Werkspot

Name

Werkspot

Legal name

Werkspot B.V.

Website

https://werkspot.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Home Services Marketplace

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Home services marketplace
• Tradesperson matching platform
• Home improvement marketplace
• Contractor lead generation
• Verified service provider reviews

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Lead Fees / Transaction-based: Tradespeople pay lead costs only when a client shares their contact details with them. Consumers post jobs for free. The platform acts as a marketplace intermediary facilitating the connection between service seekers and providers, charging a transaction fee on successful lead delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Werkspot is an online marketplace that connects Dutch homeowners with verified tradespeople across 25+ trade categories including roofing, bathroom renovation, kitchen installation, painting, tiling, plumbing, and electrical work. Consumers post jobs for free and receive proposals from qualified tradespeople, while tradespeople register for free and pay lead fees only when clients share their contact details. The platform includes a quality verification system, a verified review database with 815,000+ entries, and dedicated mobile apps for both consumer and tradesperson users.

Product overview

Werkspot is an online marketplace that connects homeowners with verified tradespeople in the Netherlands, operating as a platform where consumers post job requests and receive proposals from qualified contractors. The platform encompasses the Werkspot Platform as the core marketplace product, paired with a Quality Control and Verification Service that validates tradespeople through KvK registration checks, identity verification, and competency testing. The Review and Rating System, with over 815,000 verified reviews, enables informed decision-making. The company offers dedicated mobile applications for both consumers and tradespeople, and maintains an Ask a Tradesperson feature for pre-hire advice. The platform covers over 25 trade categories including roofing, bathroom renovation, kitchen installation, painting, tiling, plumbing, electrical work, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Werkspot Online Marketplace Platform Online marketplace that connects Dutch homeowners with verified tradespeople (vakmensen) across 25+ categories including roofing, bathroom renovation, kitchen installation, painting, tiling, plumbing, electrical work, and more. Consumers post job requests for free and receive proposals from qualified contractors, then compare offers and select professionals based on reviews and pricing.
• Werkspot Consumer Mobile App Mobile application for iOS and Android designed for homeowners to post and manage job requests, add photos and information, receive notifications, chat with tradespeople, and leave reviews directly from their phone. Available on Google Play and App Store.
• Werkspot Tradesperson Mobile App Mobile application for iOS and Android designed for tradespeople to search for jobs, receive notifications for new matching assignments, and chat with potential clients directly from their mobile device.

Quantifiable outcome

• 45,000 jobs posted monthly by clients
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

One partnership is on record.

• Angi Inc.coreOthersAngi Inc. is the parent company of Werkspot. Werkspot operates as part of the Angi Inc. family of home services platforms. For internal reporting, security, and service optimization, certain personal data is shared with Angi Inc. The relationship provides Werkspot with access to international resources, best practices, and cross-platform synergies within the Angi ecosystem.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Thumbtack: US-based generalist home-and-local-services marketplace. While broader in scope and geographically US-focused, it represents the dominant scaled competitor to Angi-family platforms and a useful comp on take-rate and pro monetisation.
• Porch: US home services platform combining a homeowner-pro marketplace with software/SaaS tools for pros. While US-only, it overlaps Werkspot's verticals and pros-as-SMB monetisation approach.
• TaskRabbit: IKEA-owned marketplace for local task-based services (cleaning, handyman, moving). Not a pure lead-gen model and broader than home improvement, but overlaps with Werkspot's consumer base and pro-supply dynamics.
• Angi: Angi Inc.'s flagship US home services platform and Werkspot's parent. Offers the same lead-generation and pro-matching core but across a much larger geography, plus adjacent services (ads, pro software) – the natural benchmark for monetisation and scale.

Regional players

• Bark: UK-based professional services marketplace with a pay-per-lead model similar to Werkspot, though broader than home improvement (coaches, accountants, etc.). Useful comp on PLG mechanics and pro retention in a related European market.
• MyHammer: Germany/Austria sister site under Angi Inc., operating an online marketplace connecting homeowners with tradespeople via lead fees. Same two-sided marketplace mechanics as Werkspot, serving the DACH market.
• MyBuilder: UK-based sister site of Werkspot under Angi Inc., running the same pay-per-lead home-services marketplace model (consumers post jobs free, pros pay per lead). Functionally identical platform, different geography – the closest comp for evaluating Werkspot's unit economics.
• Handy: US-based home services marketplace and sister company to Werkspot under Angi Inc., focused on booking cleaning, furniture assembly, and home improvement tasks. Comparable vertical and SMB-pro customer base.
• Instapro: Italian sister platform within the Angi/Instapro group, matching homeowners with verified local pros on a lead-fee basis. Operationally analogous to Werkspot with localised category mix and trust signals.
• HomeStars: Canadian sister site within the Angi family, running a reviewed-pro marketplace connecting homeowners with contractors. Comparable review-driven trust model and SMB pro monetisation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/werkspot
• Facebookfacebook.com/Werkspot
• LinkedInlinkedin.com/company/werkspot.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werkspot