What Instapro does

Instapro is the Italian-market home services marketplace operated by Werkspot BV, a private limited company incorporated in Amsterdam, Netherlands in 2005. The platform connects Italian homeowners seeking renovation, maintenance, and repair work with 11,420+ vetted tradespeople across 19+ service categories including drywall, bathrooms, construction, painting, electrical, plumbing, flooring, roofing, facades, garden maintenance, and HVAC. Homeowners submit job requests for free and receive quotes from multiple professionals, who then pay a per-lead transaction fee only when a customer shares their contact details. The platform is delivered via web (instapro.it) and dedicated iOS and Android applications for both consumers and professionals, supported by 34,672+ verified reviews and a 4.6-4.7/5 satisfaction profile.

Under the hood, Instapro runs a two-sided marketplace with a Professional Matching Service that connects homeowners to relevant tradespeople based on job type, location, expertise, and review history, and a Quality Assurance Program that verifies VAT numbers, business registrations, identity documents, and professional licenses before a pro can list. The technology stack includes Braintree (PayPal) for payment processing, Mailchimp for email communications, Google Analytics and Hotjar for analytics and user experience optimization, and Google and Facebook OAuth for authentication. Marketing is executed primarily through SEO-optimized city- and service-specific landing pages, a content library of price guides and how-to articles, and a co-marketing partnership with Iperceramica.

Commercially, Instapro operates a freemium, pay-as-you-go model: free for homeowners to post requests and receive competing quotes, and transaction-based for professionals who pay only on lead conversion. The business is a single-country, lean operation with 12 reported employees, and is part of the Angi Inc. family of home services brands that also includes Angi, HomeAdvisor, HomeStars, MyBuilder, Werkspot, Travaux, and MyHammer. Revenue is not publicly disclosed, and no funding history is reported in the source material.

Name

Instapro

Legal name

Werkspot BV

Website

https://instapro.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Instapro is the Italian home services marketplace operated by Werkspot BV, connecting homeowners with 11,420+ verified tradespeople across 19+ categories on a free-to-consumer, pay-per-lead model, and is part of the Angi Inc. family of marketplace brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Lead/Contact Fee: Professionals pay a fee when a customer shares their contact details with them in response to a job request. This is the primary revenue stream - professionals can browse and express interest in jobs for free, but pay when they receive actual customer contact information.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Instapro operates a two-sided online marketplace that connects Italian homeowners seeking home renovation, maintenance, and repair services with verified local tradespeople and contractors. Homeowners submit job requests for free and receive quotes from interested professionals; professionals register free of charge and pay a transaction fee only when a customer shares their contact details in response to a job request. The service is delivered through the instapro.it website and dedicated consumer and professional mobile applications on iOS and Android.

Product overview

Instapro is a marketplace platform connecting homeowners with service professionals in Italy. The core offering consists of the Instapro Platform (web-based marketplace) and two mobile applications—one for consumers and one for professionals. The platform enables job posting, professional matching based on expertise and reviews, quote comparison, and post-job reviews. Supporting services include a Quality Assurance Program that verifies professional credentials (VAT numbers, identity documents, business registrations), and a Price Guide content library. Instapro is operated by Werkspot BV (Netherlands) and is part of the Angi Inc. family of brands serving the US, Canada, UK, Netherlands, France, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Instapro Marketplace Platform Two-sided online marketplace that connects Italian homeowners with local verified tradespeople and contractors for home renovation, maintenance, and repair work; homeowners post free job requests and receive quotes from interested professionals.
• Instapro Consumer Mobile App Mobile application for homeowners to submit job requests, add photos, chat with professionals, receive notifications, and leave reviews after job completion.
• Instapro for Professionals Mobile App Mobile application for tradespeople and contractors to find local job leads, receive push notifications for new requests, view contact details of interested homeowners, and chat with potential clients.

Quantifiable outcome

• 4.7/5 average professional rating
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Angi Inc. (Parent Company)coreOthersInstapro is part of the Angi Inc. family, a multinational network of home services marketplaces. The group includes Angi (US), HomeAdvisor (US), HomeStars (Canada), MyBuilder (UK), Werkspot (Netherlands), Travaux (France), and MyHammer (Germany/Austria).
• Werkspot (Netherlands)minorOthersDutch sister platform within the Angi Inc. network. Instapro operates separately in the Italian market.
• IperceramicaminorGTM or Marketing PartnerPartnership for joint marketing initiatives including the 'Bagno da Incubo' (Nightmare Bathroom) contest, where Instapro collaborated with Iperceramica (ceramics and sanitary ware retailer) to offer customers discounts on bathroom renovation materials.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Werkspot: Werkspot is the Netherlands home-services marketplace and sister brand within the Angi Inc. family, operated by the same parent (Werkspot BV). Operates an identical pay-per-lead model connecting homeowners with verified tradespeople, making it the closest functional mirror of Instapro in a different geography.
• HomeStars: HomeStars is the Canadian home-services marketplace within the Angi Inc. family, applying the same review-driven lead-generation model Instapro uses in Italy.
• HomeAdvisor / Angi: HomeAdvisor (now part of Angi) is the US home-services marketplace and Instapro's largest sister brand under Angi Inc. It pioneered the pro-paid lead model that Instapro uses in Italy.
• ProntoPro: ProntoPro is one of Instapro's principal direct competitors in Italy, operating a marketplace that connects homeowners with professionals across more than 500 categories, including many overlapping renovation trades.
• MyBuilder: MyBuilder is the UK home-services marketplace within the Angi Inc. family. It runs the same lead-generation, review-based business model as Instapro, targeting homeowners and tradespeople across construction and renovation categories.
• MyHammer: MyHammer is the German (and Austrian) home-services marketplace within the Angi Inc. family. It is a near-clone of Instapro's model, connecting customers with craftsmen and contractors across trades.
• Travaux: Travaux is the French home-services marketplace in the Angi Inc. network. It uses the same lead-fee marketplace model to match homeowners with tradespeople for renovation and improvement projects.

Broad incumbents

• Thumbtack: Thumbtack is a large US home- and local-services marketplace using a pay-per-lead model similar to Instapro's, covering many of the same trades (plumbing, electrical, renovation) but at significantly greater scale.
• Houzz: Houzz is a broad home-design and home-services platform with a 'Find Pros' directory and project marketplace that overlaps with Instapro's renovation lead-generation offering, though it spans design content, e-commerce, and pros.

Emerging players

• TaskRabbit: TaskRabbit is a local-services marketplace focused on smaller household tasks and handyman work. While less focused on heavy renovation than Instapro, it competes for the same homeowner demand on lighter home-services jobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/instapro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instapro