Stoneridge SoftwarecoreMicrosoft Inner Circle Partner focusing on Dynamics 365 ERP & CRM, Power Platform, and Modern Workplace, specializing in manufacturing with full-service capabilities including license management and cloud consulting.
- MicrosoftflagshipSTAEDEAN is a leading Microsoft ISV (Independent Software Vendor) and Solutions Partner with solutions deeply embedded in Microsoft Dynamics 365. The partnership includes 14 consecutive years as Microsoft Inner Circle Member and 3-time winner of Microsoft Dynamics Global Outstanding ISV award.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
STAEDEAN competitors and assessment
Company assessmentDirect peers
- Sana Commerce: Sana Commerce is a Microsoft Dynamics 365 ISV providing e-commerce and order management extensions, comparable to STAEDEAN in its D365-embedded go-to-market and ISV partner economics.
- TrueCommerce: TrueCommerce provides EDI and supply chain integration solutions that integrate with major ERPs including D365 F&SCM, directly competing with STAEDEAN's EDI Studio module on similar customer use cases.
- Vertex Inc. Vertex is a leading tax technology ISV with deep ERP (including D365) integrations, comparable to STAEDEAN as a Microsoft-aligned ISV monetizing through embedded compliance and finance extensions.
- Avalara: Avalara provides tax compliance software embedded in ERP workflows including Microsoft Dynamics, competing with STAEDEAN for the same 'last mile' compliance extension budget within D365 customers.
- ProcessPro: ProcessPro offers ERP software for process manufacturers, including solutions built on Microsoft Dynamics, directly competing with STAEDEAN's Manufacturing Solution in the process manufacturing vertical.
- insightsoftware: insightsoftware provides financial reporting, EPM, and analytics extensions for ERP systems including Microsoft Dynamics, comparable to STAEDEAN in monetizing D365 customers via embedded data and finance extensions.
Broad incumbents
- Infor: Infor is a large industry-specific ERP vendor serving manufacturing, distribution, and life sciences — overlapping with STAEDEAN's verticals but as a full-suite ERP competitor rather than a D365 ISV.
- Epicor: Epicor provides ERP solutions for manufacturing, distribution, and retail verticals, comparable to STAEDEAN in its vertical-ERP focus but as a broader incumbent suite rather than a D365 extension play.
- Microsoft: Microsoft owns the Dynamics 365 platform on which STAEDEAN is built. While a strategic partner, Microsoft is also the largest competitive threat as it expands native AI, industry templates, and low-code capabilities into the gaps STAEDEAN fills.
- QAD: QAD is an established ERP vendor focused on manufacturing and supply chain verticals, comparable to STAEDEAN's manufacturing vertical but as a broader ERP suite vendor rather than a D365 ISV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
STAEDEAN social profiles
Digital presenceSTAEDEAN compliance and trust
Trust signalCompliance2 records
STAEDEAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
STAEDEAN leadership team
Management profileNumber of profiles
Profiles7 records
STAEDEAN subsidiaries and ownership
Company hierarchySubsidiaries1 record
STAEDEAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STAEDEAN M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STAEDEAN
What does STAEDEAN do?
STAEDEAN develops and sells industry-specific ERP add-on software solutions embedded within Microsoft Dynamics 365 Finance & Supply Chain Management and Business Central. Its portfolio covers equipment rental, life sciences (pharmaceutical/biotech), discrete and process manufacturing, and cross-industry data management, delivered as licensed/subscribed software modules alongside implementation and support services through a global partner channel.
Is STAEDEAN a public or private company?
STAEDEAN is a private company. It is classified as management employee owned and is currently operating.
When was STAEDEAN founded?
STAEDEAN was founded in 2005. It employs 101 to 250 people.
Where is STAEDEAN based?
STAEDEAN is headquartered in Veenendaal, Netherlands, in the Europe region.
How does STAEDEAN make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are partner Channel Revenue and professional Services.
Who are STAEDEAN's main competitors?
Direct peers on record are Sana Commerce, TrueCommerce, Vertex Inc., Avalara, ProcessPro and insightsoftware. Broad incumbents are Infor, Epicor, Microsoft and QAD.
Does STAEDEAN have an API?
No public API is recorded for STAEDEAN.
What industry is STAEDEAN in?
STAEDEAN's product category is Enterprise Resource Planning (ERP) Add-on Software for Microsoft Dynamics 365. Its primary akta.pro industry code is HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management), with a secondary code of HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch). Its NAICS code is 513210 and its SIC code is 7372.